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Eduardo Braghin Carlos R. Calvo Ark Gozubuyuk Mark B. Hodos Estimation of Excursionist Tourists in Venice Advisors: Stephen Weininger Fabio Carrera Definitions A tourist is a person who visits a location with no intent of conducting business

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slide1
Eduardo Braghin

Carlos R. Calvo

Ark Gozubuyuk

Mark B. Hodos

Estimation of Excursionist

Tourists in Venice

Advisors:

Stephen Weininger

Fabio Carrera

definitions
Definitions
  • A tourist is a person who visits a location with no intent of conducting business
  • An excursionist or a day-tripper is a person who will visit a place for tourism purposes but will not spend the night
azienda di promozione turistica di venezia
Azienda di Promozione Turistica di Venezia
  • Responsible for the management of tourist flow in Venice, the main land and the surrounding islands
  • Also responsible for tourist data collection from all hotels
    • 16,000 hotel beds in Venice historical center and Lido (1998)
    • 1.7 million arrivals into Venice historical center and Lido (1998)
apt and project goals
APT and Project Goals
  • Keeping the people of Venice informed about trends in tourism
  • Future creation of alternative tourist routes
  • Future control of incoming excursionists
  • Preparation for the Jubilee Year (2000)
  • Better targeting of APT tourist information
tourism in venice historical center and lido estimated by ciset in 1996
Tourism in Venice Historical Center and Lido(estimated by CISET in 1996)
  • Overall Tourism
    • Increasing yearly
    • 11.000.000 visitors
  • Excursionist Tourism
    • Excursionist rate presumably increasing yearly
    • 7.000.000 excursionists entered Venice
project rationale
Project Rationale
  • Venice’s present situation
    • Overpopulation of tourists and city deterioration
    • Excursionists spend less money per person than residential tourists
  • First step towards solution
    • Estimate the number of excursionists entering Venice
project overview
Project Overview
  • Development of a method to count excursionists
  • Direct Counts at 6 main entry points to Venice
  • Extrapolation: weekly, monthly and yearly basis
  • Recommendations
sommario del progetto
Sommario del Progetto
  • Stima dei turisti escursionisti che arrivano a Venezia ogni anno
    • Sviluppo di una metodologia per contare gli escursionisti
    • Conteggio dei pendolari nei 6 accessi piu’ importanti di Venezia
    • Utilizzo del numero di turisti negli alberghi di Venezia nel 1997 e 1998 per estrapolare i conteggi su base annua
    • Raccomandazioni
development of the methodology
Development of the Methodology
  • Identification of main tourist transit sites
  • Development and testing of guidelines for visual identification of excursionist tourists
  • Determination of appropriate counting schedule
visual identification of tourists
Tourist

Non-Tourist

Visual Identification of Tourists

Dress

  • Foreign logos
  • Sneakers, boat shoes
  • T-shirts, halter tops
  • Sundress
  • Sun hat, baseball cap
  • Generally Informal
  • Full suit
  • Uniform
  • Work clothing
  • Leather shoes
  • Generally formal
visual identification of tourists13
Tourist

Non-Tourist

Visual Identification of Tourists

Accessories

  • Camera
  • Map, Guide book
  • Luggage, backpacks
  • Money belt
  • Marsupial pack
  • Briefcase
  • Folder
  • Textbooks, art supplies
visual identification of tourists14
Tourist

Non-Tourist

Visual Identification of Tourists

Demeanor

  • Confused
  • Attentive to surroundings
  • Accompanied (families, groups)
  • Speaking foreign tongues
  • Focused
  • Oriented
  • Serious
  • Inattentive surrounding
excursionists vs residential tourists
Excursionists vs. Residential Tourists
  • Residential tourists will have luggage: suitcases, large backpacks
  • Excursionists will have lighter backpacks, marsupial packs, or nothing at all
test of visual identification
Test of Visual Identification

Excursionist

Are you a tourist?

Are you spending the night?

Individual is identified

visually

YES

YES

Residential Tourist

Residential Tourist

Tourist

Non-Tourist

NO

NO

Excursionist

Non-Tourist

Correct?

time of counting
toTime of Counting

Continuously from

counting schedule test
Counting Schedule Test

Counting Window

days of counting
Days of Counting
  • One weekday and one weekend day
final counting procedures

Six counting locations

  • Excursionist tourist counts
  • Continuous counting from 8.00 - 16.00
  • One weekend and one weekday count
Final Counting Procedures
actual counts
Actual Counts

Weekday

Weekend

Total: 17.524 excursionists

Total: 21.681 excursionists

annual estimation

Weekend and Weekday Counts

?

Annual Estimate of Excursionist Tourstis:

Annual Estimation

Weekly Estimate:

annual estimation31

Weekend and Weekday Counts

Weekly Estimate:

Excursionists During June and July:

Annual Estimate of Excursionist Tourstis:

Annual Estimation

Weekly Estimate:

145.090

145.090

Excursionists During June and July:

1.233.274

1.233.274

annual estimation32
Annual Estimation

APT Hotel Data

APT, 1998

annual estimation33

Weekend and Weekday Counts

Weekly Estimate:

Excursionists During June and July:

Annual Estimate of Excursionist Tourstis:

Annual Estimation

145.090

145.090

Excursionists During June and July:

1.233.274

1.233.274

Annual Estimate of Excursionist Tourstis:

6,17 million

17.000 per day

annual estimation34

Yearly Tourist Load

Annual Estimation

Annual Estimation

  • 6,17 million excursionists
  • 17.000 per day

+

  • Residential Tourist Data
  • 3,96 million residential tourist presences

10 million tourists per year, 27.500 per day

project conclusions
Project Conclusions
  • A proven visual identification method
  • Improvement of estimates
  • Recommendations for future work
validity of estimates
Validity of Estimates
  • External factors in sampling
  • Problems with the yearly estimate
  • Incomplete coverage of special events
seasonal counts
Seasonal Counts

Primavera

Inverno

Estate

Autunno

a future project
A Future Project
  • A detailed plan for a yearlong excursionist count
  • Training manual for counters
    • Definitions of tourists, non-tourists, etc.
    • Accuracy testing regimen
    • Consistency testing regimen
details of the extended plan
Details of the Extended Plan
  • Count for one week out of every month
    • All six primary locations simultaneously
      • Piazzale Roma, Tronchetto, Santa Lucia, Zattere, Bacino di San Marco, Punta Sabbioni
    • Count during all major festivals
      • Carnevale, Redentore, Ascension Day, Festival of Madonna delle Salute, Festival of Saint Mark, Regattas, etc…
    • Survey at the most visited locations as well as the entrances
      • Piazza San Marco, Rialto, Accademia
benefits to the apt
Benefits to the APT
  • Tourist management
  • Alternative itineraries
  • Information to public agencies
  • Information for the tourist industry
sommario del progetto44
Sommario del Progetto
  • Conteggio diretto degli escursionisti
    • 6 postazioni
    • 1 giorno feriale + 1 festivo per postazione
    • Orario di conteggio 8-16 (96 ore totali)
    • Totale escursionisti contati: 39.000
sintesi delle osservazioni
Sintesi delle Osservazioni
  • Risultati per postazione

Giorno feriale

Contaggio totale: 17,524

Giorno festivo

Contaggio totale: 21,681

stima del turismo escursionisti49
Stima del Turismo Escursionisti
  • Stima Annua

6,2 milioni

carico turistico annuale
Carico Turistico Annuale
  • Excursionisti (WPI) : 6,2 milioni

+

  • Prenotatori (APT) : 3,96 milioni

10 milioni di turisti

slide51
Eduardo Braghin

Carlos R. Calvo

Ark Gozubuyuk

Mark B. Hodos

Estimation of Excursionist

Tourists in Venice

Advisors:

Stephen Weininger

Fabio Carrera