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Save your business with SaaS, Open Source, mobile solutions Rafael Laguna de la Vera CEO & President, Open-Xchange, Inc. What this is going to be about “You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.”

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Save your business with SaaS, Open Source, mobile solutions


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slide1

Save your business with SaaS, Open Source, mobile solutions

Rafael Laguna de la Vera

CEO & President, Open-Xchange, Inc.

what this is going to be about
What this is going to be about

“You never change things by fighting the existing reality.

To change something, build a new model that makes the existing model obsolete.”

R. Buckminster Fuller

user demands
User Demands

Users today are challenged

by information overflow,

Especially by too many and

too big emails and the Web

  • Requires functions beyond simple eMail to avoid overflow and attachment-hell
  • Strong need for more advanced groupware and sharing capabilities
  • Access information from almost any device – mobile device support
  • Intuitive easy-to-use user interface either AJAX web UI or MS Outlook
  • Integration into other Internet Applications through Mesh-Ups
this is what advanced messaging and collaboration provides open xchange features

Advanced Collaboration

Messaging

Collaboration

  • Email
  • Contacts
  • Calendar
  • Tasks
  • Folders
  • InfoStore
  • Linking
  • Privacy controls
  • Mashups
This is what advanced Messaging and Collaboration provides: Open-Xchange features
  • Enables teams to work together – anytime, anywhere from almost any device
  • Mail, Calendar, Contacts, Tasks, Folders
  • “Smart Document Sharing” with Versioning (InfoStore)
  • Support for Mesh-Ups (UWA Support)
  • Available via all standard browsers
  • Cool AJAX GUI
  • Platform Integration for Win/Mac (MS Outlook…)
  • Mobility support: Push Mail, Calendar, Contacts…
  • Built for SaaS from ground up, built in up-sell layers -> increases ARPU
where is the money email is for free these days
Where is the money? eMail is for free these days…

“Driven by dropping prices and new vendors, the long-nascent market for hosted e-mail mailboxes is poised for rapid growth over the next five years, from 1% of enterprise seats in 2007 to 20% in 2012.”

“The move to a hosted delivery model for e-mail will create opportunities for new e-mail suppliers.”

“E-Mail Hosting: Poised for Explosive Growth”

Matthew W. Cain, Gartner, Feb 22, 2008

“Growth in the hosted business eMail segment will be driven by SOHOs and small to medium-sized businesses. The continually improving functionality of hosted business e-mail services is a boon for these businesses, enabling them to deploy advanced messaging and collaboration features to end users without having to purchase and manage costly insourced software.”

Radicati Group

Hosting E-mail Market, 2006-2010

growth in sme saas adoption creates 2 4b addressable market for messaging and groupware
Growth in SME SaaS adoption creates $2.4B addressable market for Messaging and Groupware

SME SaaS Versus In-house

  • As SaaS becomes dominant method of application adoption in the SME market, the total addressable SaaS market will grow quickly to $2.4B
  • Drivers include convenience, low price, availability of broadband, mobility, growth in devices, Web 2.0 technology, Open Source software, social networks, and unified messaging solutions (SMS, Instant Messaging, VoIP, GSM…)

$ Million

Sources: IDC, Radicati, OX Proprietary

service providers are saas pionieers also thanks to open source software
Service Providers are SaaS pionieers…also thanks to Open Source Software
  • Used and extended Open Source Software to build and sell services
    • First SaaS offerings: eMail, Web, Hosting…
  • Started 10+ years ago already
  • Developed own infrastructure on Open Source
    • Provisioning, Billing, Administration, Help-Desk, Services…
  • Helped the proliferation of the internet
    • 150 million websites (Jan 2008*)
    • 1 billion hosted email accounts (2006**)

*http://news.netcraft.com/archives/2008/01/28/january_2008_web_server_survey.html

** Radicati Group, Hosting E-mail Market, 2006-2010

the next big saas application is business class email and groupware

Vertical Applications

Functional Applications

OX Groupware + Collaboration

OX Webmail + PIM

Simple Email, Mobile Phones, Broadband Acces, Web Site Hosting

The “next big” SaaS application is Business-Class Email and Groupware
  • After getting a web site and simple email, next SaaS application is business-class webmail and personal information management (“PIM”)
  • Then access to groupware is prerequisite to competitiveness in global economy
  • Functional applications like CRM and industry vertical applications complete the SaaS adoption hierarchy
  • OX’s platform and PIM data portability are basis for future functional and industry vertical integration, enabled by i.e. OSGI, GUI plug-in architecture, & open standards (support mobility, unified messaging, ISV applications, mesh-ups, etc)

Data Portability

Mobility

# of Seats

but look who s coming to eat your cake and have theirs too
But look who’s coming to eat your cake and have theirs, too

Microsoft: http://afp.google.com/article/ALeqM5gTao5X071ouBJjXJZjWoSo4sZBHA

Google: http://www.usatoday.com/money/industries/technology/2008-02-12-google-apps_N.htm

slide10
Service Providers and Telcos can compete - but must battle Google and Microsoft entering the SaaS field
  • Service Providers today
    • Competitive when using Open Source
    • Customer ownership, broad base
    • But new entrants threatening core business
  • The expanded SaaS Strategy
    • From offering technology to offering Services
    • Requires applications that fit the DNA
      • Need to integrate into Infrastructure and Processes
      • Requires flexible licencing and smart up sell models
      • End-user prices and service levels need to be disruptive
slide11

Multi Tenant /

Multi Domain

Architecture

Scalability

Integration

0100101

1101100

0010010

1011001

Server Density

SaaS platforms need to be designed from the ground up for SaaS; architecture needs to leverage provider infrastructure
slide12

$

Load

Balancer

Billing

Servers

Web Servers

Request

Provisioning

Servers

Webmail

Servers

OX

Servers

Email

Mail

Store

Mail Transfer

Agent

Database

Servers

Cost and time-to market requires “slide in” architecture, avoids migration, creates up-sell opportunities
slide13

Messaging

  • Email
  • Contacts

Product PackagingBusiness-Class Webmail

  • Replace all existing webmail accounts
  • No migration efforts, simple integration
  • Easy Up-Sell to full Groupware and Mobility
  • Available via standard browser, AJAX GUI
  • Disruptive price point
  • Desktop-like user experience
  • Including private contact management
  • Optional: Mobility up sell

13

slide14

Messaging

PIM

  • Email
  • Contacts
  • Calendar
  • Contacts
  • Tasks

Product PackagingPersonal Information Manager (OX PIM)

  • Replace all existing webmail accounts
  • No migration efforts, transparent integration
  • Easy Up-Sell to full Groupware and Mobility
  • Available via standard browser
  • Disruptive price point
  • Desktop-like user experience
  • Including private contact management
  • Optional: Mobility upsell
  • Personal calendar management
  • Personal task management

14

slide15

Groupware

Messaging

PIM

  • Email
  • Contacts
  • Calendar
  • Contacts
  • Tasks
  • InfoStore
  • Linking
  • Privacy controls
  • Mashups

Product PackagingGroupware and Mobility Support

  • Full product package with all features
  • No migration efforts, transparent integration
  • Disruptive licencing model
  • Desktop-like Groupware solution
  • Available via standard browser, AJAX GUI
  • Fully featured groupware
  • InfoStore (Documents, Knowledge, Bookmarks)
  • Platform Integration for Win/Mac (Outlook…)
  • Mobility: Push eMail, Calendar, Contacts‏

15

open xchange reference customers
Open-Xchange reference customers

~4 Million paying seats Customer focus on Europe, US & Japan

16

1 1 mailxchange open source saas
1&1 MailXchange - Open Source SaaS

© 2007 Rafael Laguna de la Vera

parallels open xchange partnership
Parallels / Open-Xchange Partnership
  • Partnership announced Friday, May 16, 2008
  • This partnership enables Hosting and Service Providers to deploy and sell Open-Xchange with Parallels' automation tools
  • Parallels and Open-Xchange are creating “Parallels supported” connectors for Open-Xchange Hosting Edition, Parallels Plesk Control Panel and Parallels Business Automation
  • This integrated solution enables Service Providers to expand their product offerings quickly, enabling an easily accessible SaaS model.

18

open xchange open source and saas conclusion
Open-Xchange, Open Source and SaaS - Conclusion
  • Open Source is the foundation of disruptive SaaS offerings
  • Open Source based SaaS offerings fit the DNA of Service Providers and Telcos
  • Next big SaaS thing is the “middle-layer” of the application stack, CRM, Groupware, VoIP, Wiki‘s
  • Open-Xchange is an Open Source, “built for SaaS”, Business-Class Groupware with tight integration into the Parallels ecosystem
  • Cost savings for end-users of such SaaS offerings is up to 90% compared to on-premise solutions -> this is disruptive
    • but…
  • Microsoft and Google are coming to get your customers

Retain price control, branding, your customers, growth and profit margins by competitive Open Source based SaaS offerings !