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College and Amateur Sports Sports and Entertainment Marketing Chapter 2 Chapter 2.1 Creating a Successful Bowl Game Large Stadium Favorable Climate Hotel Accommodations Tourist Attractions Corporate Sponsors (ex. Tostitos) Match up of Teams Effects of Collegiate Sports Winning Team

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college and amateur sports

College and Amateur Sports

Sports and Entertainment Marketing

Chapter 2

creating a successful bowl game
Creating a Successful Bowl Game
  • Large Stadium
  • Favorable Climate
  • Hotel Accommodations
  • Tourist Attractions
  • Corporate Sponsors (ex. Tostitos)
  • Match up of Teams
effects of collegiate sports
Effects of Collegiate Sports
  • Winning Team
    • a successful team means business for hotels, restaurants, gas stations, and shopping malls
  • Strong Public Image
    • media attention is important
    • promotion provides communication to Fans
    • college web-sites
ncaa rules national collegiate athletic association
Creates and Enforces guidelines and rules

Keep athletic an important, solid, and respectable part of college life

Overall goal:

promotion of college athletics

NCAA conditions to Join

obtains accreditation

4 intercollegiate sports for men and women

cooperates with the NCAA programs

NCAA Rules(National Collegiate Athletic Association)
college team rankings why so important
College Team Rankings..Why So Important
  • TIME OUT..Page 31
  • Before the season
    • high rankings
    • influence major TV stations
  • Post-season Bowl games
    • large fan base
    • ultimate goal: greatest amount of fan $$$
effect of being 1
Effect of Being #1
  • Favorable national recognition
  • Increased potential for recruitment
  • Increase in sales
  • Good for advertising revenue
  • Time Out…page 32
market segmentation
Market Segmentation
  • “A group of individuals within a larger market that share one or more characteristics”
  • Example: Using different players or teams on the cover of the same magazine in different parts of the country
benefits to the community
Benefits to the Community
  • Communities rally around a team
    • Even more so in cities without a pro team
      • University of Nebraska (76,000 seats sold every game)
  • Local Businesses Profit
    • Hotels, Restaurants, Gas Stations, etc..
    • Great opportunity to run promotions for fans
  • Stadium Revenues Soar
    • Parking, Concessions, Souvenirs, etc..
college sponsorships
College Sponsorships
  • Sponsorship - financing or generating revenue for the college program by selling products or services during major college sporting events.
    • Nike, Reebok, Adidas provide equipment
    • Pre and Post game shows sponsored by corporations
    • Game time entertainment sponsored
licensing
Licensing
  • Licensing - the legal right to reproduce a team’s logo in exchange for payment
    • Mainly clothing and souvenirs
college conferences
College Conferences
  • Group of teams organized and joined together
    • Usually geographically, but not always
    • Big 10, SEC, ACC
  • Create Rivalries
  • Increase revenue with championships, tournaments, etc..
amateur sports
Amateur Sports
  • Someone who does not get paid for playing
  • Popularity and variety growing
    • More females participating
    • Family life sometimes centers around sports
      • Youth Soccer
      • AAU teams
      • High School Sports
marketing to amateurs
Marketing To Amateurs
  • All amateur sports require equipment, most require uniforms
    • Companies can profit by providing both
  • Growth of SUV’s and Mini-Vans
  • Soccer Moms
    • New Demographic
  • Charity events centered around amateur sports