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COMM 3353: Communication Web Technologies I Chapter 12a: Career Opportunities and Future Directions www.class.uh.edu/comm/classes/comm3353/ppt/_Pres12a.html Career Opportunities and Future Directions Career Opportunities Career Opportunities

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COMM 3353:Communication Web Technologies I

  • Chapter 12a:

    • Career Opportunities and Future Directions

www.class.uh.edu/comm/classes/comm3353/ppt/_Pres12a.html



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Career Opportunities

  • The Internet and WWW play two key roles in the job market:

    • 1) The Media itself is a generator for new jobs.

      • New technologies require more and more educated and skilled individuals to perform in areas new this decade.

    • 2) Serves as a medium to offer and find new jobs.

      • An excellent resource for job hunters.


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Career Opportunities, Continued…

  • Searching for Employees

    • Can be time consuming and expensive for employers.

    • Typical Methods of Recruitment:

      • Newspaper advertisement

      • College campus recruitment

      • Headhunters / Employment Agencies

    • Using the Internet for recruitment is quicker, easier, and much more cost-effective.


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Career Opportunities, Continued…

  • In addition to posting job opportunities online, recruiters seek out applicants who post their résumés online.

    • Employers can scan the Internet with ease, searching through thousands of potential employment candidates at a given sitting.


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Career Opportunities, Continued…

  • Searching for Employment

    • The Web lists countless job opportunities spanning every field imaginable, as well as geographic boundaries.

    • Although Internet and Computing jobs are prevalent, they’re certainly not the only jobs available.


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Career Opportunities, Continued…

  • Two Basic Strategies for Online Job Searching:

    • Posting Résumé Information

      • Least aggressive, least effective.

    • Surfing Job-Posing Sites

      • Most aggressive approach.

      • Employers (for the most part) still believe that the job applicant still bears the brunt of the responsibility of finding a new job.


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Career Opportunities, Continued…

  • Posting Résumés Online

    • Passive in nature

      • Although many people have landed jobs using this method, it’s unlikely to be successful by itself.

      • Posting A Résumé online requires electronic expertise combined with an artistically crafted document that will catch the eyes of potential employers.


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Career Opportunities, Continued…

  • Types of Résumés:

    • Functional

      • Emphasizes work experience, training, and skills.

      • Best for those with little experience or career changes.

    • Chronological

      • Work experience by date.

      • Generally for project and technical oriented backgrounds.

    • Hybrid

      • A combination between the two types.

      • Considered “lengthy” and generally not liked.


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Career Opportunities, Continued…

  • Using the three basic résumé types online:

    • They must be modified for Internet use.

      • 1) Career objectives or Summary statements become a keyword preface for information that follows.

      • 2) Describe qualifications and experience using industry-specific lingo rather than generic terms.

      • 3) Abbreviations should generally be avoided.

      • 4) Online résumés should be formatted flush-left, with lots of white space and other site-specific information.


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Career Opportunities, Continued…

  • 5) Online résumés should be short; optimally, a little over one printed page in length. Never over three.

  • 6) Be as discrete as possible. Do not post personal information beyond what is generally required on a normal résumé (no SSNs, etc.).


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Career Opportunities, Continued…

  • Online résumés are typically entered using intrinsic form technology.

    • The user fills out a form online, then submits its contents to a server.

  • Another popular method is to create your own web site.

    • Growing in popularity.

      • Can be potentially harmful if you don’t know what you’re doing.


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Career Opportunities, Continued…

  • Most people who use the web for finding employment use the WWW for both posting résumés online and creating their own homepage.

    • This increases their chances of recognition exponentially.

    • Is an accepted practice in all industries.

    • Might be considered redundant by some, but most recognize it as “covering all bases.”


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Career Opportunities, Continued…

  • Using Online Employment Services

    • An Online Employment Service differs from traditional online résumé posting sites and Job Info sites in that they act as an agent between both parties.

      • They make the connection for you.

      • Generally charge a fee to the employer if you are hired.

      • Some charge subscription fees to belong.

        • Both user and employer.


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Career Opportunities, Continued…

  • Jobs in a Cyberworld

    • Technical vs. Non-Technical Jobs

    • Technical:

      • Calls for highly skilled individuals more logically oriented and versed in developing product using the “Why things work” principle.

    • Non-Technical:

      • Calls for skilled individuals more artistically oriented, creating product using the “What looks good” principle.


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Career Opportunities, Continued…

  • In addition to the usual, classical job opportunities that have transitioned to the web, new opportunities now exist:

    • Multimedia development

    • CD Rom development

    • Internet Technology

    • Internet Advertising and Public Relations

    • Media Outlets


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Career Opportunities, Continued…

  • The Webmaster

    • Most popular and most talked about cyber-position currently available.

      • Radically changing in scope

        • Companies are beginning to abandon the “Webmaster” concept for a “Web Developing Group” instead.

      • Still, many Webmaster positions are still available.

        • Rated as the hottest and best paying positions in the marketplace.


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Career Opportunities, Continued…

  • Getting Experience

    • It’s a very competitive arena!

    • Many colleges and universities are now beginning to offer web-related courses and integrating the Web into existing coursework.

      • Many students are being recruited straight out of high school for training and job placement.

      • Universities must offer integrated technologies into existing curriculum in order for students to gain an acceptable level of experience prior to entering the job market.


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Career Opportunities, Continued…

  • Where else can I get experience?

    • Entry-level jobs in school computer labs.

      • Not only skill advancement, but also links students with professors and other specialists.

    • Internships, paid or unpaid, in field of study.

      • Can sometimes lead to full-time jobs.

    • Volunteering with non-profit organizations.

      • Many times they can’t afford to pay the high cost associated with professional, technical services.


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The Internet and theWorld Wide Web

End Chapter 12, Part I.