South Africa's Prominent CEOs Making an Impact in 2024

EMPOWERING THE NEXT GENERATION How CEOs in South Africa Mentor Future Leaders DRIVING CHANGE How South African CEOs are Shaping the Future of Business Prominent CEOs Making an Impact in P I L L AY Challenging Societal Expectations and Empowering Women in Tech

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the EDITOR South African Forerunners I n the modern business world, South Africa's prominent CEOs are making significant strides in shaping the future of business and society. Their leadership goes beyond traditional corporate boundaries, focusing on sustainability, innovation, and community engagement. These leaders recognize the importance of addressing pressing societal issues while driving economic growth, showcasing a commitment to both profitability and social responsibility. Many CEOs are championing initiatives that prioritize environmental sustainability. By integrating green practices into their business models, they are reducing their companies' carbon footprints and inspiring others to follow suit. This proactive approach is crucial for building a more sustainable future and ensuring that future generations can thrive. In addition to environmental stewardship, there is a strong focus on social equity. Prominent CEOs are actively working to promote diversity and inclusion within their organizations. By creating opportunities for underrepresented groups, they are helping to dismantle barriers and cultivate a more equitable workplace. This commitment to diversity enriches company cultures and enhances overall performance. These leaders are investing in technology and innovation to drive growth. By embracing digital transformation, they are positioning their companies to compete on a global scale. This forward- thinking mindset benefits their businesses and contributes to the broader economic landscape, fostering a culture of innovation throughout the country. The influence of South Africa's prominent CEOs will undoubtedly play a crucial role in defining the business environment. Their commitment to ethical leadership, sustainability, and community engagement sets a powerful example for future leaders and underscores the importance of responsible corporate citizenship in today's world. Ryan Parker Managing Editor

Contents C O V E R S T O R Y Razia Pillay Challenging Societal Expectations and Empowering Women in Tech 06. F E A T U R I N G Eric Khoza Innovating Approaches to Tyre Recycling and Sustainability 20. Mark Wilson Embracing Innovation and Risk for Strategic Advancement 30. A R T I C L E S Empowering the Next Generation How CEOs in South Africa Mentor Future Leaders 16. Driving Change How South African CEOs are Shaping the Future of Business 26.

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F O R M E R C E O I A B S o u t h A f r i c a P I L L AY Challenging Societal Expectations and Empowering Women in Tech C over STORY 06 www.businessmindsmedia.com

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Today, many people find themselves between societal expectations and individual aspirations. In such a world, huge cultural expectations weigh down the psyche of people, making many unable to pursue their dreams because of fear or inability to overcome demands; this is contrary to ambition and pursuing one's true passions. mentorship is rooted in the lessons learned from her grandmother, who instilled in her the values of resilience and womanhood. Again, by filling in the digital gap and encouraging diversity within the tech world, Razia is showing innovative change and setting a precedent for others. Her story stands like a challenge that can be crossed, making it possible to stay on one's feet and, at the same time, illuminate a pathway for future leaders to tread towards their way of development. Growing up in a patriarchal environment, Razia Pillay was discouraged from pursuing her passions in programming and graphic design, ultimately settling for a degree in Travel and Tourism. Yet, this setback only fueled her determination. Razia's journey is proof that through mentorship, people are capable of resilience and transformation. Leaving college to raise funds, she worked for a travel agency and soon learned that flexibility is key, as well as grasping every opportunity that comes one's way. These experiences developed in her the relationship between individuals, the economy, and living sustainably, which eventually led her to become the CEO of IAB South Africa. Join us in exploring Razia's compelling vision for a better tomorrow! Shaping Futures: Empowering Youth Razia's career began in a newsroom focused on developing a youth strategy for the millennial generation. Positioned between Gen X and Millennials, she contained the opportunity to shape content and culture for a new workforce. A transformative trip to the U.S. inspired her by showcasing a publication aimed at Native American youth, fueling her passion for engaging with like-minded individuals. Today, Razia stands as a fierce advocate for empowering the next generation. She believes that by nurturing young talent and encouraging an inclusive environment, we can influence the lives of those who will follow us. Her commitment to Determined to break the "slave mentality" passed down through generations, Razia focused on 08 www.businessmindsmedia.com

Razia learned that true strength lies in recognizing when to reach out and lean on the support of others. C over STORY 09 www.businessmindsmedia.com

feeling overwhelmed, she forced herself to show up at work daily, driven by her sense of responsibility to those who relied on her. However, as time passed, Razia recognized that she couldn't route her challenges alone. Gradually, she began to shed the pride that had been ingrained in her by previous generations. This shift allowed her to see the support available around her—friends, colleagues, and mentors who genuinely wanted to help. By embracing vulnerability and trusting others, Razia discovered that she could lean on those willing to lighten her burdens. This realization transformed her journey, illustrating the power of community and the importance of accepting help without expecting anything in return. Finally, Razia learned that true strength lies in recognizing when to reach out and lean on the support of others. Balancing Ambition and Altruism accentuating the successes and positivity within Black communities. Her work showcased achievements, celebrations, and contributions, attracting high-quality advertisers and sponsors. This success ignited her desire to mentor young people of color, encouraging them to see beyond harmful histories and embrace their potential. demonstrating that the empowering mindset she developed could extend to leadership. Her assurance to promote confidence in young people of color remains a cornerstone of her mission, illuminating paths for future generations. Razia stands at a crossroads between her capitalist mindset and her desire to improve lives. While she recognizes the potential for revenue by providing exceptional value, making only R1 from each customer feels inadequate for sustainability. Finding Strength in Vulnerability Her heart urges her to focus on societal betterment, seeking partnerships with corporate social investment (CSI) sponsors for meaningful impact. At the same time, her ambition drives her to predict a multi-billion-dollar enterprise with a global presence. Razia faced a tumultuous period in her personal life, which severely impacted her professional performance. Despite Transitioning into education, Razia sought to influence even more youth, This internal conflict leads Razia to explore a hybrid model that aligns her aspirations with her values, aiming to build a business that thrives financially while strengthening communities, satisfying both her head and heart. You're as incredible as someone says you are!" Razia urges everyone to embrace this positivity and pursue their true potential. 10 www.businessmindsmedia.com

Illuminating Lives Razia derives immense joy from witnessing the genuine happiness on people's faces after making a positive impact on their lives. Having experienced the dimming of her own light, she is deeply passionate about confirming that others never face the same fate. Determined to be a source of encouragement and support, Razia has channeled this passion into a business model within the education sector, a field she truly loves. Through her work, she aims to uplift and empower individuals, helping them shine brightly in their own lives. Resilience in Adversity For Razia, the COVID-19 pandemic was a vital wake-up call. The lockdown revealed who genuinely wanted to collaborate with her and who sought to use her. This period of forced introspection brought clarity, but it came with significant challenges. Having just given birth to her baby girl, Razia juggled the financial, emotional, and mental demands of her household while working tirelessly. Despite these hurdles, she founded an online academy that transformed the lives of 95 young people of color, leading to her appointment as CEO of a reputable industry body, an achievement many aspire to. While she takes pride in her accomplishments, Razia recognizes her exhaustion and the need for rest and a well-deserved holiday. C over From Weakness to Strength Razia believes she embodies a remarkable resilience that surpasses most people's understanding of strength. Growing up in challenging circumstances, she learned to STORY 11 www.businessmindsmedia.com

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mindset needed to thrive as the leaders they already are. Determined to be a source of encouragement and support, Razia has channeled this passion into a business model within the education sector—a field she truly loves. Controlling Belief for Empowerment Razia advocates for believing in a higher power, whether it be God, the universe, or the principles of Quantum Physics. She encourages individuals to use their chosen belief system as a foundation to reach their highest potential, authorizing them to serve humanity while also achieving financial success. transform her pain into joy. However, she emphasizes the need for caution; accepting all pain is not the answer. and Best Team in Digital, the Mojo Awards for Best Mobile Journalism, and the INMA Award for Best New Corporate Innovation Initiative. Razia firmly asserts that it is possible to have both impact and abundance. She laid importance on the importance of following one's intuition rather than relying on the advice of those who have not achieved what one is capable of. By trusting in oneself and one's beliefs, individuals can route their paths toward fulfillment and purpose. Instead, she advocates for the refusal to endure unnecessary suffering. For Razia, her unique ability to find positivity in adversity has always been her greatest asset, allowing her to focus on the bright side and work diligently until she achieves tangible success. A standout moment for Razia was shaking hands with former President Barack Obama during his visit to South Africa, where he recognized the YALI alumni cohort. Despite personal challenges, she takes immense pride in being an exceptional mother to her two daughters, reflecting her resilience and dedication to nurturing the next generation. Through introspection, Razia discovered the significance of taking time for herself and prioritizing her own needs. She came to understand that by placing herself first, she could better recognize her true potential and direct her energy toward the right individuals and causes. Uplifting Future Generations Razia accentuates the importance of uplifting those around us through our work in today's growing world. She believes that the new generation relies on the actions of those presently in power, and we hold the responsibility for shaping the future for generations to come. Empowering Message Razia laid emphasis on the importance of never denying oneself opportunities, as self-doubt often stems from denial of external influences. People frequently internalize discouraging messages from others, who project their own traumas onto those around them. What was once perceived as a vulnerability has now evolved into a powerful strength. Razia now dedicates her efforts to those who genuinely merit her support, ensuring that her contributions are both meaningful and sustainable. She stresses that our choices today can either perpetuate existing generational traumas or create a foundation for a better life for future generations. This responsibility extends beyond just humanitarian concerns; it encompasses the economy, global impact, and sustainable living. She heartens individuals to recognize their worth, asserting, "You're as incredible as someone says you are!" Razia urges everyone to embrace this positivity and pursue their true potential. Journey as a Changemaker Razia is a revered alumna of the Young African Leadership Initiative (YALI), which unites young trailblazers across Africa to adopt positive change. While she wasn't one to pursue awards, the organizations she worked with entered on her behalf, leading to several accolades, including the IAB Bookmark Awards for Best Editorial She features that everything is interdependent on our beliefs, decisions, and the positive impact we choose to make, urging everyone to act for a brighter future. Acknowledging that pessimism can hold people back, she advocates for surrounding oneself with uplifting individuals, those who embody the success one wants to achieve. By doing so, individuals can improve the 13 www.businessmindsmedia.com

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Opportunities don't happen. You create them. - Chris Grosser

Empowering the Next Genera?on How CEO’s in Mentor Future Leaders 16 www.businessmindsmedia.com

I n South Africa, a new generation of leaders is emerging, ready to tackle the myriad of opportunities and challenges that lie ahead. Central to this transformation is the role of current CEOs who understand that their legacy goes beyond profits and corporate success. By mentoring future leaders, they are shaping not only the organizations they lead but also the broader business environment. their knowledge and skills. Many understand that the challenges faced by their predecessors differ from those confronting today's leaders. By sharing their experiences, both good and bad, they can prepare future leaders for a rapidly shifting business landscape. This transfer of knowledge not only enhances individual careers but also contributes to the growth and stability of entire industries. The Importance of Mentorship Building Relationships Mentorship has long been recognized as a powerful tool for professional growth. It provides young professionals with the guidance, insights, and support they need to navigate their careers effectively. In South Africa, where the business environment is rich in diversity and potential, mentorship is particularly crucial. CEOs who actively engage in mentoring programs help to bridge the gap between experience and youthful ambition, ensuring that the lessons of the past inform the actions of the future. One of the most significant aspects of mentorship is the relationship that develops between mentor and mentee. Effective CEOs in South Africa invest time in building these relationships, establishing trust and open lines of communication. This connection allows mentees to feel comfortable sharing their thoughts, ideas, and uncertainties. These relationships often begin informally, through networking events, industry conferences, or even casual meetings. As mentees express their career aspirations and challenges, CEOs can tailor their guidance to meet individual needs. This personalized South African CEOs recognize that they have a responsibility to pass on 17 www.businessmindsmedia.com

approach makes the mentorship experience more meaningful and impactful. actively contributing to a more equitable business environment. CEOs are increasingly aware that diverse teams yield better results and foster innovation. By mentoring individuals from various backgrounds, they are not only helping to level the playing field but also enriching their organizations with different perspectives and ideas. Additionally, these relationships can lead to lasting professional networks. CEOs often introduce their mentees to valuable contacts, helping them to expand their professional circles. This networking not only opens doors but also reinforces the mentee's confidence as they establish themselves in their chosen fields. In practice, this means that mentorship programs often prioritize inclusion, encouraging participation from underrepresented groups. CEOs may partner with organizations dedicated to advancing diversity in the workplace, creating initiatives that support aspiring leaders from various demographic backgrounds. By championing diversity in mentorship, these leaders are ensuring that the next generation of executives reflects the society in which they operate. Encouraging Skill Development CEOs in South Africa are keenly aware of the importance of equipping future leaders with the skills they need to succeed. Many take an active role in developing training programs or workshops that focus on essential skills such as strategic thinking, effective communication, and financial acumen. These programs are designed to address the specific needs of the industry, ensuring that mentees are well-prepared to take on leadership roles. By collaborating with educational institutions and industry associations, CEOs can create opportunities for hands-on experience and real-world application of theoretical concepts. Conclusion South African CEOs play a critical role in mentoring future leaders, and their commitment to empowering the next generation is commendable. Through relationship-building, skill development, and promoting diversity and inclusion, they are laying the groundwork for a more robust business community. As they model ethical leadership and provide real-world opportunities, they inspire young professionals to become responsible and effective leaders. By engaging with educational institutions and fostering a culture of mentorship, these CEOs are not only shaping their organizations but also contributing to the sustainable growth of the economy. The impact of their efforts will be felt for years to come as they guide the next generation towards success. Moreover, mentorship often extends beyond formal training sessions. Many CEOs provide ongoing feedback and support, helping mentees refine their skills in real time. This guidance allows future leaders to make informed decisions and learn from their experiences, ultimately contributing to their growth and development. Promoting Diversity and Inclusion A significant focus for many CEOs in South Africa is promoting diversity and inclusion within their organizations. By mentoring a diverse group of future leaders, they are 18 www.businessmindsmedia.com

Every master was once a beginner. 19 www.businessmindsmedia.com

Innovating Approaches to Tyre Recycling and Sustainability T he waste management and recycling industry plays a crucial role in addressing environmental challenges, particularly as societies grapple with increasing waste generation and resource scarcity. One significant area within this sector is the management of end-of-life tyres, which pose serious environmental hazards when not disposed of properly. Innovative approaches to tyre recycling not only mitigate these risks but also transform waste into valuable materials, fostering economic opportunities while promoting sustainability. The potential to turn what was once seen as a problem into an economic and environmental solution is what excites me. , contributing to a circular economy. By aligning its operations with environmental goals, Tyrec aims to not only address immediate waste management issues but also foster long-term economic and social benefits for the communities it serves. products. The potential to turn what was once seen as a problem into an economic and environmental solution is what excites me. In the next five years, I envision our company driving economic growth and creating jobs by expanding our operations to process more tyres and develop new, innovative uses for the materials we recover. By producing valuable products from end-of-life tyres, such as rubber for construction or fuel, we can reduce dependency on imported raw materials, support local industries, and lower the carbon footprint of various sectors. On the societal level, our work can raise awareness about sustainable practices, influence policy, and help shift South Africa toward a more circular economy. Let's understand this better by delving into the interview: In this context, Eric Khoza serves as Chief Executive Officer, bringing a wealth of experience and a passion for environmental solutions to his role. His vision emphasizes the importance of sustainable practices and innovative waste management strategies in enhancing both economic growth and social responsibility within South Africa. What inspired you to pursue your current role, and how do you envision your company's impact on South Africa's economy and society in the next five years? My inspiration to pursue this role stems from a desire to address environmental challenges in a tangible way, particularly through sustainable waste management solutions. End-of- life tyres present a unique opportunity because they pose a significant environmental hazard when not properly disposed of, but they also offer a chance to create value by transforming waste into reusable Operating within this industry, Tyrec (Pty) Ltd stands out as a leader in tyre beneficiation and sustainable waste management. The company is committed to processing end-of-life tyres and creating valuable products from recovered materials, thereby supporting local industries and In your opinion, what are the most pressing sustainability challenges facing South African businesses today, and 20 www.businessmindsmedia.com

Eric Khoza Chief Execu?ve Officer Tyrec (Pty) Ltd

inclusivity is essential for driving creativity, adaptability, and long-term success, especially in sustainability- focused sectors. In our organization, we emphasize open communication and cross-functional collaboration, allowing team members from different backgrounds and skill sets how is your company addressing them? beneficiation of end-of-life tyres. By recovering valuable resources from tyre waste, we're not only diverting waste from landfills but also creating alternative raw materials for other industries. This approach addresses both waste management and resource scarcity by producing durable materials that reduce the demand for virgin resources. Additionally, we're exploring ways to decrease our carbon footprint throughout our processes, aligning with South Africa's carbon- reduction goals. By contributing to a circular economy, we aim to inspire other businesses to adopt sustainable models, demonstrating that profitability and environmental responsibility can go hand in hand. South African businesses face several pressing sustainability challenges, with three standing out: resource scarcity, waste management, and the transition to a low-carbon economy. As resources become scarcer, especially water and certain raw materials, businesses are under pressure to find ways to operate more efficiently. Waste management is also critical, with limited landfill space and environmental concerns about improperly disposed of waste, such as plastics and tyres, which contribute to pollution and health risks. Additionally, there's an urgent need to reduce carbon emissions, driven by both environmental necessity and regulatory pressures, yet many businesses struggle with the costs and logistics of transitioning to greener practices. to share their unique perspectives and ideas. Regular brainstorming sessions, feedback loops, and workshops foster a sense of ownership and creativity, encouraging everyone to think beyond traditional approaches. Inclusivity is equally important, as it empowers individuals to bring their whole selves to work, leading to richer ideas and a more engaged team. We prioritize hiring diverse talent and creating a safe environment where all voices are valued. This diversity of thought strengthens our ability to tackle complex challenges, as people from different backgrounds often see How do you cultivate a culture of innovation and inclusivity within your organization, and why do you believe this is important for success? Our company is tackling these challenges through innovation in the Cultivating a culture of innovation and 22 www.businessmindsmedia.com

problems from angles others might miss. By recovering valuable resources from tyre waste, we're not only diverting waste from landfills but also creating alternative raw materials for other industries , Innovation and inclusivity are critical to our success because our work relies on solving complex, evolving environmental issues. In a field where challenges are constantly changing, the ability to adapt and explore new solutions is paramount. Our inclusive, innovative culture enables us to remain agile, push boundaries, and find sustainable solutions that create lasting impact. regulatory changes and economic fluctuations. Optimizing Operational Efficiency: In a challenging economy, cost control is critical. We've invested in energy-efficient equipment and process innovations to reduce operating costs and enhance production output. This helps us remain competitive and sustainable even as we expand our operations. Expanding Training and Upskilling Programs: Investing in our team is central to long-term resilience. We've increased training opportunities to empower our employees with new skills, particularly in technical areas related to processing and sustainability. This also helps address unemployment in our communities, aligning with our goal of positive social impact. community centers to launch a program called "From Waste to Work." This initiative educates youth and unemployed individuals on sustainable waste management practices and introduces them to practical skills in the recycling and upcycling sectors. • Given the current economic climate in South Africa, what strategic adjustments have you made to ensure resilience and growth for your business? Through workshops and hands-on training, participants learn about environmental stewardship and gain skills in material handling, basic machinery operation, and product creation from reclaimed tyre materials. Many of these individuals have gone on to work within our operations or with partner organizations in the waste management sector, effectively creating a pathway to employment. • In the current economic climate, resilience and adaptability are essential, especially in industries dealing with sustainability and waste management. To navigate these challenges, we've focused on a few strategic adjustments: The impact has been significant on multiple levels. For the community, the program has provided valuable job opportunities, empowered participants with in-demand skills, and increased environmental awareness. On a business level, it's strengthened our local reputation, expanded our talent pipeline, and fostered goodwill and trust with community stakeholders. This initiative has become a cornerstone of our company's commitment to both environmental and social sustainability. • Diversifying Revenue Streams: By developing various end-products from reclaimed tyre materials, we're not only maximizing the value we extract from each tyre but also reducing reliance on a single revenue source. For example, producing rubber for multiple industries, like construction, industrial fuel, and even agriculture, has broadened our market reach and reduced economic vulnerability. Strengthening Local Partnerships: Building partnerships with South African suppliers and customers allows us to reduce costs associated with imports and foster local economic growth. By collaborating with local businesses and government entities, we're also better able to navigate By staying agile and continually adapting, we're building a foundation for growth that can withstand economic uncertainty and allow us to expand our impact in South Africa. Can you share an example of a community initiative your company has undertaken? What impact has it had on the community and your business? • How is your organization leveraging technology to enhance efficiency and customer experience, and what challenges have you faced in this transformation? One of our key community initiatives focuses on environmental education and job skills development. Recognizing that tyre waste impacts local communities directly, we partnered with local schools and Technology plays a crucial role in enhancing our efficiency, improving product quality, and delivering a better 23 www.businessmindsmedia.com

challenging in an uncertain economy. We've managed this by prioritizing high-impact technologies and phasing in upgrades over time. Skill Gaps: As we adopt advanced technologies, training our team to manage and operate these tools is essential. Upskilling has been a priority, but it requires time and resources to ensure our workforce can effectively utilize new technologies. Integration and Compatibility Issues: Integrating new technologies with existing infrastructure can be complex, requiring customization and fine- tuning. We've addressed this by working closely with tech partners to ensure a seamless integration that aligns with our operational needs. • • Despite these challenges, our technological investments are already yielding returns in efficiency, sustainability, and customer satisfaction, which are pivotal for our long-term growth. experience for our customers. We're leveraging technology in several key areas: meet demand. Additionally, data- driven insights allow us to forecast customer needs better, improving our ability to meet client expectations. Customer Relationship Management (CRM) Tools: Implementing a CRM system has improved our customer engagement, enabling us to provide personalized service and respond to inquiries or requests more efficiently. Through CRM, we can also track customer preferences, allowing us to adapt products and services more accurately to their needs. How do you approach diversity and inclusion in your leadership team and workforce? What tangible steps have you taken to foster a diverse environment? • Automating Operations: By adopting automated sorting, shredding, and processing technologies, we've significantly increased our throughput and accuracy. Automation has allowed us to minimize manual labor in certain areas, improve consistency in product quality, and enhance safety by reducing human involvement in hazardous processes. Data Analytics for Operational Insight: Real-time data analytics tools help us monitor production efficiency, resource usage, and equipment performance. This visibility allows us to quickly address inefficiencies, reduce waste, and optimize processes to • Diversity and inclusion are integral to our organization's mission and success. We believe that a diverse team brings a range of perspectives essential for problem-solving and innovation, especially in a field focused on sustainability. To build an inclusive culture, we've taken several tangible steps: • Challenges in Technology Adoption: • Inclusive Recruitment Practices: We actively recruit talent from diverse backgrounds, ensuring that we reach candidates who reflect South Africa's rich cultural and • High Initial Costs: Implementing automation and analytics solutions requires significant upfront investment, which can be 24 www.businessmindsmedia.com

recycling methods, AI-powered sorting, and energy-efficient machinery, are transforming waste processing. By investing in automated and energy-efficient systems, we're preparing for a future where high-tech solutions enable faster, safer, and more eco- friendly production. Stricter Environmental Regulations: As governments set more ambitious carbon reduction and waste management targets, regulatory pressures are expected to increase. We're proactively aligning with these regulations by implementing sustainable practices across our operations, ensuring compliance, and staying ahead of potential policy shifts. Rising Awareness and Demand for Sustainable Products: Consumers and businesses are more aware of environmental impact, and this drives demand for products with a reduced footprint. We're expanding our customer education efforts to highlight the benefits of sustainably sourced materials and environmentally friendly products. Collaboration and Industry Partnerships: The trend towards industry partnerships for shared resources and innovations is growing. We're building relationships with companies, NGOs, and government bodies to share insights, resources, and technologies, which helps us stay resilient and adaptable. Innovation and inclusivity are critical to our success because our work relies on solving complex, evolving environmental issues. , employees in balancing work with family and other responsibilities. • demographic diversity. Our hiring panels are composed of individuals from different backgrounds to reduce unconscious bias and to promote fair, equitable hiring practices. Mentorship and Career Development Programs: To support the growth of underrepresented employees, we've introduced mentorship and career development programs tailored to the needs of diverse team members. This includes leadership training, technical skills development, and pathways for advancement within the company, which empower individuals to grow and succeed in their roles. Regular Inclusion Training and Workshops: We conduct regular diversity and inclusion workshops for all employees, including the leadership team. These workshops cover topics like unconscious bias, inclusive communication, and cultural competency, which help create a respectful, welcoming workplace. Employee Resource Groups (ERGs): We support ERGs focused on various dimensions of diversity, such as gender, culture, and professional interests. These groups create a safe space for individuals to connect, share experiences, and provide feedback that informs company policies and practices. Flexible Work Policies: We understand that inclusion also means accommodating diverse needs, so we offer flexible work arrangements to support • Our approach to diversity and inclusion goes beyond representation—it's about fostering a workplace where everyone feels valued and empowered. We're committed to continually improving our practices, knowing that diversity strengthens our ability to innovate, connect with communities, and make a meaningful impact. • • Looking ahead, what are the key trends you foresee in your industry, and how is your organization preparing to adapt to these changes? Looking ahead, several key trends are set to shape the waste management and tyre beneficiation industry, particularly with an emphasis on sustainability, innovation, and regulation. We're preparing to adapt and thrive amid these changes: • • • Increased Demand for Circular Economy Solutions: The shift towards a circular economy is accelerating globally, and South Africa is following suit. There's a rising demand for sustainable products and materials that reduce waste and conserve resources. We're investing in R&D to expand our portfolio of products made from end-of-life tyres, ensuring we can offer durable, environmentally friendly alternatives that support circular economy goals. Advances in Green Technology and Automation: New technologies, such as advanced • By staying ahead of these trends and continually evolving, we're positioning our company to lead in sustainable waste management and tyre beneficiation, benefiting both the environment and the economy. • • 25 www.businessmindsmedia.com

HOW SOUTH AFRICAN CEO’S ARE SHAPING THE Future of Business S of driving change across various industries. With a unique blend of challenges and opportunities, these leaders are not just managing their organizations; they are actively shaping the future of business in the country. This article explores how South African CEOs are influencing growth, innovation, and sustainability while building a more inclusive economy. outh Africa is home to a diverse and vibrant business community, and its CEOs are at the forefront One notable example is the rise of digital banking in South Africa, where traditional banks are competing with agile fintech startups. CEOs are recognizing the need to innovate to retain customers and attract new ones. By fostering a culture of creativity and experimentation, they encourage their teams to explore new ideas and approaches, which ultimately benefits the entire industry. Commitment to Sustainability Sustainability is becoming an essential aspect of business strategy, and many South African CEOs are leading the charge. They recognize that environmental responsibility is not just a trend but a necessity for long-term success. Companies are increasingly focusing on reducing their carbon footprints, managing waste, and using resources more efficiently. Embracing Innovation Innovation is a key factor in driving business success, and many South African CEOs are prioritizing this aspect within their organizations. They understand that to remain competitive, companies must adopt new technologies and business models. For example, in the financial services sector, leaders are increasingly integrating fintech solutions to enhance customer experiences and streamline operations. By leveraging technologies like blockchain and artificial intelligence, these CEOs are not only improving efficiency but also creating new revenue streams. For instance, CEOs in the mining sector are implementing more sustainable practices, such as reducing water usage and minimizing land disturbance. These efforts not only benefit the environment but also enhance their company's reputation. By prioritizing sustainability, CEOs are appealing to socially conscious 26 www.businessmindsmedia.com

Driving Change 27 www.businessmindsmedia.com

consumers and investors who are increasingly looking for businesses that align with their values. Resilience has become a buzzword in the corporate world, especially in light of recent global events that have tested many organizations. South African CEOs are focused on building resilient businesses that can withstand external pressures and adapt to changing circumstances. This involves developing robust risk management strategies and ensuring that their teams are equipped to handle uncertainty. Moreover, many CEOs are also recognizing the importance of social responsibility. They are investing in community development projects, focusing on education and health initiatives that support local populations. This commitment to social impact is reshaping how businesses operate in South Africa and promoting a more inclusive economy. Many CEOs are investing in employee training and development to enhance their workforce's adaptability. By providing opportunities for upskilling and reskilling, they are preparing their teams for the future of work. This proactive approach not only boosts morale but also ensures that organizations can pivot quickly when necessary. Championing Diversity and Inclusion Diversity and inclusion have become central themes in many South African organizations. CEOs are increasingly aware that diverse teams drive better decision-making and innovation. By creating inclusive workplaces, they not only improve employee satisfaction but also enhance their company's performance. Furthermore, CEOs are increasingly prioritizing mental health and well- being within their organizations. By fostering a supportive work environment, they are recognizing the importance of employee well-being as a driver of productivity and engagement. This holistic approach to leadership is helping to create a healthier workplace culture. South African CEOs are actively working to ensure that their leadership teams reflect the country's demographics. This means not only promoting gender diversity but also considering racial and cultural diversity. Initiatives such as mentorship programs for women and underrepresented groups are gaining traction, as CEOs aim to create pathways for future leaders. Conclusion South African CEOs are playing a crucial role in shaping the future of business in the country. Through their commitment to innovation, sustainability, diversity, and stakeholder engagement, they are driving change that benefits not only their organizations but also the broader community. As they continue to navigate the complications of the business environment, these leaders are laying the foundation for a more resilient and inclusive economy. Their actions today will have lasting impacts, ensuring that South Africa's business landscape thrives in the years to come. In addition to internal diversity efforts, many CEOs are advocating for supplier diversity. By engaging with businesses owned by women, people of color, and other marginalized groups, they are helping to level the playing field and stimulate economic growth. This approach not only fosters a sense of community but also strengthens the overall business ecosystem. Building Resilient Organizations 28 www.businessmindsmedia.com

C E O S Y S P R O E M E A Embracing Innovation and Risk for Strategic Advancement I they strive to grow and meet customer needs. Successful organizations must navigate a maze of technological advancements, shifting market conditions, and high customer expectations. Addressing these elements effectively requires not only strategic insight but also a commitment to delivering genuine value to clients, which is crucial for sustained success. n today’s business environment, companies face a complex array of challenges and opportunities as improving customer experiences and expanding market reach demonstrates its commitment to meeting the growing needs of its clients. SYSPRO EMEA's dedication to integrating advanced technologies and forming strategic partnerships highlights its role in shaping effective business practices and delivering outstanding value in a competitive market. that only one in ten initiatives may succeed. This approach, rooted in a refusal to accept the status quo, has significantly influenced his decision- making process as he drives the business forward. Guiding efforts in this environment is the CEO, Mark Wilson, who embodies a proactive approach to leadership and change. By championing the importance of calculated risk-taking and fostering a culture of continuous improvement, this leader ensures that the organization remains focused on its strategic objectives. His leadership involves understanding the intricate connections between market forces and business goals, which is essential for achieving substantial and long-term results. Integrating Market Expansion with Customer Value Creation Market expansion and creating customer value are inherently linked. To add value to existing customers or drive new customer acquisition, it is essential to address business challenges effectively. Understanding these challenges allows for targeted resource investment and channel development, which ultimately creates market opportunities. After the completion of initial projects, a continuous effort to add value is necessary. Value realization projects assist customers in Embracing Risk and Innovation in Leadership Mark has been fortunate to work with dynamic leaders early in his career who encouraged him to challenge and transform the environment in which he operates, whether it pertains to the macro economy, the industry, or the customer. He emphasizes the importance of being empowered to take calculated risks and acknowledges SYSPRO EMEA stands at the forefront of addressing these business challenges with its innovative solutions. The company's focus on 30 www.businessmindsmedia.com

unlocking the full potential of their investments and driving change management. them feel." In the ERP sector, achieving this emotional connection can be challenging due to the complexity and numerous variables involved in projects. However, with the right mindset, it is possible to achieve meaningful results. international markets, particularly within the ERP sector, where everything has shifted to apps, highlight this challenge. This situation creates an opportunity to cultivate partners with unique, highly sought- after skills, such as those specializing in Manufacturing Operations Management (MOM). These partners become de facto experts within the partner base due to their extensive knowledge and expertise in technology and industry solutions. Strategizing for a Connected Customer Journey The organization employs a trading model known as the "connected society," which involves analyzing the entire customer and market environment to identify key customer touchpoints. A strategy is then developed to enhance the customer journey. This approach respects the fundamental role of the channel and the value it contributes. Additionally, it involves rewarding partners appropriately to support the development of a long-term, sustainable business in collaboration with customers. Strengthening Channel Partnerships for Revenue Growth Revenue growth remains a crucial metric of success. This achievement is deeply intertwined with the strength of the channel community. Significant investment has been made to ensure the success of this community, as their success directly impacts the company's success. Over recent years, the focus has been on enhancing the channel, resulting in a notable increase in skilled resources within the partner base and a substantial rise in co-selling success. This collaborative approach has fostered a strong sense of community through shared victories and challenges. Staying Relevant The market is progressing swiftly, with new norms and belief systems emerging constantly. To stay relevant, it is crucial to remain actively engaged in the market, communicate with customers and partners, and address new world challenges. This relevance is further enhanced through strategic engagements with thought leaders and maintaining a continuous awareness of emerging business trends. Navigating Interoperability and Business Risk in a Complex Market The market is currently saturated with numerous unique niche solutions, presenting various challenges. SYSPRO offers an intelligent core that is interoperable with these diverse solutions. This trend is increasingly prevalent, and the primary challenge lies in determining who is responsible for the solution within the business, particularly regarding associated risks such as cybersecurity. While technological solutions are relatively straightforward to address, understanding and adapting to changes in business principles and cultural shifts is crucial for effective navigation. Fostering Team Collaboration and Continuous Development Driving Market Disruption and Revenue Growth The focus is consistently on "the collective" and "the team," fostering a belief system that every team member contributes value to the customer-first approach, whether directly interacting with customers or supporting those who do. This mindset enables all members to celebrate and take pride in their achievements. As customer standards continue to rise annually, the organization emphasizes the importance of having staff who are continually developing and adapting to meet these growing expectations. Growth is often measured in terms of revenue and top-line performance, which is crucial for shareholders. However, true market disruption requires a solid strategy, the right talent, and a proactive team. When these elements are in place, revenue growth tends to follow. The trading environment remains challenging, with increasing demands from customers to stay competitive. Mark aspires to support manufacturing businesses in achieving success, whether they operate locally or internationally. Achieving Emotional Connection in Complex ERP Projects Addressing Skill Shortages and Developing Expertise in ERP There are several well-known expressions about prioritizing a customer-first approach, such as, "People will forget what you said, people will forget what you did, but people will never forget how you made Business success hinges on people, processes, and technology, though the emphasis here is on people. Increasing skill shortages in both local and 32 www.businessmindsmedia.com

Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful. - Albert Schweitzer

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South Africa's Prominent CEOs Making an Impact in 2024