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Tracker Study To Measure Brand Health Across Different Industry Segments

Here's how we helped a multi-national telecommunication company in gaining a comprehensive understanding of their brand health in terms of awareness, consideration, preference and other related parameters.<br><br>

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Tracker Study To Measure Brand Health Across Different Industry Segments

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  1. Tracker Study to Measure Brand Health Across Different Industry Segments Study Type: Tracker study Sample Size: 1000+ Target Group: Decision makers from different industry sectors and with varied responsibilities Geography: Multi-country

  2. WHAT WERE THE RESEARCH REQUIREMENTS? A multi-national telecommunications company wanted to gain a comprehensive understanding of brand health in terms of awareness, consideration, preference and other related parameters. The end-client required us to target decision makers from across three different industry segments and had specific research requirements for each industry segment. Networks & Communication Pet XLE (Enterprise)  Industry specifics: Mobile network operators or operators who have both fixed and mobile networks  Industry specifics: Public sector, Energy (Oil and gas; utilities; mining) and Transport (Railways; metro/underground; aviation (airports, air traffic control, air2ground, aircraft manufacturers); maritime (maritime control authorities, freight companies, cruise companies)  Industry specifics: Financial services, automotive, healthcare, retail (online and offline), manufacturing, technology, entertainment, cloud and web based services, service and system integrators  Sample size: 300+ decision makers  Areas of responsibility: Telecom infrastructure, software, equipment and services  Sample size: 500+ decision makers  Sample size: 200+ decision makers  Areas of responsibilities: Decision makers operating in the IT or telecom domains  Areas of responsibility: Decision makers operating in the IT or telecoms domains

  3. What were the challenges?  Managing the tracker across different time zones was a major challenge. Since this was a multi- market study, run across different continents, it was difficult to deploy samples in accordance to active hours in the absence of a reporting link since we were dependent on the client, who was on European time, for an update. This resulted in samples being deployed based on the previous update.  There were daily interlocking quotas in place, which resulted in huge sample burns.  Panel duplication was another challenge, which lead to high number of drop-outs since the client had multiple partners on board

  4. How did Borderless Access tackle the problem?  The time zone issue was sorted out through coordination with internal team stakeholders on active hours of respective country. And by seeking their expertise in sending samples and reminders as per their active work hours.  We tackled the sample deployment challenge by planning the sample outgo based on the quotas by closely monitoring the progress while reviewing the update provided.  Reached out to respondents across segments with a mixed incentive structure and increased incentives to boost responses from those groups wherein the response was on the lower side.  Involved the panel engagement team to recruit additional members to meet the needed quotas.

  5. Outcome Samples were successfully managed with the needed quotas without any hiccups. The client, satisfied with our deliveries, extended the scope tracker study with additional markets. The tracker was eventually renewed since the study yielded agreeable results for the end client.

  6. Contact Us www.borderlessaccess.com Business Enquiries connect@borderlessaccess.com Connect with us marketing@borderlessaccess.com Our office locations AMERICAS EUROPE MIDDLE EAST & AFRICA APAC UAE | SOUTH AFRICA INDIA US UK | GERMANY | ROMANIA © 2019 Borderless Access

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