Recognizing Lock-In Preloader

Recognizing Lock-In - PowerPoint PPT Presentation


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Recognizing Lock-In. Cost of switchingCompare Ford v. GM Mac v. PC. What\'s the Difference?. Durable investments in complementary assets Hardware Software WetwareSupplier wants to lock-in customerCustomer wants to avoid lock-inBasic principle: Look ahead and reason back. Examples. Bell Atlantic and AT

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