Industry-Level Responses towards Changing Linguistic Environments: A Case Study of Kumamoto Tourist Industry Breakout Session 5 OECD-Japan Seminar Aoyama Gakuin University Oct 23, 2008 Judy Yoneoka （ Faculty of Foreign Languages Kumamoto Gakuen University) [email protected]
Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.
（Faculty of Foreign Languages Kumamoto Gakuen University)
(cross-cultural communication, politeness strategies, listening strategies, ability to formulate and share opinions, etc.)
Survey of local tourist businesses: hotels, sightseeing spots, transportation, information centers, etc.
Survey of foreign residents, visitors and potential visitors (esp. from Korea and China)
In-depth study of selected business(es) and implementation of language strategies
=If they make information available in foreign languages, it will help to attract foreign customers.
=If most of the people at the counter could speak English, they could give the service that the customers want. Since they get many foreign customers so far, every employee at the service counter needs to improve his or her English.
=If they advertise that they can speak English and Chinese, they can attract more foreign customers.
Another application: a hotel in Aso