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This presentation offers a detailed overview of digital marketing training in Chandigarh, covering key topics such as SEO, social media marketing, PPC, content marketing, and data analytics. Designed for aspiring marketers and business professionals, this training equips you with practical skills and industry insights to enhance your digital expertise and boost career growth. Whether you are a beginner or looking to upskill, discover comprehensive training solutions tailored to Chandigarhu2019s dynamic market demands, helping you stay ahead in the competitive digital landscape.
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Powering Growth: The Digital Marketing Revolution digital marketing training institute in Chandigarh
SEO-Search Engine Optimization SEO is the process of optimizing your website to rank higher on search engines like Google , helping your target audience find you more easily through organic (unpaid) search results. Key Elements of SEO : Keyword Research: Identify what your audience is searching for to create relevant content. On-Page SEO: Optimize website content, meta tags, headlines, and URLs to align with search intent. Off-Page SEO: Build high-quality backlinks to improve your site’s authority and reputation. Technical SEO: Enhance website speed, mobile-friendliness, crawlability, and site structure.
PPC - Pay Per Click – Google Ads • PPC is a digital advertising model where you pay only when a user clicks your ad, making it cost-effective. It provides instant visibility on search engines and social platforms by targeting specific keywords or audiences. • Common PPC ad types: • Search ads (displayed on search results) • Display ads (visual/banner ads on websites) • Social media ads (Facebook, Instagram, LinkedIn) • Remarketing ads (target previous visitors)
SMM - Social Media Marketing • Social Media Marketing (SMM) is the process of using social media platforms like Facebook, Instagram, LinkedIn, Twitter and YouTube to connect with your target audience, build your brand, increase sales, and drive website traffic. • Why Social Media Marketing?With over 5 billion social media users worldwide, these platforms offer unparalleled reach and engagement opportunities. SMM helps businesses create brand awareness, generate qualified leads, foster customer trust, and boost conversions through targeted content and ads
E-mail Marketing • Email Marketing is a direct and personalized way to connect with your audience, nurture leads, promote products or services, and drive repeat business by sending targeted emails straight to their inboxes. • Key Elements of Email Marketing: • Newsletter Campaigns: Regular updates and promotions delivered to your subscribers. • Segmentation: Group your audience based on interests, behaviors, or demographics for tailored messaging. • Personalization: Custom email content that speaks directly to each recipient for higher engagement. • Automation: Triggered emails for welcomes, follow-ups, cart reminders, and more, maximizing efficiency.
Content marketing • Content marketing is a strategic approach focused on creating and distributing valuable, relevant, and consistent content to attract and engage a clearly defined audience — with the goal of driving profitable customer action. • Types of Content Marketing • Blog Posts & Articles: Regularly published to educate, entertain, or inform. • Videos: Highly engaging, suitable for demonstrations, explainer videos, or testimonials. • Infographics: Visual representations of information, making data easy to understand. • E-books & Whitepapers: In-depth resources for lead generation. • Podcasts: Audio content for audiences on the go.
Thank you ! . We specialize in crafting customized digital marketing strategies that deliver measurable results. Whether you need SEO, social media management, or paid advertising, we help your business reach the right audience and achieve sustainable growth https://arpreetsingh.com/ | 6280265155 | arpreetsingh894@gmail.com