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TRADE WINDS AMERICAS 2014 AND 2016 GAMES U.S. Business Opportunities Overview Camille Richardson Principal Commercial Officer U.S. Consulate - Rio de Janeiro, Brazil World Cup 2014 and Olympic Games 2016 – Business Opportunities

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trade winds americas 2014 and 2016 games u s business opportunities overview
TRADE WINDS AMERICAS2014 AND 2016 GAMES U.S. Business Opportunities Overview

Camille RichardsonPrincipal Commercial OfficerU.S. Consulate - Rio de Janeiro, Brazil

world cup 2014 and olympic games 2016 business opportunities

World Cup 2014 and Olympic Games 2016 – Business Opportunities

Rio de Janeiro will host the first-ever Olympic Games in South America August- September 2016, as well as some of the games for the 2014 World Cup.

These two events will generate numerous trade and investment opportunities in several areas, for both games and the city.

a sense of urgency and anticipation
A Sense of Urgency and Anticipation
  • A great time for Brazil and for Rio
  • Political alignment/economic growth
  • First South American Country to host the Olympics.
  • Elections in 2010/confidence that plans will move forward
  • A chance to improve Brazil’s infrastructure and housing through PPP on all levels of government.
timing and relationships
Timing and Relationships
  • U$50 billion in investments from 2010-2016 Public-Private Partnerships (PPPs) under Growth Acceleration Program (PAC).
  • Special tax incentives likely to attract FDI
  • Projects are moving forward quickly due to harmonious relationships among all levels of government
various projects are already underway
Various projects are already underway
  • Preparations are being made for the:
    • Military Games – 2011
    • Soccer Confederation Games – 2013
    • World Cup in 12 cities in 2014
    • Olympics and Special Olympics in 2016
    • Urban Development plans to pass on benefits after the games
  • These events are catalyzing infrastructure development
federal involvement
Federal involvement
  • Olympic Public Authority:
    • led by Minister of Sports Orlando Silva
    • Responsible for all procurements
  • BNDES: national development bank w/HQ in Rio
    • Lending and investments to support infrastructure development for World Cup, Olympics, PAC
    • U$1b for new hotels – more needed
    • transportation infrastructure
    • Co-finance agreement in pipeline with Ex-Im
  • SENASP (MoJ): responsible for security
rio municipal government
Rio Municipal Government
  • Mayor’s office – Special Olympics Secretariat
    • Responsible for management, oversight, planning
  • Various projects planned linked to urban development
    • Building on PAG infrastructure
    • Transportation b/w Barra and Rio
    • Hotels (17 already licensed)
    • Stadiums (Olympics and World Cup)
    • Golf Course
    • Green Building Initiative
    • Port and Downtown Renewal
rio state government

Rio State Government

Secretary of Sports, Tourism and Leisure

Secretary of Transportation

Secretary of Development

Secretary of Public Works

Governor’s office

international outreach

liaising with Federal and Municipal Governments

important organizations and partners
Important organizations and partners
  • Olympic Committee (COI)
  • Brazilian Soccer Federation (CBF) works with FIFA to plan and administer the World Cup Games
  • Rio Construction Association (Sinduscom)
  • Rio Federation of Industries (FIRJAN)
  • American Chamber of Commerce (AmCham)
  • Brazil-U.S. Business Council
  • Ex-Im Bank (increasingly active in Brazil)
  • OPIC (Housing, project finance, guarantees)
  • USTDA (SP)
opportunities for u s companies
Opportunities for U.S. Companies
  • *ACE
  • Advanced technology
    • ICT
    • ITS
    • Energy efficient technologies
  • Hotel ops.
  • Financial Services
  • Security*
  • Your competitors are already here!
world cup 2014 investments brazil

World Cup 2014 Investments - BRAZIL

WORLD CUP 2014 (Held in 12 Brazilian Cities)

Infrastructure: US$ 51 billion

Stadiums: US$ 2.7 billion

Airport renewals: US$ 3 billion


TOTAL: US$ 56.7 billion

(Not including the High Speed Train Rio/Sao Paulo, which might not be ready by 2014, and which is valued in US$ 20 billion)

investments in sport facilities
Investments in Sport Facilities
  • Although more than half of Rio 2016 venues are ready since Rio hosted the 2007 Pan American Olympic Games, about 20 new facilities will be built:
  • Aquatic sports stadium - US$40 million.
  • Olympic Park to host gymnastics, cycling, handball, etc. - US$200 million.
  • Olympic village - US$450 million.
  • Olympic Tennis Center -US$45 million
  • Rowing stadium at Rodrigo de Freitas Lagoon - US$2 million.
  • Copacabana Beach Volley Arena-US$7 million.
  • Maracanã Stadium renovation- US$400 million before 2014.
investments in hotel hospital facilities
Investments in Hotel/Hospital Facilities
  • 30 hotels planned to handle increase in visitors.
  • 17 licenses so far
  • Several hotels are being refurbished.
  • taxes incentives will create opportunities for refurbishment, building, acquiring or operating hotels.
  • Olympic Village Clinic.
  • 3 new state-of-the art hospitals
investments in infrastructure
Investments in Infrastructure
  • Estimated investment in infrastructure~US$15 billion, including US$5 billion in logistics upgrades at seaports and airports.
  • The main projects include:
    • Modernizing and enlarging two airport terminals
    • Highway widening to accommodate “Olympic lanes”
    • The Port of Rio revitalization to include a new 30,000 square meter leisure area featuring bars, restaurants, an amphitheater, museum, aquarium, a multi-use space and parking (R$4b)
    • Port dredging
    • Two new subway lines (R$4b)
    • Bus Rapid Transit (BRT) system (U$1b)
    • Housing projects (including low income housing)
    • Water sanitation.
rio trade winds program for u s companies
Rio Trade Winds Program for U.S. Companies
  • April 28-30, 2010
  • Reception at Consul General’s residence to mix and mingle with decision makers and potential partners
  • Group briefings on April 29 and 30
  • Lunch on April 29
  • Group rate at Sofitel in Copacabana
  • Special weekend tourism packages for all participants
  • Separate GKS also available April 29-30/ May 3-4
  • We hope to see you in April!

Patrick LevyCommercial SpecialistU.S. Consulate - Rio de Janeiro, BrazilTel (55-21) 3823-2413Fax (55-21)