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Democratization of content creation . Opinions in user-generated content The Web has changed the way that people express their views and opinions One can express opinions on almost anything at:review sites, forums, reputation profiles, blogs Opinions MatterBusinesses: marketing intelligence, product design and service improvement. Firms invest a lot to find consumer opinionsConsultants, Surveys and focus groups, etcIndividuals: interested in other\'s opinions on products, service1141

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