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Deciphering Consumer Sentiments and Behaviour for an E-Commerce Giant

Here's how we helped a leading Indian e-commerce company in understanding the purchase behavior, satisfaction levels and future consideration of consumers who buy online.

AronaSouris
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Deciphering Consumer Sentiments and Behaviour for an E-Commerce Giant

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  1. Deciphering Consumer Sentiments and Behaviour for an E-Commerce Giant Study Type: Sample study Target Group: Online shoppers aged 18 and above Sample Size: N = 15,000+ Geography: India

  2. What was the research requirement? A leading Indian e-commerce company wanted to understand the purchase behaviour, satisfaction levels and future considerations of consumers who shop online. The survey had to cover all major e-commerce categories such as lifestyle, furnishing, groceries, personal care, toys and baby care, consumer electronics and others. 2

  3. What were the challenges? • Getting completes from lower SECs and smaller cities and towns was a challenge • Quotas also had to be maintained on every category 3

  4. How did Borderless Access tackle the problem? • We performed custom sampling in order to fulfil all the difficult quotas • We sent SMS reminders, app and desktop notifications to ensure completes across demographics 4

  5. Outcome • Our diverse and large panel base made it possible for us to fulfil all quotas and reach the required completes in the stipulated time period • The study was successfully delivered on time and met client’s expectations 5

  6. Contact-Us CHICAGO, IL Tel : +1 312 720 0378 USA CALIFORNIA Tel : +1 818 358 4633 www.borderlessaccess.com UK LONDON Tel : +44 771 840 3458 Business Enquiries rfp@borderlessaccess.com marketing@borderlessaccess.com GERMANY MUNICH Tel : +49 (0) 176 650 94033 Connect with us DUBAI Tel : +97 150 137 3145 UAE INDIA BANGALORE Tel : +91 804 931 3800

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