Developing global strategies for service businesses. By: Christopher Lovelock George Yip Presented by: Hieu Pham “BOB” Article 21. Purpose. What is Globalization and Service Business Provides a framework for developing global strategies for service businesses.
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Presented by: Hieu Pham “BOB”
Multidomestic (or multilocal) approach that provides for independent development and implementation of strategies by country or regional units.
Michael E. Porter (Winter 1986):
One key theme is that globalization potential depends on industry characteristics
Yip (1989), (1992):
On specific industry globalization driversmarket, cost, government, and competitive.Previous Work/Overview
A second key theme is that the use of global strategy should differ by dimension of strategy and for different elements of the value-adding chain
Johny K. Johansson and George S. Yip, (October 1994):
The linkage between industry globalization drivers and global strategy-as well as the relationship of these drivers to organization structure and management processes and to consequent effects on performance-have been empirically tested for manufacturing businesses in major American and Japanese multinational corporations (MNCs).
Susan Segal-Horn, P. Jones, (London: Pittman, 1988/89); Ram Kesavan and Eric Panitz, Ben L. Kedia and Lars Larson 1991; Alexandra Campbell and Alain Verbeke (1994) Mathe and Perras:
But research into global strategy for service businesses is still in an evolutionary stage.Previous Work/Overview
Hewlett Packard – Global leader in computer-based customer support services for its customers.
Federal Express – Delivery service national and world wide.
AT&T – Offer customers traveling abroad the opportunity to dial a local number to place the call and charge it at American rates to the customer’s home account.Companies That Went Global