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The internet and new technologies Google Chrome Facts about Google:

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slide2
Google Chrome

Facts about Google:

slide3

SearchGoogle Web SearchGoogle Blog SearchGoogle News Google Health Google Book Search Scholar Google FinanceGoogle MapsGoogle ImagesGoogle VideoGoogle EarthGoogle SkyGoog-411Google AlertsGoogle Patent SearchGoogle accelerator

slide4
“Google's share of Internet searches is more than 60% in the USA -- about twice the combined total of Yahoo and Microsoft, according to ComScore MediaMetrix. And Google commands 78% of worldwide search advertising revenue, worth $11.5 billion a year. Yahoo has 11%, worth $1.6 billion.”
  • Jon Swartz and Byron Acohido, USA TODAY, February 4, 2008, p. 2B
slide5

AdvertisingAdwords(runs targeted ads around Google's search) resultsAdsense(contextual linking service)DoubleclickFeedburner(feed and blog advertising network)Google Airwaves(automatically connects advertisers with radio stations)

slide6
Advertising provides 99% of Google’s Revenue
  • “Today, only 5 to 10 percent of advertising budgets are spent online, even though most Americans now spend as much time on the Web as watching television.”
    • Lohr, Steve, International Herald Tribune, October 13, 2007, p. 19
slide7
Personalization and organization

IGoogle

Google Notebook

Google Custom Search

Google Reader

Google Translate

slide8
Office Software (Google Apps)

Google Docs

Google Sites

Google Calendar

Google Desktop

(search and personalize your computer)

Google Glossary

Sketchup 3-D form creation (@Last Software)

Gapminder’s Trendalyzer Software: visualization graphics

slide9
Communication

Gmail

Postini: email security and anti-spam service

Google Talk

Google Groups

Orkut.com

OpenSocial standard

(which will link applications across major social-networking sites)

Jaiku

(microblog and connect with your friends. Post from the Web, by SMS, or from desktop clients. Add comments, use icons, link Webfeeds.)

Dodgeball

(social-networking software for mobile devices)

Google Mobile

Google SMS

Google Maps Mobile

Android operating system for mobile phones

slide11
BlogsBloggerMeasure Map(A statistics and analytics package geared more towards blogs than other web sites)
slide14

Shopping and Electronic PaymentGoogle Product SearchGoogle CheckoutGoogle Payment CorporationAllpay(provides bill payment solutions including swipe cards Direct Debit Barcoding Internet Telephone and mobile phone bill payment solutions)

slide20
Google built 5 new datacenters in 2006 in the U.S., with an average of over 8,000 servers per datacenter. By June 2006 Google had an estimbated 550,000 servers worldwide.
slide25
Google’s shares crested $747.24 in November, 2007
  • Microsoft is worth $270 billion
  • Google is worth $160 billion. Microsoft’s software market, however, offers weaker growth prospects.
slide26
Google Earnings Top $5.37 Billion in Revenue Q2 2008
  • Google Search To Surpass Size of Microsoft Windows in 2009

“Google's search business will be larger and more profitable than the most profitable and legendary monopoly in history--Microsoft Windows. (Just Google's search business--that doesn't even include AdSense).”

evolution of a mass medium
Evolution of a Mass Medium

THREE STAGES OF MASS MEDIA

  • Novelty Stage
  • Entrepreneurial Stage
  • Mass Medium Stage
internet history
Internet History:

1. Novelty Stage

1954

internet history30
Internet History:

1. Novelty Stage

1964

internet history31
Internet History:

1. Novelty Stage

  • Packet Switching/Leonard Kleinrock (1959-1962) (video)
internet history34
Internet History:

1. Novelty Stage

  • Packet Switching/Leonard Kleinrock (1959-1962) (video)
  • ARPANET
  • UNIX (video)
  • USENET (Video)
internet history35
Internet History:

2. Entrepreneurial Stage

  • National Science Foundation (NSF) uses the Internet to link Universities, researchers
internet history39
Internet History:

3. Mass MEDIA stage

  • 1992: CERN labs

the world's largest particle physics laboratory

slide44
1992: lee invents HTML

Hyper Text Mark Up Language

internet history45
Internet History:
  • 1993: Mosaic

=first image-based

Internet browser

internet history47
Internet History:
  • 1994: Netscape
internet history48
Internet History:
  • 1995: Internet Explorer
internet history49
Internet History:
  • 1995: Internet Explorer
slide50
In 1994, a mere 3 million people were connected to the Internet.

By 1995: 24 million were connected.

The Internet had become a mass medium

slide52
Educators discover the Internet: 1995

Clinton and the “EDUCATIONAL CHALLENGE: All schools wired by 2000

slide55

ADVERTISING THE INTERNET AS A KEY TO EDUCATION

No More road: Mci commercial (1994)

Microsoft Commercial (1996)

Hello America: MCI (1997)

There is no Race: MCI (1997)

A Revolution: ORACLE, 1998

slide58

MAPPING THE INTERNET

How does it work?

mapping the internet
Mapping the Internet

World Wide Web

  • Internet Service Providers
mapping the internet60
Mapping the Internet

World Wide Web

  • Internet Service Providers

AOL, Netzero, Comcast, Earthlink,Satellite,WiREless

    • MEDIACom
    • local cable companies (CFU)

AOL BEGAN IN 1985 BUT TOOK OFF IN 1995

mapping the internet61
Mapping the Internet

World Wide Web

  • Internet Service Providers
  • Browsers
mapping the internet62
Mapping the Internet

World Wide Web

  • Internet Service Providers
  • Browsers

--Internet Explorer (1995), Safari, FIREFOX, Opera, CHROME…

mapping the internet63
Mapping the Internet

World Wide Web

  • Internet Service Providers
  • Browsers
  • Directories

Yahoo! (1994)

1996, 1998.2003,2008

Open Directory Project

Intute,rod Library

mapping the internet64
Mapping the Internet

World Wide Web

  • Internet Service Providers
  • Browsers
  • Directories
  • SEARCH ENGINES
slide66

Alta Vista: 1995

Inktomi: 1995

Google: 1998

All the web: 1999

Teoma: 2000

slide67
Search Engines: 1995-2003
  • Based on keyword search
slide69

To summarize: the big 4 search engines today:

GOOGLE (#1 by a mile)

Yahoo (Which bought Inktomi, Altavista, alltheweb, and Overture in 2003)

MSN Live Search

Teoma (ask.com)

mapping the internet71
Mapping the Internet
  • Email and Instant Messaging Systems, blogs…..
slide72
Vs.

WEB 1.0

The web between

1994-2004

WEB 2.0

Today

slide73

WEB 1.0 is aboutReadingCompaniesclient-server HTML home pagesLecturesAdvertisingservices sold over the webEncylopedia BritannicaKUNI LIVEABC.com

Web 2.0 is about

Writing

Communities

peer to peer XML

Blogs

Conversation

word of mouth

web services

Wikipedia

Pandora

Youtube

slide75

Facebook and Twitter

Brave New World of Digital Intimacy by Clive Thompson

slide76

Think

pair

share

Do you need to stay on Facebook just to monitor what’s being said about you?

Is participation on FB optional or not? If you don’t dive in, will people define you? Do you feel you HAVE to be on FB?

Can you imagine a Facebook for children in kindergarten, and they never lose touch with those kids for the rest of their lives? What’s that going to do to them?

With more self-disclosure via facebook, have you become more reflective?

If you grew up in a small town (in Iowa?), are there some similarities between that and Facebook?

slide77

Some facts about facebook

  • Mark Zuckerberg, now 24, founded Facebook 2 years agoin his dorm room at Harvard
  • site quickly amassed nine million users.
  • Early version: took a long time to search friends’ sites, used to be more private
  • enter newsfeed: not so public--YIKES!--people hated it
    • ZUCHERBERG Adapted FB to choose HOW public you want your information
    • People loved it
  • “The bits of trivia that News Feed delivered gave them more things to talk about — Why do you hate Kiefer Sutherland? — when they met friends face to face in class or at a party.”
slide78

Some facts about facebook

  • People felt more connected to friends
  • FB now has 100 million users
  • People are drawn to incessant online contact: social scientists call it “ambient awareness.”
  • Microblogging: posting tiny updates of what you’re doing.
  • Who cares about what you’re doing?
    • Lots of people.
    • Feel more connected….sense the rhythm of friends lives so much better
    • On their own, updates are insignificant, but over time….
  • Similar pattern evident w/ mobile phones
slide79

questions about facebook

What sort of relationships are FB friends?

What does it mean to have hundreds of “friends” on Facebook?

What kind of friends are they, anyway?

slide80

thinking about facebook

“Dunbar number”: human groupings naturally tail off at around 150 people

“sociality haS truly exploded in people’s “weak ties” — loose acquaintances, people they knew less well. It might be someone they met at a conference, or someone from high school who recently “friended” them on Facebook, or somebody from last year’s holiday party.”

“weak ties” greatly expand your ability to solve problems.”

slide81

thinking about facebook

Problems with such a huge expansion of weak ties?

“Psychologists and sociologists spent years wondering how humanity would adjust to the anonymity of life in the city, the wrenching upheavals of mobile immigrant labor — a world of lonely people ripped from their social ties. We now have precisely the opposite problem.”

“On the internet: nobody knows if you’re a dog no longer applies….”If anything, it’s identity-constraining now…You can’t play with your identity if your audience is always checking up on you.”

free expression security access
Free Expression, Security, Access
  • Inappropriate material
free expression security access84
Free Expression, Security, Access
  • Inappropriate material
  • Privacy/information secuity
    • Spam
    • Phishing
    • Datamining/cookies
    • Keylogging
    • Spyware
    • hacking
free expression security access85
Free Expression, Security, Access
  • Inappropriate material
  • Privacy/information secuity
    • Spam
    • Phishing
    • Datamining/cookies
    • Keylogging
    • Spyware
    • Hacking
  • Digital Divide
web 3 0
Web 3.0?

Linux

penguin

Semantic Web--even more connected

Commercialism--even more commercial

web 3 089
Web 3.0?

Epic 2014

web 3 090
Web 3.0?

Internet Archive

Keeping content accessible

Digital archiving movement

OPEN SOURCE SEARCH ENGINES

LUCERNE + NUTCH

KODERS