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Market Forecast and Licensing Evaluation for Women’s Health

The client wanted an evaluation and forecast of market value through patient analysis/treatment dynamics for target markets<br>

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Market Forecast and Licensing Evaluation for Women’s Health

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  1. Market Forecast and Licensing Evaluation for Women’s Health Study Type Predictive Analytics Background Objective & Approach Data Sources Outcome The client wanted an evaluation and forecast of market value through patient analysis / treatment dynamics for target markets Analysedpatient / disease trends Documented business rules / assumptions / caveats Developed forecast model Tested forecast results & finalisedforecast model Published forecast results / model delivery • Clinical trials • Health ministry websites • Medical literature Created a patient based forecast model that covered market value for all 14 countries This model had a built-in simulator to help the client understand various business scenarios Target Indication Patients with Postmenopausal osteoporosis Business Impact Geography 14 African countries Stakeholders were able to understand business value & prioritize markets for entry. The client was able to win marketing exclusivity for African markets connect@borderlessaccess.com www.borderlessaccess.com

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