Message Testing Study for Cholesterol Treatment

1. Message Testing Study for Cholesterol Treatment Study Type Quantitative Research Sample Size Background Objective Research Methodology Outcome n=120 The client was facing increasing competition from generics and new products in Europe. Evaluate all existing brand message to understand appropriateness, credibility & relevance. Analyze the messages designed to support new proposition. Identify the message with most positive impact for driving prescription. The study included a mix of GPs, cardiologist, endocrinologist / dialectologist with a focus on face-to-face IDIs. The survey lasted for a duration of 60 mins. Target audience included GPs, cardiologist, endocrinologist / dialectologist Sample size was based on appropriate quota as per client instruction. Safety & efficacy: 37% physicians associated with this message. Cardiovascular risk reduction: 70% physicians confirmed that client brand reduces cardiac risk. Appropriate, credibility & relevance: Almost 90% of physicians confirmed client brand is credible compared to competition. Target Group Business Impact GPs, Cardiologist, Endocrinologist / Dialectologist Using study insights, clients designed new campaign on “cardiovascular risk spectrum.” Geography France, Germany, Italy, Netherlands, Spain, UK connect@borderlessaccess.com borderlessaccess.com