AI Digital Marketing Course Delhi with placement

1. AI Digital Marke.ng Course Delhi with placement Advance your career and business with Agency Level’s AI Digital Marketing Course, taught by industry experts “9/10 of our trainees reach their learning goals after completing this course.” Want to be ZERO to HERO in Digital Marketing under the guidance of founders mentorship You can become a digital marketing hero and create successful campaigns that drive traffic, leads, and sales for your career & business or clients.

2. What you will learn 1. Introduction to Advanced Digital Marketing Course • Fundamentals of Digital Marketing: Overview of digital marketing and its relevance in the modern business landscape. oKey benefits of digital marketing over traditional marketing. oVarious types of digital marketing channels. oUnderstanding digital consumer behavior. oKey performance metrics (KPIs) and ROI. Overview of Digital Marketing Ecosystem: Understanding how SEO, SEM, SMM, Content Marketing, and Email Marketing interconnect. • 2. Website & Landing Page Optimization • Website Structure & Design: oUser experience (UX) and user interface (UI) principles. oImportance of responsive web design. oWebsite speed optimization and its impact on SEO. Landing Page Optimization: oBest practices for designing high-conversion landing pages. oA/B testing: Creating variants, testing, and optimizing pages. oHeatmaps and User Behavior Analytics (Tools like Hotjar, Crazy Egg). Conversion Rate Optimization (CRO): oConversion funnels: Awareness, consideration, and decision-making stages. oOptimizing user pathways to improve conversions. oUsing call-to-action (CTA) buttons effectively. • • 3. Search Engine Optimization (SEO) • On-Page SEO: oAdvanced keyword research techniques. oOptimizing for featured snippets and rich snippets. oSchema markup and structured data for better indexing. Off-Page SEO: oLink-building strategies, including white-hat methods (Guest blogging, broken link building). oDomain authority and its impact on SEO. oSocial signals and their role in SEO. Technical SEO: oWebsite crawling and indexing (robots.txt, XML sitemaps). oMobile-first indexing and optimizing for mobile search. oWebsite architecture: Clean URLs, breadcrumbs, and internal linking. Local SEO: oImportance of Google My Business (GMB) optimization. oLocal citations and reviews for better local ranking. oOptimizing for "near me" searches. SEO Tools & Audits: • • • •

3. oAdvanced Google Analytics features. oTools: SEMrush, Ahrefs, Moz, Screaming Frog, Google Search Console. oRegular SEO audits and fixing errors. Voice Search Optimization: oOptimizing content for voice assistants (Google Assistant, Alexa, Siri). oLong-tail keywords and conversational queries. • 4. Pay-Per-Click Advertising (PPC) • Google Ads (AdWords): oAdvanced campaign setup: Search, display, and video campaigns. oWriting effective ad copies. oSetting up Google Ads remarketing and retargeting campaigns. oBid strategies: Manual CPC, automated bidding, and smart bidding. oConversion tracking and optimizing ads based on analytics. Facebook & Instagram Ads: oAudience targeting: Demographic, geographic, and psychographic. oRetargeting and dynamic product ads. oCreating and managing Facebook Ad campaigns through the Facebook Ads Manager. oInstagram Stories and carousel ads. Advanced Campaign Management: oMulti-channel PPC strategies: Combining search, display, and social ads. oGoogle Ads Display Network and YouTube ads for brand awareness. oBudget management and maximizing ROI. oAnalytics and performance tracking for PPC campaigns. • • 5. Social Media Marketing (SMM) • Platform-Specific Strategies: oFacebook: Organic growth strategies, Facebook Ads, Facebook Business Manager. oInstagram: Instagram algorithm, paid promotions, influencer collaborations. oLinkedIn: B2B marketing, LinkedIn Ads, content publishing, and lead generation. oTwitter: Hashtags, trends, Twitter ads, and building an engaged community. Social Media Strategy Development: oCreating social media calendars. oContent creation strategies: Image, video, and text posts. oSocial media storytelling: Building a brand narrative. Community Management & Engagement: oModerating conversations, dealing with negative feedback. oSocial listening tools (Sprout Social, Hootsuite, Mention) for brand monitoring. oGrowing followers through contests, collaborations, and content syndication. Social Media Analytics & Reporting: oFacebook Insights, Instagram Insights, Twitter Analytics. oSetting up and tracking conversions through social media campaigns. oSocial media ROI and performance reports. • • •

4. 6. Content Marketing • Content Strategy: oUnderstanding customer personas and creating targeted content. oContent types: Blogs, infographics, podcasts, videos, eBooks, whitepapers. oContent planning: Editorial calendars, content clusters, and topic silos. Content Creation & Distribution: oCrafting compelling headlines and engaging content. oContent repurposing strategies for maximum reach. oDistributing content on various platforms (Medium, LinkedIn, Quora, Reddit). SEO & Content Optimization: oOptimizing content for search engines (keyword research, meta descriptions). oBuilding backlinks through high-quality content. oUsing content management systems (WordPress, HubSpot). Content Performance & Measurement: oTools: Google Analytics, BuzzSumo, Ubersuggest. oMeasuring content engagement (time on page, bounce rate, social shares). oContent ROI and conversions through content campaigns. • • • 7. Email Marketing • Email Campaign Strategies: oAdvanced segmentation techniques (behavioral, demographic, transactional). oEmail automation workflows (drip campaigns, welcome series). oPersonalization strategies in email marketing. oWriting high-converting email subject lines and body text. Email List Building & Growth: oLead magnets and opt-in forms. oGrowth hacks to increase email subscribers. oEnsuring deliverability and avoiding spam filters. Email Analytics & Optimization: oA/B testing: Subject lines, email copy, and CTA buttons. oTracking metrics: Open rate, click-through rate (CTR), conversion rate, and unsubscribe rate. oOptimizing based on metrics: Testing, refining, and iterating. • • 8. Affiliate Marketing • Affiliate Marketing Basics: oHow affiliate marketing works: Merchant, affiliate, and consumer roles. oSetting up affiliate programs and networks. oTracking affiliate sales and commissions. Advanced Affiliate Strategies: oBuilding relationships with affiliates. oCreating optimized landing pages for affiliate offers. oUsing influencers and bloggers to boost affiliate sales. oManaging multiple affiliate partnerships and campaigns. •

5. 9. Video Marketing • Video Content Creation: oVideo production basics: Lighting, sound, and editing. oCreating compelling video scripts and storyboarding. oTools for video editing (Adobe Premiere Pro, Final Cut Pro, Canva). YouTube Marketing: oYouTube SEO: Optimizing titles, descriptions, tags, and thumbnails. oMonetization strategies for YouTube channels. oVideo Ad formats: Skippable ads, non-skippable ads, bumper ads. Live Streaming & Webinars: oCreating and hosting live events (Facebook Live, YouTube Live, Zoom webinars). oEngaging with viewers in real-time. oIntegrating live events with other marketing channels. • • 10. Data Analytics & Web Analytics • Google Analytics (Advanced): oSetting up goals, eCommerce tracking, and custom dimensions. oCustom reports and dashboards. oMulti-channel funnel analysis and attribution modeling. Data Visualization: oUsing tools like Google Data Studio, Tableau, Power BI to create visually appealing reports. oAnalyzing data from various channels to inform decisions. Advanced Tracking: oUTM parameters for tracking campaign performance. oIntegrating Google Tag Manager for seamless website tagging and analytics. • • 11. Legal Aspects of Digital Marketing • Privacy Regulations: oUnderstanding GDPR, CCPA, and India's data privacy laws. oImplementing cookie consent and privacy policies on websites. Copyright & Intellectual Property: oAvoiding plagiarism in content creation. oUnderstanding copyright, trademarks, and fair use in digital marketing. Advertising Standards: oEthical marketing practices. oCompliance with advertising guidelines on Google, Facebook, etc. • • 12. Marketing Automation • Marketing Automation Tools: oHubSpot, Marketo, ActiveCampaign, and others for automating marketing tasks. oEmail campaign automation, lead nurturing, and drip sequences.

6. • Lead Scoring & Nurturing: oScoring leads based on behavior and demographic data. oAutomating follow-ups and personalized communication. CRM Integration: oUsing CRM tools (Salesforce, Zoho CRM) for aligning marketing and sales teams. • 13. Industry Case Studies & Practical Projects • Case Studies: Analysis of real-world digital marketing campaigns. oBreaking down successful campaigns from brands like Nike, Amazon, Coca- Cola, etc. oExamining failed campaigns and what went wrong. Practical Project Work: oImplementing all the skills learned through live projects and assignments. oWorking on client-based projects or simulations for hands-on experience. • 14. Career & Freelancing in Digital Marketing • Building a Portfolio: How to create a strong digital marketing portfolio for job or freelance opportunities. Freelancing Strategies: Platforms like Upwork, Fiverr, and LinkedIn for freelancing. Networking: Leveraging LinkedIn and industry conferences for networking. Digital Marketing Certifications: Importance of certifications from Google, HubSpot, Facebook, etc. • • • Mode of Learning & Duration • • Mode: Online (Live/Recorded Sessions), Offline (Classroom) Duration: 3-6 months (Depending on course structure and pace) • Course Topics 98+ Certifications: Google Ads, Google Analytics, HubSpot, Facebook Blueprint, and other industry-recognized certifications. About Expert DigiPro Expert DigiPro is a premier digital marketing platform recognized as the best digital marketing course institute in Janakpuri, offering top-notch training programs for individuals, entrepreneurs, and businesses. Specializing in cutting-edge knowledge and strategies, we aim to empower learners in the digital realm. Whether you're searching for the best SEO course institute in Janakpuri, the best PPC course institute in Janakpuri, or the best AI digital marketing course institute near Tilak Nagar, Expert DigiPro delivers practical, actionable insights to bridge the gap between complex marketing concepts and real-world applications.

7. As the best digital marketing course institute in Delhi, we provide comprehensive training designed to equip you with the skills needed to excel in the ever-evolving digital marketing landscape. What We Offer 1.Free Digital Marketing Courses Learn the essentials of SEO, social media marketing, PPC advertising, email marketing, and more through easy-to-follow, practical tutorials. 2.Expert Guidance Gain insights from seasoned professionals who bring years of industry experience to the table. 3.Community Support Join a growing community of learners and professionals to exchange ideas, solve challenges, and grow together. 4.Results-Oriented Approach We don’t just teach theories; we focus on strategies and techniques that deliver measurable results. Our Goals •Educate and empower 1 million learners globally. •Help businesses achieve online success through our proven strategies. •Build a robust community of marketers who thrive on collaboration and innovation. Why Choose Us? •Practical Learning: Real-world case studies and examples. •Accessible Knowledge: Free and easy-to-understand content. •Results-Focused: Strategies that translate into real growth. Expert DigiPro is your one-stop destination to master the art and science of digital marketing and unlock new growth opportunities in today’s competitive digital world. For Admission Enquiry WhatsApp at 8076277487