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KANO Research on Pain reliever

Study to understand the current requirement of the lower socio-economic class, who are generally not very conversant/articulate about the products in the pain reliever category.<br><br>

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KANO Research on Pain reliever

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  1. KANO Research on Pain reliever Sample Size Study Type 1100 Interviewer assisted web based CLT Target Group Geography 22-25 year old adults across both genders India

  2. What was the research requirement? The study aimed to understand the current requirement of the lower socio-economic generally not very articulate about the products in the pain reliever category • class, which conversant/ is The learnings from the study to design their brand communication client wanted to use the •

  3. How did Borderless Access solve the problem? Online central location tests were conducted in different parts of the country. The customized to suit language in the given regions • surveys the were prevalent The KANO model for customer needs and product development suggested and applied • was Respondents were asked to rate a comprehensive list of identified body pain on a scale of 1-5 on the level of success/failure in dealing with the pain. • This was done for each of the listed pain types •

  4. Outcome Based on the responses, easy classification of the body pain types was ensured: • Dissatisfied – No effect on satisfaction but can increase dissatisfaction • Satisfied – Increased satisfaction • Delighters – Presence of such features leads to high perceptions of quality • The client was able to successfully identify different types of body pain, and induce trial and purchase amongst the relevant target group •

  5. Contact-Us CHICAGO, IL Tel : +1 312 720 0378 USA CALIFORNIA Tel : +1 818 358 4633 www.borderlessaccess.com UK LONDON Tel : +44 771 840 3458 Business Enquiries rfp@borderlessaccess.com marketing@borderlessaccess.com GERMANY MUNICH Tel : +49 (0) 176 650 94033 Connect with us DUBAI Tel : +97 150 137 3145 UAE INDIA BANGALORE Tel : +91 804 931 3800

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