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Branding Graphic Design at Astarios Crafting Identity with Purpose www.astarios.com
Introduction to Astarios • Astarios is a Swiss-based software development company with a global presence. • We specialize in nearshore software development and IT consulting. • Our mission: Deliver top-tier engineering solutions with a human touch. • We believe in collaboration, transparency, and innovation. www.astarios.com
What is Branding Graphic Design? • Branding Graphic Design is the visual expression of a brand’s identity. • It communicates the essence of a company through logos, typography, colors, and more. • It helps build trust, recognition, and emotional connection with users. • Strong branding makes companies memorable and impactful. www.astarios.com
Astarios’ Approach to Branding • Strategy First: • Every design begins with understanding the brand’s core values. • Collaborative Process: • We co-create with clients to ensure alignment and authenticity. • User-Centered: • Designs are tailored to resonate with the target audience. • Consistency Across Touchpoints: • From websites to business cards, everything speaks one language. www.astarios.com
Key Branding Elements We Create • Logos & Wordmarks: Unique and scalable designs. • Color Palettes: Colors that evoke the right emotion and differentiate. • Typography Systems: Fonts that match the brand’s tone. • Brand Guidelines: Clear rules for using the brand assets. • Illustrations & Icons: Custom visuals to enhance digital presence. • www.astarios.com www.astarios.com
Our Design Process • Discovery: Workshops, research, and competitor analysis. • Concepting: Sketches, mood boards, and initial ideas. • Refinement: Feedback loops and design evolution. • Delivery: Final assets and brand guide. • Support: Ongoing creative partnership. www.astarios.com
Tools & Technologies • Design: • Adobe Illustrator, Photoshop, InDesign • UI/UX: • Figma, Sketch • Collaboration: • Miro, Notion, Slack • Prototyping: • InVision, Figma www.astarios.com
Let’s Collaborate • Whether you’re launching a startup or rebranding, we’re here to help. • Contact us: info@astarios.com • Explore our work: https://astarios.com/ • Let’s build something remarkable together. www.astarios.com