1 / 13

Introduction to Search Engine Optimization - Arena Animation Tilak Road

We discuss all the topics related to SEO and all these cover in introduction to search engine optimization part. Learn to manage digital campaigns, analyze data, and grow revenues for companies & brands. Arena animation offers the best digital marketing, VFX, game development and animation courses in Pune.<br><br>To know more details, visit us at: http://www.arenatilakroad.com/careers/introduction-to-search-engine-optimization/

Arenatilak
Download Presentation

Introduction to Search Engine Optimization - Arena Animation Tilak Road

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Introduction to Search Engine Optimization Arena Animation Tilak Road

  2. Agenda of Session • Working of Search Engines • What is SEO? • How Does Google Works? • Google Algorithms • Top Ranking Factors • Learning Resources

  3. Search Statistics • 93% of online experiences begin a search engine • In 1999 it took Google one month to crawl and index 50 million pages, however, in 2012 it took less than one minute! • Google receives over 63,000 searches per second on any given day. • 50% of search queries are four words or longer. • More Google searches take place on mobile devices than on computers in 10 countries including the U.S. and Japan. • 70-80% of people ignore paid search results, choosing to only click on organic listings

  4. Learning Outcomes – Working of Search Engine • Identify the need for search engines • Describe crawling by search engines • Describe indexing by search engines • Describe common search techniques and strategies • Describe the method of customizing search results • Understand the importance of user interaction with search engines. • 70-80% of people ignore paid search results, choosing to only click on organic listings.

  5. List of Search Engines • Google – 91.25%  • Bing – 3.08%  • Yahoo – 2.13%  • Baidu – 1.48%  • Yandex RU – 0.68% • DuckDuckGo – 0.25%

  6. What is Search Engine Optimization Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. Search Techniques &  Strategies • Basic Search Techniques • Quick Search Techniques • User Interaction

  7. Google Ranking Factors • Content Quality & Length •  Backlinks •  Mobile First Approach •  Click Through Rate • User Experience • Brand Mentions, Brand Searches • HTTPS •  Page Speed • Bounce Rate

  8. Google Algorithm • Page Rank • Hummingbird •  Penguin • Panda • Pigeon • RankBrain • Mobilegeddon/Mobile Friendly • Accelerated Mobile Pages etc

  9. The 6 Step Framework • Keyword Research • Competition Analysis • Keyword Mapping • SEO Plan • The On-Page SEO • The Off-Page SEO

  10. Keyword Research Methods • Google Suggested Terms & Related Searches  • Google Adwords Keyword Planner Tool • LSIgraph • Answer the public • SEO Chat tool (Keyword Suggest)  • KeywordTool.io • Kwfinder • UberSuggest

  11. So, these are the topics we cover in introduction to search engine optimization part. Learn to manage digital campaigns, analyse data, and grow revenues for companies & brands. Arena animation offers the best digital marketing, VFX, game development and animation courses in Pune.

  12. Conclusion Arena Animation Training institute in Pune, imparts quality education in Animation, Web designing, VFX, Gaming & Multimedia. A spirit of innovation has led the evolution of Tilak Road Pune Arena in to a veritable institution in Digital Media Training in India.Arena Animation provides best Animation Courses in Pune,

  13. Thank You

More Related