Customer-Created Content. Connie Chappell, Marketing Manager. Overview: what is customer-created content?. Blogs and forums Customer comments, product reviews and “action” product photos Customer recommendations, viewable “favorites” lists and groupings
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Connie Chappell, Marketing Manager
Source: David Fry of Fry, Inc.
Customer content also adds search-engine spider-crawlable depth and update frequency to your pages, facilitating better organic search engine rankings.
Source: Jupiter Research, 2006
Essential to have storage for your content tied to your product content system, rather than just static areas of your site, so that customers and browsers can find relevant content quickly and easily without your staff having to manually tie it.
Also essential to have quick and robust reviewing capabilities
You want the process of signing up as a content provider, and uploading content, to be fast and easy for your customers, or again, they’ll never bother using it.