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Advanced Digital Marketing Introduction To Digital Marketing
What are we going to learn • What is digital marketing • Why use digital marketing • Digital marketing stratergies
What is digital marketing? • Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel. Essentially, if a marketing campaign involves digital communication, it's digital marketing.
Why use digital marketing? • One of the biggest reasons digital marketing has become so important is the engagement it brings – you can converse with your prospective and current customers, answer questions and resolve issues. You can also interact with a wider audience, meaning you can do more than just sell.
Digital marketing strategies • Social Media Marketing Platforms. ... • Influencer Marketing. ... • Email Marketing. ... • Content Marketing. ... • Search Engine Optimization (SEO) Marketing. ... • Pay-per-click (PPC) ...