Ambush Marketing Douglas J. Wood Partner Reed Smith LLP Investment in sponsorship fees Location $ Amount Seoul (1988) US$ 338 Million Barcelona (1992) US$ 700 Million Turin (2006) US$ 4 Billion Beijing (2008)
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Douglas J. Wood
Reed Smith LLP
Seoul (1988) US$ 338 Million
Barcelona (1992) US$ 700 Million
Turin (2006) US$ 4 Billion
Main Sponsors US$ 80 Million (2005-2008) each
Best Media Markt ever:
We will get the Title!
There is only one attraction in 2006:
Why don‘t you drive there?
Despite huge efforts some teams run afoul
Logo on the helmet, duly covered
Tactics like this won’t be allowed in London.
2008 Beijing Olympics
Beijing Regulations on the Intellectual Property Protection of Olympics-related Intellectual Property Rights
China State Council
Regulations on the Protection of Olympic Symbols
●Olympic symbols and emblems
●“Implied commercial purposes”
Organizing Committee (“BOCOG”)
●No advertisements allowed in any Olympic venue without BOCOG approval
●Size and location of logos on athlete’s apparel strictly regulated
●All outdoor advertisements in the host and co-host cities (Beijing, Tianjin, Shanghai, Qingdao, Shenyang and Qinhuangdao) are managed by BOCOG