HOW SOCIAL MEDIA IMPACTS SEO\n\nUsually SEO and social media marketing are thrown into the same bracket of digital marketing. However, the relationship between social media and SEO is quite complicated. They are not directly related but are equally important.
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With more people conducting most of their daily interactions on social media, it is important to understand that most traffic is driven to a website through search engines. There is a lot of debate on whether the Google algorithm truly uses social signals such as likes on posts in order to rank pages or not. While this is still an unknown factor, it is true that social media can influence SEO indirectly.
Here are some ways social media can benefit your SEO: