College and Amateur Sports Sports and Entertainment Marketing Chapter 2 Chapter 2.1 Creating a Successful Bowl Game Large Stadium Favorable Climate Hotel Accommodations Tourist Attractions Corporate Sponsors (ex. Tostitos) Match up of Teams Effects of Collegiate Sports Winning Team
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Sports and Entertainment Marketing
Keep athletic an important, solid, and respectable part of college life
promotion of college athletics
NCAA conditions to Join
4 intercollegiate sports for men and women
cooperates with the NCAA programsNCAA Rules(National Collegiate Athletic Association)