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men s basketball signs first ukrainian recruit

This presentation will probably involve audience discussion, which will create action items. Use PowerPoint to keep track of these action items during your presentation

  • In Slide Show, click on the right mouse button
  • Select “Meeting Minder”
  • Select the “Action Items” tab
  • Type in action items as they come up
  • Click OK to dismiss this box
  • This will automatically create an Action Item slide at the end of your presentation with your points entered.

Men’s Basketball Signs First Ukrainian Recruit

Media Conference Project

Maksym Samadov for J360 Class

Instructor: Professor Becky McDonald

First Ukrainian Recruit in Cardinals

objectives
Objectives
  • To improve public image of Ball State men’s basketball team
  • To increase awareness about Cardinals’ basketball
  • To increase awareness about BSU’s commitment to international teaching and learning

First Ukrainian Recruit in Cardinals

goals
Goals
  • To inform target audiences (BSU students, fans, media) about first Ukrainian basketball player in BSU
  • To reach potential sponsors and benefactors
  • To interest prospective students of BSU

First Ukrainian Recruit in Cardinals

staff
Staff
  • Spokesperson: Tim Buckley, Head Coach
  • Co-speaker: Andriy Potapenko
  • Media Room: Media Room, John E. Worthen ArenaThe Media Room is equipped to serve the needs of the working media, including multiple telephone lines and data ports. The room is also equipped with television lighting for press conferences.
  • Web site:
    • http://www.basketballstate.com/potapenko
  • Media Kit and materials include:
    • News release
    • Andriy Potapenko’s bio and fact sheet
    • CD-ROM with Cardinals’ and Potapenko photographies
    • Historical fact sheet about BSU men’s basketball
    • Backgrounder about Ukrainian basketball
    • Program of upcoming events in Ball State

First Ukrainian Recruit in Cardinals

location and facilities
Location and facilities
  • Logistics
    • Location

The Media Room can be accessed from the concourse level or from the floor level.

    • ParkingOver 1,200 spaces are adjacent to the Arena. An additional 1,000 spaces at the football stadium are accessible through a shuttle-bus system.
    • The closest airport is the Muncie/Delaware County Airport located 5 miles from campus. The Indianapolis International Airport is approximately 65 miles from Muncie.
  • Facilities
    • The Media Room is equipped to serve the needs of the working media, including multiple telephone lines and data ports. The room is also equipped with television lighting for press conferences.

First Ukrainian Recruit in Cardinals

location bsu campus map
Location: BSU Campus Map
  • Worthen Arena (marked on the map)

First Ukrainian Recruit in Cardinals

communication plan
Communication Plan
  • Primary public: Ball State men’s basketball team
  • Secondary publics: Ball State University, BSU students, Muncie community, Cardinals’ fans

First Ukrainian Recruit in Cardinals

budget
Budget
  • Administrative Costs:
    • Photocopying ($12 - 20 copies, 10 pages each copy, 6 cents per page)
    • Telephone Calls, Mailing ($20)
    • Rent of Shuttle Bus (Excursion on campus) for journalists ($200 for 48-passenger bus)
    • Interpreter for Mr. Potapenko ($50)
  • Equipment and Facilities
    • Food/Refreshments ($100)
  • Printed Materials & Supplies
    • Folders with BSU logo ($35)
    • Pens with logo ($35)
    • CD-ROMs with pictures ($20)

First Ukrainian Recruit in Cardinals

budget9
Budget
  • Souvenirs: keyholders & T-shirts with Potapenko’s picture ($100)
  • Rental: free of charge
  • Computers & equipment: provided by BSU Athletics
  • Personnel costs: free of charge (volunteering)

-------------------------------------------

  • Total: $572

First Ukrainian Recruit in Cardinals

media list print media
Media List - Print Media
  • Source: Bloomington Herald Times (IN)Contact Barbara Ralls, News Editor

(812) 331 4383; letters@heraldt.com

Source: The Herald Bulletin, Anderson (IN)Contact Tim Allen, Sports Editor

(765) 622 1212

Source: Evansville Courier & Press (IN)

Contact Eric Crawford, Executive Sports Editor

(812) 422 8196; letters@evansville.net

  • Source: The Journal Gazette, Fort WayneContact Jim Touvell, Sports Editor

(219) 461 8773

  • Source: Indianapolis Star (IN)

Contact Nancy Winkley, Sports Editor

(317) 633 1240; nancy.winkley@indystar.com

Source: The Star Press (IN)Contact Phil Bectu, Sports Editor

(765) 213 5700; letters@thestarpress.com

  • Source: Ball State Daily News

Contact: Mike Genet, Sports Editor

(765) 285 8245, sports@bsudailynews.com

  • Source: The Courier Times, Newcastle (IN)

Contact John Hodge, Sports Editor

(765) 529 1111

First Ukrainian Recruit in Cardinals

media list radio stations
Media List - Radio Stations

Indiana Public Radio,WBSH Ball State University

Contact: Robert Papper, (765) 285 5888

WQLK, Richmond, Indiana

Contact: Steve Barker, (765) 962 1595

WLBC Radio

Contact: Steve Lindell, (765) 288 4403

First Ukrainian Recruit in Cardinals

media list tv stations
Media List – TV Stations

WRTV Channel, Indianapolis

Contact: (317) 269 1476

WISH-TV , Indianapolis

Contact: Will Hampton, (317) 931 222; whampton@wishtv.com

WFYI-TV , Indianapolis

Contact: Damon Brun, (317) 636 2020

WTHR-TV , Indianapolis

Contact: Dave Calabro, (317) 636 1313

FOX 59 , Indianapolis

Contact: Chirs Hagan, (317) 251 9848

WTTV , Indianapolis

Contact: (317) 782 4444

WIPB-TV, Ball State University

Contact: (765) 285 1249

First Ukrainian Recruit in Cardinals

media list web sites
Media List – Web sites

Inside Indiana/Peegs.com

http://indiana.rivals.com

Contact: John Decker, (615) 507 1010

Indiana Basketball News

http://www.inbnews.com

Contact: Meg Twifford,

(317) 782 2656, Indbasketballnews@aol.com

Courier-Journal, Louisville, KY

http://www.courier-journal.com

Contact: Harry Brian,

(502) 582-4011, brianh@courier-journal.com

First Ukrainian Recruit in Cardinals

the media conference
The Media Conference
  • Dear Ladies and Gentlemen, my name is Maksym Samadov. I’m public relations officer in Ball State Athletics. I am glad to introduce to you our guests – BSU men’s basketball team head coach Tim Buckley and new star of Cardinals’, first Ukrainian player in Ball State – Andriy Potapenko!

Our first speaker will be Mr. Buckley who’ll introduce Andriy in more details. Andriy hardly speaks English, so the interpreter will assist him to answer your questions.

First Ukrainian Recruit in Cardinals

slide15
Preparing the Spokesperson
  • Opening Remarks
    • Dear Ladies and Gentlemen, my name is Tim Buckley, I’m head coach of Ball State men’s basketball team. Today I’m glad to introduce to you a new player of my team – Andriy Potapenko. He recently signed a letter of intent to attend Ball State and he’ll compete for Cardinals starting next season.
  • SOCO
    • Andriy Potapenko from Kiev, Ukraine, signed a letter of intent to attend Ball State University and compete for the men’s basketball program, head coach Tim Buckley said. Potapenko, a 6-6 forward, played in Shakhtar Donetsk, Ukraine in 2002/2003 season. He averaged 21 points, 3.2 rebounds and 2.4 assists per game last season.

First Ukrainian Recruit in Cardinals

communication plan16
Communication Plan
  • Q&A
    • Questions to Andriy:
      • How do you like US? What do you like or dislike especially?
      • Tell about your basketball career
      • Tell us about your family
      • What did you know about American basketball before moving here?
      • What’s the difference between European and American basketball?
      • Which goals in your career are you going to reach while in Ball State?
      • Would you like to play in NBA? If so, for which team?
      • You’ve had an opportunity to attend some coachings. Tell us about your impressions, please

First Ukrainian Recruit in Cardinals

communication plan17
Communication Plan
  • Q&A
    • Questions to Mr. Buckley:
      • Mr. Buckley, why Andriy?
      • Mr. Buckley, tell us please how Andriy appeared in Ball State?
      • This is first Ukrainian in men’s basketball team. Does he have problems with adaptation?
      • Are you going to continue the policy of inviting foreign players to Cardinals’?
      • What did you know about Ukrainian basketball before Mr. Potapenko’s appearance?
      • Which are Cardinals‘ goals for next season?

First Ukrainian Recruit in Cardinals

communication plan18
Communication Plan
  • Conclusions:
    • Thank you, Mr. Buckley, thank you , Mr. Potapenko, thank you, ladies and gentlemen. In media kits that you received at registration, you’ll find all information concerning Mr. Potapenko and Cardinals. Should you need some information, please check out our web site at http://www.basketballstate.com/potapenko

First Ukrainian Recruit in Cardinals

conference agenda
Conference Agenda
  • 11:00 A.M. – Registration
  • 11:30 A.M. – Bus excursion
  • 12:00 P.M. - Lunch
  • 12:30 P.M. - Media conference (Mr. Buckley, Mr. Potapenko)
  • 13:30 P.M. - Closing Remarks

First Ukrainian Recruit in Cardinals

plan for evaluating results
Plan for evaluating results
  • Monitoring the media after the conference
  • Clipping stories published in newspapers and web sites after the conference
  • Analysis of web traffic on web site
  • Analysis of phone calls and inbox mail
  • Focus groups (measuring the perceptions about BSU Cardinals), polls (expectations for next season)

First Ukrainian Recruit in Cardinals