SEARCH ENGINE OPTIMIZATION (SEO)

1. SEARCH ENGINE OPTIMIZATION (SEO)

2. SEO is the process of improving quality and quantity of website traffic to a website or web page from search engines. The aim is typically to rank on the first page of google resources for search terms that mean the most to your target audience. Also SEO helps your website to get organic traffic. • HOW SEARCH ENGINES OPTIMIZATION WORK? • There areThree main function, • Crawling • Indexing • Ranking

3. 1. Crawling: • This is the first step in which a search engine uses to find out the webpage on the world wide web. • The search engines have the web crawlers or spiders to visit a web page read it and follow the links to other web pages of the site. • Each time the crawler visit a website it makes a copy of the page and adds its URL to the index • 2. Indexing: • Each of the webpage that you see on search engine listings is crawled and added to the index by the web crawler. • 3. Ranking: • Search engine use a algorithms to improve the search results so that only genuine information could reach the users.

4. Types of SEO: • Black hat SEO • Key word stuffing or hiding ( white text on white background ) • Plagiarism content • Purchased backlinks • 2.white hat SEO • Writing relevant useful content that helps you search audience do what they need. • Organizing the content on your site in order to help people find what they are looking for faster. • Follow google web master guidelines.

5. 3.Gray hat SEO • Using clickbait that means main purpose is to attract attention and encourage visitors to click on a link to a particular web page. • Web page content, reused and slighting altered content. • Link exchanges • Posting reviews • 4.Negative SEO • Stealing website content from others website • Posting negative reviews

6. ON-PAGE SEO: • On-page SEO is the practice of optimizing webpage content for search engines and users. • Focus on your website content and targeted keywords. • Eg: Title tag, images, URLs, outgoing links • ON-PAGE SEO includes: • Title tag • Description tag • Heading tag • Page length • Image optimization • Outbound links • Internal links • Keywords in URL • Site map • Contant formatting • URL optimization • Page loading speed

7. OFF-PAGE SEO: • Off-page SEO is defined as the technique which helps the website to improve its ranking on the search engine results page. • External ranking signals like backlinks mention of your business website. • Eg: incoming hyperlink forom an external website, social media website. • OFF-PAGE SEO checklist: • Article submission • Blog submission • Social bookmark • Guest posting • Comment posting • PPT submission • Video submission • Info-graphic submission • Image submission • Press release submission

8. Article submission: • Article submission is the process of submitting an article related to your website or business to high quality websites which accepts free article submission. • The purpose of doing article submission is increase traffic backlinks and awareness of the brand or website. • Key points for writing articles: • Make sure article contains relevant and enough information. • The average length of the article is 500 to 700 words. • Benefits: • Bring traffic to the website • Improve website ranking • Increase online visibility of the website • Free website : https://articlebiz.com/

9. 2. Blog submission: • Blog submission is an off-page activity where owners of the website actively post article related to the website. Its continuous process. • Key points for blog submission: • Write fresh content in your article • Use image, audio, and video content which the page more interesting for the user. • Average length of the blog 2000 words should maintain. • Benefits: • Bring traffic to the website • Increase website metrics like domain authority, page authority and domain rating. • Website: word press, blogger.com.

10. 3.Social bookmarking: • Social bookmarking is one of the most popular off-page SEO strategies. • Bookmarking websites create quantity backlinks for your website once you start posting links related to your websites, • Benefits: • Will get quality links back to your website. • Will get relevant traffic to your blog post. • Websites: pinterest, quara, scoop.it.

11. 4.Guest post: • The guest post accepting websites create quantity backlinks for your website once you submit unique article. • Guest post sites are the best platform for relevant searches when user search for something these sites probably come to the top of search. • How to find guest post sites? • Keyword + intitle “write for us’’ • Keyword + intitle “become a contributor’’ • Keyword + intitle “contribute” • Keyword + intitle “guest blogging” • Eg: digital marketing + intitle “write for us”

12. PPT submission: • PPT submission is an inbound marketing tactic to get referral traffic. • Once these PPTs are crawled by the search engine there are huge positive impacts on the rankings. • Tips for PPT submission: • make sure to add your website URL in the ppt. • make your ppt visible to the public. • use only page authority and domain authority submission websites. • Websites: scribd.com, uploading.com

13. Video submission: • Videos submission is one of the powerful techniques of off-page search engine optimization. • Its strong process of making link building. • Videos should not more than 5minutes, because 2-5 minutes videos are ideal for submission. • Benefits of video submission: • Its used to promote your website or business service and products. • This will boost the keyword rankings. • Getting high quality backlinks your site.