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The Vermont SnowDome Dave Machon - President, Director of Marketing Robin Wish - Director of Operations Kellie Lehane - Director of Finance Mission Statement:

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the vermont snowdome
The Vermont SnowDome
  • Dave Machon - President, Director of Marketing
  • Robin Wish - Director of Operations
  • Kellie Lehane - Director of Finance
slide2

Mission Statement:

The mission of the Vermont SnowDome is to become the premier provider of indoor snowboarding and skiing terrain for extreme athletes. The Vermont SnowDome is dedicated to building long-term relationships with customers through quality training and customer support, and wants to be recognized as the leading indoor terrain facility in the Eastern U.S. The company’s goal is to grow steadily, becoming profitable by the fifth year of operation.

slide3

Classification SIC code 7999

Amusement/Recreation Service Industry

NAICS code 713920

Skiing Facilities

 Limited Liability Company

before we open
Before We Open…...
  • Secure Funds
  • Construction
  • Snow and Equipment Installation
  • Permits & Insurance
  • Advertising
  • Business Purchases
  • Hiring/Training
slide6

Customers

  • Characteristics
  • Recreational, amateur, or professional level
  • Ride half pipes and terrain parks, including tabletops, hips, and rails.
  • spend more on sporting goods and toys and hobbies
  • spend more time, than the average household in the United States, snow skiing, snowboarding, skateboarding
  • Target Market:
  • Intermediate to advanced freestyle skiers and snowboarders
  • between the ages of 11 and 24
  • want to participate in the sport on a year round basis
  • New England Freestyle skiers and snowboarders.
marketing communication
Marketing & Communication
  • Word of Mouth
  • Yellow Pages
  • Newspapers
  • Fliers
  • Radio
  • Internet
  • Sponsoring
  • Promotions
  • Contests
break even analysis
Break-even Analysis
  • Break even sales for the first 6 months is $968,733 .
    • Profitability =$1,383,227
  • Break even sales for the next 6 months is $975,648 .
    • We will break even.
financial ratios
Financial Ratios
  • Return on Equity
  • Return on Assets
  • Operating Profit Margin
  • Gross Profit Margin
  • Asset Turnover
  • Debt to Equity
  • Debt to Assets