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Smartphone Community

A globally renowned software service provider wanted to assimilate ongoing feedback from prospective smartphone users to aid its various marketing activities.<br>

AronaSouris
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Smartphone Community

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  1. Smartphone Community Study Type Panel Size Online community building and maintenance 200,000 Target Group Geography Smartphone purchase intenders (within the next 12 months) US, South Korea

  2. What was the research requirement? • A globally renowned software service provider wanted to assimilate ongoing feedback from prospective smartphone users to aid its various marketing activities. • A set up was required that would enable unaided and unbiased responses from consumers about a set of topics, which would enable marketers to make quick and informed marketing decisions.

  3. How did Borderless Access fulfil the project requirements? • An online and social community named Café Smartphone was set up using SmartSight. Café Smartphone had over 200K panelistswith a multi-country reach. This methodology enabled the community members to interact and share their opinion via various mediums like blogs, polls, tasks, etc. • The method enabled the marketer to interact with their consumers directly.

  4. Outcome SmartSight proved to be a major contributor in several critical decision making processes for the client. The portal was used for quantitative and projectable research as well as for getting free-flowing qualitative responses. Several types of researches like concept checks, ad-evaluation, reactions to marketplaces moves etc, were obtained through the portal.

  5. Contact-Us CHICAGO, IL Tel : +1 312 720 0378 USA CALIFORNIA Tel : +1 818 3584633 www.borderlessaccess.com UK LONDON Tel : +44 771 8403458 Business Enquiries rfp@borderlessaccess.com marketing@borderlessaccess.com GERMANY MUNICH Tel : +49 (0) 17665094033 Connect withus DUBAI Tel : +97 150 1373145 UAE INDIA BANGALORE Tel : +91 804 9313800

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