North Africa's Most Remarkable Leaders to Follow in 2025

Economic Bridges Between Continents The Role of North Africa in Global Trade NORTH AFRICA'S Most Remarkable to Follow in Embracing Tradition CEO | Magnom Properties and Modernity The Evolution of Leadership in Africa MAGED MARIE Setting a New Precedent in Sustainable Real Estate

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FROM THE Amplifying the Voices of Managing Editor Ryan Parker Transformation frica has never been a monologue. It is a Art and Design Head conversation of cultures, a mosaic of movement, A memory, and momentum. Its sands have carried the Business Minds Media Tech LLC. Mia Jones weight of empires, and its skies have seen generations rise 5830 E 2nd St, Ste 7000 with grit and grace. North Africa, in particular, stands at the Business Development Managers #13042, Casper, crossroads of legacy and renewal. From ancient trade routes to modern boardrooms, from the poetry of resistance to the Wyoming 82609 United States Jason Trent, Stacy Walker pulse of invention, the region holds a voice that is both rooted and rising. Executives This edition, North Africa's Most Remarkable Leaders to Follow in 2025, is not a list. It is a lens. Through it, we Oliver Fischer glimpse the minds and missions shaping the region's present and sketching its future. These are leaders who do not wait info@businessmindsmedia.com for change to arrive. They craft it — in laboratories, in Marketing Manager +44 20 4577 4296 +1 307 224 9596 classrooms, in council chambers and startup garages. Their stories stretch beyond titles or territories. They carry with Basma Al Qureshi them a sense of timing — knowing when to hold tradition close, and when to step into the unknown with courage. Technical Head We didn't compile this edition to flatter; we created it to Anna Turner highlight. The motive is rooted in a quiet revolution — a growing need to reframe leadership as something beyond Ryan parker rhetoric and numbers. To us, it is about presence. About Digital Marketing Manager those who show up for their people, their purpose, and their promise, even when no one is watching. This is our way of Kevin Thompson - Managing Editor documenting that presence — honoring it, elevating it, and inviting others to learn from it. Circulation Manager The future has no script, but it does have storytellers. Those featured here are not just reacting to the times — they are Sarah Lopez shaping what the times will become. Their footsteps leave maps for the next generation. And if this edition does its job, it will not only spotlight the remarkable — it will spark Account something in those still gathering the courage to begin. Harry Wood

Table of Contents CXO’s Articles 16 Anandakumar Palanichamy 20 Giving Beetroot the Spotlight It Deserves Cover Embracing Tradition and Modernity Story The Evolution of Leadership in Africa 26 Juanita Pardesi 32 Leading with Purpose, Building Economic Bridges Between Resilient Communities Continents The Role of North Africa in Global Trade Setting a New Precedent in Sustainable Real Estate 06

Story Setting a New Precedent in Sustainable Real Estate , , CEO Magnom Properties My journey has always been about breaking barriers. From real estate to space exploration, I want to show that with determination, the impossible becomes possible , , 06 07 www.businessmindsmedia.com www.businessmindsmedia.com

North Africa's Most Remarkable Leaders to Follow in 2025 recently received the Luxury developer in Egypt, with a grand vision projects. Under Maged's leadership, he spaces we inhabit shape our Commercial Project of the Year award of leading the Arab world towards a Magnom Properties has embarked on lives in profound ways. More from Design Middle East KSA Awards. T groundbreaking projects like the greener, more sustainable future. His than just structures, they serve Forbes International Tower, a zero- career is marked by a commitment to as canvases for human connection, Creating a Culture of Innovation carbon commercial tower aiming for pushing boundaries and stepping out of ambition, and progress. A well- and Lasting Impact Platinum LEED certification. his comfort zone. designed building is not just a feat of engineering; it is an invitation—to Magnom Properties champions From Artistic Foundations to Maged's ambition extends beyond real collaborate, to dream, to belong. From strategic partnerships and innovation as Sustainable Skylines estate; he is also the first Egyptian towering commercial landmarks to key drivers of growth in the fast-paced commercial astronaut with Virgin intimate residential enclaves, real real estate sector. With technology Maged's journey from a self-made real Galactic, embodying his philosophy of estate has the power to cultivate advancing rapidly, the company places estate developer in Egypt to a global breaking barriers and inspiring others thriving communities, blending a strong emphasis on collaborating leader in sustainable development is a to achieve the seemingly impossible. innovation with the everyday rhythms with industry leaders to enhance its testament to his vision, determination, of life. At its best, it fosters capabilities and extend its reach. and innovative spirit. Crafting the Future of Sustainable environments where businesses This collaborative ethos is deeply Luxury flourish, families grow, and societies ingrained within Magnom Properties' evolve. internal culture. The company is Founded in 2021 as the real estate arm dedicated to nurturing talent that of Rawabi Holding, Magnom Yet, amidst ambitious blueprints and , , embodies innovation and teamwork. Properties operates in Egypt and skyline transformations, a critical By fostering a creative and cooperative across the Middle East. The element often takes a environment, Magnom Properties is company aims to set new backseat—sustainability. In the By integrating advanced well-prepared to design and develop standards in the industry pursuit of grandeur and technologies and projects that cater to future demands. through world-class efficiency, long-term sustainable practices, sustainability, innovative environmental impact is Sustainability is a core principle for Magnom Properties is not smart solutions, and luxurious sometimes sidelined. Magnom Properties, guiding every opulence. It is revolutionizing Resources are exhausted, only enhancing its investment and development decision. the real estate sector by energy footprints expand, and competitive edge but also Maged believes that today's efforts managing high-value urban spaces become contributing to a more must create a lasting impact for future commercial, residential, and disconnected from nature. The resilient and sustainable generations, showcasing the lifestyle projects across Saudi challenge is not merely about transformative power of real estate built environment. Arabia, Egypt, and the broader constructing the future, but development. MENA region. ensuring that future is responsible, enduring, and in , , Aligned with this vision, Magnom Magnom Properties aims to create harmony with the planet. True Properties focuses on creating dynamic environments that meet the progress lies in balancing ambition buildings that are not only relevant evolving needs and aspirations of with accountability, designing spaces today but also resilient for the future. businesses and industries for future that serve both present needs and By anticipating trends and challenges, generations. To uphold its core values generations yet to come. Maged was surrounded by art from a the company ensures its developments of quality, reliability, and sustainability, young age, thanks to his mother's talent remain valuable and adaptable for the company collaborates with global Maged Marie is not one to follow the as an artist. This early exposure to art evolving communities over time. experts, including renowned architects well-trodden path. As the CEO of deeply influenced his belief that Adrian Smith, Gordon Gill, and Robert Magnom Properties, he is crafting a architecture is elevated by artistic Feathers in the Cap Forest from Adrian Smith + Gordon different narrative—one where cutting- elements. This belief led him to pursue Gill Architecture (AS+GG edge design and environmental a career in real estate, where he could Magnom Properties is currently Architecture). Together, they are responsibility are inseparable. His combine luxury and innovation to engaged in several groundbreaking constructing one of the world's most projects are not just about luxury or create iconic structures. projects that highlight their sustainable towers in Egypt's New scale; they are blueprints for a smarter, commitment to innovation and Administrative Capital (NAC). The greener tomorrow. Maged has always been driven by sustainability. Here are a few notable Forbes International Tower, a zero- ambition and the belief that anything is ones: carbon commercial building in Cairo Magnom Properties is a leading real possible with determination and hard developed in partnership with Forbes, estate development company known work. He is a self-made real estate for its innovative and sustainable 08 09 www.businessmindsmedia.com www.businessmindsmedia.com

not only technologically advanced but also visually appealing. This collaboration allows them to create buildings that are both functional and beautiful, meeting the highest standards of modern architecture. For instance, in the Forbes International Tower, cutting-edge green technologies are incorporated without compromising the building's elegant design. The use of sustainable materials and innovative construction techniques ensures that the tower is both environmentally friendly and aesthetically pleasing. By prioritizing both form and function, Magnom Properties creates spaces that are not only efficient and sustainable but also inspiring and attractive to their occupants. Building Beyond Boundaries • Forbes International Tower: practices to ensure long-term Magnom Properties is actively utilizing Magnom Properties understands the This zero-carbon commercial viability and adaptability. technology to fuel its growth and intricate connection between the real tower in Cairo's New • These projects reflect Magnom innovation. The company collaborates estate market and the broader Administrative Capital (NAC) is Properties' vision of creating with global experts and renowned economy, as well as global trends. To being developed in partnership transformative real estate architects to incorporate state-of-the- navigate this dynamic landscape, the with Forbes. It's designed to be developments that have a lasting art systems and sustainable practices company prioritizes staying informed one of the most sustainable positive impact on communities into their projects. For instance, the about industry developments and buildings globally, incorporating and the environment. Forbes International Tower, a zero- maintaining a comprehensive market advanced green technologies and carbon commercial building in Cairo, vision. This understanding is crucial practices. Merging Technology, Sustainability, is designed with advanced green for making strategic decisions that • Collaborations with Renowned and Architectural Excellence technologies to achieve Platinum align with both market and economic Architects: The company is LEED certification. This project conditions. working with world-renowned Maged views technology as a pivotal exemplifies how Magnom Properties is , , architects like Adrian Smith, element in driving the future of real pushing the boundaries of modern In developing long-term strategies, Gordon Gill, and Robert Forest estate. He believes that the integration construction by integrating smart Magnom Properties always considers from AS+GG Architecture. These of advanced technologies is essential climate solutions and environmentally At Magnom Properties, future outlooks, ensuring flexibility to collaborations are focused on for creating sustainable and innovative responsible practices. Through these we are not just adapt to changing circumstances. The creating innovative and developments. Maged emphasizes that efforts, the company is not only constructing company's success is largely due to its sustainable architectural designs technology not only enhances the enhancing its competitive edge but also buildings—we are ability to leverage advanced that set new benchmarks in the efficiency and functionality of contributing to a more sustainable and shaping the future of technologies to drive innovation in its real estate sector. buildings but also plays a crucial role resilient built environment. ambitious projects. By embracing urban living with a • Future-Proof Buildings: in reducing their environmental cutting-edge technologies, Magnom Magnom Properties is dedicated to impact. By leveraging cutting-edge Magnom Properties skillfully balances commitment to zero- Properties has achieved significant developing buildings that are not solutions, Magnom Properties aims to technology with aesthetics by carbon solutions. returns on its investments, solidifying only relevant today but also set new standards in the industry and integrating advanced systems its position as a leader in the real estate resilient to future trends and address global challenges such as seamlessly into their architectural , , industry. challenges. This involves climate change and resource scarcity. designs. The company collaborates integrating cutting-edge with world-renowned architects like Quality, reliability, and sustainability technology and sustainable Adrian Smith, Gordon Gill, and Robert are the foundational pillars at Magnom Forest to ensure that their projects are 010 011 www.businessmindsmedia.com www.businessmindsmedia.com

Properties. These core principles helping them realize their full potential through its partnership with UNICEF extend beyond construction and and prepare for successful careers. to digitally empower Egypt's youth. development, influencing how the This collaboration focuses on company builds lasting relationships Maged Marie, CEO of Magnom initiatives like the Shabab Balad with clients, stakeholders, and industry Properties, emphasizes that the YEPI program, which includes the Dawwie partners. initiative is a crucial part of the Girls Empowerment and Meshwary company's commitment to Egypt's programs. These initiatives aim to Paving Pathway for Young Sustainable Development Strategy: provide young people with the skills Professionals Egypt Vision 2030. The program not and opportunities they need to thrive in only focuses on skill development but a digital world. By investing in the In 2022, Magnom Properties launched also aims to foster a culture of education and empowerment of the the Youth Empowerment Program innovation and collaboration among younger generation, Magnom (YEPI) to support recent graduates by young professionals. Participants who Properties is helping to build a more equipping them with essential skills demonstrate exceptional talent during inclusive and prosperous future for and experience relevant to their fields the internship are considered for Egypt. of study. This three-month internship permanent positions within the program, conducted in partnership with company, ensuring a continuous influx Maged emphasizes the importance of leading academic institutions such as of fresh ideas and perspectives. this partnership in achieving long-term the American University in Cairo, the Through YEPI, Magnom Properties is sustainable development goals. He German University in Cairo, and the investing in the future workforce, believes that empowering young Arab Academy for Science, contributing to the development of a people with digital skills is crucial for Technology and Maritime Transport, skilled and ambitious generation that their personal growth and the overall offers participants hands-on experience will drive Egypt's progress and progress of society. This commitment in various departments including prosperity. to social responsibility reflects Marketing, Public Relations, Magnom Properties' broader vision of Engineering, Human Resources, and Mission to Digitally Uplift Youth creating positive, lasting impacts Finance. By providing these through its real estate developments opportunities, Magnom Properties aims Magnom Properties has demonstrated a and community initiatives. By aligning to nurture the next generation of talent, strong commitment to social causes with global organizations like 012 013 www.businessmindsmedia.com www.businessmindsmedia.com

UNICEF, the company is not only advancing its business objectives but also contributing to the well-being and future success of the communities it , , serves. A Trailblazing Real Estate Legacy Magnom Properties projects are designed Since its inception, Magnom Properties to foster has embraced sustainability as a environments that fundamental principle. Their real estate ensure optimal living projects are designed to foster environments that ensure optimal conditions for future living conditions for future generations. generations. By integrating environmental and social responsibility into their strategic planning from the , , beginning, Magnom Properties demonstrates that profitability and sustainability can go hand in hand. They are committed to the idea that environmental stewardship and economic success can coexist green technologies and practices to tower, underscoring the project's harmoniously. achieve Platinum LEED certification. importance and potential impact on the real estate industry. Magnom Properties was honored with Envisioned by the renowned two awards at the prestigious 2023- architectural firm Adrian Smith + "In addition to its environmental 2024 International Property Awards in Gordon Gill Architecture (AS+GG credentials, the Forbes International London. The innovative Forbes Architecture), the Forbes International Tower is designed to be a hub for International Tower, which features a Tower will feature cutting-edge design innovation and collaboration. The futuristic lifecycle and a zero-carbon elements that blend aesthetics with building will offer state-of-the-art footprint, was recognized as the Best functionality. The tower is set to be facilities and amenities, catering to the Commercial High-Rise Development powered by clean hydrogen, making it needs of modern businesses and and Best Mixed-Use Development. the first net-carbon zero skyscraper in fostering a vibrant community. By These global accolades highlight the MENA region. This innovative integrating advanced technologies and Magnom Properties' innovative approach not only reduces the sustainable practices, Magnom capabilities and their leading position building's carbon footprint but also sets Properties is not only enhancing its in the international real estate industry. a new standard for future competitive edge but also contributing developments in the region. to a more resilient and sustainable built Building a Better Tomorrow environment," concludes Maged. The partnership between Magnom The Forbes International Tower, a Properties and Forbes was announced groundbreaking project by Magnom at the World Economic Forum Annual Properties in partnership with Forbes, Meeting in Davos, highlighting the is set to redefine sustainable global significance of the project. The architecture in the Middle East. tower aims to create a dynamic and Located in Cairo's New Administrative sustainable environment for Capital, this zero-carbon commercial businesses, promoting productivity and tower is designed to be one of the most efficiency while minimizing environmentally friendly buildings in environmental impact. This the world. The project is a testament to collaboration marks the first time Magnom Properties' commitment to Forbes has branded a commercial sustainability, incorporating advanced 014 015 www.businessmindsmedia.com www.businessmindsmedia.com

leveraging multiple distribution channels to make the brand's products more accessible nationwide. Today, Dr BeetrooT products are available for online ordering through the company's website and other e-commerce platforms. Additionally, the brand has established a strong presence at special events, including spring and Christmas craft shows in ten major cities across Canada. Through careful planning and adaptability, Anandakumar successfully expanded Dr BeetrooT's Giving Beetroot the Spotlight It Deserves footprint, bringing the benefits of beetroot to a wider audience. Journey of Faith, Flavor, and Fulfillment eetroot has long been accessible to consumers, ensuring that Anandakumar defines success for his recognized for its remarkable this superfood reached its full business as the moment when a B health benefits, yet its potential potential. product, after going through an has remained largely untapped beyond extensive two-year journey—from traditional home recipes like pickles From Local Roots to a Nationwide conceptualization, prototype and borscht. While rich in essential Harvest development, and pilot-scale nutrients, antioxidants, and medicinal manufacturing to test marketing and properties, beets have struggled to find Anandakumar's leadership style has refining based on feedback—gains their place in mainstream commercial evolved alongside the growth of Dr strong acceptance from both direct-to- markets. The challenge has not been in BeetrooT, adapting to the shifting consumer (D2C) and business-to- their nutritional value but in the lack of demands of the food industry. Initially business (B2B) customers. When diverse, accessible, and innovative focused on developing innovative consumers eagerly order, distributors products that highlight their full gourmet beet products, he expanded and resellers confidently stock the potential. his approach to include wholesale product, and the business continues to distribution. His journey progressed generate steady cash flow, it marks a We're not just making beet-based products; Anandakumar Palanichamy saw this from offering pre-packaged products to true achievement. On a personal level, we're reshaping perceptions, proving that gap not as a limitation but as an introducing beet-based items for the he sees success in the form of positive opportunity. With a background in food food service industry. Additionally, he reviews, enthusiastic customer healthy food can be exciting, gourmet, and engineering and deep roots in the transitioned from selling at special feedback, and the excitement of people part of everyday life. Tamil Siddha medical tradition, he events to establishing a brick-and- purchasing Dr BeetrooT products understood beetroot not just as a mortar retail presence. Through each without hesitation, regardless of price. vegetable but as a powerhouse of stage of growth, Anandakumar has health waiting to be explored. Driven continuously refined his leadership, When faced with tough decisions, by a mission to redefine the way embracing new opportunities to make Anandakumar relies on a deeply Global Vision, Local Action their contributions making a people experience beets, he founded beetroot more accessible to a wider spiritual approach. He believes that meaningful impact, they stay Dr BeetrooT—a company dedicated to audience. connecting with the divine soul, Anandakumar ensures that his team motivated regardless of challenges or creating gourmet, nutrition-packed whether individually or collectively as remains motivated by fostering a deep changes. Additionally, rewarding beet-based products that go far beyond One of the most challenging decisions a team in harmony, is the most understanding of their performance based on results further the ordinary. Anandakumar faced as a leader was effective strategy for making the right purpose—working for the well-being reinforces a culture of dedication and determining how to expand Dr choices. He trusts that decisions made of the public and aligning with the enthusiasm. The guiding principle of His vision was to create modern, BeetrooT's reach beyond a single with a sense of godliness will always company's mission, vision, and motto. Global Vision, Local Action keeps the gourmet beetroot-based products that province to serve customers across lead to the right path. He believes that when employees see team inspired, as they recognize their would make the nutritional and Canada. Navigating this challenge wellness benefits of beets more required a strategic approach, 016 017 www.businessmindsmedia.com www.businessmindsmedia.com

engages in networking at both the provincial and federal levels through industry associations. He continuously No country thrives in isolation. updates his knowledge by reading It’s through collaboration, industry-specific print and online media and attending technical and shared vision, and mutual government gatherings, including webinars and conferences. respect that we can elevate A Legacy of Innovation and ourselves on the global stage. Sustainability A particularly fulfilling achievement in Anandakumar's journey with Dr BeetrooT has been the successful development and launch of 28 novel beet-based products, ranging from ketchup, spreads, and beverages to snacks, frozen foods, and restaurant- size offerings. Additionally, he has introduced 10 food service beet items, including beet-based burgers, Juggling Today's Needs with role not just within the company but in smoothies, waffles, and even beet Tomorrow's Dreams the broader industry and sector. biryani. Beyond product innovation, he has led major milestones such as Anandakumar balances immediate Bold Leap into Innovation acquiring and transforming a property business needs with long-term goals by into Dr BeetrooT's own production adhering to strict time and financial Innovation is at the core of Dr facility, securing a federal license, management principles. He prioritizes BeetrooT's business, playing a crucial registering with the U.S. FDA, and tasks based on urgency and role in maintaining its competitive establishing it as a manufacturing hub. importance, ensuring that the most edge. Anandakumar emphasizes that Notably, he successfully paid off the urgent and critical work is completed all Dr BeetrooT products are novel, facility's mortgage and transitioned first. Similarly, financial stability takes distinguishing the company from from plastic to sustainable glass precedence over long-term aspirations, conventional suppliers and positioning packaging by importing a full following the philosophy of it as a market leader rather than a container of glass bottles from China. survivability first, sustainability next. follower. Originally founded as a By focusing on cash flow management, product development and test- A Playbook for Emerging Anandakumar ensures that Dr marketing organization, Dr BeetrooT Entrepreneurs has now expanded into large-scale BeetrooT remains resilient and well- production and distribution. Under positioned for future growth. For emerging leaders and Anandakumar's leadership, the entrepreneurs navigating today's company continues to push the When selecting new team members or competitive business landscape, boundaries of innovation, not only in forming business partnerships, Anandakumar emphasizes the gourmet food products but also in new Anandakumar looks for individuals importance of extraordinary patience, areas such as cosmetics, animal feed, who exhibit hard work, effective perseverance, and passion. He believes and even road maintenance solutions. communication, integrity, and a that a well-defined mission, vision, and He encourages creativity within his growth-focused mindset. He values motto serve as guiding principles for team by fostering an environment team players who possess strong sales success. Additionally, he highlights the where new ideas are welcomed and and interpersonal skills, as well as value of dignity, integrity, compliance, explored, ensuring that Dr BeetrooT essential office competencies. interpersonal skills, and a solid remains at the forefront of industry understanding of financial management innovation. To stay informed about industry trends as essential traits for long-term and shifts, Anandakumar actively business growth and success. 018 www.businessmindsmedia.com

Embracing Tradition and Modernity The Evolution of Leadership in Africa eadership in Africa has Before the arrival of colonial powers, decisions were made through a council undergone a remarkable African societies were governed by a of chiefs, balancing power with L transformation over the past variety of traditional leadership accountability. Similarly, in southern century. From pre-colonial traditional structures. These systems were deeply Africa, the Zulu kingdom had a highly systems to post-colonial political interconnected with culture, structured leadership model, with King governance and modern corporate spirituality, and the community. In Shaka Zulu as a central figure, but leadership, the continent's leadership many African societies, leaders were surrounded by military and tribal landscape reflects the diverse cultures, chosen through hereditary succession, chiefs who had significant influence histories, and socio-political changes merit, or consensus. However, over the people. that have shaped it. As Africa leadership was rarely concentrated in continues to evolve, African leaders are the hands of one individual. Instead, it Traditional African leadership increasingly faced with the challenge was often shared between the chief, the emphasized values such as respect, of blending tradition with modernity to elders, and spiritual leaders, forming a communal welfare, and harmony. create leadership structures that are collective leadership model. Leadership was often seen as a moral both responsive to contemporary needs responsibility to serve the people rather and deeply rooted in cultural values. The role of traditional leaders was not than a personal quest for power. The This evolution of leadership in Africa only to govern but to ensure social community had an active role in offers valuable insights into how harmony, economic stability, and decision-making, with open societies can integrate the past with the spiritual well-being. For example, in discussions and consensus-building as present to forge a sustainable future. many parts of West Africa, the Yoruba the primary means for making people practiced a form of governance important decisions. This model laid Pre-Colonial Leadership: A known as Oyo Empire, where the groundwork for the inclusive and Foundation of Tradition leadership was decentralized, and participatory leadership approaches 020 021 www.businessmindsmedia.com www.businessmindsmedia.com

adopting a more people-centered that continue to resonate in Modern Leadership: Balancing while influenced by Western ideals, approach, with an emphasis on social contemporary African governance. Tradition and Innovation worked to reclaim the autonomy of responsibility, ethical leadership, and African nations and integrate sustainable development. Companies Colonial Legacy: Disrupting Today, African leadership is traditional leadership values into the are increasingly integrating traditional Traditional Leadership increasingly shaped by the forces of fight for self-determination. African values such as Ubuntu (human globalization, technology, and socio- kindness, interconnectedness, and The arrival of colonial powers in economic change. Modern African Post-Colonial Africa: A Search for collective responsibility) into their Africa in the late 19th and early 20th leaders must navigate the complexities Identity and Governance corporate strategies. centuries drastically altered African of global markets, international The post-colonial period brought both leadership structures. Colonial diplomacy, and technological hope and struggle as African nations Conclusion authorities replaced or undermined advancements while respecting their gained independence. Leaders such as traditional systems, imposing Western- cultural heritage. The question that Nkrumah, Nyerere, and others focused The evolution of leadership in Africa is style governance, often with many African leaders face is how to on building new national identities, a dynamic process that reflects the authoritarian leaders. European balance the demands of modernity with economic development, and political continent's diverse history, cultures, colonialists established centralized the deep-rooted traditions that still stability. The challenge, however, was and aspirations. From pre-colonial governments that undermined the shape much of African societies. to find a governance model that times to the present, African leaders power of local chiefs, and they balanced modern democratic systems have continually adapted and imposed foreign legal, political, and One significant shift in leadership with the communal and collective integrated traditional values with economic systems that favored their across the continent is the growing values inherent in traditional modern governance and leadership interests over those of the local emphasis on democracy and leadership. practices. The challenge going forward populations. governance structures that encourage is to continue embracing these accountability and transparency. While In the years following independence, traditions while leveraging innovation the legacy of authoritarianism still many African countries struggled with and new leadership paradigms to During this period, the role of lingers in some African countries, the the tensions between maintaining address the complex challenges of the traditional leadership became continent has seen a rise in democratic strong, centralized governments and 21st century. By blending the old with marginalized as European models of processes, with leaders being elected adhering to the values of traditional the new, African leaders are governance, particularly the through competitive elections and communalism. Some nations, positioning themselves to shape a parliamentary and presidential systems, expected to respect the will of the particularly in the early years of prosperous, inclusive, and sustainable took root. However, many African people. This shift towards democratic independence, opted for centralized, future for the continent. leaders continued to hold onto governance is indicative of the authoritarian regimes that sought to elements of their cultural heritage, with integration of modern values with modernize the state at the expense of traditional leaders serving as advisors African leadership models that traditional structures. Leaders like or figures of cultural and moral prioritize people-centered decision- Mobutu Sese Seko in Zaire (now the authority. In some cases, colonial making. Democratic Republic of Congo) and governments used traditional leaders to Muammar Gaddafi in Libya centralized maintain control over local At the same time, African leaders power and promoted ideologies that populations, leading to a complex and continue to draw inspiration from their often disregarded traditional systems of often contentious relationship between traditional roots. Many modern African governance. colonial rulers and indigenous leaders. leaders emphasize the importance of community, inclusivity, and social In contrast, other leaders, such as Despite these challenges, the colonial cohesion in their leadership strategies. Nyerere in Tanzania, promoted a form period also fostered the rise of This fusion of traditional and modern of socialism that embraced collective nationalist leaders who sought values is evident in the growing decision-making and sought to independence from European powers. importance of cultural diplomacy and incorporate African traditions of Figures like Kwame Nkrumah in the resurgence of traditional cooperation and community into the Ghana, Julius Nyerere in Tanzania, and institutions in many African countries. political process. Nyerere's vision of Nelson Mandela in South Africa Ujamaa (African socialism) advocated for new forms of leadership Moreover, the African business emphasized self-reliance, communal that sought to combine the best of environment is also seeing a blend of ownership, and the importance of rural African values with modern traditional and modern leadership development, drawing from traditional governance structures. These leaders, styles. Corporate leaders in Africa are African values of shared responsibility. 022 023 www.businessmindsmedia.com www.businessmindsmedia.com

In the face of true leaders remain resilient. Our strength lies in our ability to adapt andinnovate, turning every challenge into a stepping stone for

PARDESI Leading with Purpose, Building Resilient Communities To me, leadership is about listening reat leadership is not about first. Too often, decisions are made in individual brilliance; it is boardrooms without the voices of those G about empowering others to who will be most impacted. At Seriti, thrive, creating space for collaboration, we ensure that the Just Energy and ensuring that impact is truly felt at Transition isn't just a top-down policy the ground level. At Seriti Institute, this shift but one that truly reflects the philosophy is woven into everything voices of those on the ground. This is we do. As CEO, I have always not just a project for us—it is a believed that leadership is about action, movement towards real, community- adaptability, and, most importantly, driven change. people. One of the most significant lessons I At the core of Seriti is a team of have learned is that leadership is not dedicated professionals who wake up about having all the answers—it's every day with the mission to build about creating an environment where resilience in communities. Whether people feel empowered to contribute working alongside farmers solutions. Our work in Deelpan, a rural transitioning to agroecology, community in the North West province supporting caregivers through aRe of South Africa, is a testament to this. Bapaleng, or driving economic Where there were once no formal work inclusion through the implementation opportunities, it is now home to a of public employment programmes, thriving agricultural network, our work ensures that development is providing sustainable livelihoods for not just a policy but a lived experience families. It is a true example of the for those most directly shaping their power of collaboration and futures. partnerships. The Power of People: Leadership That Listens and Acts 026 027 www.businessmindsmedia.com www.businessmindsmedia.com

Building Teams That Drive Change ensuring that knowledge is shared and expanded Behind every successful initiative is a upon. team that believes in the vision. My leadership style is rooted in trust, Innovation That Begins With autonomy, and a deep respect for the Action expertise each team member brings to the table. I believe that an organisation One of the biggest challenges in the thrives when its people are encouraged development sector is the tendency to to take ownership, innovate, and overanalyse before acting. What challenge the status quo. problem are we truly solving? Too often, well-meaning efforts get caught Seriti is made up of over 90% in layers of committees, youth—a dynamic, energetic team that subcommittees, and endless strategic constantly pushes boundaries and planning. At Seriti, we believe that redefines what is possible. Our goal to there is no harm in starting small and work, learn and grow ensures that letting the community build with us as young graduates are given we go. opportunities to develop skills, gain experience, and make a meaningful We have seen this firsthand in our job impact in the communities we serve. creation initiatives. Instead of waiting for perfect conditions, we create work But while we work hard, we also make opportunities that provide immediate time to play. A glass of wine and some employment, financial resources and downtime are never a bad idea now dignity. The impact of this approach is and then, and we celebrate every tangible, whether it is through an achievement—big or small. These agroecology project that provides both moments of joy keep us connected and food and income or a youth employment initiative that offers skills motivated and remind us why we do for the future. what we do. A recent milestone that reflects this I am fortunate to be surrounded by an thinking is how we are implementing incredibly strong management team work in Deelpan, a rural community in that shares my vision and commitment the North West. Whether it is tools or to change. We take time to argue, test infrastructure, it symbolises growth, our thinking and find the best sustainability, and our commitment to solutions! Our leadership is further scale. It represents what happens when strengthened by an enabling board that we invest in the right tools, work provides strategic guidance and collaboratively, and believe in ensures that Seriti remains agile, communities' capacity to drive their accountable, and impactful. own futures. One of my proudest moments as a leader has been witnessing our staff Leaving a Legacy of Meaningful transition from project facilitators to Change agents of change. Our Seriti Partner Network, which brings together At the heart of every impactful project stakeholders and implementing is a community that believes in the partners, is one way we ensure that our power of collective action. Sustainable team remains connected, motivated, change happens when people take and inspired by peer learning. These ownership, see their own potential, and collaborative spaces are vital for are given the opportunity to thrive. driving sustainable impact and 028 029 www.businessmindsmedia.com www.businessmindsmedia.com

qualifications because technical skills it's bridging employment opportunities, can be taught. Still, resilience, enhancing food security, or problem-solving, and the ability to strengthening early childhood work in complex, ever-changing development, our work ensures that environments come from lived policies and programs are not just experience. We need people who can theoretical frameworks but tangible navigate uncertainty, think on their solutions on the ground. feet, and bring practical insights that complement theoretical knowledge. However, funding in this space is unpredictable, and we are constantly At Seriti, we work directly with navigating how to sustain initiatives communities where the realities on the beyond short-term project cycles. That ground don't always match textbook is why we focus on long-term solutions. People with hands-on sustainability, multi-stakeholder experience often have the creativity collaboration, and financial and adaptability needed to make things stewardship—ensuring that every work in real-world conditions. That's resource is maximised for real, why we value both qualifications and measurable impact. experience—because development work is about more than expertise. It is How do you define success, both about action, empathy, and the ability personally and professionally? to make an impact where it matters most. For me, success is waking up every day knowing that my work is making a difference in thousands of lives. People What advice would you give to This belief drives me and the work of then operations. Initially, I was the have jobs, dignity, and purpose—that's emerging leaders? Seriti Institute. We are not just humble penny counter, but over the what keeps me going. Professionally, facilitating programs; we are building years, I evolved into a passionate, say- success is what I distil to my team Work hard, work smart, and do what hope, resilience, and a future where it-as-it-is leader. What you see is what daily: resilience, adaptability, and you love—that's the key to success. everyone has the opportunity to you get—I believe in honest, clear, and impact. Stay true to your purpose, build strong succeed. open communication. relationships, and always lead with How do you balance immediate integrity. As we continue to move forward, my Systems, processes, and document business needs with long-term goals? commitment remains the same: to lead management have been constants in with integrity, uplift those around me, my career. I believe that structure and By being financially prudent—saving, and ensure that every step we take is a efficiency are non-negotiable when counting every penny, and being good step toward a more just, inclusive, and leading an organisation with impact. stewards of donor resources. Cost- thriving society. What has been one of the most cutting is necessary, but never at the challenging decisions you've had to expense of our core impact and long- Because leadership is not about where make as a leader? term vision. you stand—it's about how many people you bring forward with you. And at Being in a sector that has so much to What key traits do you look for Seriti, we are walking this journey offer but limited resources has been a when bringing new people onto your together. constant challenge. The most difficult team? decisions have been around finding My Leadership Journey and innovative ways to secure resources to I always ask: Are you willing to work Reflections create lasting social impact. in a dynamic environment? At Seriti, we build the aeroplane as we fly, so if How has your leadership style evolved The NGO sector plays a critical role in someone has the right attitude, throughout your career? supporting government—we fill the adaptability, and willingness to learn, gaps, amplify impact, and bring they will thrive here. I have worked in development my innovation to areas where public entire career, starting in finance and services alone cannot reach. Whether Experience is just as important as 030 031 www.businessmindsmedia.com www.businessmindsmedia.com

Economic Bridges Between Continents The Role of in Trade orth Africa, located at the that it is close to Europe, the Middle Abundant Natural Resources and intersection of Europe, Asia, East, and Sub-Saharan Africa. This Export of Energy N and Sub-Saharan Africa, plays geographical benefit has rendered a critical role in the international trade North Africa an integral component of North Africa's rich natural endowments system. Its location not only links three global trade routes, especially after the of oil, natural gas, and minerals have continents but also positions it as a Suez Canal was opened in 1869, rendered it a priority in international necessary gateway for goods and creating a short cut across the commerce. Algeria, Libya, and Egypt services exchanged between them. The Mediterranean and the Red Sea, are a few of the world's greatest oil and region's economic bridging role has connecting Europe with Asia and the gas producers. In light of expanding grown over centuries through its rich Far East. The canal is still among the global energy consumption, North past, its natural wealth, and its growing world's busiest sea routes, reinforcing African nations are in a critical role to integration with international markets. the continent's position in ushering satisfy world energy demands as In this article, we examine how North global trade. energy exports have been a critical Africa is an essential actor in source of overseas income. Algeria, for international trade, supporting the Today's North Africa boasts strategic instance, is among the leading increased movement of business, maritime ports like Egypt's Port Said producers of natural gas to Europe, and promoting economic development, and and Alexandria, Tunisia's Tunis, Libya's oil reserves contribute influencing the destiny of international Morocco's Casablanca and Tangiers, significantly to the world's energy enterprise. and Algeria's Algiers, that function as supply. key points for transshipping and as A Strategic Geographical Location direct trade routes. The ports provide Apart from fossil fuels, North Africa is access to main shipping routes, also endowed with other resources like The most apparent reason for North enabling the smooth transfer of goods phosphates, which are dominated by Africa's prominence in international between Europe, America, and Asia, Morocco as a leading global exporter. trade is its geographical position. The and positioning North Africa as a Phosphates are essential for fertilizers area is surrounded by the necessary bridge between the two used in agriculture, and with the world Mediterranean Sea in the north, the continents. population still on the increase, the Sahara Desert in the south, and the fact demand for agricultural produce and 032 033 www.businessmindsmedia.com www.businessmindsmedia.com

up its automotive and aerospace the consequent fertilizers will keep on even greater opportunities for Arab sectors, while Egypt is nurturing its growing. This makes North Africa a world trade. fast-growing information technology key component of the international sector. These changes are setting North supply chain for agricultural and Diverse Trade Partnerships Beyond Africa on the path of becoming a industrial products. Regional Borders critical position in the global value chain beyond oil and gas exports. Regional Trade Agreements and Economic Integration While North Africa's trade with Europe and Africa is crucial, the region is also Tourism, furthermore, has been a North North African nations have, over the extending its economic reach beyond African mainstay, with nations such as past few years, sought to prioritize these borders. Over the past two Morocco, Tunisia, and Egypt drawing regional integration and trade decades, China has emerged as a millions of overseas tourists annually. agreements as a means of boosting significant partner for North African Global travel slowed due to the their role in international trade. countries. With the Belt and Road pandemic, but tourism sector revival is Through the African Continental Free Initiative (BRI) gaining momentum, projected to fuel rising trade in Trade Area (AfCFTA), North Africa is Chinese investments in infrastructure, services, cultural exchange, and making great leaps towards lowering transportation, and technology are foreign direct investment. impediments to trade, increasing intra- enhancing the region's role in the African trade, and increasing the global economy. In addition, China is a The region's initiatives to boost competitiveness of its industries at the major consumer of North African infrastructure and augment human international level. AfCFTA is a minerals, textiles, and oil, making it a capital with education and training will historic move, forming a common key trading partner. further complement its market for products and services, and competitiveness. With increased offering North African nations the Likewise, North African nations have economic integration, investment, and chance to connect to the larger African deepened relationships with other targeting technological innovation, market with more than 1.2 billion rising economies like Brazil, India, and North Africa has the potential to people. Turkey. The multilateral trade expand its voice in international trade agreements with these nations have and become an even greater In addition, the European Union (EU) increased the global trade visibility of continental economic bridge. is one of the largest trading partners for North Africa, allowing for access to several North African countries. new markets and the promotion of Conclusion Preferential trade relations have been exports in agriculture, textiles, and made possible by bilateral electronics. The new alliances also North Africa's place in global trade is arrangements like the EU-Morocco offer North African nations more scope irreversible. From its geopolitical Association Agreement, the EU- to diversify their economic basket, position to its rich endowments of Tunisia Advanced Status, and the EU- lessening their reliance on traditional natural resources, the area remains a Egypt Association Agreement. markets. strategic bridge between Europe, Bilateral agreements have played a Africa, and Asia. Through regional crucial role in liberalizing trade in Economic Diversification and the integration, diversified trading agricultural produce, textiles, and Future of North African Trade relationships, and economic manufactured products, as well as diversification, North Africa is investments in infrastructure, As natural resources continue to transforming into an even more central technology, and innovation. dominate the economic makeup of player in global affairs. As global trade North Africa, the region is rapidly streams continue to widen, North North African nations are also moving towards diversifying its Africa will certainly remain a vital hub members of the Arab Maghreb Union economies. Investments in in the world economic network, (UMA), which, while not yet fully manufacturing, technology, and service solidifying its role as a bridge between achieved, has the potential for sectors are opening up new areas of continents. increased economic cooperation growth. Morocco, for example, has among regional nations, providing made tremendous progress in building 034 035 www.businessmindsmedia.com www.businessmindsmedia.com

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North Africa's Most Remarkable Leaders to Follow in 2025

North Africa's Most Remarkable Leaders to Follow in 2025

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