Middle East's 10 Most Influential Women Leaders Redefining Leadership

3. , The most courageous act is still to think for yourself. Aloud. - Coco Chanel

5. Influential Women Redefining Middle Eastern Leadership I n the midst of a rapidly changing global landscape, the Middle East is witnessing a profound transformation in its leadership landscape, with women at the forefront of this paradigm shift. Through the latest edition of Middle East's 10 Most Influential Women Leaders Redefining Leadership, we bring forth the most influential women leaders who are redefining leadership and breaking barriers across various sectors. These remarkable women exemplify resilience, vision, and tenacity as they navigate complex challenges and drive positive change in their respective fields. From politics and business to arts, culture, and activism, their contributions are shaping the trajectory of the Middle East and inspiring generations to come. In this editorial, we delve into the stories and achievements of these trailblazing women, highlighting their remarkable journeys, innovative approaches, and enduring impact. Through in-depth profiles and insights, we aim to shed light on the diverse talents and leadership styles that are driving progress and transformation in the region. As we celebrate the accomplishments of these influential women leaders, we also recognize the broader significance of their leadership in promoting gender equality, social inclusion, and sustainable development in the Middle East. Their stories serve as a source of inspiration and empowerment, demonstrating the power of women's leadership to catalyze positive change and build a brighter future for the region and beyond.

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7. SAUDI AD SCHOOL Enas Rashwan Founder / President NextGen Digital Advisors FZCO Iris Meinl CEO Khulood Almani HKB Tech Founder and CEO Cysuite Marta de Zavala CEO & Managing Partner IDEA Early Learning Center Monica Malhotra CEO Priyanka Sengar Women First Jobs CEO & Founder Rajaa Moumena Fashion Associa?on Founder and President Trusity Rajani Nalla Founder & CEO BALINCA Shereen Tawfiq Founder and CEO Owner Swa? Vedvyas Cosmo Adver?sing Gi?s

8. 08. Rajaa Moumena Transformative Leadership in the Middle East Breaking Barriers Remarkable Women Shaping the Future of the Middle East 20. Empowering Tomorrow The Rise of Women Leaders in the Middle East 28.

9. 16. Dr. Khulood Almani Catalyst for Digital Transformation Swati Vedvyas Pioneering Leadership in Marketing and Advertising 24.

10. , , Empowering women isn't just about giving opportunities; it's about igniting a fervent desire for change 08 www.businessmindsmedia.com

11. C O V ER S T O Y Rajaa Moumena Founder/President Future Institute of Higher Education and Training 09 www.businessmindsmedia.com

12. dreams into reality , , Empowering Women Through Creativity! I at the forefront of a transformative era propelled by the remarkable achievements of its inhabitants. Amidst this dynamic environment, the emergence of influential leaders has been instrumental in shaping the region's trajectory. These leaders, through their resilience, vision, and commitment, are breaking barriers and redefining norms across various domains. Vision without action is merely a dream; determination turns n a region known for its rich history and diverse cultural landscape, the Middle East stands organizational boundaries, shaping a future where education, innovation, and empowerment intersect harmoniously. to meet public expectations and empower individuals. Two notable initiatives, "On-the-Go Training" and "My House Step by Step," were launched to address the growing demand for specialized training, particularly among women, in fields such as interior design, sales, marketing, and fashion design. These programs were designed to be conducted physically at different locations across the kingdom, filling gaps in available training opportunities. Navigating Non-Profit Leadership in the Middle East requires a delicate balance of strategic vision and practical initiatives. Rajaa Moumena, esteemed for her role as a Board of Directors member for the Fashion Association, embodies a commitment to fostering innovation and empowerment within the Middle Eastern community. Her leadership within this esteemed organization underscores her dedication to advancing societal goals and nurturing talent across diverse sectors. With a keen focus on enhancing training standards and promoting inclusive growth, Rajaa's initiatives resonate deeply within the realm of non-profit leadership. Let's delve deeper to learn this transformative approach: Navigating Non-Profit Leadership in the Middle East Rajaa is a prominent figure within the Middle Eastern business landscape, serving as a Board of Directors member for the Fashion Association. This esteemed organization operates under the auspices of The National Center for Non-Profit Sector, established by Cabinet Resolution No. 459 on 16/4/2019. As a non-profit entity, it operates independently both financially and administratively, with direct affiliation to the Prime Minister's office. Rajaa's appointment to the board underscores her dedication to advancing the goals and objectives of the Fashion Association, contributing her expertise and insight to shape its strategic direction and initiatives. With a focus on quality assurance and program recognition, Rajaa aims to build trust among candidates and motivate them to pursue these programs, thereby qualifying them for an increasing number of job opportunities, particularly in fields traditionally underrepresented by women. Furthermore, being the Founder and President of Future Institute of Higher Education and Training, symbolize a commitment to excellence and progress. Through her involvement with the Fashion Association and other ventures, Rajaa's endeavors underscore a broader mission of empowering individuals, particularly women, to thrive in industries traditionally underrepresented by them. As she continues to champion initiatives that celebrate cultural creativity and empower Saudi talent, Rajaa's influence extends beyond Empowering Women The International Women's Day event marked a significant milestone in the ongoing efforts to empower women, spanning two decades of dedicated initiatives. During this event, 15 women leaders from diverse domains shared inspiring success stories, captivating the predominantly female audience. Their speeches resonated deeply, igniting a fervent desire among attendees to take on prominent roles in Innovative Training Initiatives Rajaa has consistently served on various association boards, providing valuable insights into the strengths and weaknesses of the country's workforce. Recognizing the responsibility that comes with societal recognition, she has continuously developed programs 10 www.businessmindsmedia.com

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15. dedication and pride , , Celebrating cultural creativity is more than showcasing talent; it's about honoring The Futuristic Advancement Forum society, where the achievements of women are increasingly celebrated and acknowledged. The Futuristic Advancement Forum was a realization of a long-held dream for Rajaa. Having attended numerous forums spanning from 1995 to 2018, she harbored a strong desire to organize an event focused on training concepts and the pivotal role of training in personal and intellectual development, especially with the involvement of Technology and AI. This vision crystallized during her attendance at "The Future" forum in Canada, which served as a catalyst for her aspirations. Celebrating Cultural Creativity The event took place in Abha, a picturesque city in the northern region of the Kingdom of Saudi Arabia. Rajaa, as a jury member, was deeply impressed by the creativity and fashion showcased by the women participating in the contest. Witnessing firsthand the talent and dedication of women ranging from ages 25 to 65, she found inspiration in their cultural pride and commitment to their craft. Inspired and motivated, Rajaa returned from Canada with a clear plan of action and determined partnerships to pursue her vision. Despite foreseeing challenges, including the need for legislative compliance and financial acumen, she remained undeterred in her pursuit of specific outcomes. Through tireless efforts and meticulous planning, Rajaa orchestrated the forum's execution, involving tasks such as securing speakers who can present blockchain and AI to the community appropriately, selecting event management companies, identifying suitable venues, budgeting, and 13 www.businessmindsmedia.com

16. a brighter future for all , , one that advocates for inclusive, equitable, and high-quality learning opportunities for all. This vision must prioritize the cultivation of critical thinking, problem-solving abilities, and creativity among the youth, alongside fostering values of leadership, entrepreneurship, and social responsibility. Investing in youth education isn't just about preparing for tomorrow; it's about shaping Moreover, it should underscore the significance of providing access to relevant and high-caliber educational and training programs tailored to meet the demands of the labor market, particularly in burgeoning industries. This necessitates a focus on bolstering vocational and technical education, as well as promoting digital literacy and STEM education to equip youth with essential skills for the future. securing sponsorships. This culminated in the successful realization of the Futuristic Advancement Forum in January 27, 2020, held in Riyadh. Rajaa was honored to have Mr. Ian Khan, Christian Kromme, and Elsa Sotiriadis as the guest Speakers. women's creativity in design. One such endeavor is Watan Min Dahab (Land of Gold), which was initiated in 2019. This competition invites skilled female jewelry designers from across the kingdom to participate. The culmination of the competition occurs during a three-day exhibition, where esteemed local jewelers rent spaces to exhibit their products. This platform not only provides exposure for designers but also facilitates networking opportunities with the public and traders, fostering potential business collaborations. Enhancing Training Standards Collaboration among government entities, the private sector, and civil society is paramount in nurturing a conducive ecosystem for youth education and training. This entails facilitating mentorship programs, internships, and avenues for job placement while forging partnerships with educational institutions and industry stakeholders to ensure alignment with evolving market needs. Rajaa's involvement in committees at the Commerce Chambers has been dedicated to enhancing the regulatory framework and systems governed by the Ministry of Education and the Technical and Vocational Training cooperation. Her focus has been on advocating for increased flexibility within these regulations, allowing business owners the opportunity to enhance their services and provide high-quality training programs. Empowering Saudi Talent In a message directed at Saudi talent, Rajaa emphasizes the importance of perseverance and self-belief in achieving one's aspirations. She urges individuals not to be deterred by obstacles or doubts but rather to pursue their dreams with determination and confidence. Rajaa emphasizes the value of continuous improvement and steadfast dedication, highlighting that success is a result of sustained effort and a positive outlook. She encourages individuals to remain focused, motivated, and resilient, emphasizing that with perseverance, any challenges can be overcome on the path to achieving one's goals. Awards and Recognition Empowering Women Through Creativity Best Female Higher Education Facilitators 2019 -Middle East by Private Education and Development Awards 2019 MEA Markets 2021 – MEA Business Awards: Future Institute of Higher Education & Training, Jeddah for Excellence in Education & Training Western Saudi Arabia Rajaa's approach to societal advancement transcends gender distinctions, especially in light of evolving legal frameworks permitting integrated training services for both genders. While she has devoted considerable effort to women empowerment projects, her current focus lies in fostering the sustainability of small-scale initiatives that enable women to balance work and family commitments effectively. Empowering Saudi Youth In order to advance youth education and training in Saudi Arabia, a comprehensive vision is imperative, Her dedication extends to promoting projects that celebrate and showcase 14 www.businessmindsmedia.com

17. limit There is no to what we, as women, can accomplish. - Michelle Obama

18. Dr. hulood ALMANI Catalyst for Digital Transformation , , D leader, and a university professor with over 15 years of experience in the field. She is a prominent Saudi figure who is passionate about driving digital transformation and supporting innovation and entrepreneurship. Dr. Almani's expertise and dedication make her a powerful force in the global tech community, driving innovation and supporting the next generation of digital leaders. Her recognition as one of the top global women in Tech and among the most powerful global thought leaders in AI underscores her influence and impact in shaping the future of technology. r. Khulood Almani is an entrepreneur, a globally recognized AI and technology The integration of bioenergy with carbon capture and storage holds immense promise. She has served as a professor at prestigious institutions such as King Saud University and Princess Nourah bint Abdulrahman University in Riyadh, Saudi Arabia. Currently, Dr. Almani holds the esteemed position of the United Nations Ambassador for Women Empowerment and Peace. worldwide. In pursuit of this, she founded VTA in 2018, a virtual tech accelerator based in the UK aimed at connecting innovators to the resources of the entrepreneurial ecosystem, including funding and partnerships. She also holds the role of co-founder and investor in Forward Angel Investment Co., providing financial and strategic support to digital entrepreneurs and startups globally. Notably, she was the first Saudi appointed as a Senator of the G20- World Business Angels Investment Forum (WBAF), representing Saudi Arabia. Additionally, she serves as a Board Member of the World Smart Cities Economic Development Commission and the Global Science, Technology & Innovation Committee, both operating under the auspices of the G20. Throughout her illustrious career, Dr. Almani's contributions have been recognized with numerous prestigious awards and accolades, both globally and locally. These include: Empowering Innovators Dr. Almani was born in the US and completed her early education in California, with part of her middle schooling in Virginia. During this period, her father pursued his higher education degrees, including his PhD in the US. Blessed with a fruitful academic career supported by her family, Dr. Almani obtained her PhD from Loughborough University in the UK. • International Leadership Award 2024 in AI and Technology Ranking first among the 50 most powerful global thought leaders in AI Ranking first in the world among the top 32 thought leaders in the • In alignment with her leadership responsibilities, Dr. Almani is passionately dedicated to empowering digital entrepreneurs and startups • 16 www.businessmindsmedia.com

19. Dr. Khulood Almani Founder and CEO HKB tech 17 www.businessmindsmedia.com

20. • field of technology and AI by the Mobile World Congress 2023 Recognition among the top 50 global women in Tech Global Technology Thought Leadership Medal Excellence Award in AI and Emerging Tech from His Royal Highness Prince Dr. Faisal bin Mishal Al Saud "SheLeads" Leadership Award, acknowledging her significant role in women's leadership in technology, digital transformation, and innovation at the Middle East Low Code No Code Summit. • • • • Pioneering AI Initiatives Recently, the Saudi Artificial Intelligence Center of Excellence was established, marking a pioneering initiative within the Kingdom under the auspices of HKB Tech. Strategic partnerships have been forged with prominent international technology entities, including Google, Microsoft, Amazon Web Services (AWS), and NVIDIA. Collaborating with the California Institute of Technology (CIT) as part of a global, multidisciplinary team, endeavors are focused on high-impact AI projects and investments in AI infrastructure. These initiatives aim to foster innovation, facilitate collaboration, and foster knowledge exchange, ultimately propelling digital economic growth. Revolutionizing Sports The product aims to cater to the sports sector, offering an innovative solution in the form of an e-shirt, a smart interactive garment tailored for football players. Embedded with IoT devices intricately woven into the fabric, this system meticulously tracks the player's sensations of pain, fatigue, and exhaustion while also monitoring vital signs such as changes in breathing, heart rate, and blood pressure. Data is transmitted in real-time via local cloud 18 www.businessmindsmedia.com

21. computing to a central system featuring a Super App empowered by artificial intelligence. This enables immediate analysis of the collected data, allowing for alerts and signals to be sent to the coach, indicating the necessity of player substitution at precise moments. Additionally, AI- generated schedules are proposed, suggesting optimal times for player rotations based on their individual conditions, encompassing factors like pain, fatigue, stress, and other vital signs. Simultaneously, HKB Tech is collaborating with NVIDIA to develop an AI-driven drug discovery product. This software utilizes artificial intelligence to analyze the effects of existing drugs and identify novel therapeutic applications. For instance, a drug initially intended to treat one disease may demonstrate efficacy in addressing another ailment. This innovative approach not only reduces costs but also enables pharmaceutical companies to broaden the scope of disease treatment. Notably, this initiative aligns with the Kingdom's endeavor to establish the world's largest pharmaceutical factory. underpin effective leadership, including vision, communication, integrity, empathy, decision-making prowess, adaptability, empowerment, resilience, strategic acumen, and the ability to inspire others. By amalgamating these attributes, she emphasizes the creation of a robust framework for steering teams and organizations toward achievement, all while cultivating a workplace culture characterized by positivity and productivity. Guiding Principles for Climate Tech Entrepreneurs The concept of this smart interactive shirt was inspired by the Kingdom's forthcoming hosting of the Asian Cup and the World Cup. In response to the strategic initiatives led by the Minister of Sports to modernize Saudi sports stadiums with cutting-edge technologies, HKB Tech contributed to the development of a comprehensive proposal. This proposal aimed to transform King Abdullah Sports City into a smart sports stadium through collaboration with the Saudi Public Investment Fund (PIF), aligning with the ambitious objectives of this significant project. Dr. Almani advises aspiring entrepreneurs venturing into climate tech to remain informed, innovative, and collaborative. Staying abreast of the latest trends, technologies, and policies in the climate tech industry is crucial for identifying opportunities and addressing gaps. Encouraging creativity and out-of-the-box thinking can lead to the development of sustainable solutions for environmental challenges. Establishing a robust network with peers, investors, and organizations can offer valuable support, guidance, and funding. Dr. Almani emphasizes the significance of viewing challenges as learning experiences and maintaining resilience in the face of setbacks. Above all, she advocates for unwavering commitment to the vision of effecting positive environmental impact through climate tech innovations. Fostering Innovation The journey commenced from a convergence of various factors rooted in Dr. Almani's fervent passion for innovation and the creation of pioneering solutions. This enduring drive was further propelled by an unwavering quest for challenges and a deep-seated aspiration to derive greater fulfillment from her endeavors, particularly in effecting positive change in the lives of others. The unwavering support and encouragement from her husband, Hesham Bin Dayel, a distinguished businessman hailing from a venerable business lineage in the Kingdom, proved instrumental in shaping her path. Additionally, Dr. Almani has long pursued financial and professional autonomy, recognizing entrepreneurship as a conduit to realizing personal success through avenues that are both inventive and inspiring. Advancing Climate Solutions In the realm of climate tech, HKB Tech is spearheading the implementation of an innovative carbon removal technology. This solution is engineered to extract carbon dioxide (CO2) from the atmosphere and convert it into valuable products, offering a proactive approach to mitigating the impacts of climate change. The integration of bioenergy with carbon capture and storage holds immense promise in advancing global climate objectives. As the imperative to combat climate change grows more pressing, the development and deployment of such carbon removal technologies are poised to become pivotal priorities for governments, businesses, and research institutions worldwide. Essential Traits of Effective Leadership Dr. Almani believes that leadership entails the capacity to inspire, guide, and empower others toward common objectives and a collective vision. She identifies several essential qualities that 19 www.businessmindsmedia.com

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23. Breaking Barriers Remarkable Shaping the Future of the Middle East T structures, is experiencing a seismic shift propelled by the remarkable achievements of its women. From politics and business to arts and activism, women across the region are defying stereotypes, challenging conventions, and carving out a path toward a more inclusive and equitable future. he Middle East, often associated with traditional gender roles and patriarchal but also driving substantive change in governance and policymaking, advocating for women's rights and social justice. Business Innovators In the corporate arena, women entrepreneurs and business leaders are making their mark, driving innovation and economic growth. Names like Lubna Olayan, the CEO of Olayan Financing Company, and Rania Nashar, the CEO of Samba Financial Group, exemplify the resilience and determination of women in the Middle Eastern business landscape. These visionary leaders are breaking down barriers, fostering diversity, and reshaping the business landscape through their strategic vision and entrepreneurial spirit. In this article, we shine a spotlight on some of the most influential and inspiring women shaping the trajectory of the Middle East as they break barriers and redefine what's possible!. Political Trailblazers In recent years, the political landscape of the Middle East has seen a notable increase in women's representation and leadership. Women like Sheikha Moza bint Nasser of Qatar, who has played a pivotal role in promoting education and human development, and HH Princess Reema bint Bandar Al Saud of Saudi Arabia, the first female ambassador to the United States from the Kingdom, are emblematic of this trend. These trailblazers are not only challenging traditional gender norms Cultural Icons In the realm of arts, culture, and media, women in the Middle East are amplifying their voices and challenging stereotypes through their creative expressions. Figures like Nadine Labaki, the Lebanese filmmaker known for her powerful storytelling and social commentary, and Shirin Neshat, the Iranian visual 21 www.businessmindsmedia.com

24. artist exploring themes of gender, identity, and politics, are shaping cultural narratives and fostering dialogue on critical issues. Their artistic contributions not only showcase the rich diversity of the region but also inspire social change and promote cross-cultural understanding. face formidable challenges, including gender-based discrimination, legal constraints, and cultural barriers. However, their resilience, determination, and collective efforts have resulted in significant strides towards gender equality and women's empowerment. By advocating for policy reforms, challenging stereotypes, and supporting one another, women in the Middle East are breaking barriers and forging a more inclusive and equitable future for all. Advocates for Change Women activists and advocates in the Middle East are at the forefront of movements for gender equality, human rights, and social justice. Individuals like Manal al-Sharif, the Saudi women's rights activist who famously defied the ban on women driving, and Lina Attalah, the Egyptian journalist and co-founder of Mada Masr, an independent news platform, are tirelessly working to challenge oppressive norms and advance progressive agendas. Through their activism and advocacy, they are mobilizing communities, raising awareness, and effecting systemic change. In conclusion, The remarkable women shaping the future of the Middle East are beacons of hope and inspiration, embodying resilience, courage, and leadership in the face of adversity. Their contributions across various spheres of society are reshaping narratives, challenging stereotypes, and fostering a more inclusive and progressive region. As these trailblazers continue to break barriers and defy expectations, they are paving the way for a brighter and more equitable future for generations to come. Educators and Mentors Education has long been recognized as a powerful tool for empowerment and social change, and women educators and mentors in the Middle East are playing a crucial role in shaping the next generation of leaders. Figures like Dr. Hayat Sindi, the Saudi scientist and UNESCO Goodwill Ambassador, and Dr. Rana Dajani, the Jordanian molecular biologist, and social entrepreneur, are inspiring and mentoring young women in STEM fields, empowering them to pursue their passions and contribute to scientific innovation and societal progress. Challenges and Triumphs Despite their remarkable achievements, women in the Middle East continue to 22 www.businessmindsmedia.com

25. Every Woman’s , success should be an inspiration to another. We’re strongest when we cheer each other on. - Serena Williams

26. Swati Vedvyas Business Director / Owner Cosmo Advertising Gifts L.L.C. 24 www.businessmindsmedia.com

27. Swati Vedvyas Pioneering Leadership in Marketing and Advertising I shaping strategies, and navigating the ever-evolving landscape of consumer engagement. It's an industry where creativity meets strategic thinking, fostering an environment ripe for groundbreaking campaigns and visionary leadership. n the modern realm of marketing and advertising, leadership plays a crucial role in driving innovation, solidifying Cosmo's reputation as a trusted partner for global brands seeking to make an impact in the advertising world. Let's delve in to learn more: Can you share a bit about your journey and what inspired you to pursue a leadership role? What are some key milestones or achievements that have marked your professional journey thus far? At the forefront of this industry stands Swati Vedvyas, a seasoned Business Director/Owner with a wealth of experience and a passion for excellence. Her journey into leadership was marked by a blend of determination, resilience, and a relentless pursuit of success. With a background in liberal arts and a keen understanding of consumer behavior, she has emerged as a trailblazer in the field, shaping the future of advertising with her innovative approach and strategic vision. My journey into leadership began with a desire to carve out a meaningful and impactful career path for myself. Coming from a background in liberal arts and hotel management, I was driven by a passion for both creativity and business acumen. The hospitality industry provided an initial platform for me to cultivate my skills and gain valuable insights into various aspects of management. However, it was the allure of entrepreneurship that inspired me to take the leap into leadership. Founding Cosmo Advertising in 1997 was a pivotal moment in my professional journey. It represented not only a bold entrepreneurial venture but also my vision for a dynamic and innovative advertising agency. Over the years, we've achieved numerous Under her guidance, Cosmo Advertising L.L.C. has flourished into a reputable player in the competitive market, known for its creativity, reliability, and commitment to excellence. As the owner of the company, Swati Vedvyas has led her team to numerous achievements, 25 www.businessmindsmedia.com

28. How would you describe your approach to leadership, and how has it evolved over time? Are there any specific leadership philosophies or role models that have influenced your leadership style? , , key achievements that have Cemented Cosmo's Reputation as a Reliable Player in the Competitive Market. From winning awards for our creative excellence at prestigious events like the Dubai International Pharmaceutical and Technologies Conference and Exhibition (DUPHAT) to building long-lasting partnerships with global brands, each achievement has been a testament to our team's dedication and commitment to delivering exceptional results. Facing rejections with equanimity, utilizing them as opportunities for introspective analysis and re-alignment is the key to resilience and growth as an entrepreneur. What are some of the major challenges you've faced as a woman leader in the Arab world, and how have you overcome them? Can you share a particularly challenging situation you've encountered in your career and how you navigated it? initiative you've led that has made a significant difference in your organization or community? One particularly challenging situation arose during the formative years of Cosmo Advertising when securing funding and building credibility in the industry proved to be formidable tasks. As a newcomer to the advertising world and a woman forging her path in a competitive market, I faced skepticism from potential investors and clients alike. However, rather than succumbing to doubt, I chose to leverage my determination and resilience to overcome these obstacles. Through perseverance, dedication, and a steadfast commitment to excellence, I earned the respect and trust of my peers and clients. I focused on delivering tangible results and exceeding expectations, thereby establishing Cosmo as a reputable agency known for its creativity, innovation, and reliability. Additionally, I recognized the importance of fostering a supportive and inclusive workplace culture within Cosmo. By championing diversity, equity, and inclusivity, I ensured that all team members felt valued and empowered to contribute their unique perspectives and talents. My goal is to continue driving Cosmo Advertising toward greater success while upholding our commitment to quality, innovation, and customer satisfaction. I aspire to expand our reach, diversify our services, and forge meaningful partnerships that drive positive change in the industry, especially with evolving trends in advertising and digital marketing. How do you foster an environment of inclusivity and empowerment within your team or organization? What strategies do you use to mentor and support other women in their leadership journeys? My approach to leadership is rooted in collaboration, empowerment, and a commitment to excellence. I believe in fostering a supportive environment where team members feel valued, motivated, and empowered to contribute their best. Over the years, my leadership style has evolved as I've gained experience and insights from mentors and role models. One particular philosophy that has influenced my leadership style is serving others first and leading by example. I've been inspired by leaders who embody this philosophy, leading with integrity, empathy, and a focus on continuous improvement. By embracing these principles, I've been able to cultivate a culture of trust, accountability, and innovation within my organization. We foster an environment where every team member feels valued, respected, and empowered to contribute their unique perspectives and talents. As a leader, I provide guidance, encouragement, and opportunities for growth, helping them navigate challenges, seize opportunities, and realize their full potential. By creating a supportive network of mentorship and empowerment, we're able to cultivate a culture of inclusivity and excellence that benefits everyone in What impact do you hope to have through your leadership roles, both professionally and personally? Can you share an example of a project or 26 www.businessmindsmedia.com

29. our organization. I have always believed that empowered and engaged employees are more productive, creative, and loyal, contributing to overall business success. that fosters success irrespective of gender, ethnicity, or background. In this environment, I've been fortunate not to have encountered overt gender bias or discrimination in my career. The support of the business landscape has allowed me to focus on leveraging my skills and abilities to drive success for Cosmo Advertising. Cosmo Advertising, the mentorship of future leaders, and my contributions to social responsibility initiatives. My future goals and aspirations include further expanding Cosmo's services, advocating for gender equality, and continuing to serve as a role model for aspiring leaders. As a leader, how do you manage the balance between professional responsibilities and personal commitments? What strategies or techniques do you find most effective for maintaining work-life balance? Is there anything else you would like to share about your experiences or insights as a woman leader in the Arab world? What message would you like to convey to other women leaders who may be looking up to you for inspiration? What advice would you give to young women who aspire to leadership roles in the Arab world? Can you share a motto or piece of wisdom that has guided you throughout your career journey? Balancing professional responsibilities and personal commitments is a constant challenge, but one that I prioritize. I believe in setting boundaries, delegating tasks, and practicing self-care to maintain a healthy work-life balance. I make time for activities that rejuvenate me, whether it's spending quality time with family and friends, pursuing hobbies and interests, or simply taking time to relax and recharge. Regular communication with my team and family helps ensure that everyone's needs are met and that I can fulfill my responsibilities effectively. I also prioritize efficiency and time management, focusing on high-impact tasks and delegating to others as needed. By maintaining a healthy balance between work and personal life, I'm able to stay focused, energized, and effective in both realms. When Cosmo Advertising was founded, female CEOs were a rarity in the region, and gender diversity in leadership positions was scarce. However, through perseverance, determination, and a commitment to excellence, we've witnessed a significant shift in the landscape. Today, more than ever, opportunities are available for women to break barriers, shatter stereotypes, and rise to leadership positions across industries. My motto, "Expect the best but be prepared for the worst," encapsulates the resilience and adaptability needed to thrive in a dynamic and ever- changing business environment. By believing in yourself, staying true to your values, and embracing challenges as opportunities for growth, you can pave the way for future generations of women leaders in the Arab world. As a woman leader in the Arab world, I've learned the importance of resilience, perseverance, and staying true to oneself. My message to other women leaders is to embrace your unique strengths, seize opportunities, and never underestimate your potential to make a difference. Together, we can break barriers, shatter stereotypes, and pave the way for a more inclusive and equitable future. In what ways do you challenge stereotypes and misconceptions about women in leadership roles? Can you share an experience where you've had to confront gender bias or discrimination in your career, and how did you address it? What legacy do you hope to leave as a leader, and how do you envision your impact lasting beyond your current roles? What are your future goals and aspirations, both professionally and personally? As Cosmo Advertising embarked on its journey 27 years ago, the landscape of female leadership was markedly different. In an era where female CEOs were a rarity, navigating the business world as a woman presented unique challenges. The UAE boasts a tolerant and progressive yet traditional culture My legacy as a leader is rooted in empowering others, making a positive impact on my community, and leaving the world a better place than I found it. I envision my impact lasting beyond my current roles through the success of 27 www.businessmindsmedia.com

30. Women Leaders in the Middle East The Rise of T inequalities, is witnessing a remarkable shift in its socio-political landscape with the emergence of women leaders. Despite facing systemic challenges and cultural barriers, women in the Middle East are breaking stereotypes and making significant strides in various fields, from politics and business to academia and activism. Further, we explore the factors driving this transformative change, highlight the achievements of women leaders, and discuss the implications for the region's future. he Middle East, a region often associated with patriarchal traditions and gender in the Middle East is the increasing representation of women in politics and government. Countries such as Qatar, the United Arab Emirates, and Jordan have appointed women to ministerial positions, while others have seen women elected to parliament and municipal councils. These trailblazing women are not only challenging gender stereotypes but also bringing diverse perspectives to decision- making processes, leading to more inclusive and responsive governance. Business Leadership In the corporate world, women in the Middle East are making significant strides in leadership positions. From CEOs of multinational corporations to entrepreneurs launching innovative startups, women are proving their capabilities and driving economic growth. Initiatives such as women's entrepreneurship programs and gender diversity initiatives in companies are providing avenues for women to excel in traditionally male-dominated sectors. Challenging Traditional Norms For decades, the Middle East has been characterized by deeply entrenched patriarchal norms that have limited women's participation in public life. However, in recent years, there has been a growing recognition of the importance of gender equality and women's empowerment. Governments and civil society organizations have implemented various initiatives to address gender disparities and create opportunities for women to thrive. Educational Attainment Education has been a powerful catalyst for women's empowerment in the Middle East. Over the past few decades, there has been a dramatic Political Empowerment One of the most notable developments 28 www.businessmindsmedia.com

31. Empowering Tomorrow 29 www.businessmindsmedia.com

32. increase in female enrollment in schools and universities across the region. As more women pursue higher education and acquire specialized skills, they are better equipped to take on leadership roles in various sectors. Education also fosters critical thinking, creativity, and confidence, essential qualities for effective leadership. women in the Middle East. By empowering women to lead, the region is unlocking its full potential and building a more inclusive and prosperous future for all. Conclusion The empowerment of women leaders in the Middle East represents a historic shift with profound implications for the region's future. As women continue to rise to positions of influence and leadership, they are driving positive change, fostering innovation, and building more equitable societies. By championing gender equality and supporting women's leadership, the Middle East is not only empowering women but also empowering tomorrow. Social Activism Women in the Middle East are at the forefront of social movements advocating for gender equality, human rights, and social justice. Through grassroots organizing, advocacy campaigns, and digital activism, they are amplifying their voices and driving change in their communities. Women- led initiatives are addressing issues such as domestic violence, child marriage, and women's access to healthcare, contributing to greater awareness and societal transformation. Challenges and Opportunities Despite the progress made, women leaders in the Middle East continue to face significant challenges, including legal barriers, cultural stereotypes, and institutional discrimination. However, these challenges have not deterred them from pursuing their goals and effecting change. With the support of allies and advocates, women are leveraging their networks, skills, and resilience to overcome obstacles and pave the way for future generations. Looking Ahead The rise of women leaders in the Middle East is a testament to the resilience, determination, and talent of women across the region. As they continue to break barriers and defy expectations, they are reshaping the narrative of what is possible for 30 www.businessmindsmedia.com

33. I didn't know, , what I wanted to do, but I always knew the woman I wanted to be. - Diane von Furstenberg

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