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Claire Williams Executive Director British Equestrian Trade Association

Claire Williams Executive Director British Equestrian Trade Association The National Equestrian Survey 2006 Overview Horse Riding - how many riders? - how often ridden? Horse Owning - how many horses? - how many owners? Equestrian Gross Output - how much is it worth?

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Claire Williams Executive Director British Equestrian Trade Association

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  1. Claire Williams Executive DirectorBritish Equestrian Trade Association The National Equestrian Survey 2006

  2. Overview • Horse Riding • - how many riders? - how often ridden? • Horse Owning • - how many horses? - how many owners? • Equestrian Gross Output • - how much is it worth?

  3. The 2005/06 National Equestrian Survey • Conducted by SportsWise - specialist sports research consultancy • - comparisons with 1999 research • - new areas covered e.g. internet • Phased data collection- Phase 1: GB Population (5000+ interviews) - Phase 2: Owners and Riders (1000 interviews) - Phase 3: Professional sector (200 interviews) • Dripped data release from today • - Phase 1: Omnibus report (already available) • - Phase 1,2,3: Overview report (available after today) • - Phase 3: Structural report (published May 2006)

  4. Horse Riding in GBHorse rider numbers estimated horse riders (million) Million Riders A growing population of horse riders in GB… Horse riding 1995-2006 – 2006 based upon 5,078 interviews with representative sample of GB populationEstimates based upon GB population of 58.5 million peopleQ Have you ridden a horse in the last 12 months

  5. Horse Riding in GB% of population estimated horse riders (million) estimated % of GB population 4.3m 2.4m 2m …greater % of GB population than recorded in 1999 Horse riding 1995-2006 – 2006 based upon 5,078 interviews with representative sample of GB populationEstimates based upon GB population of 58.5 million peopleQ Have you ridden a horse in the last 12 months

  6. Horse Rider National Distribution GB Popn Horse Riders Four regions account for ¾ Riders – Horse riding National DistributionQ Geogrpahical location

  7. Regular Riding in GB Regular Riders (ride at least once a month) Million A 50% growth in ‘regular riders’ Horse riding 1995-2006 – 2006 based upon 5,078 interviews with representative sample of GB populationEstimates based upon GB population of 58.5 million peopleQ Have you ridden a horse in the last 12 months/How frequently do you ride horses (387)

  8. Horse RidersPotential Rider Pool 1.9 million former riders interested in starting again 1.9 5.3 million former riders 4.3 million current riders Former riders not interested in starting to ride again GB Popn Million Former riders interested in starting to ride again 3.4 (2.3) Current riders (last 12 months) Regular riders (at least once a month) (2.1) 1.9 Potential rider pool of 6.2 million Horse riding 1995-2006 – 2006 based upon 5,078 interviews with representative sample of GB populationEstimates based upon GB population of 58.5 million peopleFormer riders interested in riding again

  9. Reasons for not ridingformer riders 1999 2005 ‘Time’ constraints remain largest influencing factor… Horse riding 1995-2006 – 2006 based upon 629 interviews with former ridersQ Reasons for not taking up riding again?

  10. Reasons for not ridingnon-riders 41% have simply no interest… RESPONSES LESS THAN 1% (ACTUAL NUMBERS) Cannot ride 17 Cruel 6 No room for one 14 Too elitist 6 Overweight 13 Too painful 3 Had an accident 12 Too high 3 Horse riding 1995-2006 – 2006 based upon 3909 interviews with representative sample of ‘non-riding’ GB populationEstimates based upon GB population of 58.5 million peopleQ Reasons for non – riding (ever)

  11. Horse Riding in GBGender of riders Female Male Riding remains heavily female in participation terms… Horse riding 1995-2006 – 2006 based upon 387 interviews with ridersRider gender

  12. Horse Riding in GBAge of riders 45+ 25 - 44 16 - 24 Under 16 Expansion amongst 25-44 year olds… Horse riding 1995-2006 – 2006 based upon 387 interviews with ridersRider age

  13. Horse Riding in GBReasons for riding 2005 1999 ‘Riding for pleasure’ still dominates activity Horse riding 1995-2006 – 2006 based upon 776 interviews with riders (phase 2 survey) Q Which of these activities have you taken part in over the past year?Reasons for riding

  14. Horse Owning in GBHorse population – private and professional GB Horse Population % Horse owning GB Households GB Horse Population estimates GB Horse owning / private/professional 1.3m 1m 600k An estimated 1.3 million horse population in 2006 Horse riding 1995-2006 – 2006 based upon 5,078 interviews with representative sample of GB populationEstimates based upon GB population of 58.5 million peopleGB horse population estimates – private and professional ownership NB: Rounded to nearest 100,000

  15. Horse Owning in GBHorse Owner Population (households) ‘000 Private Households 720K 500K Growth in horse-owning households is significant Horse riding 1995-2006 – 2006 based upon 5,078 interviews with representative sample of GB populationEstimates based upon 25.06 private households in GBGB horse owner population estimates

  16. Horse Owning in GBHorse value Per horse Total value £ £bn Estimated horse population worth £2.6bn Horse riding 1995-2006 – 2006 based upon 828 interviews with owners Q Approximately how much did you pay for the horse(s)?Horse value

  17. Horse-Related Expenditure Private Households £3.7bn £2.6bn £732m £409m Total Private HH Expenditure Footwear, hats,protection, clothing, books Riding lessons* Costs associated with owning horses e.g. feed, healthcare, fees, bedding, grooming aids etc Private household expenditure approaching £3.7bn Horse related expenditure – 2006 based upon 828 interviews with horse owners* based upon 51% of ‘regular riders’ taking an average 46 million paid for lessons per annum @ £21 per lesson

  18. Horse-Related Expenditure Total Gross Value Output 1999 2006 £4bn £3.7bn £2.4bn £2.2bn £272m £200m Total EquestrianExpenditure Total Private HH Expenditure Total Professional Expenditure Total equestrian sector value estimated at £4bn Horse Expenditure – 2006 based upon 828 interviews with riders/owners and 200 interviews with professionals

  19. In summary • New data suggests: • Horse riding participation grown significantly • Leisure riding still main motivating factor • Time stops former riders from starting again • An equine population of around 1.3 million* • Estimated value of equestrianism at £4bn • Focus on the Olympics to maximise potential • What’s next from the survey: • Overview & Structural report available from BETA • Product sector reports published by BETA (June 2006) * Private and professional horses

  20. Thank You The National Equestrian Survey 2006

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