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Getting creative: inspiration + information for automotive advertisers Getting creative: today’s takeaways Who reads what? How to target potential customers using N&O readership research But where’s the price? How different kinds of ads appeal to specific customer groups

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Getting creative inspiration information for automotive advertisers l.jpg
Getting creative:inspiration + information for automotive advertisers


Getting creative today s takeaways l.jpg
Getting creative: today’s takeaways

Who reads what? How to target potential customers using N&O readership research

But where’s the price? How different kinds of ads appeal to specific customer groups


Classified section l.jpg
Classified section

  • Broad readership. Recommended for calls-to-action that are price-based and time-sensitive.

  • 7 of 10 Classified readers are ages 18-59 with household incomes of $35,000 or more.

  • Half of Classified readers own their home and have household incomes of $50,000 or more.

Among N&O readers who usually/sometimes read section on a weekday or on a Sunday. Source: Belden Associates, Oct-Nov 2005 in Wake, Durham, Orange, & Johnston Counties.


Main news l.jpg
Main News

  • Most heavily read section of newspaper … read by 99% of all N&O readers.

  • N&O readers tend to be affluent and educated, compared to the market population.

  • Excellent place to reach a broad cross-section of Triangle consumers.

Among weekday N&O readers who usually/sometimes read section. Source: Belden Associates, Oct-Nov 2005 in Wake, Durham, Orange, & Johnston Counties.


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Main News

  • Most heavily read section of newspaper … read by 99% of all N&O readers.

  • N&O readers tend to be affluent and educated, compared to the market population.

  • Excellent place to reach a broad cross-section of Triangle consumers.


Slide6 l.jpg

Main News

  • Most heavily read section of newspaper … read by 99% of all N&O readers.

  • N&O readers tend to be affluent and educated, compared to the market population.

  • Excellent place to reach a broad cross-section of Triangle consumers.


Slide7 l.jpg

Main News

  • Most heavily read section of newspaper … read by 99% of all N&O readers.

  • N&O readers tend to be affluent and educated, compared to the market population.

  • Excellent place to reach a broad cross-section of Triangle consumers.


What s up l.jpg
What’s Up

  • Weekend entertainment guide published every Friday.

  • Popular with younger readers looking for ways to spend their time and money.

  • Nearly 8 of 10 adults ages 18-49 who read The N&O daily read What’s Up.

  • More than 8 out of 10 single adults who read The N&O daily read What’s Up.

  • Magazine-like feel.

Among weekday N&O readers who usually/sometimes read section. Source: Belden Associates, Oct-Nov 2005 in Wake, Durham, Orange, & Johnston Counties.


Slide9 l.jpg

What’s Up

  • Weekend entertainment guide published every Friday.

  • Popular with younger readers looking for ways to spend their time and money.

  • Nearly 8 of 10 adults ages 18-49 who read The N&O daily read What’s Up.

  • More than 8 out of 10 single adults who read The N&O daily read What’s Up.

  • Magazine-like feel.


Slide10 l.jpg

What’s Up

  • Weekend entertainment guide published every Friday.

  • Popular with younger readers looking for ways to spend their time and money.

  • Nearly 8 of 10 adults ages 18-49 who read The N&O daily read What’s Up.

  • More than 8 out of 10 single adults who read The N&O daily read What’s Up.

  • Magazine-like feel.


Slide11 l.jpg

What’s Up

  • Weekend entertainment guide published every Friday.

  • Popular with younger readers looking for ways to spend their time and money.

  • Nearly 8 of 10 adults ages 18-49 who read The N&O daily read What’s Up.

  • More than 8 out of 10 single adults who read The N&O daily read What’s Up.

  • Magazine-like feel.


Life etc l.jpg
Life, etc.

  • Weekday lifestyle section popular with women 30 or older.

  • Nearly 2 of 3 women who read Life, etc. have household incomes of $50,000 or more.

  • Hello, mom? More than 1 of 3 women who read Life, etc. have kids under 18.

Among weekday N&O readers who usually/sometimes read section. Source: Belden Associates, Oct-Nov 2005 in Wake, Durham, Orange, & Johnston Counties.


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Life, etc.

  • Weekday lifestyle section popular with women 30 or older.

  • Nearly 2 of 3 women who read Life, etc. have household incomes of $50,000 or more.

  • Hello, mom? More than 1 of 3 women who read Life, etc. have kids under 18.


Slide14 l.jpg

Life, etc.

  • Weekday lifestyle section popular with women 30 or older.

  • Nearly 2 of 3 women who read Life, etc. have household incomes of $50,000 or more.

  • Hello, mom? More than 1 of 3 women who read Life, etc. have kids under 18.


Slide15 l.jpg

Life, etc.

  • Weekday lifestyle section popular with women 30 or older.

  • Nearly 2 of 3 women who read Life, etc. have household incomes of $50,000 or more.

  • Hello, mom? More than 1 of 3 women who read Life, etc. have kids under 18.


Arts entertainment l.jpg
Arts & Entertainment

  • Sunday’s guide to the arts: music, dance, movies, books and more.

  • Strong female readership: Read by more than 8 of 10 women who read The N&O on Sunday.

  • More than 8 of 10 working women who read The N&O on Sunday read A&E.

  • More than 6 of 10 women who read A&E have household incomes of $40,000 or more.

  • Fine arts coverage is a destination for affluent, older readers.

Among weekday N&O readers who usually/sometimes read section. Source: Belden Associates, Oct-Nov 2005 in Wake, Durham, Orange, & Johnston Counties.


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Arts & Entertainment

  • Sunday’s guide to the arts: music, dance, movies, books and more.

  • Strong female readership: Read by more than 8 of 10 women who read The N&O on Sunday.

  • More than 8 of 10 working women who read The N&O on Sunday read A&E.

  • More than 6 of 10 women who read A&E have household incomes of $40,000 or more.

  • Fine arts coverage is a destination for affluent, older readers.


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Arts & Entertainment

  • Sunday’s guide to the arts: music, dance, movies, books and more.

  • Strong female readership: Read by more than 8 of 10 women who read The N&O on Sunday.

  • More than 8 of 10 working women who read The N&O on Sunday read A&E.

  • More than 6 of 10 women who read A&E have household incomes of $40,000 or more.

  • Fine arts coverage is a destination for affluent, older readers.


Slide19 l.jpg

Arts & Entertainment

  • Sunday’s guide to the arts: music, dance, movies, books and more.

  • Strong female readership: Read by more than 8 of 10 women who read The N&O on Sunday.

  • More than 8 of 10 working women who read The N&O on Sunday read A&E.

  • More than 6 of 10 women who read A&E have household incomes of $40,000 or more.

  • Fine arts coverage is a destination for affluent, older readers.


Business l.jpg
Business

  • Core audience of men age 30 or older.

  • More than 4 of 5 men who read Business have household incomes of $50,000 or more.

  • More than a third of men who read Business have household incomes of $100,000 or more.

Among weekday N&O readers who usually/sometimes read section. Source: Belden Associates, Oct-Nov 2005 in Wake, Durham, Orange, & Johnston Counties.


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Business

  • Core audience of men age 30 or older.

  • More than 4 of 5 men who read Business have household incomes of $50,000 or more.

  • More than a third of men who read Business have household incomes of $100,000 or more.


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Business

  • Core audience of men age 30 or older.

  • More than 4 of 5 men who read Business have household incomes of $50,000 or more.

  • More than a third of men who read Business have household incomes of $100,000 or more.


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Business

  • Core audience of men age 30 or older.

  • More than 4 of 5 men who read Business have household incomes of $50,000 or more.

  • More than a third of men who read Business have household incomes of $100,000 or more.


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Sports

  • Among male readers of the N&O, one of the most popular sections.

  • More than 9 of 10 men who read the paper read Sports.

  • Nearly 6 of 10 men who read Sports are ages 25-59 with household incomes of $60,000 or more.

  • Specialty coverage targets golfers, hunters and fishermen.

Among weekday N&O readers who usually/sometimes read section. Source: Belden Associates, Oct-Nov 2005 in Wake, Durham, Orange, & Johnston Counties.


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Sports

  • Among male readers of the N&O, one of the most popular sections.

  • More than 9 of 10 men who read the paper read Sports.

  • Nearly 6 of 10 men who read Sports are ages 25-59 with household incomes of $60,000 or more.

  • Specialty coverage targets golfers, hunters and fishermen.


Slide26 l.jpg

Sports

  • Among male readers of the N&O, one of the most popular sections.

  • More than 9 of 10 men who read the paper read Sports.

  • Nearly 6 of 10 men who read Sports are ages 25-59 with household incomes of $60,000 or more.

  • Specialty coverage targets golfers, hunters and fishermen.


Slide27 l.jpg

Sports

  • Among male readers of the N&O, one of the most popular sections.

  • More than 9 of 10 men who read the paper read Sports.

  • Nearly 6 of 10 men who read Sports are ages 25-59 with household incomes of $60,000 or more.

  • Specialty coverage targets golfers, hunters and fishermen.


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Sunday Comics

  • Great way to reach families

  • Nearly 6 of 10 Sunday readers who are homeowners ages 25-44 with kids read Sunday Comics.

  • Nearly 40% of Sunday Comics readers have kids.

  • Nearly 6 out of 10 adults with kids who read the paper read Sunday Comics.

Among Sunday N&O readers who usually/sometimes read section. Source: Belden Associates, Oct-Nov 2005 in Wake, Durham, Orange, & Johnston Counties.


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Sunday Comics

  • Great way to reach families

  • Nearly 6 of 10 Sunday readers who are homeowners ages 25-44 with kids read Sunday Comics.

  • Nearly 40% of Sunday Comics readers have kids.

  • Nearly 6 out of 10 adults with kids who read the paper read Sunday Comics.


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Sunday Comics

  • Great way to reach families

  • Nearly 6 of 10 Sunday readers who are homeowners ages 25-44 with kids read Sunday Comics.

  • Nearly 40% of Sunday Comics readers have kids.

  • Nearly 6 out of 10 adults with kids who read the paper read Sunday Comics.


The n o has products that can touch every consumer in the market l.jpg

Deliver your marketing message by using a host of products that produce results!

  • Daily newspaper

    • The News & Observer

  • Community newspapers

    • The Cary News

    • The Chapel Hill News

    • The Durham News

    • The Eastern Wake News

    • The Herald (Smithfield)

    • The North Raleigh News

  • Online

    • newsobserver.com

    • triangle.com

    • carynews.com

    • chapelhillnews.com

    • thedurhamnews.com

    • easternwakenews.com

    • smithfieldherald.com

    • northraleighnews.com

    • apartments.com

    • cars.com

    • trianglejobs.com

    • trianglehomesource.com

  • Total Market Coverage

    • Direct Marketing

    • Midweek Values

  • Other Products

    • Cheer cards

    • College campus readership program

    • Color comics

    • Front Page Ad Notes

    • Gatefolds

    • Inserts

    • Kids Day

    • Kraft jackets

    • Newcomer program

    • NIE

    • Polybags

    • Press-feds

    • Product samples

    • Spadea

    • Special sections

    • Third party newspaper program

    • Trade shows

The N&O has products that can touch every consumer in the market.