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Marketing Event Services Case Studies: Event Booth

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  1. Event Booths “We’ll Pitch the Tent for You.” Costumed Characters Brand Ambassadors Bi-lingual Staff Presented by Attack! Event Staffing, Field Support & Guerrilla Services www.attackmarketing.net

  2. Why an Event Booth? We’ll Pitch the Tent for You Perfect events call for perfect set-up, reliable audio systems, and floors clean enough to lie on! Attack! provides events with quality labor staff ready heave, haul, set-up and clean-up the manual logistics of all programs. This includes event booth set-up, staffing and take down. Costumed Characters Brand Ambassadors Bi-lingual Staff

  3. T-Mobile:Premio Lo Nuestro Challenge • Drive traffic to T-mobile in-store events scheduled at various retail locations in the weeks leading up to Premio Lo Nuestro, the “people’s choice” Latin music awards. Winning Strategy In six cities across the state of Florida, bilingual Attack! street teams visited universities, shopping districts, cafes, sporting events and community facilities. The teams engaged with consumers and distributed flyers advertising T-Mobile’s upcoming in-store events. Patrons were encouraged to enter a sweepstakes for ticket packages to Premio Lo Nuestro. Highlights • Brand ambassadors • Bilingual staff • Hand-to-hand flyer distribution • Location scouting • 17,000 flyers distributed

  4. Song Airlines: Mobile Media Challenge • Song was looking for an innovative way to raise awareness of route expansion to the West Coast. Winning Strategy Attack! created a plexiglas truck with green shag carpeting, three rows of airline seats, plasma T.V.’s, air-conditioning, surround sound and lead-in steps--- all wrapped with the Song logo. Street teams drove traffic to the truck by hosting contests with giveaway prizes and Song tickets within the vehicle during a two city tour. Highlights • Costumed flight attendants • Street Teams/Tour Managers • Shipping and logistics • Truck Fabrication Results • 1,000 tickets given away in 4 days • Covered in the SF Chronicle, as well as on local TV news • stations

  5. Game U Best Buy: Games Gear Gadgets Tour Challenge • Raise brand awareness and drive traffic to the nationwide “Games, Gear and Gadgets” tour, as well as promote the Gears of War game release. Winning Strategy On 16 campuses across the nation brand ambassadors visited dorm buildings, popular on and off-campus locations and nearby high-traffic businesses. Street teams drove traffic to the on-campus events and increased interest in the approaching release of Gears of War. Highlights • Ideal event turnout • Students flocked to the game stations before, during and after class Results • 8,000 flyers distributed • 64 staff members hired • 128 hours worked

  6. Original Penguin: Italian Ice Carts Challenge • Increase excitement and foot traffic surrounding Original Penguin’s SoHo retail location Grand Opening. Winning Strategy Handsome Attack! brand ambassadors spent a long weekend outside of Original Penguin’s new SoHo retail location serving complimentary Italian Ice to passersby. Each treat was given out from an Original Penguin branded push-cart alongside promotional cards, redeemable at the new Original Penguin store. Highlights • Branded Italian Ice carts • Promotional coupon ($10 off) distribution • Brand ambassadors • 2,500 servings given out over four days

  7. Thank You! Contact us for more information on Event Booths Jeffrey Lee Office: 323-454-4472 ext: 231 Email: jefffrey@attackmarketing.net Jeffrey Lee Office: 323-454-4472 ext: 231 Email: jefffrey@attackmarketing.net www.attackmarketing.net