Evoka Portfolio 2022-1

1. Delivering wows / evoka.in

2. We are the wowsters We are Writers. Designers. Dreamers. Thinkers. Achievers. Artists. Strategists. Professionals. Businessmen. / We are a 360-degree advertising agency based in Kochi, Dubai, and Malappuram. With our 8+ years of experience in making brands stand out, we always strive to bring out the best for your brand, adding a touch of wow element to everything we do. / Dead serious. Double the fun. Collectively Creative. Super Responsive. Experienced. Always Welcoming. Most importantly, we care about your brand. Kochi / Malappuram / Dubai 9142 42 0001 / info@evoka.in www.evoka.in @2022 Evoka Communications

3. Our wow moments

4. 2018 Branding Agency Identity Design Pepper Creative Awards, Kochi 2019 Branding Agency Identity Design Pepper Creative Awards, Kochi 2019 Branding Agency Corporate Identity Design Big Bang, Bangalore 2021 Branding Agency Corporate Identity Design Maddys, Chennai

5. Bringing the wow factor to your brands Branding / Strategy / Advertising Design / Web Development / Digital Motion & Films

6. Those who have been wo w ed by us

7. Those who have been wo w/ ed by us

15. Client: Shanoor Homes Brief: Shanoor Homes approached us with an interesting brief on the disparity that exists in India when it comes to women owning a property under their name. As responsible builders, they wanted to call this behavior out while driving results. They wanted more women to come forward and own their apartments as they should be in this modern world. Solution: We wanted to bring in the element of women empowerment without making it more of a feminist cliche angle. After a long discussion, we decided to use kids more specifically girls for the campaign as they should be the decision-makers of tomorrow. Result: The campaign was a huge hit in print and outdoor hoarding. We set up a photoshoot, that portrayed our subject as a powerful force. As kids are always a subject of admiration, this campaign was well-received by all. It could successfully bring in a sale, driving more women homemakers the confidence to own their spaces. The campaign still runs successfully.

18. Client: Shanoor Homes Brief: Initially, Shanoor Homes though being a key player in the market, their name wasn’t as familiar amongst potential buyers as opposed to their competitors. They needed a fresh brand positioning. They wanted to do something different and stand out from the other builders while doing so. Solution: We wanted to do it fresh, and what’s fresher than vegetables? So we coined this idea to scare potential buyers, urging them to think twice or even more before selecting their dream home. We asked them to choose wisely, their decision before weighing out their options with a builder. Result: This was run in print as a front-page ad in prominent newspapers and as hoarding outdoors. Potential buyers of course made the smartest choice and inquiries poured in. This increased walk in’s to Shanoor Homes’ stalls and demo apartments. This in turn turned to sales and made Shanoor Homes secure its position amongst key players in the builder segment today.

21. Client: Dynabook Brief: When an international brand like Toshiba approached us with its new brand of laptops Dynabook. we were equally thrilled. Their requirement was simple, to portray the interior and exterior strength of the laptop to the public, in a creative outlook Solution: Our team worked closely to generate ideas that would portray the strength and durability of Dynabook. We prepared a set of print and digital campaigns that highlighted the strength feature in a distinct, direct yet creative manner. It was tough, but not as tough as the laptop itself. Result: Our simplistic approach could get the message over to the public easily and our creative approach got the brand noticed on social media, sparking delightful conversations.

24. Client: Media One Brief: Media One has a strong presence in Malabar and GCC nations. What else do they have in common – their love for football. So when they approached us with a brief that called for designs related to football, we knew that this is the ultimate goal because that’s something we had in common with them too. Solution: Being huge football fanatics, our team had no effort in coming up with exciting illustrations. What we did was pair these with different aspects of a media house and the rest was history. This was an ideal opportunity as it was in alignment with World Cup ’22. Result: The calendar drew a lot of attention and appreciation from football fans all over. Media One could successfully place them as the Malayali’s source for World Cup updates. Traffic to the channel’s social media page hiked as Malayalis everywhere swarmed Media One’s social media sites for World Cup updates in Malayalam.

29. Client: Media One Brief: Media One ‘Face of Kerala’ was an initiative to honor the biggest newsmakers in Kerala. The only problem they had was with existing similar programs bringing forward people who made the headlines through negative publicity as well. Media One wanted to address this issue and only focus on the positive influencers. Being different they wanted to have a different and positive approach to honoring the newsmakers. Solution: The campaign in print and outdoor with its clear-cut illustration and headline made people aware of what Media One had in mind. The emphasis on selecting only the positive influence as Face of Kerala sparked many interests. Result: The campaign was a huge success. Proof that positivity always brings in more positivity. People voted their hearts out on the official portal of Media One, as a result, the web traffic plummeted through the roof. It is as we believe, positivity always wins.

31. Client: Media One Brief: To create an artwork with the graph of Media One in Madhyamam Newspaper. to position the brand uniquely among the competitors Solution: Created an ad for the newspaper using the word ‘eye popping’. This was designed with respect to the eyes of different sizes. Media One stood out to be the first to create ads like this and was uniquely identified among its competitors. Result: Media One received prominence among the other channels, which shifted the brand positioning of Media One.

33. Client: Media One Brief: Media One is a news channel with a strong presence in both GCC and Kerala. This time, they approached us with a requirement to get noticed by advertisers. They wanted to portray the best of both worlds to prospective advertisers in a creative way. Solution: We love challenges because we believe we can overcome them. Either through a revolutionary copy or by the power of a single illustration, we get things done. It is exactly what we did in print here. We wanted to convey the message that “GCC isn’t that far away from Kerala” when Media One has got it both covered. Result: The campaign was a huge hit in print and outdoor hoarding. We set up a photoshoot, that portrayed our subject as a powerful force. As kids are always a subject of admiration, this campaign was well-received by all. It could successfully bring in a sale, driving more women homemakers the confidence to own their spaces. The campaign still runs successfully.

36. Client: Galadari Group Brief: One of the leading groups in the UAE, Galadari Group is known to have been the umbrella corporation for leading brands like the Khaleej Times. They wanted to advertise in the newspaper, a heartfelt message for both the Indian and Pakistani expats on their respective Independence Days. They emphasized how much both the communities mean to them and the amount of respect they hold for both the nations, which is to be reflected in the creative. Solution: We loved the idea as soon as we heard it. The words respect and honor echoed throughout our brainstorming sessions. Finally, we could merge the illustrations of two historic monuments from both countries against the rawest geographical domain of UAE, respectively. As you can see, what iconic monument than the Taj Mahal to opt for to symbolize the might of India Result: Both the ads came out visually beautifully. We could successfully deliver the message to both the Indians and Pakistanis. They were well-received as we expected and spoke about pride, strength, and unity in volumes. Through this campaign, we could build trust, and strengthen the bond between the brand and both the communities equally.

38. Client: Soofi Mandi Brief: Soofi Mandi is one of Kerala’s most famous Mandi eateries. They are well known for their distinct flavors, taste, and authenticity. When they were opening their new branch in Qatar, they needed us to run campaigns announcing their grand arrival. Solution: The main challenge was to merge two cultures – the great Soofi with that of Qatar and to make it the center of communication. But we had fun. We took elements from both cultures and blended them into an Arabian Tale, the one that is bound in great taste. Our art team would go days listening to great Soofi music and delved deep into Arabian Nights to draw inspiration. Result: We love experimenting with the theme and so did our client. Mixing two cultures wouldn’t always work well but in this case, everything fell into place like a well-sequenced fairy tale. Our social media campaign worked well and was well received by the Mandi fans in Qatar.

42. Client: The Royal School Brief: The Royal School, based in Kottakkal, Malappuram district, wanted to gain brand visibility among the public. Education nowadays is becoming too much-biased cast and religion. But, as a brand that promotes only education, The Royal School wanted to build its identity with the thought that they are creating a bridge with books. Solution: Our team worked together and created a logo with books and a bridge in it. This portrays that The Royal School is keen on providing quality education irrespective of caste and religion. Result: Our approach towards the logo gave an innovative thought of building bridges, but not the walls among people. This thought helped us to position the brand as a school that promotes universal education principles affordably for the advancements of the students in Kerala.

46. Client: Intarcon Brief: Intarcon is a company that focused on Interior works, architecture, and construction. The company approached us in the novice state when they were at the beginning stage as a startup waiting for the next leap - to get established as a brand. Designing and Branding for a brand that builds modern structure was both a joy and a challenge for us. Solution: The first stage like in any branding is the most challenging one, ie the naming part. But without further delay, we went ahead with the first and the best name we could think of – Intarcon. It stands as an abbreviation for Interior, architecture, and construction, for the services the brand offers. The logo was crafted carefully by molding the elements that outline Intarcon. Result: The client was happy, and so were we. The logo was catchy, simple, and had recall value for its customers. The branding had its popularity on social media and gradually gained the followers’ count as intended.

50. Client: Namasthe Brief: Namasthe is a multilingual religious channel from Kochi. They came to us in the novice stage and were scoping out branding options. The brief was simple. They wanted people to know what the channel stood for. They wanted the audience to recall the identity and understand how well it helps with the long-rooted traditions of our culture. Solution: After a thorough study of the brief and apt research, the logo we formed was that of two folded hands greeting Namasthe. It also takes the shape of a conch, an element in our culture that has many spiritual annotations. It also resembles the shape of a lotus bud, patiently waiting to bloom. The three elements combined, the branding is a simple, realistic, and eye-catching way to tell the story of the brand and what it represents. Result: The branding was loved by the client. They were impressed with the depth of the theme the logo represented and agreed that it was best synonymous with the brand itself. Further campaigns and execution for the project are underway.