The Passionate Entrepreneurs of the Year 2025

INDIA From Idea to Execution The A Step-by-Step Guide to Star?ng Your Own Business PASSIONATE of From Local to Global the Year Scaling Your Start-Up 2025 The Power of Adaptability How Entrepreneurs Can Thrive in a Changing Market Sulakshan Parameswaran Director, Superb Formulations Private Limited SULAKSHAN Parameswaran Turning Exceptional Taste into an Everyday Experience

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INDIA A Tribute to the Editor's Grit, Creativity, and Perspective Boldness Entrepreneurs of the Year 2025, we celebrate very day, fresh ideas sprout like those who have turned their dreams into seeds, each one filled with action, carving out paths where others saw E promise and potential. Most of only barriers. This edition is a tribute to the these ideas wither before they even have grit, creativity, and boldness of entrepreneurs the chance to take root, lost in the shuffle who are reshaping industries, challenging of daily life, overshadowed by the next CREDITS norms, and paving the way for future big thought. But occasionally, an idea generations. We've curated the stories of defies the odds, pushing its way through some of the most remarkable innovators, the noise and capturing the attention of whose journeys remind us that passion is the those who matter. What sets these ideas fuel that drives great change. apart? It's not just about timing or luck—it's about the persistence to push ADDRESS MANAGING EDITOR Looking ahead, the future of through challenges, the courage to entrepreneurship is not about predicting what Abhishek Roy Business Minds Media Tech LLP. innovate, and the unwavering belief in a comes next—it's about the power of vision that can change the status quo. O?ce No. 503, Spot18 Mall, Rahatani, possibility. The next great idea is already out ART & DESIGN HEAD These are the ideas that build legacies. Pune 411017 there, waiting for someone with the courage Rohit Sutar to take a chance on it. Entrepreneurs will In this special edition of The Passionate continue to be the heartbeat of innovation, Business Minds Media Tech LLC. BUSINESS DEVELOPMENT MANAGER driven by curiosity, purpose, and a relentless 5830 E 2nd St, Ste 7000 desire to make the world a better place. The Raviraj Khankhure #13042, Casper, journey of entrepreneurship may not always be easy, but it's a journey worth taking, for it Wyoming 82609 United States EXECUTIVES is in the pursuit of something bigger than BM Nisha Salunke I N D I A ourselves that we find true fulfillment. CONTACT US MARKETING MANAGER info@businessmindsmedia.in Nikita Khaladkar +91 9834514296 TECHNICAL HEAD Sam Fernandez FOLLOW US DIGITAL MARKETING MANAGER Amit Singh CIRCULATION MANAGER Rohan Agrawal Abhishek Roy ACCOUNTANT - Managing Editor Melina D’souza www.businessmindsmedia.in

Cover Story TABLE OF CONTENT Profiles Kunal Sharma Creating Spaces that Elevate 24 Human Experiences Shivam Khanna Writing a New Chapter in Indian Design 34 Swapan Rajdev Designing Conversations That Matter 44 06 Articles From Idea to Execution A Step-by-Step Guide to Starting 20 Your Own Business From Local to Global Scaling Your Start-Up 30 Parameswaran Turning Exceptional Taste into The Power of Adaptability an Everyday Experience How Entrepreneurs Can Thrive 40 in a Changing Market

C o S t v o e r r y Parameswaran Turning Exceptional Taste into an Everyday Experience I wanted to create something that made great flavors truly accessible—whether you are a home baker or running a food startup. That's how Ossoro was born. Sulakshan Parameswaran Director, Superb Formulations Private Limited 06 07 www.businessmindsmedia.in www.businessmindsmedia.in

The Passionate Entrepreneur of the Year 2025 remium flavors have always fortune. For the longest time, the What inspired Sulakshan held a certain mystique, market told small-scale creators: settle. Parameswaran to venture into the P complex, concentrated, crafted Settle for diluted. Settle for generic. world of flavors, extracts, and essential to perfection. They're the invisible Settle for what's available, not what's oils was deeply rooted in his ingredients behind unforgettable bites ideal. upbringing. Having grown up in a and sips, the silent collaborators in the family that ran a modest, home- success of celebrated dishes. Yet for all That's where Sulakshan adjacent business in the early 2000s, he their power, they've often felt out of Parameswaran decided to step was constantly surrounded by the scent reach. Reserved for the hands of large- in—not with a loud disruption, but of spices and aroma chemicals that scale manufacturers or behind the with a quiet, precise revolution. were used to create simple yet guarded walls of industrial suppliers, Drawing from a childhood immersed powerful essences. Although he may these intricate notes rarely made their in the scent of spice-laden oils and a not have realized it at the time, these way to the hands of home bakers, indie family-run flavor business, he didn't early experiences played a significant café owners, or culinary creators just build Ossoro Flavours and role in shaping his deep understanding working outside the spotlight. Superb Formulations. He redesigned of sensory craftsmanship. access. Try finding a bold pistachio essence In 2007, the family business that doesn't taste synthetic. Or a pure From Spice-Laced Childhoods to transitioned from a small setup to a vanilla that doesn't cost a small Flavor-Filled Futures fully operational factory. Witnessing 08 09 www.businessmindsmedia.in www.businessmindsmedia.in

this transformation firsthand, platforms and offline retail channels. flavors that are celebrated for their Sulakshan is especially proud of the distributors to grow without the At the core of Superb Formulations lies Sulakshan saw the vast potential of The brand has established a strong authenticity, purity, and consistency. company's approach to inclusivity. By pressure of large initial investments. the Japanese philosophy of what they had built over the years. presence on major e-commerce The brand operates with a clear eliminating minimum order quantities This open-door policy has helped Kodawari—a relentless pursuit of marketplaces and continues to expand philosophy: great flavors begin with for first-time buyers, Superb democratize access to high-quality perfection. Sulakshan explains that this After completing his MBA and into brick-and-mortar retail stores. great ingredients. Formulations has empowered countless flavor solutions. mindset informs every formulation the spending over five years in the Whether it's a 10ml bottle for a home homegrown brands, startups, and small company produces. The goal is always corporate sector, he stood at a pivotal baker or a 20-litre drum for large-scale Superb Formulations also stands out to get as close as possible to the natural juncture in his career. While the production, Ossoro caters to all needs. for its steadfast commitment to source, both in aroma and in corporate world offered him valuable integrity. Sulakshan is clear that the functionality. It's this meticulous exposure and experience, he felt a company does not cut corners. Each attention to detail, combined with an strong pull toward the world he had One of the aspects Sulakshan is product is built to deliver both enduring passion for excellence, that grown up in. Choosing to follow his particularly proud of is the brand's performance and value, offering has helped Superb Formulations carve For me, flavor is a form of passion, he decided to join the world of commitment to customization. He premium-grade formulations without out its distinct space in a highly integrity. It has to be honest, flavors, embarking on a journey that understands that innovation in the food the hefty price tag—an approach that competitive market. was not just professional but deeply and beverage industry often requires resonates with both emerging brands consistent, and built from personal. For Sulakshan, this path has tailor-made solutions, and Ossoro has and seasoned manufacturers. been one of rediscovery—of family made it a priority to accommodate good ingredients. That's the heritage, of passion, and of the bespoke requests—even in small core of what we do. profound connection between nature batches. This flexibility and customer- Agility is another defining trait. The and human senses. centric mindset have been key factors company ensures fast lead times for in Ossoro's growth from a niche dispatch and delivery, making it a The journey of founding Ossoro concept to a trusted name embraced by reliable partner for businesses working Flavours began with Sulakshan homebakers, chefs, and industrial with tight production schedules. Their identifying a clear and growing need in manufacturers alike. R&D capabilities are equally the Indian market. He observed a rising responsive. Whether a client requires a wave of homebakers and small-scale For Sulakshan, the journey so far has brand-new flavor or a tweak to an food entrepreneurs who were eager to been exciting and fulfilling—but as he existing one, the team at Superb experiment with unique flavors but sees it, this is just the beginning. Formulations is known for its swift and lacked access to high-quality products. collaborative development process. This gap inspired him to reimagine how flavor solutions could be made Where Every Drop Tells a Story of available and accessible. Integrity With a vision to change the game, When asked what sets Superb Sulakshan and his team launched Formulations apart in the competitive Ossoro with a focus on retail-friendly flavor manufacturing industry, 30ml packs that maintained the same Sulakshan emphasizes the company's high concentration and quality as their unwavering dedication to purity, commercial-grade offerings. To further accessibility, and enhance usability, they introduced craftsmanship—values that have bottles with inbuilt droppers—ensuring remained central to its identity as an accurate dosing and ease of use, MSME. While many players in the particularly for home kitchens. industry focus on scale and mass production, Sulakshan has steered From the outset, Sulakshan's goal was Superb Formulations to prioritize both simple and ambitious: to make quality at every step. premium flavors available to everyone. Today, Ossoro offers an expansive A key differentiator, according to range of flavors—from timeless Sulakshan, is their strict sourcing classics to bold, exotic policy. Only high-quality, traceable varieties—available across both online raw materials make the cut, resulting in 010 011 www.businessmindsmedia.in www.businessmindsmedia.in

The Alchemy of Intuition and perspective, he believes, became one creation remain consistent, the products designed for either human or Innovation of his greatest strengths. It allowed him variables within each segment demand veterinary use. Each use case comes to see flavor development not just as a customization and a deep with its own technical demands, When reflecting on how he balances technical process, but as a form of understanding of application-specific including solubility, dosage form the artistry and scientific precision sensory storytelling—an opportunity to requirements. compatibility, and regulatory involved in creating unique flavors, create something that could stir compliance. The team approaches each Sulakshan compares the process to that feelings or memories, not just satisfy a In the bakery industry, Sulakshan formulation with precision, ensuring of a chef crafting a signature dish. For formula. explains that one of the biggest that the flavor solution not only tastes him, flavor development is a challenges lies in the quality and nature good but also serves a specific harmonious blend of creativity, Over the years, Sulakshan has of the raw materials used by clients. A functional and technical purpose. balance, and technical expertise. While cultivated a deep respect for the flavor might behave very differently the science—particularly organic scientific aspects of flavor creation, but depending on whether a recipe uses Across all industries, Sulakshan chemistry—provides the structural he continues to champion the creative real butter or cost-effective alternatives emphasizes the importance of listening foundation, Sulakshan emphasizes that and intuitive dimensions. For him, like margarine or vegetable oil. Butter carefully to the client's needs and equal importance must be given to the innovation happens when both realms tends to enhance and elevate flavor asking the right questions. For him, the organoleptic elements: the aroma, work together—when molecular profiles, whereas substitutes often mute goal goes beyond crafting a great- mouthfeel, and the emotional precision meets artistic intention. them. Recognizing that many tasting flavor—it's about ensuring that resonance a flavor can evoke. It's about commercial bakeries prioritize each formulation performs reliably creating an essence that feels complete However, he is quick to point out that affordability, Sulakshan and his team at within the customer's specific and meaningful. science and creativity are just two parts Superb Formulations design flavors environment and adds value from both of the equation. Commercial viability that maintain consistency and appeal a sensory and functional standpoint. plays a critical role as well. Sulakshan regardless of ingredient Interestingly, Sulakshan does not come and his team work closely with quality—ensuring that every end The Craft Behind Every Drop of from a traditional science background. customers to understand how each product delivers a desirable and Flavor His entry into flavor formulation was flavor will be used—the application, reliable taste experience. guided more by curiosity and intuition the dosage, heat stability, shelf life, and Sulakshan describes flavor than academic training. This outsider ultimately, the value it offers to the end When it comes to beverages, manufacturing as a meticulous blend of user. These practical considerations are Sulakshan highlights stability and art and science, with several critical carefully integrated into every compatibility as critical hurdles. parameters shaping the creation of formulation to ensure the final product Factors such as pH level, TDS (total high-quality, consistent products. At is not only distinctive and technically dissolved solids), the specific types of the heart of the process lies raw sound, but also effective and acids used for profile enhancement, material selection—a factor he economical in real-world conditions. and sugar content all influence how a considers absolutely fundamental. flavor behaves and integrates. A According to Sulakshan, the aroma It's this thoughtful blend of curiosity, formulation that works perfectly in one ingredients used in a formulation scientific understanding, creativity, and setup might fail in another if these directly impact the final outcome, as close customer collaboration that conditions change. To overcome this, each raw material brings its own Sulakshan believes enables Superb his team invests significant time in distinctive characteristics to the flavor. Formulations to develop flavors that understanding the beverage matrix in This is why his team places a strong truly stand out in a crowded market. detail before recommending or emphasis on sourcing innovative and tailoring a flavor solution, ensuring that high-performance ingredients, Mastering Complexity Across Taste performance is both stable and continuously researching and testing Territories satisfying. new options to elevate existing profiles. According to Sulakshan, developing The pharmaceutical sector, Sulakshan flavors across diverse industries—such notes, adds another layer of To maintain consistency, rigorous as bakery, beverages, and complexity. Here, flavors often serve a quality control checks are conducted pharmaceuticals—presents a unique set on all incoming materials. These dual purpose: to improve palatability of challenges that requires a nuanced or to mask unpleasant tastes and odors. checks assess purity, potency, and and highly adaptable approach. While The applications vary widely—ranging overall consistency, ensuring that every the foundational principles of flavor from liquid syrups and powders to batch meets the company's high 012 013 www.businessmindsmedia.in www.businessmindsmedia.in

internal standards. Any deviation in process demands accuracy and an safety system. It wasn't just a change in quality, Sulakshan notes, could intuitive understanding of how structure—it was a transformation in compromise the integrity of the final ingredients interact. philosophy. From that point onward, product. the company prioritized developing The processing techniques vary policies and infrastructure that could Once the raw materials are approved, depending on the form and application meet, and even exceed, both national the next phase—processing—begins. of the final product. For instance, and international quality and regulatory Sulakshan compares this step to creating powder-based flavors involves standards. operating a highly specialized kitchen, a different method compared to where precision is key. Developing a emulsions, yet the underlying goal Recognizing that global trust hinges on flavor involves understanding the remains the same: to produce stable, rigorous systems, Sulakshan led the behavior of various aroma chemicals effective, and high-quality flavor overhaul of their processes, facilities, and skillfully combining them in solutions. and protocols. One of the most specific ratios to craft a desired sensory significant milestones in this journey experience. These aroma ingredients For Sulakshan, each step in the was achieving compliance with FSSC are blended with food-grade solvents process—from sourcing to formulation 22000—one of the world's most to form the flavoring essence. Much to quality control—is essential in respected food safety management like following a recipe, the formulation crafting flavors that are not only system standards. This certification technically sound but also rich in aligned Superb Formulations with sensory appeal. It is this careful globally recognized best practices in interplay of scientific discipline and food manufacturing. creative intuition that defines the success of every product that leaves the Their commitment, however, did not Superb Formulations lab. stop there. The company has since secured multiple certifications that Raising the Bar for Global Flavor reinforce its standing in both export Safety and domestic markets. These include FDA compliance for international Sulakshan explains that a pivotal shift exports, ISO 22000, GMP (Good occurred in 2015 when Superb Manufacturing Practices), GHP (Good Formulations transitioned from a Hygienic Practices), HACCP (Hazard Analysis and Critical Control Points), proprietorship to a private limited and Halal certification. For the Indian company. This restructuring marked a market, Superb Formulations remains renewed and intensified focus on fully compliant with FSSAI building a robust, sustainable food regulations, ensuring all products meet legal and safety requirements locally. Sulakshan also emphasizes the importance of accountability. The company's facilities undergo routine audits by independent third-party agencies—an essential component of their quality assurance program. These audits not only validate internal practices but also serve as a continuous improvement mechanism, ensuring food safety and hygiene standards are never compromised. 014 015 www.businessmindsmedia.in www.businessmindsmedia.in

Through this multi-layered approach to home bakers and boutique brands to that its formulations are application- journey is to remain deeply curious and explores new frontiers in natural compliance—covering everything from large-scale manufacturers with equal friendly, stable, and offered in committed to continuous learning. The extractions, sustainable sourcing, and certifications to ongoing attention and creativity. convenient pack sizes. industry is nuanced, blending science clean-label ingredients. These audits—Sulakshan has positioned with art to craft experiences that advancements will ensure that Ossoro Superb Formulations as a company Each new flavor is developed with Sulakshan emphasizes that Ossoro's engage both the senses and emotions. not only meets performance standards that delivers not only on flavor but also precision, balancing science and ability to respond swiftly and It's crucial to grasp not only the but also contributes to a more on safety, trust, and global consistency. artistry. Ossoro considers performance, thoughtfully to changing chemistry behind aromas but also how environmentally and ethically dosage, stability, and sensory impact to preferences—without compromising they can evoke specific feelings or responsible industry. Crafting Flavors with Soul and ensure every creation is not only on quality or creativity—is what helps enhance experiences. Science flavorful but also functional and the brand remain relevant and trusted Ossoro's commitment to democratizing reliable across applications. in a dynamic industry. Aspiring entrepreneurs should invest access to premium flavors is key to time in understanding raw materials, their vision. They aim to provide small Innovation is at the heart of everything Sensing the Shift The Flavor of Fulfillment formulation techniques, food safety businesses, home bakers, and niche Ossoro does, and with over 300 flavors standards, and regulatory creators the same high-quality products in its growing portfolio, the company's Sulakshan observes that consumer Reflecting on his journey, Sulakshan frameworks—these foundational and customization options that larger mission has always been to push the behavior in the flavor industry is shares that one of the most rewarding elements are key to building long-term manufacturers enjoy. Speed, flexibility, boundaries of flavor formulation. shifting rapidly, driven by a heightened moments has been watching the credibility. The pace of change in the and personalized service will continue According to Sulakshan, their awareness of food ingredients and their Ossoro brand evolve from a simple market demands adaptability, as to be cornerstones of their approach, approach is inspired by two Japanese origins. Today's consumers—especially idea into a respected name across India consumer trends evolve rapidly, and allowing them to inspire creativity and philosophies: Kodawari and Kaizen. startups and niche brands—are more and international markets. Building nimbleness is essential. elevate experiences for customers BM I N D I A Kodawari reflects their dedication to discerning, often seeking bold, natural, something from the ground up and across the globe. craftsmanship and the pursuit of and clean-label flavor profiles that earning the trust of a diverse customer While the scale of the industry may perfection—striving to replicate align with their brand values. base—from passionate home bakers to seem daunting, opportunities for nature's aroma and taste as innovative food and beverage innovation abound. By focusing on authentically as possible. Kaizen There has been a rise in demand from companies—has been an incredibly craftsmanship and serving underserved embodies their commitment to innovative product segments such as fulfilling experience. segments—such as small businesses continuous improvement, encouraging kombucha, functional beverages, and niche product creators who the team to keep evolving and never protein snacks, cloud kitchens, and What stands out most to him is the prioritize personalization over mass settle for mediocrity. nutraceuticals. These businesses validation that comes from repeat production—entrepreneurs can carve require high-impact, often all-natural customers and long-term partnerships. out their own space. Above all, This philosophy is brought to life flavors that are tailored to their brand It's this trust that fuels the team's daily maintaining quality and integrity is through heavy investment in research, identities and health-conscious motivation and reinforces their core paramount; it's the consistency and global food trend analysis, and consumers. commitment: food safety and quality attention to detail that set standout ingredient innovation. The R&D team are non-negotiable, regardless of the entrepreneurs apart. at Ossoro delves deep into the worlds Ossoro has made it a priority to stay scale or complexity of the product. of organic chemistry, aroma closely in tune with these trends. The Ossoro's Ambitious Path Forward compounds, and advanced extraction team collaborates closely with For Sulakshan, the ultimate reward lies and distillation methods. This allows emerging businesses to develop in knowing that Ossoro's flavors have Ossoro's vision for the future is to them to isolate newer and rarer customized flavor solutions—ranging played a part in someone else's grow into a globally recognized name ingredients, lending a distinctive edge from premium natural extracts and success. Whether it's a baker perfecting synonymous with quality, innovation, to each flavor developed. fusion notes to unique flavor their signature cake or a startup and accessibility in the flavor and combinations that are rarely found in launching a standout product with fragrance sector. With a strong focus Ossoro's flavor at its core—those What truly distinguishes Ossoro is its the market. on expanding their global footprint moments, he says, are what make the through strategic exports and customer-centric approach. While Homegrown trends also play a major entire journey worthwhile. partnerships, Ossoro plans to further many larger companies impose high role. The popularity of the home- solidify its presence in the Indian minimum order quantities (MOQs) for baking movement has driven demand Unlocking the Secret to Flavor market while leading the movement bespoke flavors, Ossoro makes its for flavors like Biscoff, Pina Colada, toward clean-label, natural flavors. extensive flavor library—including and Indian fusions such as Rasmalai For aspiring entrepreneurs looking to customized options—accessible even and Gulab Jamun. Ossoro not only enter the flavor and fragrance industry, Research and development will remain in small volumes. This flexibility embraces these trends but also ensures the most valuable advice from Ossoro's a core investment as the company enables them to support everyone from 016 017 www.businessmindsmedia.in www.businessmindsmedia.in

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From Idea to Execution analysis will help you identify A Step-by-Step opportunities for differentiation and refine your business model. Guide to 3. Create a Business Plan Starting Your Own A business plan is a roadmap for your venture. It outlines your goals, target market, value proposition, sales and marketing strategies, funding requirements, and financial projections. Business A well-constructed business plan not only helps you clarify your business tarting your own business can be successful businesses often stem from 2. Market Research: Validate Your vision but also serves as a crucial tool both an exciting and daunting solving a problem or fulfilling a need. Idea for attracting investors or securing S experience. While many are Ask yourself: What gap in the market financing. motivated by the prospect of exists? What can you offer that others Market research is an essential step to independence and financial success, cannot? You might have a passion or a ensure that your business idea has Key sections of a business plan transforming a business idea into a hobby that can be turned into a potential. Conduct surveys, focus include: thriving enterprise requires careful business, or you may have noticed a groups, and interviews to understand planning, strategic execution, and specific demand or pain point that your target market's needs, preferences, • Executive Summary: A brief continuous effort. In this guide, we will hasn't been addressed yet. and behaviors. This will help you overview of the business, its walk through the essential steps from confirm whether your idea is viable mission, and goals. concept to launch, equipping you with Once you have your idea, take time to and if people are willing to pay for the • Business Description: An in- the tools you need to turn your refine it. Define what makes your product or service you are offering. depth explanation of your business entrepreneurial dreams into reality. business unique, why it will succeed, idea and the market need. and how it will stand out from the Additionally, research your • Market Research: Insights into 1. Start with a Clear Idea competition. This clarity will serve as competition. Who are your direct your target audience and the foundation for everything that competitors, and what are their competitive landscape. The first step in launching a business is follows. strengths and weaknesses? This • Sales and Marketing Strategy: identifying the idea itself. The most How you plan to acquire and retain customers. • Financial Plan: Your revenue model, projected income, expenses, and profit. 020 021 www.businessmindsmedia.in www.businessmindsmedia.in

place, it's time to put your marketing plan into action. Whether through social media, email marketing, search engine optimization (SEO), or A clear business plan demonstrates 5. Register Your Business financing options—whether it's traditional advertising, creating a 10. Monitor, Adapt, and Grow your commitment and readiness to take personal savings, loans, or investments strong presence for your business is on the challenges of entrepreneurship. Once you have chosen a structure, it's from friends and family, or venture crucial for attracting customers. Starting a business doesn't end with the time to register your business with the capital. Prepare financial projections to launch—it's just the beginning. As your 4. Choose a Business Structure appropriate government authorities. gauge the feasibility of your business Start by identifying where your target business progresses, constantly This typically involves: and plan for long-term growth. audience spends time and tailor your monitor your performance, track marketing strategies accordingly. You customer feedback, and make Choosing the right business structure is • Choosing and registering a 7. Build Your Brand Identity should also consider content adjustments where necessary. Be open crucial as it impacts taxes, liability, and business name. creation—blogging, videos, and to pivoting if certain strategies aren't • Applying for any necessary Your brand is the personality of your the management of your business. infographics can help you engage with working, and continually adapt your Common structures include: permits or licenses. business. It's how customers perceive potential customers and build approach to market demands. • Filing for an Employer you, and it plays a critical role in how credibility. • Sole Proprietorship: A simple Identification Number (EIN) for they connect with your products or To grow your business, look for structure where one individual tax purposes. services. Start by developing a logo, 9. Launch Your Business opportunities to scale. This may owns and operates the business. choosing your brand colors, and involve expanding your product • Partnership: A business owned Registering your business ensures you creating a consistent message across After months of planning, it's time to offerings, entering new markets, or by two or more individuals who are operating legally and is a crucial your marketing materials. launch your business! Organize a improving operational efficiency. share responsibilities and profits. step in gaining the trust of customers, launch event, whether physical or • Limited Liability Company suppliers, and partners. Your brand identity should reflect your virtual, to introduce your products or Conclusion (LLC): A hybrid structure that business values and resonate with your services to the public. This event provides liability protection while 6. Set Up Your Finances target audience. Remember that your should create buzz and draw attention allowing for flexibility in brand is more than just a logo—it's the to your business. You can offer special Turning your idea into a successful management. Proper financial management is a emotional connection people have with promotions, discounts, or giveaways to business is a rewarding journey that • Corporation: A more complex cornerstone of any successful business. your business, from the customer generate excitement and encourage requires determination, resilience, and structure that separates ownership Set up a business bank account to keep service experience to the product people to try your offerings. careful planning. By following these and management, offering liability personal and business finances quality. steps—from validating your idea protection but with more separate. Additionally, establish a Remember, the first few weeks or through research to launching your regulatory requirements. reliable accounting system to track 8. Launch Your Marketing Strategy months may be slow, but persistence marketing efforts and beyond—you income, expenses, taxes, and profits. and ongoing customer engagement will can increase your chances of building a Each structure has its pros and cons, so Now that your business is officially help you build momentum. Keep sustainable, profitable business. Every it's essential to consult with legal and Determine your startup costs, including registered and your finances are in refining your product based on challenge along the way will teach you financial professionals to select the product development, marketing, customer feedback, stay active in valuable lessons, and every success right one for your needs. equipment, and staffing. Consider your marketing efforts, and don't be afraid to will bring you one step closer to BM I N D I A iterate on your business model as you achieving your entrepreneurial vision. grow. 022 023 www.businessmindsmedia.in www.businessmindsmedia.in

The Passionate Entrepreneurs of the Year 2025 Kunal technology and business has allowed Sharma Sharma Sharma Creating Spaces that Elevate Human Experiences space isn't just where we live has redefined what's possible in the As the Co-founder and Director of or work; it's where we grow, interior design industry. Mexus Education, Kunal quickly A create, and experience life. proved his mettle as an entrepreneur. The ideal interior design goes beyond Kunal Sharma, the Founder and CEO Starting the venture right after college, aesthetic appeal—it shapes how we of Flipspaces, is a remarkable he was instrumental in turning Mexus feel, how we think, and how we entrepreneur whose passion for Education into one of India's largest engage with the world around us. It's educational enterprises. With a the perfect blend of functionality and him to redefine industries and set new footprint across around twenty beauty, where every corner, every benchmarks for success. He is a leader thousand schools, Mexus reached over a million students. This achievement material, and every light choice who blends creativity, strategic exemplified Kunal's ability to create contributes to a sense of belonging, thinking, and a deep understanding of comfort, and possibility. This technology to shape and lead scalable, impactful businesses that transformation is not just about businesses that impact both the could make a difference on a national decoration; it's about creating commercial and retail spaces. His scale. His leadership at Mexus not only environments that elevate human journey as a serial entrepreneur and his showcased his business acumen but experiences, spark creativity, and focus on innovative solutions have also highlighted his capacity to lead in improve well-being. made him a significant figure in the sectors that drive societal tech and design industries. transformation. The magic happens when technology Entrepreneurial Spirit at the enters the equation. The role of design Forefront today is no longer confined to a simple vision on paper. It gives clients the Kunal's professional journey began freedom to experience spaces in ways with a solid educational foundation. He I believe that great that were once unimaginable, making graduated from the prestigious IIT design doesn't just decisions with greater confidence, Bombay, one of India's top institutions, change how a space seeing results faster, and ensuring that where he honed his problem-solving their final space is nothing short of skills and technical knowledge. looks—it changes perfect. However, rather than pursuing a Kunal Sharma how it works, how traditional corporate path, Kunal chose Founder and CEO people feel in it, how At the forefront of this transformation the entrepreneurial route, a decision Flipspaces stands Kunal Sharma, a visionary that would shape his future and the business gets done whose ability to combine the artistry of future of multiple industries. inside it. design with the power of technology 024 025 www.businessmindsmedia.in www.businessmindsmedia.in

The Birth of Flipspaces and delivered. What sets Flipspaces At the core of Flipspaces is its and confidence to clients. Flipspaces Flipspaces has developed. Whether it's apart is its unique integration of proprietary Virtual Reality (VR) also empowers clients to shop products helping builders design a better space, Kunal's transition from the education technology into the entire process of technology, which allows clients to online, making the entire journey of offering a curated range of products, or sector to the tech-enabled design and interior design, product supply, and virtually walk through and visualize space creation more efficient and streamlining project management, build sector was a natural evolution of project management. This innovation their spaces in 3D before any physical seamless. The integration of Flipspaces provides end-to-end his entrepreneurial journey. In 2017, he allows Flipspaces to deliver an work begins. This ability to see designs technology into these processes is what solutions that enhance operational founded Flipspaces, a global tech-led unmatched customer experience and come to life before execution is a positions Flipspaces as a leader in the efficiency and customer satisfaction. design and build brand that aims to create value in ways that traditional game-changer, offering an design and build industry. transform the way commercial and interior design companies cannot. unprecedented level of customization One of the standout features of retail spaces are discovered, designed, Empowering Businesses through Flipspaces is its bespoke product Technology supply service. The company offers an immersive product visualization Flipspaces goes beyond being just an experience that allows clients to view interior design company. It serves as a products in real-life 3D environments technology backbone for businesses in various sectors such as real estate, furniture, and architecture. The company offers customized SaaS products for real estate builders, broker partners, furniture and furnishing brands, and retailers. These products What we do at Flipspaces is enable businesses to scale and grow by leveraging the technology and tools more than interior design. We're in the business of spatial storytelling—helping brands and businesses bring their identity to life through the spaces they occupy. 026 027 www.businessmindsmedia.in www.businessmindsmedia.in

within budget, and to the highest Additionally, Kunal has been a guest design and build solutions to more standards. By empowering project lecturer on entrepreneurship at IIT markets around the world. His vision is managers with the right tools, Bombay and Ruia College in Mumbai, to make Flipspaces a household name Flipspaces is able to streamline its where he shares his knowledge and in the interior design industry, known operations and deliver a superior experiences with the next generation of for its ability to provide customized, customer experience. entrepreneurs. This commitment to tech-powered solutions that delight mentoring and guiding young minds clients and transform spaces. A Multifaceted Entrepreneur reflects his belief in the power of Despite his busy professional life, education and the importance of In conclusion, Kunal Sharma is not just Kunal Sharma is a man of many nurturing talent. an entrepreneur; he is a visionary talents. His entrepreneurial spirit is leader who has successfully combined complemented by a strong creative The Future of Flipspaces his technical expertise, business streak. Outside of work, Kunal is a acumen, and creative spirit to build singer-songwriter, a theatre artist, a With Kunal Sharma at the helm, Flipspaces into a game-changing playwright, and a poet. His passion for Flipspaces is well-positioned to company. His journey—from his days creativity enriches his professional continue its growth and innovation in as a co-founder of Mexus Education to endeavors, allowing him to think the interior design and build industry. his current role as the CEO of outside the box and bring fresh His leadership philosophy—centered Flipspaces—serves as an inspiration to perspectives to the business world. It's around customer-centricity, innovation, anyone looking to make an impact in BM I N D I A clear that Kunal finds joy not only in and operational excellence—has the world of business and technology. entrepreneurship but also in the arts, already driven the company to new using his creative pursuits to fuel his heights. As technology continues to drive and innovation in his evolve, Kunal is committed to professional life. integrating new innovations into Flipspaces' offerings to ensure that the excellence and sustainability. As the His love for technology, company stays ahead of the curve. company's CEO, he has been dedicated entrepreneurship, and design is to creating a robust network of skilled matched only by his zest for life. Kunal In the years to come, Kunal aims to service partners who can deliver believes in the power of building further expand Flipspaces' global projects at scale. Through technology, enterprises that make a difference, and presence, bringing its tech-enabled Flipspaces has revolutionized the way his ability to combine business and contracting is managed, ensuring that technology has led to the creation of the process from empanelment to Flipspaces, a company that is poised to project execution is efficient and revolutionize the interior design and seamless. By leveraging a tech- build industry. powered process for skill development, induction, and day-to-day Medals of Merit management, Flipspaces has built a scalable and sustainable operation that Kunal's remarkable achievements as a can meet the growing demands of the serial entrepreneur have earned him interior design and build industry. widespread recognition. He has been a panelist and keynote speaker at several Another key aspect of Flipspaces' entrepreneurship and educational before making any purchase decisions. range of options that suit every style, business model is its focus on project forums, where his insights have This is particularly valuable in interior theme, and budget. management. The company uses inspired other aspiring entrepreneurs. design, where clients want to see how advanced project management His work at Flipspaces has also different elements will look together in Building Sustainable and Scalable technology to automate complex garnered various accolades, further their space. By combining this Operations processes, such as cost control, cementing his reputation as a forward- technology with a vast catalog of over scheduling, procurement, and risk thinking leader who is shaping the 200,000 products, Flipspaces ensures Kunal's leadership at Flipspaces is assessment. This technology ensures future of business. that customers have access to a wide defined by his emphasis on operational that projects are delivered on time, 028 029 www.businessmindsmedia.in www.businessmindsmedia.in

From Local to Global he journey from launching a 2. Understand When and Why to 3. Conduct Thorough Market local start-up to scaling it Scale Research T globally is one of the most challenging yet rewarding milestones Not every start-up is ready to scale, Expanding globally requires a deep for entrepreneurs. While local success and it's vital to assess your readiness understanding of the target markets. can be gratifying, taking your business before committing to global growth. This means moving beyond surface- to the global stage presents an entirely Scaling too soon can lead to disastrous level assumptions about international new set of complexities, opportunities, results, whereas waiting too long might demand and diving into comprehensive Scaling Your and risks. However, with the right cause you to miss opportunities. market research. Start by identifying strategy, mindset, and resources, your which countries or regions offer the start-up can evolve into a global Here are some signs your start-up may most potential for your business. enterprise. In this article, we'll break be ready for global expansion: Consider factors like local demand for Start-Up down the critical steps to scale your your product, cultural differences, business from local to global. • Proven product-market fit: economic conditions, legal You've found a consistent requirements, and competition. 1. Master the Local Market First customer base, and the demand for your product or service is Market research will help you: Before even considering global growing. expansion, it's crucial to have a solid • Sustainable revenue streams: • Identify ideal markets: Some understanding of your local market. A Your business is generating markets might be more receptive successful start-up has a proven enough revenue to fund expansion to your business model than product-market fit, a loyal customer efforts without compromising its others. base, and well-defined operational operational needs. • Understand local consumer processes. Mastering these components • Scalable operations: Your behavior: Customer preferences provides a strong foundation for business systems, processes, and can vary significantly across scaling. team are equipped to handle borders. Local customs, tastes, and increased demand without purchasing habits must be factored Start by focusing on refining your sacrificing quality. into your product offerings. product or service, building a strong • Strong brand identity: You have • Evaluate competition: Assess brand identity, and establishing a recognizable and appealing who the key players are in the efficient systems. This local success brand that can translate to new target markets and how you can will be your springboard for taking markets. differentiate your business. your business to new markets. Your local market experience will provide Having a clear sense of timing is By conducting thorough research, you key insights into what works and what essential—knowing when your can avoid costly mistakes and fine-tune doesn't—insights that will prove business is ready to scale and when it your global strategy. invaluable when expanding isn't will help ensure long-term internationally. success. 030 031 www.businessmindsmedia.in www.businessmindsmedia.in

4. Adapt Your Product and into regions with cultural, language, • Expanding market reach: Digital Marketing Strategy and operational differences, local marketing strategies such as SEO, expertise becomes invaluable. content marketing, and social One of the key challenges in scaling media advertising can help you globally is adapting your product to This could mean: reach a global audience without a meet the needs and preferences of physical presence in every market. different markets. What works in one • Hiring local talent: Having team • Maintaining communication: country may not be suitable for another members who understand the local Communication tools like Slack, due to cultural, social, or economic market, culture, and business Zoom, and project management differences. landscape is essential for smooth software help keep teams operations and better customer connected regardless of time This step involves: engagement. zones. • Developing cross-cultural • Localization: Adapt your product competencies: As your team Leveraging the right technology allows or service to fit the local culture, expands globally, fostering an you to scale faster, more efficiently, language, and preferences. This understanding of cultural and with fewer resource constraints. could mean translating your differences and practices will be website and marketing materials, crucial to maintaining cohesion Conclusion modifying your product features, and effective communication. or even changing packaging • Outsourcing: In some cases, Scaling from a local start-up to a designs to resonate with local outsourcing certain functions like global business is a monumental tastes. customer service or digital challenge that requires strategic • Pricing strategy: What's marketing to local firms can help planning, local insight, and the ability affordable in your home market you gain a foothold in new to adapt to diverse markets. By may be out of reach for customers markets without needing a full- focusing on market research, product in other countries. Tailor your time presence in the country. adaptation, building a strong team, and pricing strategy to reflect local leveraging technology, entrepreneurs purchasing power and competitors' An international team ensures that your can successfully scale their start-ups pricing. business remains adaptable and aligned beyond borders. While the road to • Marketing adjustments: Global with local market needs while staying global expansion is not without its expansion requires localized true to your global vision. hurdles, the rewards—both financial marketing campaigns. From social and personal—can be immense for media advertising to content 6. Leverage Technology for Global those who navigate the process BM I N D I A creation, your marketing strategies Growth thoughtfully and strategically. need to speak directly to your new Technology is one of the biggest audience while remaining enablers of global expansion. From consistent with your brand cloud computing and e-commerce message. platforms to digital marketing and customer relationship management In some cases, you might need to (CRM) tools, modern technology create entirely new offerings for allows businesses to scale more different markets. The more you tailor efficiently and effectively. your approach, the better your chances Technology helps by: of connecting with international customers. • Streamlining operations: Automating tasks such as 5. Build an International Team inventory management, order processing, and customer support One of the cornerstones of scaling can save time and reduce human globally is building a strong error. international team. If you're expanding 032 033 www.businessmindsmedia.in www.businessmindsmedia.in

The Passionate Entrepreneurs of the Year 2025 I want the world to see India not just as a maker of goods, but Shivam Khanna as a creator of culture. Writing a New Chapter in Indian Design here's a quiet kind of brilliance Studying Accounting and Finance at eské's design philosophy is clean, in design that doesn't clamor the University of Illinois Urbana- timeless, and practical. Whether it's T for attention. It's in the clean Champaign, Shivam gained a global handbags, briefcases, wallets, or lines of a well-cut silhouette, the tactile perspective on business and branding. footwear, every product balances comfort of quality materials, the Yet, even miles away from home, the minimalism with thoughtful details. functionality that feels almost intuitive. seed of an idea kept growing. He The color palettes are intentionally Such design doesn't age—it evolves returned to India equipped not only muted, the silhouettes elegant, and the with the person who uses it. with education, but with a desire to finishes flawless—because eské isn't give Indian craftsmanship the global just making things to be used, but This philosophy finds its perfect recognition it deserved. pieces to be loved. expression in eské, a modern design house rooted in Indian craftsmanship Why eské? A Question That Sparked The brand's aesthetic doesn't scream and shaped by global perspectives. At a Revolution for attention. Instead, it draws you in the heart of it is Shivam Khanna, a quietly—like a good book or a classic founder who believes in creating a Back in India, Shivam joined the film. It's the kind of luxury that ages movement. With a heritage in leather family's export business, which was well, becoming more personal and craftsmanship and a sharp eye for manufacturing leather goods for some intimate with time. detail, Shivam has reimagined what of the world's top luxury brands. This modern Indian luxury can look like exposure highlighted a striking truth: Quiet Luxury Meets Loud Impact India was creating luxury, but the From Legacy to Leadership credit rarely came home. What makes eské truly unique is its eské was born from that question of unwavering commitment to conscious Born into a family steeped in leather “why not us?” Why couldn't an Indian creation. At a time when fashion often craftsmanship, Shivam was no stranger brand be globally revered? Why celebrates excess, eské embraces “less to the art of making. His childhood was couldn't homegrown artisans get the is more.” The brand doesn't produce colored by factory floors, skilled recognition they deserved? With these artisans, and the unique aroma of thoughts, Shivam launched eské—a treated leather—an experience that brand rooted in authenticity, guided by shaped both his aesthetic sensibility ethics, and driven by design. Shivam Khanna and his understanding of quality. But rather than follow a conventional path, The Design Language of the New eské he set out to explore the world. Luxury 034 035 www.businessmindsmedia.in www.businessmindsmedia.in

for the sake of seasons or sales—it and masterful craftsmanship. These This model not only ensures of a startup with the precision of a function and flair, commerce and its “why”: to honor craftsmanship, creates when there's a real reason to. artisans aren't just workers—they're consistency in quality, but also allows legacy manufacturer. conscience. promote slow fashion, and give partners in creation. the brand to innovate quickly without Indian design a global voice. This approach isn't just compromising on values. From Tech-Forward but Tradition-First Building a Brand That Speaks environmentally responsible; it's Under Shivam's leadership, eské sourcing to stitching, everything Values The Man Behind the Mission emotionally intelligent. Consumers ensures fair wages, dignified working happens under one While eské draws from ancient conditions, and genuine respect for craftsmanship, it embraces modern today crave meaning, and eské answers ecosystem—streamlined, efficient, and eské isn't just a business—it's a brand While eské has its own distinct with integrity. The brand offers a traditional skills. It's not about mass ethical. technology in its operations. Shivam with values. Every decision—from identity, Shivam Khanna's fingerprints lifetime warranty, encouraging production; it's about meaningful has made it a point to leverage digital packaging materials to pricing are everywhere—from the ethos of the mindful consumption and showcasing employment and preserving a craft This also allows eské to remain agile in platforms, data analytics, and e- models—is weighed against its core brand to the curve of a bag's handle. confidence in its enduring quality. commerce to expand the brand's reach His leadership style is grounded in that's been passed down for a dynamic market, blending the agility principles of responsibility, quality, and generations. without losing its personal touch. The empathy. The brand doesn't shout clarity, compassion, and conviction. brand's direct-to-consumer approach He doesn't chase trends or compete in Empowering the Hands Behind the sustainability; it lives it quietly, Design, for me, is not Craft Structure that Supports Innovation fosters transparent dialogue, allowing consistently. crowded spaces. Instead, he carves about decoration—it's While Shivam may be the face of the eské to truly listen to its audience. thoughtful paths forward. about purpose. Every brand, the soul of eské lies in the hands eské operates on a vertically Whether it's choosing suppliers, curve, every stitch has to of its artisans. Each product is a integrated model, giving it full control And that's what sets eské apart: a rare developing new designs, or telling Shivam is deeply engaged with every collaboration between visionary design over its production and supply chain. balance of heritage and innovation, brand stories, eské always returns to aspect of the business, but he leads by earn its place. enabling rather than controlling. His is not the loud, performative leadership we often see; it's a quiet force—one that inspires by example, not ego. Redefining What Success Looks Like For Shivam, success isn't measured by how many units eské sells. It's measured by how many lives the brand touches, how many artisans are uplifted, how many consumers feel emotionally connected to their purchases. He envisions a future where Indian luxury is not an anomaly, but an aspiration. Where brands like eské aren't the exception, but the standard. Where “Made in India” stands for mindful, meaningful, and magnificent. What Lies Ahead eské's journey is just getting started. Shivam and his team are steadily expanding their footprint—both digitally and physically—with an eye on entering global markets that appreciate subtle sophistication. New product categories, collaborations, and experiences are on the horizon, but always with intention, not impulse. The future is bright, not because eské chases the spotlight, but because it BM I N D I A shines from within. 036 037 www.businessmindsmedia.in www.businessmindsmedia.in

Entrepreneurship is living a few years of your life like most people won’t, so you can spend the rest of your life like most people can’t

The Power of Adaptability How Entrepreneurs Can Thrive in a Changing Market n today's fast-paced, ever-evolving Entrepreneurs who are adaptable don't tools or innovate through business world, adaptability has cling to outdated methods or resist technology risk being left behind. I become one of the most crucial change; instead, they view change as From automation to artificial traits for entrepreneurs. The market is an opportunity to innovate, learn, and intelligence (AI), technological constantly shifting due to technological stay relevant. This mindset is essential shifts have disrupted entire advancements, consumer behavior for navigating the complexities of industries, forcing entrepreneurs to modern business, where agility is often pivot and incorporate new changes, economic fluctuations, and global disruptions like the COVID-19 the difference between success and solutions. failure. • Economic and Regulatory pandemic. To thrive in such an unpredictable environment, Changes: Changes in government 2. Why Adaptability Is Essential in a regulations, economic conditions, entrepreneurs must embrace adaptability—not just as a survival tool Changing Market and global events like the COVID- but as a means to capitalize on new 19 pandemic can dramatically opportunities and achieve sustainable A dynamic market presents numerous alter the business landscape. growth. challenges and opportunities. Whether Entrepreneurs who can quickly it's a sudden economic downturn, a adjust their strategies in response new competitor entering the space, or a to such changes are more likely to This article explores the importance of adaptability in entrepreneurship and global crisis, entrepreneurs must weather economic storms and respond swiftly and efficiently. Here capitalize on new opportunities. provides actionable insights on how entrepreneurs can harness this power to are a few reasons why adaptability is • Competition: The competitive essential: landscape is more intense than thrive in a changing market. • Customer Expectations Are ever. New startups are emerging 1. Understanding Adaptability in Constantly Evolving: Consumer constantly, and established players Entrepreneurship preferences are not static, and are constantly innovating. businesses must remain attuned to Entrepreneurs must be adaptable At its core, adaptability refers to an these shifts. For instance, in the to stay ahead of competitors and entrepreneur's ability to adjust digital age, customers expect differentiate their businesses. strategies, products, services, and convenience, speed, and business models in response to personalized experiences. 3. Practical Ways Entrepreneurs changing market conditions. It Entrepreneurs must adapt their Can Build Adaptability involves being flexible and open to offerings to meet these ever- changing demands. change, whether it's shifting consumer While adaptability is an inherent trait demands, emerging technologies, or • Technological Advancements: for some, it can also be developed over Technology is advancing at an unforeseen external factors. time with the right strategies. Here are unprecedented rate. Companies a few practical ways entrepreneurs can that fail to adopt the latest tech build and strengthen their adaptability: 040 041 www.businessmindsmedia.in www.businessmindsmedia.in

• Focus on Customer Feedback: • Plan for Uncertainty: Build Regularly engage with your contingency plans to prepare for customers to understand their market disruptions. While you needs, pain points, and desires. can't predict the future, having a This feedback is invaluable in roadmap in place for potential helping you adapt your products, challenges allows you to act services, or business model. quickly and efficiently when Whether it's through surveys, things go wrong. Consider social media, or customer service scenarios like economic interactions, staying in tune with downturns or sudden shifts in your customer base enables you to consumer demand and create respond effectively to changes. strategies for each. • Invest in Technology and Innovation: Keep up with Conclusion technological advancements that could improve your business In a world where change is the only operations or enhance your constant, adaptability is the key to product offerings. Whether it's entrepreneurial success. By cultivating adopting new software tools, the right mindset, staying informed, embracing automation, or and proactively embracing change, exploring digital marketing entrepreneurs can not only survive but strategies, investing in innovation thrive in an ever-changing market. allows you to stay competitive and Adaptability empowers entrepreneurs adaptable. to innovate, connect with customers, • Build a Flexible Business Model: and build resilient businesses that can A rigid business model can limit endure and succeed in the face of your ability to adapt to changing uncertainty. In the end, those who are circumstances. Focus on building adaptable are the ones who will lead BM I N D I A flexibility into your operations by the way into the future. exploring multiple revenue streams or offering products and services that can evolve over time. • Cultivate a Growth Mindset: Encourage a culture of adaptability within your team by fostering a growth mindset. This means emphasizing the importance of learning from mistakes, embracing challenges, and continuously improving. A growth-oriented team will be better equipped to handle market changes and innovate when needed. • Monitor Industry Trends: Stay informed about developments in your industry. Whether it's regulatory changes, technological innovations, or consumer trends, keeping up-to-date allows you to anticipate changes rather than react to them. Subscribe to industry newsletters, attend conferences, and follow thought leaders to stay ahead of the curve. 042 043 www.businessmindsmedia.in www.businessmindsmedia.in

The Passionate Entrepreneurs of the Year 2025 Haptik's solutions seamlessly integrated into voice and text interfaces across multiple industries, from e- commerce and telecom to travel and insurance. Product, People, and Performance Swapan Swapan played a central role in scaling Haptik from a startup into a globally respected enterprise partner. As CTO Designing Conversations and co-founder, he led the product, That Matter Rajdev engineering, research, and go-to- market functions, growing a team of over 300 professionals. His focus on scalable infrastructure, robust data hen it comes to choices, into India's largest platform for idea emerged from a simple need: today's customers don't customer engagement. improving how businesses interact W just have more—they have with their customers through digital Swapan Rajdev everything. Products are a swipe away, Swapan Rajdev's journey into assistants. Under his leadership, Haptik comparisons are instant, and brand technology began with curiosity and a evolved into India's largest Co-founder & CTO loyalty is one bad experience from desire to solve meaningful problems conversational AI platform, handling Haptik disappearing. Add in a maze of through innovation. An alumnus of the billions of messages and helping channels—apps, websites, voice University of Illinois Urbana- brands deliver efficient and empathetic assistants, social DMs—and Champaign (UIUC), he honed his support. expectations get higher, sharper, and skills in computer science, setting the more unforgiving. Every moment foundation for a career that would Rajdev's vision extended beyond counts. Every reply matters. And yet, blend technical expertise with automating repetitive tasks—he aimed so many brands are still playing catch- entrepreneurial ambition. During his to create intelligent systems capable of up, trying to connect the dots in a time at UIUC, Rajdev developed a human-like understanding, enabling fragmented experience. The truth is: knack for product building, businesses to resolve queries while it's hard. Customers want immediate exemplified by his creation of Snake delivering personalized experiences. answers, not automated apologies. Classic, an iOS application that climbed to the #4 spot on the App That's exactly why Haptik was built. Store in 2009. Remarkably, this was Founded with the belief that intelligent accomplished while he was working conversations can simplify decisions, full-time at Accenture, reflecting his Haptik deliversAI-powered virtual ability to balance execution and assistants tailored to your industry, experimentation—hallmarks that making it easier for customers to get would later define his leadership. what they need, when and where they need it. Whether through voice or text, The Birth of Haptik The goal was to app or widget, it's about offering create intelligent In 2013, well before chatbots became clarity, not clutter. Behind this widely adopted or large language movement is Swapan Rajdev, a systems that feel less models were commonplace, Swapan product visionary who saw the like tech and more co-founded Haptik, a conversational AI potential of conversational AI long platform designed to automate before it became a buzzword. This is like help that's customer support and engagement. The the story of how he turned that vision actually helpful. 044 045 www.businessmindsmedia.in www.businessmindsmedia.in

UIUC. These accolades recognize not and OYO Rooms. These companies Whether it's a virtual assistant just his entrepreneurial success, but rely on Haptik to deliver 24/7 support, resolving a customer issue in seconds also his contributions to advancing reduce human intervention where or an AI-powered dashboard surfacing applied AI in enterprise settings. appropriate, and increase customer product insights, Rajdev is focused on engagement. Key features such as building tools that are useful, usable, Investing in the Next Generation intent detection, self-serve automation, and sustainable. His approach and SOP compliance tracking make the combines technical rigor with product Beyond building companies, Swapan platform indispensable for modern intuition, always looking for ways to Rajdev is deeply invested in supporting enterprises. turn emerging technologies into the next generation of tech products that solve real business entrepreneurs. As an angel investor, he problems. backs high-potential startups focused Building Responsible AI Systems on AI, developer tools, and enterprise software. His portfolio includes Swapan is equally focused on ensuring A Legacy of Thoughtful Innovation companies such as TurboML, Portkey, that AI systems are responsible, safe, Gumlet, Cloudanix, and Replit—each and well-governed. Haptik's AI agents Swapan Rajdev's contributions to AI of which reflects his belief in practical, are developed with strict guardrails to and technology go beyond accolades or scalable technology that empowers ensure that outputs remain accurate, successful exits. He represents a new users. brand-safe, and aligned with enterprise generation of leaders who combine standards. These guardrails are technical depth with strategic thinking, Swapan's involvement often goes especially important in sectors like and who are committed to building beyond capital. He mentors founders, finance and healthcare, where with purpose. His story—from a side helps shape product strategy, and misinformation can have serious project at Accenture to leading India's shares insights from his own consequences. most prominent AI platform—is a journey—particularly around scaling reminder that transformative ideas can to precision and adaptability made AI-first cultures, product-market fit, The company's commitment to ethical emerge from curiosity, grit, and a Haptik a key partner for companies and team building. His philosophy is AI also includes optimizing the use of relentless focus on impact. looking to enhance customer grounded in learning by doing and unstructured data, enabling systems to experience while optimizing costs. fostering resilience through handle nuanced questions while As he continues to advise startups, experimentation. avoiding generic or off-topic invest in promising ventures, and A Milestone Acquisition and responses. This ability to process explore the next frontier of AI, Swapan Industry Recognition A Philosophy Rooted in Impact and complexity while maintaining clarity is remains a builder at heart, passionate Scalability one of the platform's defining about crafting intelligent systems that In 2019, Haptik reached a defining strengths. improve how people live, work, and milestone when it was acquired by BM I N D I A At the heart of Swapan's work is a connect. Reliance Jio for $100 million, a consistent drive to create solutions that The Future of AI and Conversational testament to its value and potential. are both impactful and scalable. With Interfaces This acquisition gave Haptik a broader Haptik, the focus wasn't just on platform to serve millions of users automating support, but on enhancing across India and beyond. Under the customer satisfaction through smart As large language models and Reliance umbrella, the company scaled design and real-time responsiveness. generative AI reshape the technology further, integrating into key digital Whether through voice-based virtual landscape, Swapan remains at the services and playing a critical role in handling, and contextual AI allowed powered voice assistants, and seamless assistants, data-rich performance forefront of exploring how these tools the conglomerate's digital Haptik to support over 1 billion omnichannel deployment, delivering dashboards, or multilingual support can augment human capabilities rather transformation efforts. monthly conversations, servicing 500+ always-on, context-aware support in systems, every product feature was than replace them. He believes the enterprise clients and more than 10,000 over 100 languages. Haptik's built to deliver measurable value. future of AI lies in systems that Swapan's work has not gone unnoticed. small businesses. technology didn't just respond to enhance workflows, personalize He was honored as one of MIT customer questions—it understood Haptik's solutions are deployed across experiences, and deliver intelligent Technology Review's Top Innovators Under his leadership, the platform intent, retained context, and handled industries and used by household automation without compromising Under 35, and received the Young became known for its multi-turn complex queries without reverting to brands like Samsung, KFC, Tata quality or trust. Alumni Achievement Award from conversational capabilities, AI- rigid decision trees. This commitment Group, Coca-Cola, Zurich Insurance, 046 047 www.businessmindsmedia.in www.businessmindsmedia.in

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