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The 10 Remarkable Managing Directors to Follow in Arab World

Discover the top 10 remarkable managing directors in the Arab world driving innovation and leadership in business.

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The 10 Remarkable Managing Directors to Follow in Arab World

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  1. Empowering Leadership The Role of Managing Directors in the Arab World Karim Pioneering Growth and Innovation

  2. The love of inventing never dies. www.businessmindsmedia.com

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  4. Publisher Business Minds Media Managing Editor Ryan Parker Art and Design Head Mia Jones Jason Trent, Stacy Walker Business Development Manager Executives Ahmed Siddiqui, Jennifer Richardson, Anna Turner Marketing Manager Michael Smith Technical Head Kevin Thompson Digital Marketing Manager Sarah Lopez Circulation Manager Harry Wood Adam Brown Accounts Business Minds Media Teach LLC. info@businessmindsmedia.com 5830 E 2nd St, Ste 7000 +13073149695 #13042, Casper, Wyoming 82609 United States Follow us on

  5. the EDITOR Leaders Refining Arab World n the business within the Arab world, certain managing directors stand out as exemplars of visionary leadership. I These leaders are not merely navigating their companies through the complexities of modern markets but are actively shaping the region's economic future with remarkable foresight and innovation. These managing directors are distinguished by their relentless pursuit of excellence and commitment to driving transformative change. They embrace innovation, often spearheading initiatives that push the boundaries of technology and digital transformation. Their forward-thinking approaches are not just about adopting new tools but about fundamentally reimagining business models and strategies for the digital age. Sustainability is another hallmark of their leadership. In an era where environmental concerns are paramount, these leaders prioritize sustainable practices, integrating eco- friendly solutions into their business operations. Their efforts contribute to a broader movement towards environmental responsibility, positioning their companies as leaders in the global shift towards sustainability. Equally notable is their dedication to fostering inclusive and empowering work environments. These directors champion diversity and inclusivity, creating workplaces that value and leverage a range of perspectives. Their leadership extends beyond strategic decision-making; it includes nurturing talent, promoting professional growth, and ensuring that every employee has a voice. Their strategic agility in navigating regional and global challenges further sets them apart. These leaders adeptly manage geopolitical and economic uncertainties, turning potential obstacles into opportunities for growth and expansion. In essence, the remarkable managing directors of the Arab world exemplify the power of visionary leadership. Their impact is felt not only within their organizations but across the entire region, driving progress and setting new benchmarks for success. Ryan Parker Managing Editor

  6. To nish rst, you must rst nish. - Rick Mears www.businessmindsmedia.com

  7. Contents C O V E R S T O R Y Karim Hashem 06. Pioneering Growth and Innovation F E A T U R I N G Hiba Ibrahim 14. Building Global Marketing Excellence Jihad El Rassy Navigating the Hospitality 24. Landscape & Crafting Culinary Excellence A R T I C L E S Inside the Boardroom The Role of Managing Directors 20. in the Arab World's Growth The Power of Leadership How Managing Directors are 30. Transforming the Arab Business Landscape

  8. C O V E R S T O R Y Pioneering Growth and Innovation , Work hard in silence, let success make the noise 06 www.businessmindsmedia.com

  9. he real estate sector, a dynamic industry, presents a myriad of T opportunities and challenges for professionals worldwide. With its profound impact on economies and societies, navigating this terrain demands not only expertise but also a visionary approach towards innovation and growth. Karim Hashem, a seasoned leader in the real estate realm, embodies the essence of strategic leadership and entrepreneurial spirit. With a rich background shaped by influential mentors and diverse experiences across global advisory firms, Karim has honed his skills and expertise to thrive in the competitive landscape of the real estate sector. Establishing himself as the Managing Director of BEconsult, Karim brings forth a wealth of knowledge and a steadfast commitment to excellence. the real estate sector, nurtured by beyond corporate roles, as he harbored His leadership philosophy transcends influential figures such as his a long-held entrepreneurial spirit from traditional roles, emphasizing the university professor, a prominent real his childhood. In 2018, he seized the importance of fostering a culture of estate entrepreneur in the MENA opportunity to co-found BEconsult, a continuous improvement and client- region, and a global investor. His management consulting company centric strategies to drive success in the journey in the industry commenced based in KSA specializing in the real ever-changing market dynamics. with Colliers International, a global estate industry. Collaborating with leader in commercial real estate partners possessing extensive As BEconsult continues its journey of advisory, where he spent five years experience in the KSA real estate strategic expansion and market honing his skills under the mentorship market, BEconsult rapidly emerged as leadership, Karim remains at the of one of the field's finest experts. a prominent local advisory firm poised forefront, steering the company for continued growth and success. towards new heights of growth and During his tenure at Colliers, Karim innovation. With a keen focus on gained comprehensive exposure to Navigating Personal and professional development and a various methodologies and best Professional Alignment passion for making a meaningful practices, enriching his understanding impact, Karim exemplifies the of the real estate landscape. Seeking to Karim had always found an affinity for transformative power of leadership in broaden his horizons, he transitioned to medical sciences in theory, but upon shaping the future of the real estate JLL, another renowned global closer examination of his soft skills industry. commercial real estate advisory firm, and practical inclinations, he realized a where he further deepened his significant misalignment between his Let's under Karim's transformative expertise while operating in the theoretical interests and his practical journey: dynamic real estate markets of the abilities. Seeking clarity, he ventured UAE and KSA. into the realm of business during his Navigating the Real Estate Terrain freshman year, exploring the intricacies However, Karim's ambition extended of finance and its various dimensions. Karim has a deep-rooted passion for 08 www.businessmindsmedia.com

  10. Karim leads a prominent local advisory firm based in KSA that specializes in the KSA real estate market. With a strategic vision to expand into other geographies within the MENA region over the medium term, BEconsult distinguishes itself by embodying the principle of "Think Globally & Act Locally." Looking ahead, the company aims to broaden its presence across diverse geographies, diversify into additional real estate service lines, and potentially establish a network of partners specializing in specific service areas. Strategies for Success Karim has navigated numerous challenges inherent in the advisory services sector of the KSA market. These challenges include, but are not limited to: 1. Acquiring the right talent pool, given the niche nature of advisory services in the KSA market. & Act Locally , 2. Ensuring quality assurance and Think Globally consistency across advisory mandates to meet client expectations effectively. 3. Sustaining market share for BEconsult amidst competition from global peers operating in the same industry and geography. It became evident to him that finance patience are key elements for success. 4. Achieving growth despite resonated more closely with his One of the greatest quotes that challenging market conditions. personality traits and aspirations. resonated with him was, "Work hard in To address these challenges, Karim has silence, let success make the noise" by adopted a proactive approach, The notion of assuming a leadership Frank Ocean. emphasizing the principle of "lead by role had been ingrained in Karim since example." This approach involves: childhood. However, he recognized Client-Centric Strategy Essentials that the title of Managing Director was • Acquiring and retaining talent merely symbolic; the true challenge lay Understanding client objectives and through exemplary leadership and in harmonizing his acquired technical aspirational targets is crucial for mentorship. knowledge with his inherent, lead-by- efficiency and effectiveness in business • Maintaining a hands-on approach example character. processes, especially within the in advisory engagements to ensure advisory field. technical excellence. Embracing Keys to Success • Devising continuous business and Strategic Expansion pricing strategies to adapt to Throughout his career, Karim has market cyclicality and learned that silence, perseverance, and As managing director of BEconsult, fluctuations. 09 www.businessmindsmedia.com

  11. By understanding these challenges and devising multiple solution scenarios, Karim has successfully mitigated risks and positioned BEconsult for - Karim Hashem , continued growth and success in KSA's Lead by example. dynamic advisory services market. Prioritizing Continuous Professional Development Karim diligently pursues continuous professional development. He focuses Navigating Real Estate Elevating Leadership Beyond Titles on enhancing market and sector Transformation knowledge, fostering robust and Karim draws inspiration from his enduring client relationships, and Karim acknowledges the significant profound passion for real estate and a implementing various continuous transformation underway in the Middle fervent aversion to mediocrity. He improvement programs tailored to the East's real estate sector. Despite views his role first and foremost as that sector in which BEconsult operates. geopolitical challenges, he remains of a leader, with the formal title of Karim ensures that both the company optimistic about the ongoing managing director serving as a as a whole and his team members transformation, recognizing technicality. For Karim, the essence of benefit from diverse opportunities for opportunities across all real estate asset his career lies in leaving a significant ongoing growth and development. classes to varying degrees. legacy marked by impactful 10 www.businessmindsmedia.com

  12. contributions to both his personal life capabilities. Interestingly, the same and society as a whole. mentor is now a client of BEconsult, reflecting Karim's growth and success Turning Criticism into Triumph in the industry. At the outset of Karim's career at Colliers International, his mentor, who also served as his reporting director, provided feedback indicating his perceived inadequacy in handling financial analysis due to technical weaknesses. The mentor expressed a desire for widespread improvement in Karim's technical proficiency, recognizing it as a challenging endeavor. Rather than being discouraged, Karim transformed this constructive criticism into a personal challenge, determined to prove the mentor's assessment wrong and refute any preconceived notions about his 11 www.businessmindsmedia.com

  13. through failure., , Success is not the absence of failure; it's the persistence - Aisha Tyler www.businessmindsmedia.com

  14. through failure., through failure., Success is not the absence of Success is not the absence of failure; it's the persistence failure; it's the persistence - Aisha Tyler - Aisha Tyler www.businessmindsmedia.com www.businessmindsmedia.com

  15. Founder & Managing Director Luster Marketing Solutions 14 www.businessmindsmedia.com

  16. Hiba Ibrahim Building Global Marketing Excellence he marketing industry has evolved into a dynamic and Leadership style is a key determinant their fullest potential. , T multifaceted field, demanding of the success or failure of any continuous innovation and adaptability. company, serving as the driving force Rapid advancements in technology and that inspires individuals to reach shifts in consumer behavior have intensified the need for agile strategies, particularly in digital marketing. Professionals in this industry must stay current with trends, leveraging emerging technologies to remain campaigns, which sharpened her skills prominent telecom companies in competitive. The industry encompasses in matrix management and Jordan. Here, she focused on a wide range of strategies, including international brand building. understanding market dynamics and B2B and B2C marketing, each with Founded during the COVID-19 successfully led significant campaigns, distinct approaches to audience pandemic, Luster Marketing Solutions gaining valuable experience in engagement and content delivery. embodies Hiba Ibrahim's vision for managing diverse market segments. Effective marketing requires a deep innovative marketing strategies and understanding of market dynamics, the exceptional service. The company is Transitioning from telecom to business ability to build trust through dedicated to offering unique value solutions, she established and communication, and a commitment to propositions and leveraging analytical expanded the marketing department continuous learning and development. insights to foster client growth. With a across multiple countries and focus on cultivating a leadership continents. Her role as International Hiba Ibrahim, the Founder and culture and embracing continuous Marketing and Communication Managing Director of Luster learning, Luster Marketing Solutions Director sharpened her skills in matrix Marketing Solutions exemplifies aims to illuminate client brands management, reporting to regional and these qualities through her extensive through tailored strategies and group levels. This global exposure career. Coming from a totally different innovative marketing channels. fortified her ability to build and elevate studying background in the brands on an international scale and engineering field, Hiba started building From Engineering graduate to adeptly handle both internal and her marketing career into marketing Marketing Innovator external communications, especially with roles at prominent companies in during challenging times. both B2B and B2C companies. Her Driven by passion, dedication, and a journey has been marked by a strong work ethic, she embarked on her Seeking new challenges, Hiba ventured dedication to understanding market career in the telecommunications into the Movies and series Productions dynamics and leading successful sector ( Orange) in one of the most Sector, further honing her leadership 15 www.businessmindsmedia.com

  17. Fostering innovation requires Fostering innovation requires cultivating visionary thinking, open- within the team., cultivating visionary thinking, mindedness, risk tolerance, delegation, open-mindedness, risk tolerance, and empowerment within the team. Adapting to new trends and delegation, and empowerment understanding generational differences is crucial for personal and professional growth. Beyond managing staff, creating a conducive environment abilities and acquiring comprehensive Family Inspiration and involves connecting with employees, experience across various marketing Entrepreneurial Vision in Marketing engaging with them outside of work, domains and functions. Recognized for providing support, and actively her strategic foresight and talent Hiba draws profound motivation from collaborating to achieve collective development, she ascended to the her family, notably her husband, goals. These principles are position of Group VP for Marketing children, and parents, whose foundational in nurturing a dynamic and Communication, underscoring her unwavering support fuels her and innovative workplace culture. commitment to continuous growth entrepreneurial journey. Encouraged by within the marketing field. her husband's belief in her passion, Navigating B2B and B2C Marketing Driven by her enduring passion for dedication, and self-discipline, Hiba Dynamics marketing's dynamic and ever-evolving embarked on her entrepreneurial path nature, Hiba founded Luster Marketing during the Covid pandemic. What In marketing, distinguishing between Solutions during the COVID-19 started as a Joking moment after a B2B and B2C strategies involves pandemic. Her vision for Luster is business call soon evolved into the understanding their distinct approaches rooted in setting innovative marketing inception of Luster Marketing to audience engagement, decision- strategies, leveraging analytical Solutions. Overcoming initial doubts, making processes, and content insights, and delivering exceptional Hiba navigated the legalities and delivery. B2B strategies prioritize service. Through Luster, she aims to operational complexities, concurrently trust-building and value proposition, offer distinct value propositions and managing her transition from a excellence in service delivery, prominent role at Arab Telemedia. targeting decision-makers with reflecting her belief in providing educational and authoritative content to unique solutions within the marketing Throughout her career, Hiba has establish credibility and foster long- industry. cherished the steadfast encouragement term relationships. Conversely, B2C from her parents, particularly her strategies focus on emotional appeal, Mastering Marketing Strategy father, whose keen interest in her work creating urgency, and ensuring through Diverse Expertise serves as a constant source of convenience to resonate with inspiration. Rooted in the belief that consumers through engaging, visually With a diverse background and she can redefine industry standards, appealing content across various extensive experience across various Hiba envisioned Luster as a beacon of platforms. Each strategy sets specific marketing domains, Hiba leverages her excellence in marketing solutions. The metrics: B2B emphasizes lead expertise to effectively analyze client name "Luster," inspired by the generation, conversion rates, and client needs and data. This capability brilliance of diamond mines, embodies retention, while B2C prioritizes brand facilitates seamless information her commitment to illuminating client awareness, customer acquisition, and exchange, enabling the formulation of brands through tailored strategies. With loyalty. Ultimately, while both aim to precise strategies, roadmaps, and the motto "growing your business is enhance sales and brand loyalty, their approaches. Her experience plays a our business," Luster Marketing methodologies vary significantly to crucial role in setting achievable Solutions is dedicated to leveraging cater effectively to their respective milestones and identifying appropriate innovative marketing channels, markets and consumer behaviors. budgets, thereby enhancing outreach matrices, and tools to foster the growth and expanding brand awareness. and success of its clients. Navigating the Evolving Landscape Through her proficiency in different marketing disciplines, Hiba excels in of Digital Marketing Cultivating Innovation and Team pinpointing optimal distribution channels to effectively reach target Engagement Hiba emphasizes the necessity of audiences. staying current with business trends, 16 www.businessmindsmedia.com

  18. especially in emerging digital marketing arenas. The rapid evolution of technology and shifts in consumer behavior necessitate agile strategy adjustments to align with changing expectations and demands. In the realm of digital marketing, video content plays a pivotal role, effectively engaging audiences while bolstering brand visibility and loyalty through compelling messaging. Acknowledging the dynamic nature of the digital landscape, businesses must remain vigilant, fostering innovation and leveraging emerging technologies to stay relevant and competitive. Despite the opportunities presented by advancements such as AI marketing, Programmatic Advertising, Voice Search, and the Metaverse, marketers encounter challenges that necessitate ongoing adaptation. Influencer Marketing, for instance, presents a multifaceted approach that requires strategic navigation to maximize impact. Hiba Ibrahim and Luster Marketing Solutions are dedicated to navigating these complexities, ensuring their strategies remain at the forefront of digital innovation to deliver optimal results for their clients. Building Trust Through Effective Communication Open and transparent communication forms the bedrock of Hiba's approach to fostering successful client relationships. Regular and attentive communication demonstrates a commitment to understanding and addressing client needs, reinforcing the importance of their opinions and expectations. Regular meetings, progress updates, and soliciting feedback are integral to ensuring clients feel prioritized and informed. Maintaining realistic expectations and 17 www.businessmindsmedia.com

  19. She firmly believes in this approach, as it ensures that leadership and personal development are not confined to managerial levels but can emerge from any corner of the company based on individual abilities and contributions. A leadership culture fosters an environment where individuals are encouraged to take ownership, collaborate effectively, make sound decisions autonomously when needed, and inspire others through their actions. Cultivating such a culture requires intentional effort and commitment from Hiba and all team members. The Importance of Continuous Learning in Industry Leadership To stay ahead in the industry, continuous learning is key. This can be achieved in various ways: reading, a dedication to surpassing goals rather Fostering a Culture of Leadership listening, continually analyzing the than overpromising are key principles and Innovation market, seizing opportunities, learning in building trust and delivering results. from the growth of others, and Leadership style is a key determinant engaging with others. Essential Skills for Thriving in of the success or failure of any Marketing company, serving as the driving force Rapid Expansion and Strategic that inspires individuals to reach their Growth In the complex and dynamic field of fullest potential. In today's world, marketing, Hiba emphasizes the cultivating a leadership culture has Luster is growing rapidly and critical need for a team at Luster become increasingly imperative. Hiba expanding into different countries Marketing Solutions to possess a always intends to enhance team currently; Luster offices are both in balanced blend of technical expertise engagement, drive and support Jordan and Dubai and are now and essential soft skills. While innovation, and navigate challenges exploring new markets. It has always technical proficiency is foundational, with agility by fostering an been a dream, but honestly, the dream success hinges equally on adept environment where leadership thrives is becoming bigger and bigger. How communication, project management, at every level. Hiba is shaping and sculpting it is collaborative spirit, problem-solving something she admires and thanks God acumen, initiative-taking, adaptability Hiba is committed to her team and for every day. to dynamic environments, openness to herself, embracing a culture of learning and teaching, resilience in the leadership that encompasses the shared She seizes opportunities; it is not a face of criticism, and a proactive values, beliefs, attitudes, and behaviors plan but steps she is taking: growing attitude towards personal and defining Luster Marketing Solutions' her team, investing in them, opening professional growth. These qualities approach to development and practice. new markets or new services, and enable the team to effectively navigate This involves creating an ecosystem having arms in the company that she challenges and align with the evolving that empowers every member of the can lean on and depend on for business demands of the industry, ensuring they company to adopt a leadership growth, both internally and externally. not only keep pace but thrive alongside mindset. Hiba and her colleagues. 18 www.businessmindsmedia.com

  20. will be successful., , is not the key to happiness. Success Happiness is the key to success. If you love what you are doing, you www.businessmindsmedia.com

  21. The Role of Managing Directors in the Growth n the rapidly evolving business and geopolitical factors that could landscape of the Arab World, impact their industries. This requires a I Managing Directors (MDs) play a blend of foresight, adaptability, and an pivotal role in steering companies acute understanding of both local and through economic fluctuations, market global trends. dynamics, and strategic challenges. Their responsibilities extend far For instance, with the Arab World's beyond mere management; they are ongoing shift towards digitalization architects of growth, driving and sustainability, MDs are innovation, and ensuring sustainability increasingly focused on integrating in an increasingly competitive technology and sustainable practices environment. into their business models. They are Strategic Leadership spearheading initiatives that leverage digital tools to enhance operational At the core of a Managing Director's efficiency, improve customer role is strategic leadership. MDs in the engagement, and create new revenue Arab World are tasked with setting the streams. This strategic vision is vision and direction for their essential for companies aiming to stay organizations, ensuring alignment with relevant and thrive in the region's broader economic and industry trends. evolving economic landscape. Their ability to craft and execute effective strategies is crucial for Driving Innovation driving growth and maintaining competitive advantage. Innovation is a key driver of growth, and Managing Directors in the Arab In a region characterized by rapid World are instrumental in fostering a economic transformation and culture that embraces change. They are diversification, MDs must navigate responsible for creating environments complex market conditions and that encourage creativity, regulatory environments. They need to experimentation, and continuous anticipate changes in consumer improvement. behavior, technological advancements, 20 www.businessmindsmedia.com

  22. Inside the Boardroom

  23. MDs must balance the need for fosters a sense of ownership among instability, can affect market conditions innovation with the imperative to employees but also enhances the and business operations. MDs need to manage risk. In the Arab World, where quality of strategic decisions. be prepared to adapt to rapidly many industries are still developing changing scenarios and develop and competition is intensifying, the However, MDs must also navigate strategies that account for potential ability to innovate while maintaining hierarchical and traditional business disruptions. operational stability is a delicate task. practices. While they may incorporate Managing Directors often champion modern management techniques, they Despite these challenges, there are initiatives that explore new often need to balance these with ample opportunities for growth. The technologies, streamline processes, and respect for established norms and Arab World's emphasis on develop novel products or services. practices. This balancing act requires a diversification and economic reform nuanced understanding of regional presents MDs with avenues to explore One notable trend is the focus on business etiquette and cultural new industries and markets. The rise of digital transformation. MDs are expectations. sectors such as technology, renewable increasingly investing in digital energy, and tourism offers growth technologies such as artificial Challenges and Opportunities potential for companies that can intelligence, blockchain, and big data navigate these emerging fields analytics to drive operational Managing Directors in the Arab World effectively. efficiencies and enhance customer face a unique set of challenges that can experiences. They are also promoting a impact their roles and responsibilities. Conclusion culture of digital literacy within their Economic volatility, regulatory organizations, ensuring that teams are changes, and geopolitical uncertainties Managing Directors in the Arab World equipped to leverage these are some of the factors that require are at the forefront of driving growth technologies effectively. careful navigation. and innovation in a dynamic and evolving business environment. Their Leadership Styles Economic volatility, driven by strategic vision, ability to foster a fluctuating oil prices and regional culture of innovation, and adeptness at Leadership styles among Managing conflicts, can impact business navigating cultural and regional Directors in the Arab World can vary performance and strategic planning. challenges are crucial to their success. widely, influenced by regional cultures, MDs must be adept at risk corporate traditions, and personal management, developing contingency management philosophies. However, plans, and adjusting strategies in certain common traits are often response to economic shifts. This may observed. involve diversifying revenue streams, exploring new markets, or optimizing Effective MDs in the Arab World operational efficiencies to mitigate the exhibit a strong emphasis on effects of economic instability. relationship-building and consensus. Given the region's emphasis on Regulatory changes also pose personal connections and trust, MDs challenges. The Arab World is often prioritize developing strong experiencing significant regulatory relationships with stakeholders, reforms aimed at improving business including employees, clients, and environments and encouraging foreign partners. This relational approach helps investment. MDs must stay abreast of build loyalty and facilitates smoother these changes and ensure compliance negotiations and collaborations. while leveraging new opportunities created by regulatory shifts. This might Moreover, MDs in the Arab World involve adapting business practices, frequently adopt a participative engaging with policymakers, or leadership style. They involve their investing in areas favored by new teams in decision-making processes, regulations. seeking input and feedback to ensure that diverse perspectives are Geopolitical uncertainties, including considered. This inclusiveness not only regional conflicts and political 22 www.businessmindsmedia.com

  24. Success is not final, failure is not fatal: It is the courage to continue that counts. -Winston Churchill

  25. JihadEl Rassy Navigating the Hospitality Landscape & Crafting Culinary Excellence A Journey of Vision and Innovation! Be on top of your game, be Jihad El Rassy, whose trajectory , observant, build the right n hospitality, the journey from education to entrepreneurship contacts, take care of your I marks a transformative passage team, and spread that laden with challenges and hospitality passion opportunities alike. It's a world where innovation, passion, and adaptability converge to shape the future of the industry. Visionaries emerge, armed and authenticity. With a mission to month internships prior to graduation. with a profound understanding of introduce home-owned concepts that His first foray into the industry was at culinary trends, customer preferences, redefine culinary experiences, the Conrad Algarve, Portugal, where he and the evolving landscape of company stands poised to leave an served as a waiter and barback, an hospitality. indelible mark on Riyadh's vibrant experience he vividly recalls for its culinary landscape. Through a fusion invaluable lessons and interactions At the heart of this narrative stands of Swiss service standards and with VIP clientele and industry distinctive cuisine, they herald a new mentors. Subsequently, Jihad mirrors the industry's evolution. With a era of gastronomic delight, setting the undertook a sales internship at Atlantis background rooted in premier stage for a culinary renaissance in the The Palm, Dubai, where he honed his hospitality education and enriched by Kingdom and beyond. communication skills and gained diverse experiences, he embodies the insights into the operations of a spirit of innovation and excellence. As Let's delve in to learn more: prominent hospitality establishment. a Co-founder and Managing Director, his leadership prowess and A Journey from Education to Upon completion of his internships, strategic acumen have propelled them Entrepreneurship Jihad returned to Switzerland for his to the forefront of culinary innovation, final year of education, culminating in setting new standards of excellence in Jihad pursued his education at Les graduation. Subsequently, he the realm of hospitality. Roches, situated in Switzerland, transitioned to Riyadh, where he renowned as one of the premier assumed the role of a business Against the backdrop of Riyadh's hospitality universities globally, developer and strategic planner at flourishing food and beverage scene, marking the initiation of his hospitality ICM, a distinguished contracting and Global Gourmet Hospitality Services journey. Complementing his academic fit-out company. His responsibilities Co. emerges as a beacon of innovation endeavors, he engaged in two six- encompassed devising business 24 www.businessmindsmedia.com

  26. Jihad El Rassy Co-founder and Managing Director Global Gourmet Hospitality Services Co. 25 www.businessmindsmedia.com

  27. strategies and representing the company in client engagements. In light of the challenges posed by the global COVID-19 pandemic, Jihad recognized the scarcity of home-owned hospitality opportunities in Riyadh and the wider Middle Eastern region. Collaborating with his father, who serves as his Co-Founder and Partner, they envisioned leveraging Riyadh's increasing food and beverage scene. This vision led to the establishment of Global Gourmet Hospitality Services Co. The company's mission centers on introducing home-owned concepts that offer distinctive cuisine and uphold Swiss service standards, thereby contributing to Riyadh's culinary landscape. Charting Culinary Trends Jihad found inspiration in the expanding growth of the food and beverage scene in the Kingdom. Observing the entry of numerous established franchises into the market, he recognized an opportune moment to join the dynamic trend. With unwavering support from his partner, Jihad embarked on establishing the company and initiating the launch of Elemental. This concept, characterized by high-end casual dining, features Italian Fusion cuisine, unique non- alcoholic cocktails, and exceptional service. Central to Jihad's vision for the company is his profound passion for food and the industry itself. Additionally, he identified a niche for home-owned establishments to prosper amidst the expanding market, offering Be on top of your game, be not only superb cuisine but also a , observant, build the right distinctive ambiance. contacts, take care of your Elevating Hospitality Standards team, and spread that hospitality passion As a cohesive team, the organization demonstrates an unwavering commitment to hospitality, extending genuine warmth to every patron who crosses its threshold. Prioritizing 26 www.businessmindsmedia.com

  28. excellence, they meticulously Vision 2030, Saudi Arabia is poised to Navigating Hospitality Challenges implement appropriate service emerge as the premier tourist and Opportunities protocols, maintain consistency in their destination in the Middle East, with culinary offerings, and continually monumental projects such as Neom, Al In the hospitality industry, Jihad strive for enhancement. Despite its Ula, The Red Sea, Diriyah, and Trojena encounters a significant challenge modest size, the organization adopts a spearheading this transformative stemming from the heightened proactive approach by anticipating journey. This surge in extraordinary competition in Riyadh, which has future market dynamics, thereby developments heralds a renaissance in escalated rapidly in a relatively short gaining insights into potential hospitality within the Kingdom, timeframe. The dynamic nature of competitors and devising contingency attracting world-renowned hotels and evolving trends further complicates strategies for unforeseen restaurants eager to partake in this adaptation efforts, albeit not circumstances. Additionally, they historic transformation. For Global insurmountable. The primary hurdle diligently monitor customer Gourmet Hospitality Services Co., this associated with fluctuating trends is the preferences, analyzing the behavior of presents a remarkable opportunity to shifting expectations of guests. To their target demographic, identifying contribute to and thrive amidst this address this challenge, Jihad adopts a emerging trends, and discerning monumental shift in the hospitality proactive approach, diligently opportunities to differentiate landscape alongside esteemed industry monitoring the competitive landscape themselves from competitors, whether counterparts. and identifying emerging through service delivery or culinary establishments slated to enter the innovation. Above all, they remain Moreover, there is a notable surge in market within the next 6-12 months. dedicated to ensuring unparalleled the proliferation of home-grown By assessing potential threats and customer satisfaction, going above and concepts and brands across the Middle discerning unique selling propositions beyond to meet the diverse needs of East, supported by a flourishing market of new entrants, the organization their clientele. appetite for unique customer formulates contingency plans to experiences. The trend towards preemptively address any disruptions Strategic Growth Initiatives sustainability is gaining traction across efficiently. the Arab World, influencing In the coming years, the primary operational practices within hotels and Similarly, Jihad remains attuned to objective is to ensure the successful restaurants, encompassing responsible growing industry trends, conducting establishment and operation of ingredient sourcing, water comprehensive research to gauge Elemental, with the potential conservation, waste reduction, and customer preferences, identify popular expansion of franchising the concept energy-saving initiatives. Luxury destinations within the city and throughout the Gulf region. standards are also undergoing a country, and anticipate emerging trends Concurrently, the organization is paradigm shift in the Arab World, with from both domestic and international focused on completing the an increasing emphasis on exclusive sources. Recognizing the vast growth development of its next proprietary experiences, cultural immersion, and opportunities inherent in the hospitality concept, poised to make a significant personalized services. sector within the Arab World, impact on the market. Details particularly amidst the region's regarding this forthcoming venture will In response to the Kingdom's rapid emergence as an increasing tourist be revealed in due course, maintaining trajectory towards Vision 2030, GGHS destination, Jihad is poised to an element of surprise for the time is strategically positioned to navigate capitalize on the anticipated influx of being. the evolving landscape, prioritizing visitors. As the Middle East continues competitiveness and consistency, to develop and attract tourists, Jihad Navigating Hospitality Trends in hallmarks of its operational ethos. By foresees abundant opportunities for Saudi Arabia aligning with emerging trends and expansion and development within the offering distinctive experiences to the hospitality landscape. Emphasizing the The prevailing trend of Saudi Arabia's market, GGHS is not only poised to importance of staying abreast of trends, ascendance onto the global stage is a thrive but also contributes to the particularly in redefining luxury and topic of significant discourse redefinition of luxury within the showcasing Arab culture through worldwide. The Kingdom's ambitious region, exemplifying its commitment unique hospitality experiences, Jihad initiatives are making waves, ushering to excellence and innovation. remains committed to seizing growth in a transformative era, and reshaping opportunities and shaping the historical narratives. Aligned with 27 www.businessmindsmedia.com

  29. incorporates regular travel into his routine, typically scheduling trips every other month for a few days to rejuvenate and return with a refreshed mindset. Recognizing the importance of maintaining operational continuity in his absence, Jihad has assembled a dependable team both at the corporate level and within the restaurant. This ensures that operations run smoothly even when he is away. Jihad's enduring motivation to advance in the industry stems from his unwavering commitment to his family and team. Their unwavering support and belief in his vision have been pivotal since the inception of the startup, driving him forward and inspiring continued growth and success. industry's trajectory within the region. team welfare, and fostering a genuine enthusiasm for hospitality. Elevating Hospitality with Passion Balancing Commitments and Jihad offers invaluable advice for Personal Growth navigating the hospitality industry with utmost professionalism and dedication. As Jihad primarily dedicates his time Recognizing the increasingly to overseeing Elemental, the competitive landscape shaped by the company's flagship home-owned influx of renowned international brands concept, he reserves the mornings and into the region and the growing global early afternoons for personal pursuits. exposure of the Middle East, Jihad During this period, he prioritizes emphasizes the importance of quality time with his family and wholehearted commitment and passion engages in physical fitness activities. In in one's work. To excel in this dynamic the evenings, Jihad often participates in environment, he advises staying ahead sports or social outings with friends, of the competition, remaining such as playing soccer or dining out, as observant, cultivating strong a means of essential detachment from professional networks, prioritizing work responsibilities. Additionally, he 28 www.businessmindsmedia.com

  30. How Managing Directors are Transforming the Arab Business Landscape 30

  31. n recent years, the Arab business the Arab business landscape is through landscape has undergone their commitment to innovation. I significant transformation, thanks Traditional industries such as oil and in no small part to the dynamic and gas, which have long been the visionary leadership of managing backbone of many Arab economies, are directors across the region. These increasingly being supplemented—and leaders are not merely navigating their in some cases supplanted—by companies through the complexities of technology-driven sectors. Managing modern markets but are actively directors are spearheading this shift, reshaping the economic and cultural leveraging their positions to champion fabric of the Arab world. Their impact digital transformation and encourage a extends beyond profit margins and culture of innovation within their market share; they are driving organizations. innovation, fostering sustainable practices, and redefining corporate For example, in the UAE, managing culture in ways that resonate directors in the technology sector are throughout the region. pushing the boundaries of what is possible with artificial intelligence, Visionary Leadership and blockchain, and smart technologies. Innovation Companies like Emirates Group and Abu Dhabi's Mubadala Investment One of the most striking ways Company are investing heavily in tech managing directors are transforming startups and partnerships that promise to revolutionize various industries. This forward-thinking approach not only diversifies the economic base of the region but also positions it as a global leader in tech innovation. Emphasis on Sustainability Another area where managing directors are making a significant impact is in the realm of sustainability. The Arab world has traditionally been associated with high levels of energy consumption and environmental challenges, but a new generation of leaders is working to change that narrative. By prioritizing sustainability, these managing directors are not only addressing global environmental concerns but also setting their companies up for long- term success in an increasingly eco- conscious market. Take, for instance, the efforts of managing directors in Saudi Arabia's Vision 2030 initiative. This ambitious plan seeks to reduce the kingdom's dependency on oil and diversify its economy through sustainable practices and investments in green technologies. Companies led by forward-thinking

  32. managing directors are pioneering navigate a range of regional projects in renewable energy, water challenges, from fluctuating oil prices conservation, and sustainable and geopolitical uncertainties to agriculture. These initiatives not only varying levels of infrastructure contribute to a more sustainable future development and regulatory but also open new avenues for environments. Successful leaders economic growth and job creation. exhibit strategic agility, adapting their approaches to the unique conditions of Fostering a Culture of Inclusivity each market while maintaining a and Empowerment cohesive corporate strategy. The role of managing directors extends For example, in countries with less beyond strategic decision-making and developed infrastructure, managing innovation; it also encompasses the directors might focus on building creation of a positive corporate culture. partnerships with local businesses to In many Arab countries, there has been enhance supply chains and logistics. In a historic emphasis on hierarchical and markets with rapidly evolving patriarchal business structures. regulatory frameworks, these leaders However, contemporary managing must stay ahead of legislative changes directors are increasingly challenging and adjust their strategies accordingly. these norms by promoting inclusivity The ability to manage such and employee empowerment. complexities with agility and foresight is a testament to the power of effective For instance, the rise of women in leadership in the region. leadership roles is a noteworthy development. Managing directors are Building Global Connections and breaking barriers by appointing women Expanding Markets to senior positions, thereby fostering a more diverse and inclusive work Managing directors in the Arab world environment. This shift is not just a are also playing a crucial role in matter of social progress but also a expanding their companies' reach on a strategic advantage. Diverse teams global scale. By forging international have been shown to drive better partnerships, exploring new markets, business outcomes through a variety of and participating in global trade perspectives and ideas. networks, these leaders are positioning their organizations to compete on a Furthermore, these leaders are focusing global stage. on employee well-being and professional development. By Conclusion investing in training programs, offering flexible work arrangements, and Managing directors in the Arab world prioritizing work-life balance, are more than just leaders; they are managing directors are creating transformative figures reshaping the workplaces where employees are region's business landscape. Through motivated and engaged. This, in turn, their commitment to innovation, leads to higher productivity and better sustainability, inclusivity, strategic organizational performance. agility, global expansion, and digitalization, they are driving change Navigating Regional Challenges with and setting new standards for success. Strategic Agility Their leadership is not only transforming their own organizations The Arab business landscape is but also contributing to the broader characterized by its complexity and economic and social development of diversity. Managing directors must the Arab world. 32 www.businessmindsmedia.com

  33. Leadership is the capacity to translate vision into reality. - Warren Bennis www.businessmindsmedia.com

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