1 / 4

Scaling the Next-Gen Food Brand: Redseer Unlocking Curefoods’ Path to US$ 200 Mi

Curefoods, a fast-growing cloud kitchen brand, engaged Redseer Strategy Consultants to validate its growth roadmap of reaching US$ 200 million in annual recurring revenue (ARR) by 2024.

Araya5
Download Presentation

Scaling the Next-Gen Food Brand: Redseer Unlocking Curefoods’ Path to US$ 200 Mi

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Curefoods Case Study | Redseer on D2C Food Brand Growth redseer.com/casestudies/scaling-the-next-gen-food-brand-redseer-unlocking-curefoods-path-to-us-200-million-arr/ Executive Summary Curefoods, a fast-growing cloud kitchen brand, engaged Redseer Strategy Consultants to validate its growth roadmap of reaching US$ 200 million in annual recurring revenue (ARR) by 2024. We used market analysis, consumer research, and brand portfolio strategy to identify critical success levers across brand acquisition, city expansion, kitchen rollout, and customer funnel activation. This has enabled Curefoods to restructure its business plan for accelerated scale-up. About the Client Curefoods is a multi-brand cloud kitchen operator in India with a portfolio of digitally native brands such as EatFit and CakeZone. The company is changing India’s online food landscape through formats designed around health-conscious and convenience-centric consumers. The Strategic Imperative The online food services sector in India is one of the fastest-growing markets. The challenge lies in scaling a digitally led food brand because of diverse eating patterns, limited spending on meals outside the house, and lower usage frequency. Curefoods was aiming to grow from approximately ~US$ 30 million to US$ 200 million ARR within two years, requiring a clear validation of its growth assumptions. 1/4

  2. Key questions addressed included: • Can existing brands scale fast enough? • Which cuisines and brands offer the most potential for acquisition? • What city and kitchen expansion strategy is optimal? • Which customer cohorts will drive sustainable order volumes? Redseer’s Strategic Engagement How We Solved Business Plan Assessment Benchmarked brand performance against industry trends and identified a revenue gap that existing brands could not bridge. Mapped whitespace spanning multiple cuisine categories to evaluate acquisition potential. Consumer Segmentation and Targeting Mapped the transacting user base through primary research. Prioritized young quality-focused adults as the core growth driver based on product and lifestyle fit, frequency and loyalty. City and Kitchen Expansion Blueprint Identified high-potential urban clusters and built a kitchen rollout plan across metro and select Tier 1 cities, considering demand intensity and operational viability. Brand Positioning and Funnel Optimization Conducted consumer perception analysis across EatFit and CakeZone to diagnose major positioning gaps and improve top-of-funnel conversion. Outcomes & Impact 1. Closed the revenue gap through a targeted acquisition roadmap across fast- growing, underpenetrated cuisines with high consumer affinity. 2. Sharpened user acquisition playbook by focusing on young, quality-conscious urban consumers with high frequency and platform stickiness. 3. Informed network expansion with a demand-led rollout plan spanning metro cities and top-tier expansion markets. What This Means for the Industry India’s food delivery ecosystem is entering a new phase. As consumer expectations evolve and digital adoption deepens, growth will hinge on a brand’s ability to balance product-market fit with scalable infrastructure, differentiated positioning, and precision-led customer acquisition. The next wave of leaders will be those who move beyond transactional scale to build frequency-driven, cohort-led food platforms with strong operational discipline and brand equity. This shift calls for sharper insights, faster decision-making, and localized strategies that reflect the diversity and complexity of India’s food habits. 2/4

  3. Connect With Us We Solve the Strategy Behind Scale. Growth isn’t linear, and neither is our thinking. We adapt and provide customised and tailored solutions for you, helping businesses scale with precision and speed. Related Insights E-commerce Redefined: Call for Brands to Adapt their Strategies Article Retail and Consumer Goods May 29, 2025 3/4

  4. The Diamond Disruption: What’s Fueling India’s Next $1B Consumer Category Article Retail and Consumer Goods May 6, 2025 4/4

More Related