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The Yorkshire Soil to Sandwich Story Fosters Bakery Barnsley, South Yorkshire Fosters Bakery Humble bakers of bread Sales £10m 50 years old family bakery (2009) Food Service & Retail + manufacturers 230 people Wellfoods Limited Fosters Bakery Our Vision

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the yorkshire soil to sandwich story

The Yorkshire Soil to Sandwich Story

Fosters Bakery

Barnsley, South Yorkshire

fosters bakery
Fosters Bakery
  • Humble bakers of bread
  • Sales £10m
  • 50 years old family bakery (2009)
  • Food Service & Retail + manufacturers
  • 230 people
  • Wellfoods Limited
fosters bakery3
Fosters Bakery
  • Our Vision
    • We want to be your favourite baker.
  • Our Mission
    • To enhance our reputation and that of our customers in developing food service and retail markets.
  • Our Values
    • Open-mindedness, Integrity, Loyalty (mnemonic = OIL)
the yorkshire soil to sandwich story4
The Yorkshire Soil to Sandwich Story
  • Preface – an epic story
  • Concerns (2005-6)
    • Unsustainable rural economy, Biofuel, Climate change, Cost of transport.
  • Greater Understanding
    • Business Link South Yorkshire (Food Farming & Tourism Team)
    • The OK Coral (2006-ish)
the yorkshire soil to sandwich story5
The Yorkshire Soil to Sandwich Story
  • Chapter 1 – The Gunfight at the OK Coral
    • State of farming
      • Unsustainable, Biofuel, Climate Change, Transport
      • Uncertainty for farmers
    • Our importance – 38 farms
    • Innovation was needed
      • Skills, Innovation, Marketing
      • Discussion about single estate flours
      • Properties of different strains of wheat
      • Local wheat might be able to make bread
the yorkshire soil to sandwich story6
The Yorkshire Soil to Sandwich Story
  • Chapter 2 – “4 weddings and a funeral”
  • Contracting for 5 years for 5000 tonnes pa
  • Fantasy farming league
      • Sponsor, bakery visit, offer of tractor ride
  • Rural business growth grant
  • ADM flour milling
  • Local family flour miller not interested.
the yorkshire soil to sandwich story7
The Yorkshire Soil to Sandwich Story
  • Chapter 3 – The Odd Couple
  • The tractor ride
  • That photograph
        • 11th October 2007
    • Business Link publication, Yorkshire Post, Farming press et al.
the yorkshire soil to sandwich story8
The Yorkshire Soil to Sandwich Story
  • Chapter 4 – The Good, the bad and the ugly
  • Innovation
    • Making bread with just local wheat
  • Marketing
    • Buckingham Foods & Boots
    • The Yorkshire sandwich range born
  • Chaos
    • Weather, Wheat price, Biofuel,
the yorkshire soil to sandwich story9
The Yorkshire Soil to Sandwich Story
  • Chapter 5 – Around the world in 80 days
  • The Yorkshire Soil to Sandwich Tour
    • Farm
    • Mill
    • Bakery
    • Kitchen
    • Store
the yorkshire soil to sandwich story10
The Yorkshire Soil to Sandwich Story
  • Chapter 5 – Around the world in 80 days
  • The Yorkshire Soil to Sandwich Tour
    • Farm
    • Mill
    • Bakery
    • Kitchen
    • Store
the yorkshire soil to sandwich story11
The Yorkshire Soil to Sandwich Story
  • Chapter 5 – Around the world in 80 days
  • The Yorkshire Soil to Sandwich Tour
    • Farm
    • Mill
    • Bakery
    • Kitchen
    • Store
the yorkshire soil to sandwich story12
The Yorkshire Soil to Sandwich Story
  • Chapter 6 – The sweet smell of success
  • Boots “Collection” Range (January 2008)
    • 4 sandwiches
    • John Foster on pack
    • Launched Nationally
    • Volumes 168% of expectation
    • £6,000 extra sales per week (13 weeks)
    • Pavilion day (28th January 2008)
the yorkshire soil to sandwich story13
The Yorkshire Soil to Sandwich Story
  • Chapter 6 – The sweet smell of success
  • Boots “Collection” Range (January 2008)
    • 4 sandwiches
    • John Foster on pack
    • Launched Nationally
    • Volumes 168% of expectation
    • £6,000 extra sales per week (13 weeks)
    • Pavilion day (28th January 2008)
the yorkshire soil to sandwich story14
The Yorkshire Soil to Sandwich Story
  • Chapter 7 – Around the world in 80 days 2
  • Visit the region AGAIN (January 2008)
    • Other Yorkshire produce
  • Radio & TV coverage
    • Bread tasting on BBC radio Sheffield
the yorkshire soil to sandwich story15
The Yorkshire Soil to Sandwich Story
  • The Sequel
  • Yorkshire range outperformed all other similar themed sandwich ranges
  • Back January 2009
  • Other local ranges happening
slide16

Cast

Farmers: Richard Spencer ,Micklebring, Rotherham, South Yorkshire; Tom Morrell, Brodsworth, Doncaster, South Yorkshire; George Moate, Clayton, Barnsley, South Yorkshire; Patrick Thornton

Millers: Steve Haynes, Paul Stokes; ADM Milling Castleford, West Yorkshire - Kenny & Dave; ADM Milling Knottingley, West Yorkshire – Richard

Bakers: Fosters Bakery Barnsley, South Yorkshire - John Foster, Elaine Foster, Tom Allott, Michael Taylor, Ian Taylor

Grain Merchants - Humber Grain

Wheat researchers - HGC Marr Doncaster, South Yorkshire

Fantasy Farming League - Courtesy of Business Link South Yorkshire

Sandwich Factory Buckingham Foods, Milton Keynes; Kerry Cheshire, Emily Sharp, Rachel, Nigel Tiplady, Hannah Mckay

Retailer: Boots the Chemist – Nina, Emily, Sabine

Advisers: Business Link South Yorkshire; Ken Morgan, Steve Cann, Pat Thornton, Richard Fong

Thanks to The Regional Food Group, Weetons of Harrogate, Lewis & Cooper, Northallerton, The Bay Tree York,

Blacker Hall farm shop Wakefield, DEFRA, BBC Radio Sheffield

In memory of Business Link South Yorkshire

Producer: John Foster

the yorkshire soil to sandwich story17

The Yorkshire Soil to Sandwich Story

Fosters Bakery

Barnsley, South Yorkshire