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Explore the current hiring trends for top SEO roles, right salary data points and offer tips on creating an effective SEO specialist job description when hiring from India.
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FACTS ABOUT DIGITAL TALENT’S HIRING SPHERE IN THE US, UK, AND AU • In the US, UK, and AU, even tech companies are increasingly opting for in-house digital teams rather than outsourcing to digital agencies. This trend has led to a 51.3% increase in hiring requirements for roles such as Web developers, SEO specialists, performance marketers, and UI/UX designers since 2021. • Salaries for digital talents in the US have risen by 21.2% since 2022, while in AU & NZ, the increase is 14.1%, and in the UK, it’s 13.2%.
TIPS ON WRITING A SEO EXPERT JOB DESCRIPTION • Craft engaging job titles with relevant keywords (e.g., "SEO Specialist: Boost Online Visibility"). • Specify required skills like keyword research, on-page optimization, and link building. • Highlight experience with SEO tools like Google Analytics, SEMrush, or Moz. • Mention familiarity with content management systems (e.g., WordPress) and HTML/CSS. • Emphasize the ability to analyze data and make strategic recommendations. • Include desired certifications such as Google Analytics or HubSpot. • Outline responsibilities like optimizing website content, conducting SEO audits, and monitoring site performance. • Describe opportunities for growth within the SEO team or company. • Convey a collaborative attitude and willingness to stay updated on SEO trends. • Encourage diverse applicants and inclusivity in the workplace.