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Cops & Robbers Las Vegas Style Jeff Jonas, Chief Scientist, IBM Entity Analytics Blogging at www.JeffJonas.TypePad.com Background Founded Systems Research & Development (SRD) in 1983 Moved to Las Vegas in early 90’s

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cops robbers las vegas style
Cops & Robbers Las Vegas Style

Jeff Jonas, Chief Scientist, IBM Entity Analytics

Blogging at www.JeffJonas.TypePad.com

background
Background
  • Founded Systems Research & Development (SRD) in 1983
  • Moved to Las Vegas in early 90’s
  • Assisted gaming industry in better understanding who they were doing business with (e.g., the MIT Team)
  • Acquired by IBM January 2005
  • Now Chief Scientist of IBM Entity Analytics
perception isolation produces corporate amnesia

Marketing department is mailing offers to a person currently in jail for stealing from you!

Perception Isolation … Produces Corporate Amnesia

Human

Resources

Department

Corporate

Security

Department

Marketing

Department

Employee

Database

Investigations

Database

Prospect

Database

consider the query against these observations
Consider the Query Against these Observations

Observations

Sensors

Mark Randy Smith

123 Main Street

713 731 5577

Marc R Smith

123 Main St

713 730 5769

Prospect

Database

Record #A-701

The Query

M. Randal Smith

DOB: 06/07/74

713 731 5577

Fraud

Database

Record #B-9103

some observations are discoverable
Some Observations are Discoverable

Observations

Sensors

Mark Randy Smith

123 Main Street

713 731 5577

Marc R Smith

123 Main St

713 730 5769

Prospect

Database

Record #A-701

The Query

M. Randal Smith

DOB: 06/07/74

713 731 5577

Fraud

Database

Record #B-9103

other observables are undiscoverable
Other Observables … are Undiscoverable

Observations

Sensors

Mark Randy Smith

123 Main Street

713 731 5577

Marc R Smith

123 Main St

713 730 5769

Prospect

Database

Record #A-701

The Query

M. Randal Smith

DOB: 06/07/74

713 731 5577

Fraud

Database

Record #B-9103

if you first construct context features and events

Reconstructed

Identities

FEATURES:

Mark Randy Smith, M. Randal Smith

123 Main Street, 713 731 5577

DOB 06/07/74

  • EVENTS:
  • Internet Inquiry
  • Arrest
If You First Construct Context (Features and Events)

Observations

Sensors

Mark Randy Smith

123 Main Street

713 731 5577

Prospect

Database

Record #A-701

M. Randal Smith

DOB: 06/07/74

713 731 5577

Fraud

Database

Record #B-9103

accumulating and persisting this context
Accumulating and Persisting this Context

Observations

Sensors

Persistent

Context

Mark Randy Smith

123 Main Street

713 731 5577

Prospect

Database

Record #A-701

M. Randal Smith

DOB: 06/07/74

713 731 5577

FEATURES:

Mark Randy Smith, M. Randal Smith

123 Main Street

713 731 5577

DOB 06/07/74

Fraud

Database

Record #B-9103

Mark

now the un discoverable

Mark Randy Smith

123 Main Street

713 731 5577

Record #A-701

M. Randal Smith

DOB: 06/07/74

713 731 5577

Record #B-9103

Now the Un-discoverable …

Queries

Marc R Smith

123 Main St

713 730 5769

after accumulating and persisting context

Mark Randy Smith

123 Main Street

713 731 5577

Record #A-701

M. Randal Smith

DOB: 06/07/74

713 731 5577

FEATURES:

Mark Randy Smith, Randal Smith

123 Main Street

713 731 5577

DOB 06/07/74

Record #B-9103

… After Accumulating and Persisting Context …

Observations

Persistent

Context

Queries

Marc R Smith

123 Main St

713 730 5769

enables enterprise discovery

Mark Randy Smith

123 Main Street

713 731 5577

Record #A-701

M. Randal Smith

DOB: 06/07/74

713 731 5577

Record #B-9103

Enables Enterprise Discovery

Observations

Persistent

Context

Queries

Marc R Smith

123 Main St

713 730 5769

FEATURES:

Mark Randy Smith, Randal Smith

123 Main Street

713 731 5577

DOB 06/07/74

enables enterprise discovery18

Mark Randy Smith

123 Main Street

713 731 5577

Record #A-701

M. Randal Smith

DOB: 06/07/74

713 731 5577

Record #B-9103

Enables Enterprise Discovery

Observations

Persistent

Context

Queries

Marc R Smith

123 Main St

713 730 5769

FEATURES:

Mark Randy Smith, Randal Smith

123 Main Street

713 731 5577

DOB 06/07/74

except always treat data as a query
EXCEPT: Always Treat Data as a Query

Queries

The query could be:

- A user with a question

Or, also could be data:

- An account opening

- A new watch list entry

- A background check

- An address change

- A vendor application

- A customer inquiry

Marc R Smith

123 Main St

713 730 5769

slide20

1st principleIf you do not process every new piece of key data (perception) first like a query … then you will not know if it matters … until someone asks.

the data is a query beats boil the ocean

Midnight Batch Analytics?

“The Data is a Query” Beats “Boil the Ocean”

Human

Resources

Department

Corporate

Security

Department

Marketing

Department

Employee

Database

Investigations

Database

Prospect

Database

and any query can be treated as data

Mark Randy Smith

123 Main Street

713 731 5577

Record #A-701

?

M. Randal Smith

DOB: 06/07/74

713 731 5577

Record #B-9103

And … Any Query can be Treated as Data …

Observations

Persistent

Context

Queries

Emile Swelter

San Francisco

12/03/72

in which case the query can stick persist

Mark Randy Smith

123 Main Street

713 731 5577

Record #A-701

M. Randal Smith

DOB: 06/07/74

713 731 5577

Record #B-9103

… In Which Case the Query can Stick (Persist)

Observations

Persistent

Context

Queries

Emile Swelter

San Francisco

12/03/72

now new observations answer persistent queries

New Observation

Queries

Emile Swelter

San Francisco

12/03/72

Emilee Swelter

321 Ovington Place

San Francisco

03/12/72

Question answered

when it becomes true!

Now, New Observations Answer Persistent Queries

Persistent

Context

this is context construction a librarian function
This is Context Construction (A Librarian Function)

Observations

Sensors

Persistent

Context

Mark Randy Smith

123 Main Street

713 731 5577

Prospect

Database

Record #A-701

M. Randal Smith

DOB: 06/07/74

713 731 5577

FEATURES:

Mark Randy Smith, Randal Smith

123 Main Street

713 731 5577

DOB 06/07/74

Fraud

Database

Record #B-9103

Mark

the ideal moment for enterprise awareness

!

The Ideal Moment for Enterprise Awareness

Observations

Sensors

Persistent

Context

Mark Randy Smith

123 Main Street

713 731 5577

Prospect

Database

Record #A-701

M. Randal Smith

DOB: 06/07/74

713 731 5577

FEATURES:

Mark Randy Smith, Randal Smith

123 Main Street

713 731 5577

DOB 06/07/74

Fraud

Database

Record #B-9103

Mark

slide29
3rd principle Enterprise awareness is computationally most efficient when performed at the moment the observation is perceived.
introducing perpetual analytics

Towards Enterprise Intelligence

Introducing Perpetual Analytics

The “data finds the data” …

and “relevance finds the user.”

slide31

Real Technology

Scalable to >3B historical observations while handling >2,000 real-time perceptions a second

slide32

Privacy and Civil Liberties – Policy Think

  • What perceptions can or should be placed into context (in one brain)?
  • What if someone steals the brain?
  • What if the librarian is corrupt?
analytics in the anonymized data space

The Brain!

Analytics in the Anonymized Data Space

Human

Resources

Department

Mark Randy Smith

Employee

Database

Cd5dced41028cb …

the main think towards enterprise intelligence
The Main Think – Towards Enterprise Intelligence
  • Without persistent context you have no brain
  • Treat data and queries with equal rights
  • More intelligence possible when thinking on streaming perceptions
  • More or less perceptions, that is the question
battling corporate amnesia is broadly useful
Battling Corporate Amnesia is Broadly Useful
  • National security
  • Financial services
  • Health care
  • Heavily focused on threat and fraud intelligence
cops robbers las vegas style36
Cops & Robbers Las Vegas Style

Jeff Jonas, Chief Scientist, IBM Entity Analytics

Blogging at www.JeffJonas.TypePad.com

slide38

If a .6% difference matters this much…

… no wonder traditional information systems lack so much intelligence!

more observations better context
More Observations = Better Context

2 Observations

6 Observations

More Observations

More

FEATURES:

Mark Randy Smith, Randal Smith

123 Main Street

713 731 5577

DOB 06/07/74

FEATURES:

Mark Randy Smith, Randal Smith, Randy Smith

123 Main Street, Flat 6 20 Lennox Gardens

713 731 5577, 796 064 03 04

DOB 06/07/74, Passport: 001003429002

sequence neutrality is critical for context stability

Reload #12

Reload #11

Drift

Unstable

(e.g., data warehousing

which requires periodic

reloads to handle data drift)

Stable

(e.g., Analytics with

Sequence Neutrality)

Sequence Neutrality is Critical for Context Stability

Percent of Error

Data Loading Over Time

cops robbers las vegas style41
Cops & Robbers Las Vegas Style

Jeff Jonas, Chief Scientist, IBM Entity Analytics

Blogging at www.JeffJonas.TypePad.com