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DIGITAL MARKETING TRAINING

Learn digital marketing in 3months and become a google certified expert.

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DIGITAL MARKETING TRAINING

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  1. WELCOMETO OURCHANNEL

  2. PPTON SEARCHENGINEOPTIMIZATION(SEO)

  3. CONTENT WhatisSEO.WhyweuseSEO WhatareSearchEngines. WorkingofaSearchEngine. TypesofSEO. OnPageOptimization. OffPageOptimization. AdvantagesandDisadvantagesof SEO. Conclusion.

  4. WhatisSEO?WhyweuseSEO SEOstandsforSearchEngineOptimization.Itisatechnique usedtoincreasethevisibilityofawebsiteinsearchengine's resultpage. SEOhelpsthewebsiterankbetterintheresultpage.Abetter rankingwebsitegetsmoretraffic,creatingtheopportunityof betterexposureandrevenue.

  5. WhatareSearchEngines? SearchEnginesaresoftware'sdesignedtosearchthe informationontheworldwideweb.Google,Yahoo,Bing,Ask arenameofsomesearchengine. GoogleisthetopSearchEngineandisusedby70%-80%people aroundtheworld.Rest20%to30%usetheothersearchengine mentioned.

  6. WorkingofaSearchEngine TheSearchEnginehadtwomajorfunctions-Crawling&Indexing,and providingrelevantresult.Thesearchengineuseprogramscalled crawlersarespiderstoreadthesourcecodeofthewebsiteandstore thisdataontheirlocalservers.Thistechniqueiscalledcrawlingofthe website. Awebsiteisgenerallycrawled3to4timesayear.

  7. TypesofSEO TherearethreetypesofSEO:- WhiteHatSEO:-WhitehatSEOisthebodyofapprovedsearchengine optimizationtacticsdesignedtoincreaseawebsite'spositionona searchengineresultspage(SERP).ThetechniqueusedareOnPage OptimizationandOffPageOptimization. BlackHatSEO:-BlackhatSEOisapracticeagainstsearchengine guidelines,usedtogetasiterankinghigherinsearchresults. GrayHatSEO:-GrayHatSEOisanSEOpracticethat'sriskierthanWhite HatSEO,butonethatmayormaynotresultinyoursitebeingbanned fromsearchenginesandtheiraffiliatesites.

  8. OnPageOptimization. OnPageOptimizationisapartofWhiteHatSEO.Itreferstooptimizing thefactorsthataffectsthelistingofthewebsiteinsearchresults.The followingtechniquesarecoveredunderonpage optimization.

  9. OffPageOptimization OffpageoptimizationisanimportantpartofSEO,evenimportant thanOnpage.This isbecauselinkbuildingisthemajorpartofOff page,whichistakenintoconsiderationwhenassigningapagerankto thesite.Thetechniquesusedinoffpageare:-

  10. AdvantagesanddisadvantagesofSEO Advantages ItBoostsYourCredibility.... ItDoesn'tHaveToCostYouAnything.... ItSupportsContentMarketing.... ItMaximizesPPCCampaigns.... ItGivesYouACompetitiveAdvantage.... ItCanHelpYouReachMorePeople. Disadvantages Ittakestime. YourcompetitionistherestoftheInternet. Resultsarenotguaranteed. Itrequiresconstantmaintenance. Itdoesnotgiveprofitatthebeginning. Thecostofservicesishigh (lessofferofspecialists).

  11. THANKYOUFORWATCHING BOOKNOW Contactus:+919611361147 www.nidmindia.com Followuson:

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