DIGITAL MARKETING TRAINING IN BTM

1. Email Marketing

2. What is E-mail marketing? Email marketing is a powerful marketing channel, a form of direct marketing as well as digital marketing, that uses email to promote your business’s products or services. It can help make your customers aware of your latest items or offers by integrating it into your marketing automation efforts. It can also play a pivotal role in your marketing strategy with lead generation, brand awareness, building relationships or keeping customers engaged between purchases through different types of marketing emails.

3. The Benefits of Email Marketing

4. Brand awareness Showing up in someone’s email inbox will help your brand stay current in the minds of subscribers. A personalized marketing email is more impactful than a social media post where you can’t be sure if someone has actually seen your message.

5. Customer loyalty Email drives customer loyalty at every stage of the buyer journey: lead-nurturing, conversion, onboarding, retention. As well, email marketing is a necessary tool to use alongside sales CRM systems to streamline communication.

6. Conversions (selling your products and services) • Launching a sale or promotion? You can send your subscribers an email marketing campaign to drive sales. In addition, try using these email marketing techniques to further boost conversions: • Personalized coupons or special offers for subscribers’ birthdays/anniversaries, in welcome emails, and as a way to re-engage your audience. • Abandoned cart emails triggered whenever a visitor adds an item in their cart but doesn’t check out.

7. 5 steps for effective email campaign marketing

8. 1. Understand and segment your audience Making your email segmentation more sophisticated is one of the ways to make a better match between your email campaigns and your subscribers. The end goal is to bring a plus to the bottom line while retaining ROI. So the segmentation model needs to have enough impact and represent viable groups of sufficient size 2. Establish your goals • Your goals could include: • Sending campaigns intended to get SMB prospects to engage with you • Up-selling more services to current customers to help them grow • Inviting clients in your local area to seminars and events • Sending interesting content and thank you emails aimed at retaining and satisfying your current customers

9. 3. Create sign-up forms and capture the right level of data It can be hard to segment or send emails if you don’t have many (or any) subscribers. That’s why a crucial part of an effective email campaign marketing strategy is to implement various ways to capture email addresses. 4. Consider the frequency of your campaigns Another critical consideration of your email marketing strategy is understanding how often your clients want to receive emails and your capacity to ideate, create, write, design, and test them. 5. Select the best time to schedule your emails Finding the magic time for your agency will take experimenting, however, there is data to support initial decision-making for this step.

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