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Small Business Exporting and the World Wide Web Robert I. Trachtenberg President Central New York Technology Development PowerPoint Presentation
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Small Business Exporting and the World Wide Web Robert I. Trachtenberg President Central New York Technology Development Corporation Based on research conducted by William J. Kehoe, University of Virginia Small Business Exporting and the World Wide Web

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Small Business Exportingand the World Wide WebRobert I. TrachtenbergPresidentCentral New York Technology Development Corporation

Based on research conducted byWilliam J. Kehoe, University of Virginia

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Small Business Exportingand the World Wide Web

  • Examine exporting as a viable avenue to globalization for a small business firm
  • Consider the World Wide Web
      • as a useful source of information on exporting
      • as well as a way of establishing a firm’s presence in the export market
globalization and small business
Globalization and Small Business
  • You may not have noticed, but your business is global
  • Your competition is from down the street and around the world
globalization by the www
Globalization by the WWW
  • World trade, as reported in an Ohio State University study, increased from $200 billion to more than $4 trillion over the past two decades
  • Forrester Research forecasts that Europe's online business and consumer trade will grow in the next five years to 1.6 trillion
why export
Why Export?
  • Export to stay competitive
  • Export for counter seasonal/cyclical business
  • Export to reach a broader market
  • Not a fix for a broken product or business

Sales

information needed for exporting
Information Needed for Exporting
  • Does your product have international appeal?
  • Is your product suitable for use or must it be modified?
  • Do you need CE Mark/ISO or other regulatory approvals?
  • What about competition (Market Analysis)?
  • Is it practical for export (Shipping costs, Shelf life)?
  • Are there relative currency advantages?
readiness for exporting
Readiness for Exporting
  • Do you have full top management buy in?
  • Are you willing to commit resources ($$)?
  • Is your domestic business in good shape?
  • Do you have knowledgeable personnel?
  • Is your product/service world class?
opportunities for exporting
Opportunities for Exporting
  • NAFTA
      • Canada is our largest export partner, Mexico is #2
  • The EC creates a monolithic market
      • Europe is no longer fragmented
      • The Euro minimizes currency considerations
  • South America is growing exponentially
  • Asia is now a viable market for small businesses
  • EXIM Bank & SBA can finance working capital
ready now what
Ready…now what?
  • Develop a market entry plan
      • What markets?
      • What products?
      • What channels?
      • What promotions?
      • …?
  • Locate and use sources of assistance
      • Government & Not-for-Profit Organizations
      • Trade Groups
      • Colleges/Universities
      • Other
exportny
ExportNY
  • Sponsored by Niagara Mohawk and Empire State Development
  • Developed and delivered by Syracuse University SOM with TDO support
  • 10 monthly half-day sessions
  • Interns work with companies
  • The class of 2000 starts September 14th
through exportny you will
Complete a profile of your company

Assess the needs of the potential market

Identify tools: technology, finance, expertise

Choose high-potential global opportunities

Develop foreign-market entry plan

Build cultural skills

Find and evaluate prospects

Plan pricing and budgets

Adapt product and promotion to target market

Manage product introduction

Negotiate long-term relationships

Maintain international momentum

Through ExportNY you will:
web sites to visit
Web Sites to Visit
  • www.exportny.com
  • www.cnytdo.com
  • www.sbaonline.sba.gov
  • www.tradenet.gov
  • www.ciber.msu.edu
  • www.cia.gov

export