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Global Business Influencers (GBI) Survey

A case study to track media consumption habits, attitudes, and spending habits of senior global business executives.<br><br>

AronaSouris
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Global Business Influencers (GBI) Survey

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  1. GLOBAL BUSINESS INFLUENCERS (GBI) SURVEY Study Type: Tracker study Target Group: Senior business executives / Senior management / Department heads from private companies with 50 employees or more Geography: Multi-country

  2. WHAT WAS THE RESEARCH REQUIREMENT? The primary objective of this GBI survey, a global syndicated media and insights project, was to track the media consumption habits, attitudes and spending of senior global business executives on Luxury products Business Finance Travel

  3. WHAT WERE THE CHALLENGES?  Managing quotas by age, gender and employee size  Deploying samples in small batches as the client required specific number of completes to fall out during weekdays and completes over the weekend  Time zone management, since we were fielding the survey across multiple global regions and we had to provide support 24/7  Deploying structured sampling over weekdays and weekends

  4. We sent pre-targeted samples & simultaneously conducted profiling exercises to recognize suitable candidates who fit the survey criteria. HOW DID We sent small batches of samples in accordance to the update from the reporting tool to ensure there was no burnout of samples, while also maintaining the clients requirement of daily quotas. BORDERLESS ACCESS TACKLE THE PROBLEM? We implemented a digital fingerprinting tool to avoid duplicates since the client had on-boarded other partners on the project.

  5. OUTCOME The client was pleased with the survey results and was able to infer reliable insights from our data, which enabled it to implement decisions faster. The client was keen to increase the overall sample for upcoming trackers.

  6. Contact Us AMERICAS EUROPE MIDDLE EAST & AFRICA APAC UAE: +97 150 137 3145 INDIA: +91 804 931 3800 US: +1 818 358 4633 UK: +44 771 840 3458 GERMANY: +49 (0) 176 650 94033 ROMANIA: + 40 724 759 884 Business Enquiries www.borderlessaccess.com connect@borderlessaccess.com Connect with us marketing@borderlessaccess.com

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