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Demo Class First Lecture

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Demo Class First Lecture

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  1. SEO Search Engine Optimization What is SEO and why we do it? Search Engine Optimization, which is the process of optimizing your website to get Organic, or un- paid, traffic from the search engine results page. “Before we Start Learning SEO” How Search Engine Works? Bots -Crawler A crawler is a program used by search engines to collect data from the internet. When a crawler visits a website, it picks over the entire

  2. website's content (i.e. the text) and stores it in a databank. -Spider A search engine spider, also known as a web crawler, is an Internet bot that crawls websites and stores information for the search engine to index. -Indexer An index is another name for the database used by a search engine. Indexes contain the information on all the websites that Google (or any other search engine) was able to find. If a website is not in a search engine's index, users will not be able to find it. Strategies of SEO On Page On-page SEO is the practice of optimizing website in order to rank higher and earn more relevant traffic in search engines.

  3. Off Page “Off-Page SEO” refers to all of the activities that you and others do away from your website to raise the ranking of a page with search engines. Though many people associate off-page SEO with link building. “Of Page Strategies” Before we start of page Strategies we should know about “Backlinks” What is Backlink? A backlink is known as a “link created when one website links to another”. Types of Backlinks? -Do Follow

  4. Do follow pass on link juice and give benefit your website to get a high Page Rank and gives you traffic. -No Follow A no follow link is a link that does not count as a point in the page's favor, does not boost PageRank, and doesn't help a page's placement in the SERPs but it gives you traffic. Step 02 How do we analyze a website from which we are going to take a back link? There are many factors that we consider DA, PA, Spam Score, CF, TF, And most importantly Demographics of a website,“Alexa Extension” What is Domain Authority? If your domain authority is at a 20 or a 30 than if it was at a 70 or an 80. Domain authority between 40 and 50 is considered average,

  5. between 50 and 60 is considered good and over 60 is considered excellent. What is Page Authority? Page Authority (PA) is a score developed by Moz that predicts how well a specific page will rank on search engine result pages (SERP). What is Spam score? Spam Score represents the percentage of sites with similar features we've found to be penalized or banned by Google. What is Citation flow and trust flow? Citation Flow is a number of predicting how influential a URL might be based on how many sites link to it. Trust Flow is a number predicting how trustworthy a page is based on how trustworthy sites tend to link to trustworthy neighbors. stagger.lad@gmail.com Of Page Strategies 1. Directory Submissions 2.Search engine submission / stat submission 3.Pinging 4. Blog create/Web 2.0 5. Blog directory 6. Blog Bookmarking 7. Ad posting (classified submission) 8.Image submission

  6. 9.Blog commenting 10. PDF Submissions 11. Press release 12. Google listing 13. Local listing. 14. Forums posting 15. Domain Branding SEO On Page/ Audit checkpoints Title Tags Meta Descriptions ok Header Tags (h1, h2, h3) blogs / articles Website Copy Website Structure URL Structure Image Optimization Website Load Speed (https://pagespeed.web.dev/report?url=https%3 A%2F%2Fwww.dominance.pk%2F) Contact Information Sitemap

  7. Robots.txt Blog Mobile Optimization https://search.google.com/test/mobile-friendly Social Media Integration Broken or dead links check Schema markup Basic Html SEO Course SEO short course SEO Training SEO short courses in Lahore

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