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SEO Company Pune - Optimized Infotech is a leading SEO Agency offering best SEO services in Pune which helps you to bring your website to the top of the search results
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Agenda What is SEO? Types of SEO SEO Techniques What is SE Types of SE Effective SEO Strategies How Does a SE Work?
What is SEO? 🔹 SEO (Search Engine Optimization) is the practice of optimizing websites to rank higher on search engines and attract organic traffic. 🔹 It helps improve visibility, credibility, and user experience. 🔹 SEO involves technical and content-related strategies.
What is SE (Search Engine)? 🔹 A Search Engine (SE) is an online tool that helps users find relevant information by searching keywords. 🔹 SEs use algorithms to index, rank, and display web pages.
Types of Search Engines 1️⃣ Crawler-Based Search Engines – Google, Bing (Use bots to scan and index web pages) 2️⃣ Human-Powered Directories – DMOZ, Yahoo Directory (Manually reviewed by humans) 3️⃣ Hybrid Search Engines – Yahoo (Combines both crawler-based & directory-based methods) 4️⃣ Meta Search Engines – Dogpile, MetaCrawler (Fetches results from multiple SEs)
How Does a Search Engine Work? 1️⃣ Crawling – SE bots (spiders) scan and collect data from websites. 2️⃣ Indexing – Collected data is stored in SE’s database. 3️⃣ Ranking – Search engines rank web pages based on relevance, authority, and user experience. 4️⃣ Displaying Results – Users see ranked pages based on their query.
Types of SEO 🔹 On-Page SEO – Optimizing content, meta tags, images, and URLs. 🔹 Off-Page SEO – Building backlinks, social signals, and domain authority. 🔹 Technical SEO – Improving site structure, speed, and mobile responsiveness. 🔹 Local SEO – Optimizing for location-based searches (Google My Business). 🔹 E-commerce SEO – Optimizing product pages for online stores.
Tools for SEO 🔹 Google Search Console 🔹 Google Analytics 🔹 Ahrefs 🔹 SEMrush 🔹 Moz 🔹 Yoast SEO (for WordPress)
+91 8007122500 info@optimizedinfotech.com Paud Road, Kothrud Pune 411038.