Canada's Most Empowering Leaders Redefining Leadership in 2025

1. PAGE NO.: 14 WHY REPRESENTATION MATTERS Diversity in Canadian Leadership CANADA'S MOST EMPOWERING LEADERS REDEFINING LEADERSHIP IN 2025 PAGE NO.: 30 THE RISE OF CANADIAN STARTUPS Key Sectors Driving Innovation HEAD OF MARKETING ASSETWORKS BHATT Creating Stories that Don't Just Sell but Resonate

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3. IF YOU WANT TO FLY, GIVE UP EVERYTHING THAT WEIGHS YOU DOWN. - Buddha

4. Managing Editor Ryan Parker Art and Design Head Mia Jones Business Minds Media Tech LLC. 5830 E 2nd St, Ste 7000 #13042, Casper, Wyoming 82609 United States Business Development Managers Jason Trent, Stacy Walker Executives Olivia White info@businessmindsmedia.com +44 20 4577 4296 +1 307 314 1238 Marketing Manager Basma Al Qureshi Technical Head Anna Turner Digital Marketing Manager Kevin Thompson Circulation Manager Sarah Lopez Account Harry Wood

5. FROM THE Expanding the Leadership Horizon L eadership that endures is not bound by titles or confined to boardrooms. It is a force that moves industries, shifts mindsets, and leaves behind something greater than itself. The leaders who stand the test of time are not simply those who make decisions—they spark ideas, challenge conventions, and empower others to lead alongside them. Their legacy is not measured in years, but in the ripples of change they create. In Canada's Most Empowering Leaders: Redefining Leadership in 2025, we celebrate the visionaries reshaping the future. These are the bold thinkers, the risk-takers, the quiet revolutionaries who redefine leadership—not with authority alone, but with purpose and impact. From boardrooms to grassroots movements, from tech pioneers to policy changemakers, their stories are a blueprint for a new era of leadership. This edition is more than a recognition—it is a call to reimagine what leadership can be. We are not simply spotlighting those who have climbed to the top, but those who are lifting others as they rise. Those who lead with empathy, push boundaries, and refuse to settle for the ordinary. The kind of leadership that does not wait for change but creates it. The future of leadership is being written now, not by those who cling to tradition, but by those who dare to innovate, disrupt, and build something entirely new. It belongs to those who see beyond the horizon and have the courage to walk toward it. Ryan parker - Managing Editor

6. WHAT’S INSIDE C O N T E N T S 06 24 18 C O V E R S T O R Y P R O F I L E P R O F I L E

7. ! WHAT’S INSIDE C O N T E N T S 14 30 A R T I C L E A R T I C L E

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9. BHATT CREATING STORIES THAT DON'T JUST SELL BUT RESONATE , , 07 www.businessmindsmedia.com

10. M actually want to be part of—one that understands what matters to you, meets you where you are, and leaves you with something valuable. It's less about clever slogans and more about creating real moments of connection. Dipalli Bhatt has spent over two decades mastering this art, shaping marketing strategies that don't just capture attention but hold it. arketing, at its best, doesn't feel like marketing. It feels like a conversation you scale. She also notes that evolving privacy regulations will push brands to prioritize first-party data strategies. Furthermore, she anticipates that immersive technologies such as AR/VR and conversational AI will play a crucial role in fostering deeper customer engagement. According to Dipalli, the most successful brands will be those that seamlessly integrate technology with authentic, human- centric storytelling. long-term impact, aligning with customers' core priorities. Thought Leadership & Industry Positioning – She has positioned AssetWorks as a trusted industry authority by leveraging targeted content, case studies, and executive insights, ensuring the brand remains relevant in an evolving market. ABM & Personalized Outreach – Dipalli has implemented account-based marketing (ABM) strategies to engage high-value prospects with tailored solutions, improving conversion rates in a long sales cycle environment. Customer Advocacy & Community Building – She has strengthened customer relationships by fostering peer-to- peer engagement, creating user groups, and amplifying success stories, helping to build trust and drive referrals. • • Marketing That Speaks, Connects, and Endures , , As Head of Marketing at AssetWorks, Dipalli has witnessed the field transform from broad-stroke campaigns to deeply personalized, AI- powered engagement. • The Art of Personalization, AI, and Storytelling My philosophy on building high- performing marketing teams revolves around three key pillars: empowerment, collaboration, and continuous learning. Dipallihas seen her approach to B2B and D2C marketing evolve significantly, shaped by shifting consumer behaviors, digital transformation, and the increasing influence of AI. Earlier in her career, marketing was largely campaign- driven, focusing on broad messaging and traditional demand generation. Today, success relies on personalization, data-driven strategies, and an agile, omnichannel approach. By integrating traditional relationship- driven strategies with modern digital approaches, Dipalli has reinforced AssetWorks' position as a reliable partner while continuously adapting to changing market dynamics. Marketing That Moves the Needle When evaluating the success of a marketing campaign, Dipalli prioritizes a combination of leading and lagging indicators that directly connect marketing efforts to revenue impact. Her key metrics include: In B2B marketing, Dipalli highlights the growing emphasis on account- based marketing (ABM), AI-powered automation, and content strategies that nurture longer sales cycles. On the D2C front, marketing has become increasingly community-driven, leveraging influencer marketing, user- generated content, and direct engagement through social and messaging platforms. As the Head of Marketing at AssetWorks, Dipalli has focused on driving commercial growth and customer engagement through a combination of strategic modernization and relationship-driven marketing. Operating in a conservative industry with mature products, her approach has been centered on several key strategies: , , • Pipeline Contribution & Revenue Impact – Dipalli measures success by assessing how much pipeline marketing generates and how it influences closed-won deals. Customer Acquisition Cost (CAC) & ROI – She ensures marketing investments are both efficient and scalable by tracking CAC in relation to customer Looking ahead, Dipalli envisions AI continuing to redefine marketing by enhancing predictive analytics, automating personalization, and optimizing customer experiences at • • Customer-Centric Storytelling – Dipalli has led a shift from product-heavy messaging to value- driven narratives that highlight ROI, operational efficiencies, and 08 www.businessmindsmedia.com

11. • • lifetime value (LTV). Conversion Rates Across the Funnel – By analyzing lead- to-MQL, MQL-to-SQL, and SQL-to-close conversion rates, she evaluates how effectively prospects are progressing through the buyer's journey. Engagement & Intent Signals – Metrics such as content engagement, website visits, and ABM interactions help Dipalli gauge buyer intent and refine targeting strategies. Marketing-Sourced vs. Marketing-Influenced Pipeline – She distinguishes between direct lead generation and marketing's role in accelerating existing deals to provide a clearer picture of impact. Sales Cycle Acceleration – Dipalli assesses whether marketing efforts are shortening the time from initial engagement to a closed deal, particularly for high-value accounts. Customer Retention & Expansion – Recognizing the long-term impact of marketing, she tracks its influence on renewals, upsells, and cross-sells. • • • • • Empowerment & Ownership – Dipalli prioritizes hiring smart, driven individuals and giving them the autonomy to own their areas while ensuring alignment with business goals. By setting clear expectations, providing regular feedback, and fostering a culture of accountability, she enables both innovation and high performance. Collaboration & Cross- Functional Alignment – Recognizing that marketing does not operate in isolation, Dipalli emphasizes close collaboration with sales, product, and customer success teams. She advocates for open communication and shared KPIs to break down silos and drive collective success. • Continuous Learning & Adaptability – With AI and automation reshaping the marketing landscape, Dipalli encourages her team to embrace experimentation, data-driven decision-making, and ongoing skill development. This ensures they remain at the forefront of industry trends. Culture of Innovation & Psychological Safety – Dipalli believes that the best ideas stem from diverse perspectives. She fosters an environment where team members feel safe to challenge ideas, test new strategies, and iterate quickly without fear of failure. Mentorship & Career Growth – By balancing these metrics, Dipalli ensures that marketing efforts extend beyond lead generation, making a meaningful contribution to overall business growth. The Blueprint for High-Performing Marketing Teams • • Dipalli's philosophy on building high- performing marketing teams is centered around empowerment, collaboration, and continuous learning. She believes that fostering talent and maintaining a culture of innovation requires a structured yet flexible approach, guided by five key pillars: • 09 www.businessmindsmedia.com

12. , , As the Head of Marketing at AssetWorks, my focus has been on driving commercial growth and customer engagement through a blend of strategic modernization and relationship-driven marketing. , , 10 www.businessmindsmedia.com

13. • Investing in talent development is a priority for Dipalli. She provides mentorship, training opportunities, and clear career pathways to ensure her team remains engaged, motivated, and prepared for future leadership roles. driven automation. One of the major challenges she faced was educating a highly regulated industry on the benefits of AI. Researchers and compliance teams were initially skeptical about AI's reliability in literature reviews. The Human Touch in AI-Driven Marketing AI is revolutionizing marketing by streamlining content creation, hyper- personalizing customer journeys, and optimizing campaign performance in real time. In her role, Dipalli integrates AI to enhance predictive analytics, automate customer segmentation, and implement intent-based marketing strategies. By focusing on these elements, Dipalli builds resilient, agile teams that drive impactful marketing outcomes while staying ahead of industry shifts. To address this, Dipalli focused on data-driven storytelling, using case studies to showcase measurable improvements in time efficiency and accuracy. She also collaborated with industry thought leaders and regulatory bodies to establish credibility, leveraging webinars, white papers, and peer-reviewed content. Through these strategic efforts, she successfully positioned AI as a valuable and trustworthy tool in the systematic review process. The Human Touch in AI-Driven Marketing She leverages AI-powered chatbots and automation tools to scale engagement efficiently, ensuring seamless customer interactions. Additionally, Dipalli utilizes generative AI to assist in content production while maintaining brand authenticity. By embracing AI- driven solutions, she continues to refine marketing strategies, driving greater efficiency and deeper audience connections. As a member of the Forbes Communications Council, Dipalli has contributed valuable insights on AI- driven marketing, demand generation, and sales-marketing alignment. Her thought leadership has emphasized how AI can enhance content creation, optimize workflows, and improve decision-making in marketing. Dipalli follows a data-driven and customer-centric approach to crafting compelling value propositions. She begins with in-depth market research and customer insights to identify pain points, decision drivers, and competitive gaps. By mapping product strengths to customer priorities, she creates a differentiated narrative that resonates with the target audience. Dipalli continuously tests and iterates messaging through A/B testing across multiple channels, ensuring optimization based on real-world engagement. She also places significant emphasis on sales and customer feedback to align marketing positioning with actual customer conversations. Additionally, Dipalli has shared strategies for driving revenue growth, highlighting the importance of value- driven storytelling and brand authenticity. Her perspectives have sparked industry discussions on the effective integration of AI while maintaining a human-centric approach to marketing. Through these contributions, she continues to shape conversations on the evolving role of technology in modern marketing strategies. Dipalli emphasizes the importance of balancing short-term performance marketing with long-term brand- building e?orts. , , , , A Story of Trust and Transformation In her previous role at DistillerSR, Dipalli played a key role in transforming systematic literature review in life sciences through AI- Standing Out in the Noise In highly competitive industries such as SaaS, fintech, and telecom, Dipalli differentiates brands by establishing thought leadership, leveraging 11 www.businessmindsmedia.com

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15. customer advocacy, and implementing a data-backed go-to-market (GTM) strategy. She positions brands as category leaders through unique messaging and value-driven storytelling while amplifying customer success stories to highlight real-world impact. the overarching brand identity. Additionally, she tracks brand awareness, share of voice, and engagement trends alongside lead generation metrics to measure the impact of brand-building initiatives effectively. Envisioning the New Marketing Frontier Additionally, she employs personalized engagement tactics through account- based marketing (ABM) and AI-driven segmentation. Building strong partner ecosystems is also a key strategy, enhancing brand reach and credibility. Looking ahead, Dipalli is most excited about AI's expanding role in predictive and intent-based marketing, which enables hyper-personalization at scale. She also sees the evolution of community-led growth and interactive content as transformative forces in customer engagement. Uniting Marketing and Sales for Faster Growth To bridge the gap between marketing and sales and accelerate sales velocity, Dipalli ensures both teams are aligned on shared revenue goals and key performance indicators (KPIs). She fosters regular cross-team collaboration through weekly standups and deal reviews, ensuring messaging is tailored to sales needs. Dipalli implements ABM strategies that engage high-value accounts with personalized outreach and develops data-driven sales enablement content that equips sales teams with impactful assets for meaningful customer conversations. Through these best practices, she strengthens marketing and sales alignment, driving revenue growth and business success. For emerging marketing leaders, Dipalli offers key advice: • Stay ahead of AI and automation trends, leveraging these tools without compromising brand authenticity. Develop a deep understanding of customer psychology, recognizing that while technology evolves, fundamental human motivations remain consistent. Foster cross-functional collaboration by aligning closely with sales, product, and customer success teams to maximize marketing impact. Take calculated risks, embracing experimentation, rapid learning, and iteration to maintain a competitive edge in dynamic markets. • • • Striking the Right Marketing Mix Dipalli emphasizes the importance of balancing short-term performance marketing with long-term brand- building efforts. She ensures a strategic allocation of budgets, investing in both brand storytelling—through thought leadership, PR, and social engagement—and demand generation via paid media, inbound, and outbound marketing. Consistency across all channels is a key focus, ensuring that even short-term campaigns reinforce By integrating these strategies, Dipalli ensures marketing efforts drive both immediate results and sustainable long- term brand growth. 13 www.businessmindsmedia.com

16. Why Representa?on Ma?ers 14 www.businessmindsmedia.com

17. Diversity in Leadership C anada is renowned for its cultural diversity, often celebrated as a mosaic of ethnicities, languages, and perspectives. This diversity extends beyond everyday life into the workplace, politics, and corporate leadership. However, while strides have been made to improve representation at the highest levels, challenges remain. Representation in leadership is not just about optics—it is a strategic advantage that fosters innovation, enhances decision-making, and promotes social cohesion. This article explores the importance of diversity in Canadian leadership, the progress made, and the work still required to achieve true inclusivity. Corporate Sector Women, racialized individuals, Indigenous peoples, and persons with disabilities remain underrepresented in executive roles. According to a 2023 report by the Canadian Centre for Diversity and Inclusion, while women hold nearly 50% of entry-level jobs, they account for only about 25% of executive leadership roles. The situation is even more concerning for racialized and Indigenous professionals, who face systemic barriers to advancement. Political Leadership Canada has made progress in political representation, with figures like Mary Simon, the first Indigenous Governor General, and a record number of women and racialized individuals in Parliament. However, challenges remain in ensuring that leadership at all levels reflects Canada's diverse population. The Current State of Diversity in Canadian Leadership Canada's leadership landscape has seen significant changes in recent years. From corporate boardrooms to government offices, there is a growing recognition of the need for diverse perspectives. However, representation gaps persist. Entrepreneurship and Small Business Leadership 15 www.businessmindsmedia.com

18. Many immigrant and racialized entrepreneurs are shaping Canada's economy, yet they often face obstacles such as limited access to capital and networks. Programs supporting diverse entrepreneurs have emerged, but more systemic changes are needed to ensure equal opportunities. belonging and aspiration. It also helps break down stereotypes and biases, promoting a more equitable society. processes, unconscious bias training, and transparent advancement criteria. Ensuring diverse hiring panels can also improve fairness in candidate selection. Challenges to Achieving Leadership Diversity 2. Expanding Mentorship and Sponsorship Programs Developing mentorship initiatives that connect underrepresented individuals with experienced leaders can provide crucial guidance and career opportunities. Sponsorship programs, where senior executives advocate for diverse talent, can help bridge the leadership gap. 1. Systemic Barriers and Bias Unconscious bias and systemic discrimination continue to hinder diverse candidates from advancing into leadership positions. Many leadership structures were historically built around networks that excluded marginalized groups. Why Representation Matters 1. Enhanced Decision-Making and Innovation Diverse leadership fosters a variety of perspectives, leading to more innovative solutions. Studies show that companies with inclusive leadership teams outperform their competitors. Different cultural experiences and viewpoints allow for better problem- solving, creativity, and adaptability in a rapidly changing world. 2. Lack of Mentorship and Sponsorship Access to mentorship and sponsorship plays a crucial role in career advancement. Underrepresented groups often struggle to find senior leaders who can advocate for their professional growth and provide opportunities for advancement. Conclusion Diversity in Canadian leadership is not just a moral imperative—it is a strategic necessity. Representation strengthens businesses, enriches decision-making, and drives economic and social progress. While Canada has made strides toward inclusivity, significant work remains to ensure leadership across industries reflects the nation's rich diversity. By addressing systemic barriers, investing in underrepresented talent, and fostering inclusive workplaces, Canada can continue to be a global leader in equity and innovation. 2. Reflecting the Canadian Workforce and Consumer Base With over 23% of Canada's population identifying as a visible minority, leadership must reflect this reality. Diverse leaders understand the unique needs and preferences of various demographic groups, leading to better customer engagement, employee satisfaction, and market expansion. 3. Limited Access to Capital for Entrepreneurs Racialized entrepreneurs and women- led businesses frequently encounter difficulties in securing funding. Without financial backing and access to key networks, growth opportunities remain limited. 3. Strengthening Economic Growth Organizations that prioritize diversity experience better financial performance. A McKinsey report on diversity found that companies with high racial and ethnic diversity are 35% more likely to outperform competitors. Inclusive workplaces attract top talent, drive productivity, and lead to stronger economic outcomes. 4. Resistance to Change Despite growing awareness of the importance of diversity, some organizations remain resistant to change, citing concerns about meritocracy. However, research shows that merit-based hiring and promotion are strengthened by a diverse talent pool. As we move forward, the question is not whether diversity in leadership is important, but rather how quickly we can achieve it. A truly inclusive Canada depends on it. Strategies to Improve Diversity in Leadership 4. Promoting Social Cohesion and Reducing Inequality Representation in leadership sends a powerful message about inclusivity and social mobility. When people from diverse backgrounds see leaders who look like them, it fosters a sense of 1. Implementing Inclusive Hiring and Promotion Practices Organizations must actively address bias in recruitment and promotion by implementing structured hiring 16 www.businessmindsmedia.com

20. Giving Beetroot the Spotlight It Deserves eetroot has long been B has remained largely untapped beyond traditional home recipes like pickles and borscht. While rich in essential nutrients, antioxidants, and medicinal properties, beets have struggled to find their place in mainstream commercial markets. The challenge has not been in their nutritional value but in the lack of diverse, accessible, and innovative products that highlight their full potential. accessible to consumers, ensuring that this superfood reached its full potential. recognized for its remarkable health benefits, yet its potential From Local Roots to a Nationwide Harvest Anandakumar's leadership style has evolved alongside the growth of Dr BeetrooT, adapting to the shifting demands of the food industry. Initially focused on developing innovative gourmet beet products, he expanded his approach to include wholesale distribution. His journey progressed from offering pre-packaged products to introducing beet-based items for the food service industry. Additionally, he transitioned from selling at special events to establishing a brick-and- mortar retail presence. Through each stage of growth, Anandakumar has continuously refined his leadership, embracing new opportunities to make beetroot more accessible to a wider audience. Anandakumar Palanichamy saw this gap not as a limitation but as an opportunity. With a background in food engineering and deep roots in the Tamil Siddha medical tradition, he understood beetroot not just as a vegetable but as a powerhouse of health waiting to be explored. Driven by a mission to redefine the way people experience beets, he founded Dr BeetrooT—a company dedicated to creating gourmet, nutrition-packed beet-based products that go far beyond the ordinary. One of the most challenging decisions Anandakumar faced as a leader was determining how to expand Dr BeetrooT's reach beyond a single province to serve customers across Canada. Navigating this challenge required a strategic approach, His vision was to create modern, gourmet beetroot-based products that would make the nutritional and wellness benefits of beets more 18 www.businessmindsmedia.com

21. leveraging multiple distribution channels to make the brand's products more accessible nationwide. Today, Dr BeetrooT products are available for online ordering through the company's website and other e-commerce platforms. Additionally, the brand has established a strong presence at special events, including spring and Christmas craft shows in ten major cities across Canada. Through careful planning and adaptability, Anandakumar successfully expanded Dr BeetrooT's footprint, bringing the benefits of beetroot to a wider audience. Journey of Faith, Flavor, and Fulfillment Anandakumar defines success for his business as the moment when a product, after going through an extensive two-year journey—from conceptualization, prototype development, and pilot-scale manufacturing to test marketing and refining based on feedback—gains strong acceptance from both direct-to- consumer (D2C) and business-to- business (B2B) customers. When consumers eagerly order, distributors and resellers confidently stock the product, and the business continues to generate steady cash flow, it marks a true achievement. On a personal level, he sees success in the form of positive reviews, enthusiastic customer feedback, and the excitement of people purchasing Dr BeetrooT products without hesitation, regardless of price. We're not just making beet-based products; we're reshaping perceptions, proving that healthy food can be exciting, gourmet, and part of everyday life. When faced with tough decisions, Anandakumar relies on a deeply spiritual approach. He believes that connecting with the divine soul, whether individually or collectively as a team in harmony, is the most effective strategy for making the right choices. He trusts that decisions made with a sense of godliness will always lead to the right path. Global Vision, Local Action their contributions making a meaningful impact, they stay motivated regardless of challenges or changes. Additionally, rewarding performance based on results further reinforces a culture of dedication and enthusiasm. The guiding principle of Global Vision, Local Action keeps the team inspired, as they recognize their Anandakumar ensures that his team remains motivated by fostering a deep understanding of their purpose—working for the well-being of the public and aligning with the company's mission, vision, and motto. He believes that when employees see 19 www.businessmindsmedia.com

22. engages in networking at both the provincial and federal levels through industry associations. He continuously updates his knowledge by reading industry-specific print and online media and attending technical and government gatherings, including webinars and conferences. A Legacy of Innovation and Sustainability A particularly fulfilling achievement in Anandakumar's journey with Dr BeetrooT has been the successful development and launch of 28 novel beet-based products, ranging from ketchup, spreads, and beverages to snacks, frozen foods, and restaurant- size offerings. Additionally, he has introduced 10 food service beet items, including beet-based burgers, smoothies, waffles, and even beet biryani. Beyond product innovation, he has led major milestones such as acquiring and transforming a property into Dr BeetrooT's own production facility, securing a federal license, registering with the U.S. FDA, and establishing it as a manufacturing hub. Notably, he successfully paid off the facility's mortgage and transitioned from plastic to sustainable glass packaging by importing a full container of glass bottles from China. role not just within the company but in the broader industry and sector. Juggling Today's Needs with Tomorrow's Dreams Bold Leap into Innovation Anandakumar balances immediate business needs with long-term goals by adhering to strict time and financial management principles. He prioritizes tasks based on urgency and importance, ensuring that the most urgent and critical work is completed first. Similarly, financial stability takes precedence over long-term aspirations, following the philosophy of survivability first, sustainability next. By focusing on cash flow management, Anandakumar ensures that Dr BeetrooT remains resilient and well- positioned for future growth. Innovation is at the core of Dr BeetrooT's business, playing a crucial role in maintaining its competitive edge. Anandakumar emphasizes that all Dr BeetrooT products are novel, distinguishing the company from conventional suppliers and positioning it as a market leader rather than a follower. Originally founded as a product development and test- marketing organization, Dr BeetrooT has now expanded into large-scale production and distribution. Under Anandakumar's leadership, the company continues to push the boundaries of innovation, not only in gourmet food products but also in new areas such as cosmetics, animal feed, and even road maintenance solutions. He encourages creativity within his team by fostering an environment where new ideas are welcomed and explored, ensuring that Dr BeetrooT remains at the forefront of industry innovation. A Playbook for Emerging Entrepreneurs For emerging leaders and entrepreneurs navigating today's competitive business landscape, Anandakumar emphasizes the importance of extraordinary patience, perseverance, and passion. He believes that a well-defined mission, vision, and motto serve as guiding principles for success. Additionally, he highlights the value of dignity, integrity, compliance, interpersonal skills, and a solid understanding of financial management as essential traits for long-term business growth and success. When selecting new team members or forming business partnerships, Anandakumar looks for individuals who exhibit hard work, effective communication, integrity, and a growth-focused mindset. He values team players who possess strong sales and interpersonal skills, as well as essential office competencies. To stay informed about industry trends and shifts, Anandakumar actively 20 www.businessmindsmedia.com

23. www.businessmindsmedia.com SUCCESS is not how high you have climbed, but how you make a positive di?erence in the world. , , - Roy T. Benne

25. www.businessmindsmedia.com Don’t watch the clock, do what it does. Keep going.

26. PARDESI Leading with Purpose, Building Resilient Communities G thrive, creating space for collaboration, and ensuring that impact is truly felt at the ground level. At Seriti Institute, this philosophy is woven into everything we do. As CEO, I have always believed that leadership is about action, adaptability, and, most importantly, people. To me, leadership is about listening first. Too often, decisions are made in boardrooms without the voices of those who will be most impacted. At Seriti, we ensure that the Just Energy Transition isn't just a top-down policy shift but one that truly reflects the voices of those on the ground. This is not just a project for us—it is a movement towards real, community- driven change. reat leadership is not about individual brilliance; it is about empowering others to One of the most significant lessons I have learned is that leadership is not about having all the answers—it's about creating an environment where people feel empowered to contribute solutions. Our work in Deelpan, a rural community in the North West province of South Africa, is a testament to this. Where there were once no formal work opportunities, it is now home to a thriving agricultural network, providing sustainable livelihoods for families. It is a true example of the power of collaboration and partnerships. At the core of Seriti is a team of dedicated professionals who wake up every day with the mission to build resilience in communities. Whether working alongside farmers transitioning to agroecology, supporting caregivers through aRe Bapaleng, or driving economic inclusion through the implementation of public employment programmes, our work ensures that development is not just a policy but a lived experience for those most directly shaping their futures. The Power of People: Leadership That Listens and Acts 24 www.businessmindsmedia.com

28. Building Teams That Drive Change ensuring that knowledge is shared and expanded upon. Behind every successful initiative is a team that believes in the vision. My leadership style is rooted in trust, autonomy, and a deep respect for the expertise each team member brings to the table. I believe that an organisation thrives when its people are encouraged to take ownership, innovate, and challenge the status quo. Innovation That Begins With Action One of the biggest challenges in the development sector is the tendency to overanalyse before acting. What problem are we truly solving? Too often, well-meaning efforts get caught in layers of committees, subcommittees, and endless strategic planning. At Seriti, we believe that there is no harm in starting small and letting the community build with us as we go. Seriti is made up of over 90% youth—a dynamic, energetic team that constantly pushes boundaries and redefines what is possible. Our goal to work, learn and grow ensures that young graduates are given opportunities to develop skills, gain experience, and make a meaningful impact in the communities we serve. We have seen this firsthand in our job creation initiatives. Instead of waiting for perfect conditions, we create work opportunities that provide immediate employment, financial resources and dignity. The impact of this approach is tangible, whether it is through an agroecology project that provides both food and income or a youth employment initiative that offers skills for the future. But while we work hard, we also make time to play. A glass of wine and some downtime are never a bad idea now and then, and we celebrate every achievement—big or small. These moments of joy keep us connected and motivated and remind us why we do what we do. I am fortunate to be surrounded by an incredibly strong management team that shares my vision and commitment to change. We take time to argue, test our thinking and find the best solutions! Our leadership is further strengthened by an enabling board that provides strategic guidance and ensures that Seriti remains agile, accountable, and impactful. A recent milestone that reflects this thinking is how we are implementing work in Deelpan, a rural community in the North West. Whether it is tools or infrastructure, it symbolises growth, sustainability, and our commitment to scale. It represents what happens when we invest in the right tools, work collaboratively, and believe in communities' capacity to drive their own futures. One of my proudest moments as a leader has been witnessing our staff transition from project facilitators to agents of change. Our Seriti Partner Network, which brings together stakeholders and implementing partners, is one way we ensure that our team remains connected, motivated, and inspired by peer learning. These collaborative spaces are vital for driving sustainable impact and Leaving a Legacy of Meaningful Change At the heart of every impactful project is a community that believes in the power of collective action. Sustainable change happens when people take ownership, see their own potential, and are given the opportunity to thrive. 26 www.businessmindsmedia.com

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30. This belief drives me and the work of Seriti Institute. We are not just facilitating programs; we are building hope, resilience, and a future where everyone has the opportunity to succeed. then operations. Initially, I was the humble penny counter, but over the years, I evolved into a passionate, say- it-as-it-is leader. What you see is what you get—I believe in honest, clear, and open communication. As we continue to move forward, my commitment remains the same: to lead with integrity, uplift those around me, and ensure that every step we take is a step toward a more just, inclusive, and thriving society. Systems, processes, and document management have been constants in my career. I believe that structure and efficiency are non-negotiable when leading an organisation with impact. What has been one of the most challenging decisions you've had to make as a leader? Because leadership is not about where you stand—it's about how many people you bring forward with you. And at Seriti, we are walking this journey together. Being in a sector that has so much to offer but limited resources has been a constant challenge. The most difficult decisions have been around finding innovative ways to secure resources to create lasting social impact. My Leadership Journey and Reflections How has your leadership style evolved throughout your career? The NGO sector plays a critical role in supporting government—we fill the gaps, amplify impact, and bring innovation to areas where public services alone cannot reach. Whether I have worked in development my entire career, starting in finance and 28 www.businessmindsmedia.com

31. it's bridging employment opportunities, enhancing food security, or strengthening early childhood development, our work ensures that policies and programs are not just theoretical frameworks but tangible solutions on the ground. qualifications because technical skills can be taught. Still, resilience, problem-solving, and the ability to work in complex, ever-changing environments come from lived experience. We need people who can navigate uncertainty, think on their feet, and bring practical insights that complement theoretical knowledge. However, funding in this space is unpredictable, and we are constantly navigating how to sustain initiatives beyond short-term project cycles. That is why we focus on long-term sustainability, multi-stakeholder collaboration, and financial stewardship—ensuring that every resource is maximised for real, measurable impact. At Seriti, we work directly with communities where the realities on the ground don't always match textbook solutions. People with hands-on experience often have the creativity and adaptability needed to make things work in real-world conditions. That's why we value both qualifications and experience—because development work is about more than expertise. It is about action, empathy, and the ability to make an impact where it matters most. How do you define success, both personally and professionally? For me, success is waking up every day knowing that my work is making a difference in thousands of lives. People have jobs, dignity, and purpose—that's what keeps me going. Professionally, success is what I distil to my team daily: resilience, adaptability, and impact. What advice would you give to emerging leaders? Work hard, work smart, and do what you love—that's the key to success. Stay true to your purpose, build strong relationships, and always lead with integrity. How do you balance immediate business needs with long-term goals? By being financially prudent—saving, counting every penny, and being good stewards of donor resources. Cost- cutting is necessary, but never at the expense of our core impact and long- term vision. What key traits do you look for when bringing new people onto your team? I always ask: Are you willing to work in a dynamic environment? At Seriti, we build the aeroplane as we fly, so if someone has the right attitude, adaptability, and willingness to learn, they will thrive here. Experience is just as important as 29 www.businessmindsmedia.com

32. Key Sectors Driving Innova?on

33. Key Sectors Driving Innovation anada has established itself as C entrepreneurial ecosystem, government support, and access to global markets. The country's strategic focus on innovation, sustainability, and technology has propelled various sectors to the forefront of economic growth. From artificial intelligence (AI) and fintech to cleantech and healthcare, Canadian startups are making a global impact. This article explores the key sectors driving innovation in Canada's startup landscape. Startups in cities like Toronto, Montreal, and Edmonton are harnessing AI to transform industries such as healthcare, finance, and automation. Companies like Element AI (now part of ServiceNow) and Cohere are pushing the boundaries of AI applications in business intelligence and natural language processing. The rise of AI-driven startups is further supported by Canada's AI strategy, which funds research and encourages ethical AI development. a thriving hub for startups, driven by a strong 2. Fintech: Revolutionizing Financial Services 1. Artificial Intelligence (AI) and Machine Learning Fintech has emerged as a dominant sector in Canada's startup ecosystem, leveraging technology to reshape banking, payments, and investments. Toronto, often referred to as the "Silicon Valley of the North," hosts a thriving fintech community with startups like Wealthsimple, Koho, and Clearco disrupting traditional financial models. Canada is a global leader in artificial intelligence, thanks to its world- renowned research institutions, talented workforce, and supportive government policies. The country has played a crucial role in AI advancements, with pioneers such as Geoffrey Hinton, Yoshua Bengio, and Richard Sutton leading breakthroughs in deep learning and reinforcement learning. With open banking regulations gaining traction, fintech companies are developing AI-powered 31 www.businessmindsmedia.com

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35. investment platforms, mobile banking solutions, and blockchain-based payment systems. These innovations are democratizing access to financial services, empowering individuals and businesses to manage their finances more efficiently. The rapid shift to online shopping has fueled the growth of e-commerce and retail technology startups in Canada. With consumers embracing digital-first experiences, companies are leveraging AI, augmented reality (AR), and personalization technologies to enhance the shopping experience. 3. Cleantech: Driving Sustainable Innovation Startups like Shopify, headquartered in Ottawa, have revolutionized e-commerce, empowering businesses to build and scale online stores. Meanwhile, companies like Clearbanc (now Clearco) provide innovative funding solutions for e- commerce entrepreneurs, enabling growth without traditional venture capital. Sustainability is a priority for Canadian startups, with cleantech emerging as a high- growth sector. Startups in this space focus on renewable energy, energy-efficient solutions, and carbon capture technologies to combat climate change. Companies like CarbonCure Technologies, which develops carbon-reducing concrete, and General Fusion, a leading innovator in nuclear fusion energy, exemplify Canada's commitment to green technology. The government's support through initiatives like the Net Zero Accelerator Fund and Sustainable Development Technology Canada (SDTC) further fuels growth in this sector. Challenges and the Road Ahead While Canada's startup ecosystem is thriving, challenges remain. Scaling beyond the domestic market, attracting top-tier venture capital, and competing with global tech giants are hurdles that many startups face. Additionally, talent acquisition remains a key concern, as demand for skilled workers in AI, software development, and engineering continues to rise. 4. Healthtech and Biotech: Transforming Healthcare Despite these challenges, Canada's commitment to innovation, sustainability, and entrepreneurship positions it as a global leader in the startup economy. The COVID-19 pandemic accelerated innovation in the healthtech and biotech sectors, leading to groundbreaking solutions in telemedicine, digital health, and biotechnology. Canadian startups are at the forefront of this transformation, leveraging AI, big data, and genomics to improve healthcare delivery and patient outcomes. Conclusion Canada's startup ecosystem is experiencing unprecedented growth, driven by advancements in AI, fintech, cleantech, healthtech, e-commerce, and gaming. Government support, access to funding, and a strong research infrastructure make Canada an attractive destination for entrepreneurs and investors. As the country continues to foster innovation, Canadian startups will play a pivotal role in shaping the global economy and driving technological progress. Companies like Dialogue, a telemedicine platform, and AbCellera, a biotech firm that played a critical role in COVID-19 antibody treatments, highlight Canada's impact on global healthcare innovation. Additionally, research hubs in Ontario, Quebec, and British Columbia foster collaboration between startups, universities, and healthcare institutions. 5. E-commerce and Retail Tech: Adapting to the Digital Economy 33 www.businessmindsmedia.com

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