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Survey to understand how small to medium size companies (employee size of 100 ) use Artificial Intelligence (AI) in their day-to-day as well as business operations.<br><br>
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Survey to Assess Artificial Intelligence Know-How Among Technology Decision Makers Study Type B2B Ad hoc Target Group Technology Decision Makers Sample Size n=1932 Geography USA, UK, Canada, France, Germany, Netherlands, China, Japan © 2020 Borderless Access
The Research Requirement The client, a multi-national technology major wanted to understand how small to medium size companies (employee size of 100+) use Artificial Intelligence (AI) in their day-to-day as well as business operations. The client wanted the survey respondents to consist of decision makers of Director level and up, who Have an excellent understanding of how AI is being used in their company Are responsible for their company’s AI activities
The Challenge A very low IR survey requiring Director-level respondents responsible for AI related decision-making is not typical and generally difficult. At the same time, the study had to be delivered in two weeks, which meant the survey had to be planned appropriately to ensure on-time delivery.
The Approach We were able to meet the sample size requirements in all geographies through aggressive sampling as well as predictive sampling techniques, driven by our machine-learning algorithm. To promote maximum participation and survey completion, machine learning models were employed which shared the questionnaire with individual respondents when they were most likely to respond.
Outcome The successful completion of the project enabled the client to streamline their product offerings to better suit small-scale businesses. The success of the survey resulted in recurring projects of larger scale, from the client.
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