Middle East's Most Innovative FinTech Companies Driving Change

1. Revolutionizing Finance How the Middle East is Becoming a Global Most Innovative Fintech Hub Companies Driving Blockchain, Crypto, and Beyond The Middle East's Digital Finance Revolution - R a b i h S f e i r , Y u z e F o u n d e r a n d C E O Dynamic Digital Banking Solutions

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5. the EDITOR Middle Eastern Trailblazers T he Middle East is undergoing a significant transformation in its financial sector, with a growing number of fintech companies leading the charge. These firms are not just offering innovative solutions to traditional banking and finance; they are reshaping how people access and manage money, making financial services more efficient, inclusive, and accessible than ever before. Across the region, new technologies are helping businesses streamline operations and enhance customer experiences. Mobile payments, digital wallets, peer-to-peer lending, and blockchain- based solutions are gaining traction, offering faster, safer, and more cost-effective alternatives to conventional banking. Fintech companies are also pushing the boundaries by introducing smart contracts, decentralized finance (DeFi), and artificial intelligence in financial management, further expanding the scope of possibilities. In a region historically known for its reliance on traditional banking systems, these companies are making substantial strides in offering digital-first products tailored to local needs. They are also playing a key role in improving financial inclusion, particularly in countries where access to banking services has been limited. Whether helping individuals send remittances across borders or enabling businesses to accept cashless payments, these companies are creating value for a wide range of users. Governments across the Middle East actively support this wave of innovation through progressive policies and regulatory frameworks designed to foster growth while ensuring consumer protection. This combination of regulatory support and entrepreneurial spirit is fueling the rise of fintech in the region. As fintech companies continue to push the boundaries of what's possible, the Middle East is poised to be a global leader in financial technology, driving change and setting the stage for a new era of digital finance. Ryan Parker Managing Editor

6. Contents C O V E R S T O R Y Dynamic Digital Banking Solutions Yuze 06. F E A T U R I N G Clavis Fintech Transforming Global Finance with Blockchain Innovation 18. Pioneering the Next Generation of Digital Payments Hubpay 26. Nomo Fintech Shaping the Future of Finance 32. A R T I C L E S Revolutionizing Finance Bridging the Gap Between Technology and Business 12. Blockchain, Crypto, and Beyond The Middle East's Digital Finance Revolution 22.

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9. C over S TO R Y Dynamic Digital Banking Solutions Yuze strategically positions itself as a collaborative partner with traditional banks, aiming to enhance and complement their existing offerings for businesses. - R a b i h S f e i r , Y u z e F o u n d e r a n d C E O

10. The digital banking landscape is witnessing a significant evolution, particularly in catering to the needs of small businesses. In response to the unique challenges faced by this segment, SME-Focused solutions are emerging to provide tailored financial services. This shift marks a pivotal moment in enabling small businesses to access the resources necessary for their growth and success. Let's delve deeper to learn more: Reshaping Digital Banking for Small Businesses Yuze is a digital banking app tailored to cater to the needs of small businesses, a segment that has historically been underserved in the region. Its core offerings include a bank account with a local IBAN, a range of payment cards, and modern business tools aimed at facilitating day-to-day operations for companies. One prominent player at the forefront of this transformation is Yuze. Headquartered in the UAE, Yuze is redefining digital banking in emerging markets by offering a comprehensive range of financial services via its partners banks and modern business tools tailored specifically for small businesses. With a focus on accessibility and convenience, Yuze aims to boost productivity for SMEs and empower small businesses to thrive in today's dynamic market environment. Positioning itself as progressive in the fintech landscape, Yuze stands out as the first pure player from the region to provide comprehensive banking services to SMEs via its partnerships with banks / financial institutions. Yuze addresses specific needs and gaps in the current financial ecosystem for its target customers and actively collaborates with traditional banks, augmenting their offerings to businesses with its innovative suite of digital banking solutions. Through strategic partnerships and leveraging cutting-edge technologies, Yuze is poised to transform the industry, bridging the gap between traditional banking and the evolving needs of small businesses while paving the way for a more inclusive and supportive financial ecosystem for small businesses worldwide. With a dedicated focus on the SME sector, Yuze prioritizes serving small businesses, freelancers, and e-traders, recognizing their significance in driving economic growth and innovation. Its strategic emphasis extends beyond its UAE base to 08 www.businessmindsmedia.com

11. emerging markets in the MEA (Middle East and Africa), Central Asia and Southeast Asia regions. Harnessing Cutting-Edge Technology Yuze operates as a technology-driven platform, leveraging the latest technologies to enhance its offerings and services. Yuze is particularly focused on incorporating Machine Learning (ML) and Artificial Intelligence (AI) to enhance its operational efficiency and data-driven solutions and features for the local market. This strategic initiative encompasses various aspects of the Yuze business, including but not limited to seamless onboarding, payment processing, fraud and risk management and marketing strategies. By harnessing the power of AI & ML, Yuze aims to enhance user experience and, deliver personalized solutions to its clientele and optimize cost efficiencies. user-friendly experience for its clientele across all markets, empowering them to navigate the complexities of running a business with greater ease and efficiency. Recognizing the varying demands of its clientele, Yuze has developed a range of cards tailored to different user profiles and purposes. Empowering Emerging Market Enterprises Yuze directs its attention toward serving small businesses and freelancers operating within emerging markets, recognizing this segment as historically underserved with diverse needs. By offering this comprehensive suite of accounts and range of cards, Yuze provides a holistic 360° business solution on par with any comparative offering. Closing the Financial Inclusion Gap Tailoring Business Solutions Yuze has devised a straightforward account opening process, designed to provide hassle-free onboarding through multiple channels and seamless accessibility for all potential users. By simplifying the procedure, Yuze facilitates financial inclusivity and provides convenient access to banking services for underbanked SMEs. Employing a holistic approach for each market and via its partnerships with local banks, Yuze offers a relevant and tailored modern digital solution that encompasses various facets crucial to the success of MSMEs. This includes local banking services with domestic payment solutions and a suite of business tools, from accounting, invoicing, payroll and basic tax calculations, all designed to enhance operational efficiency and facilitate growth. By integrating these essential components into a unified platform, Yuze aims to provide a seamless and Yuze endeavors to address the lack of financial inclusion for underserved SMEs within its targeted markets by bridging the gap by providing accessible financial services to those who have been historically overlooked. Yuze's mission is to provide affordable financial services to underbanked SMEs, so Yuze has introduced a range of business plans tailored to different business requirements. These diverse plans towards supporting the growth and expansion of businesses. In addition to its core mission, Yuze is committed to contributing to community development initiatives. Among these efforts, the company pledges support to programs such as school construction and other 09 www.businessmindsmedia.com

12. community-building projects. By actively engaging in such endeavors, Yuze seeks to make a positive impact beyond the realm of finance, fostering sustainable development and boosting local employment within the communities it serves. Yuze endeavors to address the issue of financial inclusion within its targeted markets, aiming to serve underserved businesses through a straightforward and transparent approach. Lending Services Yuze is poised to leverage significant opportunities in Central Asia and Eastern Africa by collaborating with government and semi-government entities to enhance the support for small businesses - MSMEs through a flexible Loan Management System (LMS). By aligning this innovative platform with government initiatives, Yuze can facilitate the effective distribution of subsidies and training programs tailored to the unique needs of SMEs in these markets. This collaboration will not only strengthen the capacity of local businesses but also foster economic growth and resilience in both regions. Ensuring Comprehensive Security Furthermore, the platform's systems are fortified with ISO27001 certification, signifying adherence to internationally recognized standards for information security management. This certification underscores the commitment to maintaining robust security protocols and safeguarding user data. The digital platform ensures secure access. With industry-grade encryption, two-factor authentication for payments advanced card controls and limits, minimizing the risk of fraudulent transactions. Additionally, funds deposited within the platform are securely held by the partner licensed bank, providing users with assurance regarding the safety of their money. 10 www.businessmindsmedia.com

13. Latest Investment News: In a significant development, Yuze recently secured a $30 million investment from Osten Investments. This investment is set to accelerate Yuze's growth and expansion plans, enabling the company to enhance its technological capabilities, expand into new markets, and further develop its suite of services. Commitment to Sustainable Banking At the forefront of innovation, Yuze Digital is committed to integrating Environmental, Social, and Governance (ESG) initiatives into core operations. Yuze understands that sustainable banking is not just a trend but a responsibility. By prioritizing eco-friendly practices, such as reducing carbon footprint through digital solutions and sustainable energy sources, Yuze aims to contribute positively to the environment. Socially, Yuze is dedicated to fostering inclusivity and promoting financial literacy within underserved communities, empowering individuals to take charge of their financial futures. Furthermore, the governance framework emphasizes transparency and ethical decision-making, ensuring that Yuze's stakeholders can trust in their commitment to responsible banking. Through these initiatives, Yuze strives to create a positive impact while redefining what it means to be a bank in the digital age. Enhancing Customer Support and Feedback • Yuze gathers user insights through focus groups, in-app surveys, mystery shopping, direct engagement, and complaint management, ensuring customer feedback drives service improvement. This feedback is vital for enhancing offerings and addressing user needs effectively. • Yuze believes in personalized customer service and offers various channels for customer support to ensure prompt assistance and resolution of queries: In-app chat: Customers can engage in real-time conversations with support representatives directly through the Yuze mobile application. 24 x 7 Call Centre: A dedicated helpline is available for customers to contact Yuze's support team via phone for assistance with any issues or inquiries. WhatsApp: Customers can reach out to Yuze's support team using WhatsApp messaging for convenient communication. • Strategic Market Expansion Expanding Reach Across Strategic Markets • Yuze has strategically targeted key emerging markets, including the UAE, Saudi Arabia, and India, to maximize its reach and be sustainable. Additionally, discussions are underway to explore entry into other promising markets. • 11 www.businessmindsmedia.com

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15. Revolu?onizing Finance HOW THE I S B E C O M I N G A Global Fintech H U B O regions in the world for financial technology (fintech) innovation. With a rich history of trade and commerce, combined with a growing appetite for digital services, the region is quickly establishing itself as a global fintech hub. This transformation is being driven by a combination of supportive government policies, a surge in investments, advances in digital infrastructure, and a rapidly expanding tech-savvy population. As the world shifts toward more digital financial systems, the Middle East is positioning itself at the forefront of this global change. ver the last decade, the Middle East has emerged as one of the most exciting international investors looking to capitalize on the region's potential. For example, in 2021 alone, fintech startups in the Middle East raised over $1 billion, with countries like the UAE, Saudi Arabia, and Egypt leading the way. The financial backing for fintech ventures is not just coming from traditional venture capital firms. Sovereign wealth funds, such as the Abu Dhabi Investment Authority (ADIA) and Saudi Arabia's Public Investment Fund (PIF), have also been instrumental in supporting fintech initiatives. These funds are not only providing capital but also offering a stable foundation for the region's fintech ecosystem to grow. A Booming Investment Environment The substantial investment in fintech is reflected in the rapid expansion of fintech companies across the region. From digital payment solutions to lending platforms and blockchain- based services, these startups are disrupting traditional financial systems and offering innovative alternatives that appeal to a more digitally oriented population. One of the key factors in the Middle East's rise as a fintech powerhouse is the massive increase in investment within the sector. Over the past few years, venture capital (VC) funding into Middle Eastern fintech startups has skyrocketed, reaching hundreds of millions of dollars annually. This surge in investment is not just coming from local sources, but also from 13 www.businessmindsmedia.com

16. Government Support and Regulations penetration and widespread access to the internet, a large portion of the region's population is already comfortable with digital technology. This is particularly evident in countries like the UAE and Saudi Arabia, where smartphone usage is widespread and mobile internet penetration exceeds 90%. Government policies play a crucial role in shaping the success of the fintech sector in the Middle East. Several governments in the region have been proactive in creating regulatory frameworks that promote the growth of fintech companies while ensuring consumer protection and financial stability. For example, the Dubai International Financial Centre (DIFC) has established a fintech accelerator program to support startups by providing funding, resources, and access to international markets. The region's young population is not only quick to adopt digital technologies, but also increasingly looking for more efficient, accessible financial services. In a region where traditional banking services can be slow, expensive, and difficult to access for certain segments of the population, fintech offers a much-needed alternative. Digital banking, mobile payment systems, peer-to-peer lending platforms, and micro-financing services are all gaining popularity as consumers and businesses alike embrace these more efficient ways of managing their finances. Saudi Arabia has also shown a strong commitment to supporting fintech with the launch of its "Fintech Saudi" initiative, aimed at creating a conducive environment for fintech companies to thrive. The initiative includes regulatory sandboxes, which allow startups to test new products and services without facing the usual regulatory hurdles. This flexibility has made Saudi Arabia an attractive location for fintech entrepreneurs. The shift toward digital finance is particularly notable in Saudi Arabia, where the government's Vision 2030 initiative aims to transform the country's financial sector and reduce reliance on oil revenues. Part of this vision includes promoting financial inclusion, and fintech is seen as a key enabler in reaching underserved populations, especially in rural areas. In addition, many Middle Eastern countries are working to align their financial regulations with international standards. The UAE has been particularly active in developing a clear regulatory framework for cryptocurrencies and blockchain, positioning itself as a hub for blockchain innovation. This regulatory clarity has made the Middle East an attractive destination for global fintech players, from digital banks to cryptocurrency exchanges, seeking to operate in a stable and predictable environment. Looking Ahead The Middle East's fintech sector is poised to continue its rapid growth in the coming years. As the region diversifies its economy and adopts more technology-driven solutions, fintech will play an increasingly important role in reshaping financial services. With continued government support, rising investment, and a growing tech-savvy population, the Middle East is well-positioned to be a leader in the global fintech revolution. A Tech-Savvy Population Another driving force behind the region's fintech revolution is the Middle East's young, tech-savvy population. With a high level of mobile 14 www.businessmindsmedia.com

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20. Clavis Fintech Transforming Global Finance with Blockchain Innovation he financial industry is T technological advancements reshaping how businesses and individuals interact with money. The emergence of fintech solutions has made it possible to simplify traditional banking systems, reduce costs, and improve the accessibility of financial services across the globe. Key innovations, such as blockchain technology, are playing a central role in addressing the complexities of cross-border payments, security, and transparency, ultimately creating a more efficient and secure financial ecosystem. These advancements are particularly beneficial for small and medium-sized enterprises (SMEs), which often face challenges in accessing the tools and resources needed to thrive in the global market. Clavis Fintech's platform eliminates the need for intermediary banks, making cross-border payments faster and more affordable for businesses of all sizes. This blockchain-based approach not only enhances the security of financial transactions but also increases transparency, offering businesses a level of traceability and reliability previously unavailable in traditional payment systems. undergoing a profound transformation, driven by Clavis Fintech's dedication to improving the financial ecosystem extends to its commitment to empowering SMEs. By offering easy access to a suite of financial tools, Clavis Fintech enables smaller businesses to compete on a global scale, breaking down barriers that previously hindered international trade. Their innovative solutions contribute to a more inclusive financial environment where businesses can operate efficiently and securely, regardless of their location. Through these efforts, Clavis Fintech is helping to drive economic growth, creating opportunities for businesses worldwide to thrive in an increasingly interconnected financial world. One company leading the charge in this transformation is Clavis Fintech, which is leveraging blockchain technology to provide streamlined, secure, and cost-effective solutions for international business-to-business (B2B) payments. With a focus on simplifying complex transactions, 18 www.businessmindsmedia.com

21. Revolutionizing Global Financial Ecosystems Clavis Fintech is a progressive, global fintech company that aims to reshape the future of finance, banking, and payments with its innovative technology solutions. Their core mission is to build a more inclusive financial ecosystem where everyone, regardless of location or socioeconomic status, has access to the necessary tools to thrive. Simplified B2B Payments: Through blockchain, Clavis Fintech simplifies the intricate process of international payments, allowing businesses to execute transactions more quickly and cost-effectively. Cost-Effective Transactions: By eliminating the need for intermediary banks (correspondent banks), Clavis Fintech reduces the fees associated with cross-border payments, making them more affordable for businesses of all sizes. Innovative Services and Solutions At the heart of Clavis Fintech's operations is the integration of blockchain technology, which plays a key role in streamlining and securing international business-to-business (B2B) payments. This innovative approach transforms the traditionally complex and costly process of cross- border transactions. Key features of their services include: Increased Security: Blockchain's inherent properties—uniqueness, traceability, and verifiability—enhance transaction security, making fraud far less likely. Each transaction is independently verified, ensuring a higher level of transparency. These features not only streamline payment processes but also promote a transparent, secure, and cost-effective financial environment, especially for businesses involved in international trade. 19 www.businessmindsmedia.com

22. Empowering SMEs with Accessible Financial Solutions Recent Achievements and Milestones chains. Their long-term goal is to foster a more inclusive, efficient, and secure financial ecosystem—one that makes financial tools accessible to businesses and individuals worldwide. Clavis Fintech has made significant strides in recent years, particularly with the launch of its blockchain-powered B2B payment platform. Notable milestones include: Clavis Fintech places a strong emphasis on small and medium-sized enterprises (SMEs), recognizing their critical role in driving global economic growth. Their blockchain-powered platform offers SMEs the tools they need to operate more efficiently and engage in international commerce: Pioneering the Future of Global Finance • February 27, 2023: The official announcement of the launch of their B2B blockchain payment platform aimed at simplifying and securing international payments for businesses. Product Launch Timeline: In May 2023, Clavis Fintech released a minimum viable product (MVP), followed by the full-scale platform launch later that year. This marked a major achievement in their vision to revolutionize cross- border payments. Blockchain Innovation: Their strategic focus on blockchain technology is a clear commitment to bringing greater efficiency and transparency to international payment systems, especially for SMEs. Clavis Fintech is leading the way in fintech innovation by leveraging advanced technologies like blockchain to create a more inclusive and efficient financial ecosystem. Their focus on empowering SMEs and engaging with the global fintech community showcases their dedication to driving economic growth and ensuring that businesses of all sizes can thrive in an interconnected world. Through their revolutionary blockchain solutions, Clavis Fintech is poised to redefine the future of global finance and payments. • Easy Access to Financial Tools: SMEs benefit from a comprehensive suite of financial services that simplify their operations and improve their ability to manage financial transactions across borders. • • Global Reach: The platform enables SMEs to participate in international trade without the usual barriers, making it easier for small businesses to expand their footprint in the global market. • By catering specifically to the needs of SMEs, Clavis Fintech helps foster economic growth at the grassroots level, ensuring that businesses of all sizes can thrive in an increasingly interconnected global economy. These milestones demonstrate Clavis Fintech's ongoing dedication to modernizing the global financial landscape and advancing blockchain technology as a core driver of its platform's success. Active Global Engagement in the Fintech Ecosystem Clavis Fintech maintains an active presence in the global fintech ecosystem. They participate in key industry bodies, associations, and forums, positioning themselves at the forefront of technological innovation in finance. This engagement enables them to contribute to the development of industry standards and best practices, ensuring they remain leaders in fintech innovation. Vision for the Future Clavis Fintech's vision for the future is centered around the widespread adoption of blockchain technology in international B2B payments. They envision a world where blockchain can handle the complexities of global payments, enabling businesses to focus more on their core operations while the technology manages the intricacies of financial transactions and supply 20 www.businessmindsmedia.com

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24. The Middle East's REVOLUTION he Middle East has long been a T recent years, it has become a hotbed for the adoption and development of digital finance solutions. With advancements in blockchain, cryptocurrencies, and other fintech innovations, the region is experiencing a financial transformation that is attracting global attention. From Dubai's ambitious plans to become a blockchain-powered city to Saudi Arabia's push for digital payment solutions, the Middle East is making significant strides in reshaping the future of finance. This article explores how blockchain, crypto, and other digital finance tools are revolutionizing financial services in the region and positioning the Middle East as a leader in global fintech. invaluable tool for a variety of industries, including finance. region where business, trade, and finance intersect, but in In the UAE, the Dubai Blockchain Strategy, launched in 2016, aims to make the city the world's first to run all government documents on a blockchain platform by 2023. The initiative is designed to streamline governmental operations, reduce bureaucracy, and enhance transparency. But beyond government operations, blockchain is being adopted by financial institutions, businesses, and startups for use in payments, remittances, supply chain management, and more. In Saudi Arabia, the Saudi Arabian Monetary Authority (SAMA) has been exploring blockchain for a range of financial services, including enhancing payment systems and cross-border transactions. A major breakthrough came in 2019 when SAMA and the United Arab Emirates Central Bank launched a cross-border payment system, known as "Project Aber," using blockchain technology. This system facilitates instant, secure, and low-cost transactions between the two countries, which is a huge step Blockchain Blockchain technology has gained significant traction across the globe, and the Middle East is no exception. This decentralized ledger system, known for its ability to provide secure and transparent transactions without intermediaries, is proving to be an 22 www.businessmindsmedia.com

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26. forward in regional economic integration. Ethereum, and others are gaining popularity in the Middle East, driven by both investor interest and demand for digital alternatives to traditional financial systems. Dubai launched the Dubai Multi Commodities Centre (DMCC) Crypto Centre, which provides a platform for blockchain and cryptocurrency companies to establish operations. The center is home to a growing number of cryptocurrency businesses, ranging from blockchain developers to trading platforms. Blockchain also holds promise for improving the region's financial transparency and reducing fraud. In countries with large remittance flows, such as the UAE, where millions of migrant workers send money home, blockchain could provide a more efficient and cost-effective alternative to traditional remittance channels. Blockchain's immutability and security are particularly important for financial institutions looking to protect sensitive data and enhance trust in their services. In the UAE, Dubai has positioned itself as one of the most progressive cities in the region when it comes to cryptocurrency regulation and adoption. The Dubai Financial Services Authority (DFSA) introduced clear guidelines for cryptocurrency businesses operating in the city's international financial center, DIFC, back in 2019. This regulatory clarity has attracted cryptocurrency exchanges, blockchain startups, and investors looking for a stable environment to operate. The rise of cryptocurrencies in the Middle East also reflects a broader regional trend toward embracing alternative investments. In countries like Saudi Arabia, where the population has shown a growing interest in digital assets, cryptocurrencies are being viewed as a potential store of value and a hedge against inflation. While there are still regulatory hurdles to overcome in some countries, the Middle East has become a major hub for crypto trading and investment. Cryptocurrency While blockchain provides the infrastructure, cryptocurrencies are the digital assets that leverage this technology to offer new ways of transferring and storing value. Cryptocurrencies like Bitcoin, The UAE's embrace of cryptocurrencies is also evident in its partnerships with global players in the crypto space. For example, in 2020, 24 www.businessmindsmedia.com

27. The Road Ahead businesses alike. As these technologies continue to develop, the Middle East's digital finance ecosystem will undoubtedly play a pivotal role in shaping the future of global finance. The Middle East's digital finance revolution is still in its early stages, but it is clear that the region is making significant strides toward becoming a global leader in blockchain, cryptocurrencies, and digital payments. With government support, favorable regulatory environments, and a growing appetite for innovation, the Middle East is poised to be at the forefront of financial technology for years to come. In the years ahead, the Middle East is set to become a digital finance powerhouse, driving innovation, increasing access to financial services, and cementing its place as a leader in the global fintech revolution. Whether through blockchain-powered governance, the rise of digital currencies, or the continued expansion of digital payment solutions, the region is well on its way to reshaping the financial world. Blockchain and cryptocurrencies are transforming not only how financial transactions are conducted but also how businesses and governments operate. The region's push toward digital payments and CBDCs promises to improve financial inclusion, enhance efficiency, and offer new investment opportunities for individuals and 25 www.businessmindsmedia.com

28. Pioneering the Next Generation of Digital Payments , T he digital payments industry has grown significantly in recent years, revolutionizing the way businesses and consumers engage with financial services. As the world becomes more interconnected, the need for secure, efficient, and seamless payment solutions has never been greater. This sector plays a critical role in driving financial inclusion and enabling businesses to operate globally by providing solutions for cross-border transactions, currency exchange, and risk management. As digital transformation accelerates, the industry's growth is underpinned by the rise of new technologies, emerging regulatory frameworks, and growing consumer demands. A successful team is built on diversity, motivation, and collaboration, with a focus on finding solutions rather than assigning blame. significant contributor to the development of a robust financial ecosystem in the UAE and beyond. fintech companies, Kevin believes that as the world becomes more interconnected and digital, regulatory bodies will adapt to keep pace with technological advancements while ensuring consumer protection and financial stability. Leading Hubpay in these efforts is Kevin Kilty, the company's CEO and Founder. Kevin's leadership has been central to the company's growth and its focus on innovation, scalability, and regulatory compliance. His insights into the developing regulatory environment and his strategic vision for the future of digital payments continue to drive Hubpay's success. Under his guidance, Hubpay is poised to further revolutionize the digital payments space, not just within the UAE but across global markets. Looking ahead to the next 3-5 years, Kevin anticipates several key developments: Among the key players in this space is Hubpay, a company that has been instrumental in shaping the digital payment landscape. Hubpay has consistently positioned itself at the forefront of innovation by offering secure cross-border payment solutions and facilitating global trade for businesses in the UAE. By integrating cutting-edge technologies such as AI, blockchain, and machine learning, Hubpay is not only enhancing its platform's security and user experience but also ensuring compliance with the highest regulatory standards. The company's commitment to collaboration with regulators and industry partners has made it a • Increased Regulatory Scrutiny: There is an expectation of heightened regulatory oversight, particularly in areas such as data privacy, risk management, and anti-money laundering measures. Standardization of Regulations: The need for standardized regulations will grow, particularly to facilitate seamless cross-border transactions and support innovation within the fintech sector. Collaboration Between Regulators and Industry: Kevin underscores • Shaping the Future of Digital Payments Kevin offers valuable insights into the rapidly changing regulatory environment for digital payments in the UAE. Despite the country's strict approach to issuing licenses for new • 26 www.businessmindsmedia.com

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30. • the importance of collaboration between regulators and industry players to create an environment conducive to growth. Hubpay is actively involved in these discussions, working to shape a robust and future-proof regulatory framework for the industry. Regarding Hubpay's role in this transformation, Kevin affirms the company's commitment to staying at the forefront of innovation while maintaining the highest regulatory standards. Hubpay will continue to: • Drive Innovation: The company is dedicated to investing in cutting- edge technologies to enhance its services and ensure a seamless user experience. Embrace Regulation: Hubpay will continue to proactively engage with regulators, ensuring full compliance and contributing to the development of a clear regulatory framework, as it has always done. Promote Collaboration: Hubpay remains focused on partnering with other industry players to encourage the widespread adoption of digital payments and drive the establishment of industry standards. • • By staying ahead of industry trends and actively contributing to the regulatory dialogue, Hubpay, under Kevin's leadership, is positioned to be a leader in financial inclusion and economic growth, not only in the UAE but also in broader global markets. Enabling Secure Cross-Border Payments for UAE Businesses At Hubpay, the company has been instrumental in enabling UAE businesses to access international markets through secure and efficient cross-border payment solutions. The company's experience has underscored the importance of providing robust payment solutions that address the 28 www.businessmindsmedia.com

31. complexities of multiple currencies and diverse jurisdictions. As the world becomes more interconnected and digital, regulatory bodies will adapt to keep pace with technological advancements while ensuring consumer protection and financial stability. Here is how Hubpay operates: 1. Comprehensive Network: • Hubpay has built an extensive network of global partners, including banks, payment processors, and financial institutions, covering key markets worldwide. This vast network allows the company to offer a wide range of payment options and optimize routing for maximum efficiency. • The company stays up-to-date on the latest regulations and compliance standards across various jurisdictions, ensuring that clients can operate smoothly while avoiding potential legal obstacles. through the complexities of cross- border payments, addressing any issues quickly and effectively. , authentication methods to provide secure and seamless access to its services. 2. Expanding Product Offerings: Personalized assistance and tailored solutions are provided to meet the unique needs of each business. By leveraging its expertise, technology, and global network, Hubpay empowers UAE businesses to overcome payment barriers, expand their reach, and thrive in the international marketplace. • Hubpay plans to introduce innovative digital payment solutions tailored to specific industries and customer segments. The company has recently launched its corporate platform to include precious metals trading, capitalizing on the UAE's growing role as a hub for gold trade. The team is continuously developing new features and functionalities to meet the growing needs of its users. 2. Currency Exchange and Risk Management: • Hubpay offers competitive currency exchange rates, providing businesses with real- time visibility into transaction costs, which enables them to make informed decisions. • The company's automated risk management systems help mitigate the impact of currency fluctuations and prevent fraud, safeguarding the security of every transaction. Innovation, Partnerships, and Emerging Trends • As the first FinTech in the UAE to offer digital money services, Hubpay has been at the forefront of innovation in the financial technology space. The company continues to lead through its commitment to embracing emerging technologies and expanding its product offerings. Here are the key areas where Hubpay is positioning itself for the future: 3. Building Strategic Partnerships: • Hubpay is actively seeking partnerships with other FinTech companies, banks, and businesses to create synergies and expand its reach. The company remains committed to collaborating with regulators to help shape the future of digital finance in the UAE. 3. Transparent and Secure Platform: • Hubpay's platform is designed with transparency and security at its core. The platform allows customers to track transactions in real time, access detailed reporting, and benefit from robust security measures. • Data privacy is a priority for the company, and strict security protocols are in place to protect sensitive financial information. 1. Embracing Emerging Technologies: • Blockchain: Hubpay is exploring the potential of blockchain technology to enhance security, transparency, and efficiency in cross-border transactions. • AI and Machine Learning: The company leverages AI and machine learning to improve fraud detection, risk management, and customer experience, particularly in its app for individual remittances. • Biometric Authentication: Hubpay is integrating biometric • 4. Customer-Centric Approach: • Hubpay focuses on improving the user experience by offering intuitive interfaces, personalized services, and exceptional customer support. • The company is committed to making digital payments simple, secure, and convenient for its customers. 4. Dedicated Support and Relationship Management: • The team at Hubpay offers white- glove support to guide clients 29 www.businessmindsmedia.com

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33. Emerging Trends in Digital Payments: as a trusted and reliable FinTech provider. • Load Testing and Performance Optimization: The platform is continuously tested under heavy load to identify potential bottlenecks and address them proactively. Data-Driven Insights and Decisions: Hubpay uses data analytics to monitor system performance, making data-driven decisions to optimize scalability and enhance overall efficiency. Hubpay is also paying close attention to emerging trends and technologies that are set to reshape the future of digital payments: Hubpay's Approach to Building a Successful Team A successful team at Hubpay is built on diversity, with each member contributing their unique perspective and skills. The foundation of the team's success lies in a collective sense of motivation and a collaborative mindset. While experience and skillsets certainly make a difference, the team's culture is paramount. • • Mobile Payments: As smartphones and mobile wallets become increasingly popular, mobile payments are expected to grow in demand. Cashless Societies: The shift towards cashless societies is accelerating the need for digital payment solutions globally. Real-Time Payments: The rise of real-time payment systems will enable faster and more efficient transactions, transforming business operations. Cryptocurrency and Digital Assets: Although still in the early stages, cryptocurrencies and digital assets have the potential to significantly impact the financial industry. • By prioritizing scalability and performance, Hubpay ensures it can confidently support growth while meeting the changing needs of its customers. Understanding and respecting each other's perspectives, focusing on finding solutions rather than assigning blame, is a core principle that drives the team's effectiveness and overall success. • Vision for Global Leadership in Cross-Border Payments • Hubpay places a strong focus on understanding the unique pain points of each market. The company carefully analyzes how its existing product portfolio can address these challenges or innovate to create tailored solutions for different markets. Commitment to Scalable Payment Solutions Hubpay's technology forms the foundation of its secure international payment solutions. With extensive experience in designing and implementing scalable payment systems, the company remains committed to adapting and improving its platform to handle increasing transaction volumes and meet the growing needs of its business and ecosystem. By embracing these emerging trends and leveraging cutting-edge technologies, Hubpay is well- positioned to shape the future of digital payments in the UAE and beyond. Looking ahead, Hubpay envisions itself as a global leader in secure and efficient cross-border payments. The company remains committed to innovation and expanding its product offerings, continually solving payment challenges to support businesses worldwide. Hubpay's Approach to Agility and Risk Management Working in a fast-paced startup environment like Hubpay requires agility and the ability to solve problems quickly. There have been numerous occasions where the team had to adapt swiftly to significant changes or challenges, demonstrating their flexibility and responsiveness. To ensure the platform can scale effectively, Hubpay focuses on the following: • Cloud-Native Architecture: The company leverages cloud-native technologies to provide flexibility, scalability, and redundancy, ensuring its infrastructure can grow with demand. Microservices: Hubpay has broken down its platform into smaller, independent services that can be scaled individually, enhancing efficiency and adaptability. Hubpay takes pride in having one of the region's most experienced and dedicated risk and compliance teams. Their expertise and commitment to excellence play a crucial role in maintaining the company's reputation • 31 www.businessmindsmedia.com

34. Nomo Fintech Shaping the Future of Finance T individuals seek more efficient, secure, and accessible solutions for managing their finances. banking experiences while ensuring compliance with specific regulatory requirements. The company's focus on simplifying complex financial challenges has helped reshape how businesses engage with financial services. he financial technology sector has become increasingly important as businesses and With the rise of digital banking, there is a clear shift towards creating platforms that simplify financial services while enhancing user experience. The integration of technology into banking systems allows for the development of new, more flexible ways to address both traditional and modern financial challenges. As a result, businesses and financial institutions alike are turning to innovative technology to streamline operations, improve customer engagement, and maintain compliance with industry regulations. Nomo Fintech's flagship product, Nomo Bank, is a prime example of their innovative approach. It is a UK- based, Sharia-compliant digital bank tailored for individuals with international lifestyles. The bank offers a comprehensive suite of services, from transparent banking products to property financing, and ensures that all services are secure, ethical, and easy to access. With its commitment to customer satisfaction, security, and compliance, Nomo Fintech has established itself as a leader in delivering financial solutions that are both cutting-edge and aligned with ethical banking practices. One company at the forefront of this movement is Nomo Fintech, a cloud- based business-to-business Fintech firm. Nomo Fintech plays a crucial role in supporting digital banking services, helping businesses modernize their financial processes with innovative, seamless digital solutions. By offering cutting-edge technology, Nomo Fintech enables companies to provide more efficient and user-friendly Overview Nomo Fintech (operating under BB2 Digital and Technology Services Ltd) is a cloud-based business-to-business Fintech company that plays a crucial role in supporting the digital retail banking services of the Bank of 32 www.businessmindsmedia.com

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36. London and The Middle East plc (BLME). By offering innovative and seamless digital experiences, Nomo Fintech is at the forefront of modernizing banking technology, providing businesses with the tools to simplify financial processes and enhance the user experience. every experience contributes to greater learning and better service delivery. These core values guide their strategic direction and reinforce their commitment to ethical, efficient, and sustainable business practices. management team ensures the infrastructure and employee well-being are in place for continued success. The finance department maintains financial integrity and regulatory compliance, while marketing works to raise awareness of the company's services and drive customer engagement. Services Mission and Values Nomo Fintech offers a diverse range of digital banking technology solutions designed to address the complex needs of modern businesses. Their service management ensures that banking services run smoothly and efficiently. Through end-user computing & agile delivery, they provide adaptable solutions that meet the evolving demands of customers. Their quality assurance process ensures all services meet the highest standards, and their people and office Achievements Nomo Fintech's mission is to simplify complex financial challenges for businesses by delivering intuitive, user- friendly, and seamless digital solutions that elevate the banking experience. With a focus on unity, accountability, and integrity, the company builds a culture rooted in collaboration and continuous improvement. Nomo Fintech fosters an environment of intellectual curiosity, encouraging innovation and reflection, ensuring that Nomo Fintech has made significant strides in the financial technology space, with notable milestones such as the November 2020 initiation of a groundbreaking project to create the world's first fully digital international Islamic bank. In August 2021, Nomo Fintech successfully launched Nomo Bank, a Sharia-compliant UK bank designed to serve customers in Kuwait and internationally. This innovation is a game-changer for clients needing 34 www.businessmindsmedia.com

37. Sharia-compliant financial solutions. In January 2023, Nomo Fintech expanded its offerings with Nomo Property Finance, providing tailored financing solutions for both rental and residential properties in the UK, helping customers meet their investment needs. Nomo Bank A standout product from Nomo Fintech is Nomo Bank, a UK-based digital bank designed for individuals with international lifestyles. Nomo Bank offers a Sharia-compliant banking experience that caters to clients who require ethical, compliant, and transparent banking services. Key features of Nomo Bank include instant access to finances, no hidden fees, and free ATM withdrawals in the UK. It supports multiple currencies such as GBP, USD, EUR, KWD, SAR, and AED, enabling international transactions with ease. Additionally, Nomo Bank offers investment opportunities in the UK market, allowing customers to grow their wealth in a secure and Sharia- compliant manner. Security and Compliance Nomo Fintech is fully committed to ensuring the safety and security of its customers' deposits. The company's banking services are FSCS protected, offering customers peace of mind with the Financial Services Compensation Scheme (FSCS) coverage for deposits up to £85,000. Additionally, Nomo Fintech's Sharia-compliant banking practices ensure that all financial transactions adhere to Islamic principles, offering an ethical approach to managing and growing wealth. This commitment to security and compliance positions Nomo Fintech as a trusted partner for businesses and individuals alike, offering robust and reliable financial solutions. 35 www.businessmindsmedia.com

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