Hockey on SLAM! Sports and NHL Video Highlights - PowerPoint PPT Presentation

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Hockey on SLAM! Sports and NHL Video Highlights

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  1. Hockey on SLAM! Sports and NHL Video Highlights

  2. About SLAM! Sports • SLAM! Sports is one of the leading sites for local and international sports information in Canada* • Articles are contributed by key Sun Media journalists • Sports news and scores are available in real-time • Blogs and text messaging • Offers exclusive coverage of Canadian athletes • Canoe.ca is the official NFL Canada Internet sponsor and now features NHL video highlights * Comscore Custom Report May 2007

  3. SLAM! Sports Canoe SLAM! Sports English Channel http://slam.canoe.com Slam! Sports is your one-stop online destination for comprehensive sports information. From Hockey to Handball, SLAM! covers all the bases. • Over 8 million monthly page views * • 806,672 unique monthly visitors ** • 66% of visitors are male ** • 34% of visitors are female ** • 53% have HHI of 60K+ ** • 36% have HHI of 75K+ ** * Source: Canoe Network internal servers, May 2007 ** Source: Comscore, May 2007

  4. Hockey on SLAM! Sports Hockey is one of the most popular sections of the Slam! Sports site. Hockey fans make it their destination for: • Game highlights • Player bios • Blogs • The Photo Gallery • Schedules • Playoff Standings • Eastern and Western Conference Standings • Plus content on AHL and CHL

  5. NHL Video Highlights • Canoe.ca visitors now have access to official NHL video clips • Hundreds of highlights from every televised hockey game • Weekly “best of” packages for saves, hits and goals

  6. Team Sports Canoe visitors have a higher than average participation rate in the following team sports: Target: Team Sports Index (Market average = 100) *Source: PMB, Return to Sample, Fall 2006; Visited Canoe in the past month; Sports: participated in past year

  7. Winter Sports Canoe visitors have a higher than average participation rate in the following winter activities: Target: Winter sports Index (Market average = 100) *Source: PMB, Return to Sample, Fall 2006; Visited Canoe in the past month; Sports: participated in past year

  8. Active Lifestyles Canoe visitors have a higher than average participation rate in the following activities: Target: Athletics Index (Market average = 100) *Source: PMB, Return to Sample, Fall 2006; Visited Canoe in the past month; Sports: participated in past year

  9. NHL Video Opportunities • Pre-rolls • Big Box ad units • Channel header bar (704 x 30 pixels)  • A “sponsored by” button, which can be featured on the video channel (232 x 22 pixels, ad served)

  10. TORONTO: 416.350.6155 adsales@canoe.ca MONTREAL: 514.598.2809 infoventes@canoe.ca Canada’s leading portal for Canadian content